About this presentation -
QS Overview
QS London
QS Asia
QS Intelligence unit
 APPLE has done it
 So has Nike
 And Coca Cola and Starbucks
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GROUND RULES:
#1 KNOW YOUR CONSUMER
#2 BE DISTINCTIVE
#3 BE CONSISTENT
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QS vision
QS strives to be the most trusted on-line
and off-line meeting place for all
candidates, schools and businesses for
career and educational related
decisions.
We believe this will lead us to become
the world’s foremost media, events and
solutions company in the international
higher education field.
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QS mission
To enable motivated people to fulfil their potential
by fostering educational achievement, career
development and international mobility
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QS LONDON
Where it all started…
 First edition in 1989
 Leading review of MBA programs and MBA career
opportunities worldwide
 Informed and up-to-date review of MBA programs
and careers
 QS TopMBA Career Guide (60.3%)
 Business Week (59.8%)
 The Financial Times (53.8%)
 The Economist (33.4%)
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 The WMT Fall Tours:
Latin America (31 Aug to 16 Sept) – 8 Cities
Mexico City* • Caracas • Bogota • Lima • Santiago • Buenos Aires • Sao Paulo •
Rio De Janeiro
North America (13 Sept to 5 Oct) – 11 Cities
Toronto* • Chicago • Miami • Atlanta • Washington* • New York* • Seattle •
Houston • Los Angeles • San Francisco*
Europe (4 Oct to 31 Oct) – 13 Cities
Tel Aviv • Kiev* • Moscow* • Paris* • Bucharest • Madrid • London* • Milan •
Athens • Istanbul • Munich • Zurich • Frankfurt*
Asia (3 Nov to 26 Nov) – 12 Cities
Seoul • Tokyo* • Hong Kong* • Shanghai* • Guangzhou • Beijing • Taipei • Manila
• Bangkok • Singapore* • Kuala Lumpur • Ho Chi Minh
India & Middle East (28 Nov to 13 Dec) – 8 Cities
New Delhi • Mumbai • Hyderabad • Bangalore • Chennai • Dubai* • Abu Dhabi •
Cairo
*include EMBA
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Topmba.com
 More than 1.6 million visitors annually, consistently
spread throughout the year
 Average of 5 page views per visit
 Visitors from over 200 countries:
Most visitors: 1. USA, 2. India, 3. UK, 4. Canada,
5. France, 6. Russia, 7. Germany
 High Google ranking for organic search returns
 Strong viral marketing campaigns through LinkedIn,
Facebook, Orkut, Xing and Twitter
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 Top 200 Business Schools as ranked by The Financial
Times
 Limited to 20 schools in each fair
 Combination of 1-on-1 meetings, group discussions
& presentations
 Pre-screened, pre-selected
 Experienced candidate management team from exadmissions staff from leading B-Schools
 Up to 32 targeted meetings
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 Latin America (30 Aug to 6 Sept)
Mexico • Bogota • Santiago
 North America (13 Sept to 26 Sept)
Toronto • Washington • New York
 Europe (07 Oct to 31 Oct)
Moscow • Madrid • London • Zurich • Frankfurt
 Asia (02 Nov to 22 Nov)
Seoul • Tokyo • Shanghai • Beijing • Singapore
 Middle East (8 Dec)
Dubai
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QS World MBA Tour Premium
 Only B-schools listed in the *QS Global 200 business
schools research (our own research into the world’s
best business schools)
 Smaller and more personalised events
 Greater service to both school and candidate
 Targeted marketing aims to bring the very best and
most pro-active MBA candidates
 Tokyo – 1 Sep • Seoul – 3 Sep • Beijing – 5 Sep •
Shanghai – 7 Sep • Taipei – 9 Sep
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 The WGST Fall Tours
Latin America (31 Aug to 11 Sept) – 6 Cities
Mexico City • Caracas • Bogota • Lima • Santiago • Buenos Aires
North America (15 Sept to 26 Sept) – 6 Cities
Chicago • Boston • Montreal • Toronto • Washington • New York
Europe (4 Oct to 31 Oct) – 16 Cities
Amsterdam • Copenhagen • Kiev • St Petersburg • Moscow • Paris •
Bucharest • Sofia • London • Milan • Athens • Thessaloniki • Istanbul •
Warsaw • Berlin • Frankfurt
Asia (2 Nov to 25 Nov) – 11 Cities
Seoul • Tokyo • Beijing • Wuhan • Nanjing • Shanghai • Guangzhou •
Taipei • Bangkok • Ho Chi Minh • Kuala Lumpur
India (27 Nov to 10 Dec) – 7 Cities
Pune • New Delhi • Mumbai • Hyderabad • Bangalore • Chennai • Kolkata
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 More than 10,000 people have downloaded
TopGradSchool Guide 2009 from
www.topgradschool.com
• In 2008, 450,000 unique visitors created 1.75
million page views on topgradschool.com,
underlining its emergence as key source of
independent and impartial information for
prospective masters and PhD candidates
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 Official Website of the Times Higher Education – QS World
University Rankings
 Launch of 2008 THE-QS World University Rankings – 123,091
visits (almost 10% of 2007’s annual traffic & more than twice
the optimistic projection!)
