BRIC Markets- Spotlight India
Understanding the New World Traveler
Understanding Market Shifts
Source: Euromonitor Int’l: 2014
10 Largest Economies by GDP
India
Understanding the Indian Traveler
Snapshot India
New Delhi
20.10 million
Mumbai
12.78 million
Population:
1.10 billion
Travel Demographics
Reported Mid 2012:
Outbound Travelers:
• 2014: 15 million outbound
• 2020: 50 million
(projected)
• Youth intensive – median age 26.7
Recent Growth
To United States:
Current major destinations
•
•
•
•
•
UK
Australia
South Africa
New Zealand
Canada
•
•
•
•
USA
Thailand
Western
Europe
Singapore
2011:
753,000
2013 859,000
India’s Economy
Source: forbes.com
India’s Wealth
PUNJAB
GUJARAT
India’s Outbound Travel Market
India’s Outbound Travel Market
Indian Arrivals into the USA
1,000,000
859,169
900,000
800,000
700,000
724,443
663,465
650,935
600,000
18.6%
18%
500,000
9.2%
400,000
1.9%
300,000
200,000
100,000
0
2010
2011
2012
2013
Money Spent by Indians in the USA
MONEY SPENT IN BILLIONS
6
5
5.6
4.9
4.5
4.4
2010
2011
4
3
2
1
0
2012
2013
• Cathay Pacific
• Air China
• All Nippon
Airlines
• China Eastern
Airlines
• China Southern
Airlines
• Japan Airlines
• Singapore
Airlines/ Silk Air
• Asiana Airlines
• Korean Air
Via Gulf(Middle East)
• American
Airlines
• British
Airways
• Swiss Air
• Virgin
Atlantic
• Turkish
Airlines
• Lufthansa
• KLM Air
France/
Delta
• Austrian
Airlines
• JET Airways
Via Pacific
Via Atlantic
AIR LIFT INTO USA
• Emirates Airline
• Etihad
• Qatar
AIR LIFT INTO BOSTON
Family Travel and VFR
• Many Indians have
associations to the US
(through family, school, or
business ties)
• USA ranks 3rd in their Int’l
destination mix
• Family holidays rank as the
top most objective (91%)
followed by visits to family
and friends (VFR)
Key Motivators
Group vs FIT
wellresearched
bargains
better
keen on DIY
itineraries
Travel Trade
On Line Travel Scenario
Key Consumer Trends
Asia Pacific Middle Class
Source: ADB. The Rise of Asia’s Middle Class: 2010 (Frost & Sullivan estimates)
Three Reasons to Consider Investing In
the India Travel Market
• Indians speak, understand and use English as their
common tongue
• Indians LOVE American Culture and Emulate American
lifestyle and living
• Given the age demographics, and affinity for the US –
there will be a constant mix of first time and repeat
travelers for the long haul.
Thank You
Q&A