 www.topuniversities.com passed 2M visits for the year 2008
 To date: for the month of June 09
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Visits: 356,699 ~ 211,332 (+68.79%) – June 08
Absolute unique visits: 284,008 ~ 173,245 (+63.91%) – June 08
Page views: 1,471,089 ~ 889,847 (+65.31%) – June 08
Top 5 countries: USA: 56,291 UK: 37,723 India: 25,346 Japan: 19,760
Canada: 13,717
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 THE Official Guide for the Top 500 universities in the world
• Sold & distributed worldwide
NOW Available in a Chinese edition (2010)
• China’s “Project 211” ~ 106 universities
• Top 700 Academies / Institutes / Colleges
• Top 100 National Level Education Association for Higher Education
• Top 1,000 High School Libraries
• Top 200 National Education Agents & their Branches
• 1,000 National Education Book Stores
• 100 Government Libraries in each Province
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QS Top University Tour
 Restricted only to the universities that are ranked within the THEQS World University Rankings top 500
 Primarily for the Undergrads
 An annual circuit of 4 one-day fairs held in 2010
• Singapore
– 22 Feb
• Hong Kong – 24 Feb
• New Delhi
– 26 Feb
• Mumbai
– 28 Feb
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QS ASIA
Education tools, strategically created with
an Asian perspective to reach out to the
regional and international arena
Introduction to QS Asia
 Activities managed by QS Asia include:
- QS-APPLE Conference and Exhibition
- QS-MAPLE Conference and Exhibition
- QS WorldClass Seminar
- QS WorldClass SHOWCASE
- QS WorldARTS Tour
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Asia Pacific Professional Leaders In Education
Asia Pacific Professional Leaders In Education
The Prime Conference and Exhibition for Top
International Educators in Asia, Europe, America and
Australasia
Helping to build world-class universities for Asia Pacific
communities through global partnership and collaboration
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Asia Pacific Professional Leaders In Education
Who should attend QS-APPLE?
 University leaders and their deputies
 Strategic Planners
 International Directors, Recruiters and Developers
 Foreign Language Specialists
 All those whose portfolio includes university internationalisation and
student mobility
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Asia Pacific Professional Leaders In Education
 QS Business Schools Workshop – Asia (New in 2009)
~ 23 November, delegates will hear from specialists and international leaders in
business education about trends in MBA business schools and teaching programmes
 Times Higher Education-QS World University Rankings Workshop
~ Also 23 November, session includes an introduction to THE-QS World University
Ranking, New Developments and Localised Observations and ways to advance your
university’s global recognition
 QS-APPLE Creative Awards
~ Celebrates impactful and effective communication, conveying to prospective
students, staff and partners the image and character of your institution’s branding
presence
 QS-APPLE Exhibition - Students’ Open Evening
~ An extra evening for student access to the Exhibition to meet with institutions
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Middle East & Africa Professional Leaders In Education
QS-MAPLE
QS Middle East & Africa Professional Leaders in
Education
Conference and Exhibition – 2010
In collaboration with King Saud University
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Middle East & Africa Professional Leaders In Education
Mission
 To provide a forum that promotes the development
of higher education in the Middle East in the global
context and that stimulates international
partnership.
 To support the processes of institutional evaluation
and upgrading that will lead to greater worldwide
recognition of Middle East universities.
Proposed dates – 2 to 4 May 2010
Venue – Riyadh, Saudi Arabia
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Boost your university’s global recognition
– a 2-day top level seminar with professional
development program to assist in the devising of best
strategy and processes
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Exclusively for invited Presidents, Vice Presidents and their senior
advisors.
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World Experts - university evaluation, ranking, global communications
and global partnership development
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Major Business Leaders – fast growing role of industry in supporting
university research programs and curriculum development
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Launch of QS WorldClass SHOWCASE in April 2010
A new print and online publication featuring:
 Exclusive interviews with Presidents of top Asian universities and with Asian
Education Ministers
 Global celebrities who passionately advocate the benefits of education
 Leaders of major Asian corporations
 Tables of THE-QS World University Rankings and the QS Asian University
Rankings with commentary
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DISTRIBUTION
The printed edition of QS WorldClass SHOWCASE will be
presented to each of the two top executive heads
(e.g. President and Provost) of the following:
 Top 500 Universities as featured in the THE-QS World University Rankings
 Top 200 Universities as featured in the QS Asian University Rankings
 China’s 106 “Project 211” Universities
 Top 20 Middle Eastern Universities
 Top 20 Indian Universities
Also to:
 Heads of state of G20 countries
 Ambassadors and high commissioners of 250 major diplomatic post worldwide
 Top 200 Asian Corporations ranked by THE-QS World Rankings under “Recruiter’s Review”
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QS WorldARTS Tour – the FIRST of its KIND!
QS WorldARTS Tour is a response to the demand from
the Design and Arts institutions of the world for a specialist
marketing and student recruitment facility catering to the region
 Annual event
 Dates in 2010:
KL – 21 Feb • Singapore – 23 Feb • Hong Kong – 25 Feb
• Seoul – 27 Feb • Shanghai – 1 Mar
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Components of QS WorldARTS
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Student recruitment fairs with provision for viewing portfolios of
creative arts and for on-the-spot auditions for performing arts.
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Includes performance and displays by the students of
participating institutions.
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Auction of top students’ works to invited buyers
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Seminars presenting many aspects of international study and
career opportunities in arts and design.
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Trusted. Independent. Global.
 Established in 2008
 Distinct and autonomous department within QS
 Responding to demand for...
 More comparative data
 Deeper insight
 Improving quality and quantity of both published and
proprietary research
 Researches are in London and Singapore
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QS Top Universities
Benchmarking Service
 Published rankings are only
the surface of performance
evaluation
 Benchmarking can provide a
deeper insight into
performance relative to
selected comparable peer
institutions
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Our clients
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 Select a number of
target institutions
from the THE-QS
World University
Rankings list
 A mixture of domestic
and international
institutions may be best
University of Indonesia
Bandung Institute of Technology
Diponegoro University
Airlangga University
?
University of Brawijaya
Bogor Agricultural University
Gadjah Mada University
?
?
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 Get a detailed view on each institution
 Year on year ranking performance
 Overall
 By faculty
 By indicator
 Underlying data
 Student and faculty numbers
 Exchange program details
 Additional data
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Foundation years
Publication and citation data
Financial data
PhDs awarded
Graduate employment rates
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 Peer group analysis
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By indicator
By faculty area
More detail on Scopus bibliometric indicators
More detail on survey responses
 Academic Peer Review
 Employer Review
 Domestic vs. International Reputation
 Analysis against national/regional averages
 3-5 year cycle is recommended to develop a
comprehensive perspective
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The Star Ratings System
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Limitations of rankings
 Specialist strength often overlooked
 Dependent on reliable collection of data for ALL
institutions
 Over simplified view of institutional strength
 Bias towards fully comprehensive institutions
 International studies tend to focus strongly on
research
 Moving target
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Ratings vs. Rankings
 Ratings are not dependent on the performance of
other institutions
 Ratings can be more adaptive
 Ratings can include components not easily included in
rankings
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Best of Both
 Working together...
 A rating can provide some context to ranking results
 A rating can visually signal additional complexity beneath
the ranking results
 A rating can encourage users/readers to accept that
ranking results ought to be understood rather than simply
accepted
 A rating can provide additional important, yet easily
consumable, information to be involved earlier in any
decision making process that might involve rankings
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Research Quality
Award Criteria
Indicator
Minimum Requirements
Academic Peer Review
65 academic referees
Must fulfil 2 out of 3
indicators to qualify for Citations per Paper
one star
Papers per Faculty
3 citations per paper*
3 papers per faculty*
* Thresholds likely to be adjusted dependent on whether or not the institution has a medical school
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Graduate Employability
Award Criteria
Indicator
Minimum Requirements
Employer Review
20 employer referees
Must fulfil 2 out of 3
indicators to qualify for Employment Rate
one star
Careers Service
Support
80% graduates employed
(or accepted to further
study) within 12 months
2 full-time careers advisors
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Teaching Quality
Award Criteria
Indicator
Minimum Requirements
Overall Student
Satisfaction*
75% (or above national
average) students
satisfied†
Must fulfil 2 out of 3
indicators to qualify for Satisfaction with
one star
Teaching*
Student Faculty Ratio
75% (or above national
average) students
satisfied†
17:1 (6%)
* From existing national survey or QS equivalent
† Minimum 20% response rate required
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Infrastructure – Part 1
Award Criteria
Indicator
Minimum Requirements
6 of the following
Must fulfil 2 out of 3
Sporting facilities*
indicators to qualify for
one half star
•Swimming Pool
•Fitness Gym
•Indoor sports courts
•Outdoor sports courts
•Outdoor sports pitches
•Athletics track
•Stadium
•Full-time coaches and/or medical staff
Sporting facilities is
compulsory
Medical facilities
1 on-campus medical
centre
Student societies
Five student administered
societies†
* Either owned by the institution or regular student access to facilities verified by operator
† Verified by graduated alumni
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Infrastructure – Part 2
Award Criteria
Must fulfil 2 out of 3
indicators to qualify for
one half star
Indicator
Minimum Requirements
Student
accommodation
1 room for every first year
undergraduate* student
IT infrastructure
1 computer per 5 students
OR
Internet access in every
student room
Library facilities
Investment of $100 per
student per annum
OR
0.5 new library catalogue
entries per student
* In the case of an institution that only offers postgraduate programs – the threshold will apply
purely to international students in their first year of any postgraduate program
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Internationalisation
Award Criteria
Indicator
Minimum Requirements
International Faculty
5% international faculty
International students
25% international students
(or 90% of permitted
quota)
Must fulfil 3 out of 4
indicators to qualify for
International
one star
collaborations
International Student
Support – Religious
Facilities
20 collaboration
agreements with
international institutions
amongst THE-QS Top 500*
One place of worship for
each major (global)
religious group†
* Collaborations must be verified as active in writing by an authorised representative of the partner institution
† Christianity, Islam, Hinduism, Buddhism, Sikhism, Judaism. Multi-denominational facilities are acceptable.
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Specialist Strength
Award Criteria
Indicator
Faculty Area
Must fulfil 1 out of 2
indicators to qualify for Specialisation
one star*
Subject Specialisation
Minimum Requirements
Top 50 in one of 5 broad
faculty areas (THE-QS)
Top 20† in specific subject
discipline‡
 Duration: 10 - 12 weeks per project
* Star only available where an institution publicly states specialist intentions in a maximum of two broad
faculty areas – Arts & Humanities; Engineering & IT; Life Sciences & Biomedicine; Natural Sciences; Social
Sciences
† Threshold may vary dependent on the provision of available data for the given subject discipline
‡ Subject discipline rankings to be developed by QS on an ongoing basis. Disciplines will be based on narrower
areas than above but will still focus on popular areas (i.e. Physics as opposed to Nuclear Physics)
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All QS products and activities
QS topuniversities.com
QS Top Universities Guide
QS Top Universities Tour
QS World Arts Tour - Asia
QS Intelligence Unit
• Times Higher - QS World University Rankings
• QS Stars
• QS Benchmarking
QS Asia Pacific Professional Leaders in
Education Conference - QS-APPLE
QS WorldClass Seminar
QS WorldClass Showcase (Publication)
QS World Grad School Tour
QS Top Grad School Guide
QS topgradschool.com
QS topgradschool.com Newsletter
QS TopApply
QS World MBA Tour
QS World MBA Tour Premium
QS topmba.com
QS topmba Newsletter
QS Scorecard
QS MBA Career Guide
QS MBA Scholarships
QS topmba Connect 121
QS World Exec MBA Tour
QS TopExecEd Guide and Online
QS TopMBA Careers
QS Global Workplace
QS Top Internships
QS Leadership Career Forums
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THANK YOU
For more information, please contact :
Mandy Mok
mm@qs.com
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