武汉理工大学出版社
英语写作
高职高专商务英语系列教材
胡朝慧制作
索引
1
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English Writing
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英语写作
Chapter 1
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get to familiar with the Basic English Writing Skills.
＊ Knowledge objectives
The Basic skills of English Writing .
＊ Important & Difficult Points
1. words and phrases.
2. sentence structures.
3. paragraphs writing.
4. know figures of speech.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 1
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 1
高职高专商务英语系列教材
Step 1 Introduction
Basic English Writing Skills
In English writing, It is one of the basic skills of mastering the
idiom usage of words and phrases. No matter in written or oral
English, words and phrases are the general elements in expression.
Meanwhile, well-written sentences can make your writing more
clear and attractive . A good sentence to be equal to construct a
good paragraph . A good paragraph needs a good sentence.
Therefore ,it is advisable to use appropriate sentence structures to
express your ideas more briefly and efficiently. To be a good writer,
it is necessary to grasp the basic skills of writing.
英语写作
Chapter 1
高职高专商务英语系列教材
Step 2 Presentation
How to use Synonyms
1. To use synonyms to add flavor to your writing. Your writing will be boring if
you use the same word over and over.
2. Exchange the common nouns for a synonyms if you want to be more specific.
3. Check the meaning of the synonyms you use in a dictionary so you don’t use
the wrong word by accident.
4. Use a thesaurus to pick synonyms to enhance your writing.
英语写作
Chapter 1
高职高专商务英语系列教材
Make Good Sentences
1. Try to make short sentences.
2. Correct in sentence structure.
3. Correct in grammar.
4. Use the active voice rather than passive voice.
英语写作
Chapter 1
高职高专商务英语系列教材
Make Good Paragraphs
1. Unity: state the main idea of the paragraph in clearly constructed
topic sentence. Make sure each sentence is related to the central
thought .
2. Coherence: Arrange ideas in a clear, logical order. Provide
appropriate transitions to the subsequent paragraph.
3. Adequate development :develop your paragraph with specific
details and examples.
英语写作
Chapter 1
高职高专商务英语系列教材
Figures of speech



Definition
Figures of speech are special terms in language.
They add color and interest to our speech and writing.
Common figures of speech include the following:
Metaphor; Metonymy ; Personification ;
Paradox ; Simile; Hyperbole ; Parallelism .
This shows the same statement, without and then with figures of speech:
plain language
He ran quickly down the street.
with a simile
He ran like a hare down the street.
with a metaphor
He hared down the street.
英语写作
Chapter 1
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. How are the paragraphs developed in various ways?
2. What is the difference between simile and metaphor?
3. How to expand a sentence?
英语写作
Chapter 1
高职高专商务英语系列教材
Step 4 Exercise
I. Choose suitable words given to complete the following sentences.
1. free, freely, freedom
a. He wants to live a life __from troubles.
b. They fought for national ____ .
c. You can speak _____ in front of me.
2. science , scientist , scientific
a. Most of the Nobel Prize winners are _____.
b. His name is known to many in the ______ circles.
c. We are living in a world of modern _______.
3. relate, relative, relation
a. My uncle is one of my nearest_____.
b. there is no ____ between those two events.
c. Does what you say _____ to what you have done?
英语写作
Chapter 1
高职高专商务英语系列教材
4. assure, ensure, insure.
a. We tried to ____ the nervous old lady that flying was safe.
b .Insurance companies will_____ ships and their cargoes against loss at sea.
c. I cannot ____ his being there in time.
5. accept, acceptable, acceptance
a. Is this program _____ to you ?
b. The _____ of the proposal is under discussion.
c. He asked her to marry him and she ______ him. .
Keys:
1.
2.
3.
4.
5.
a .freely
b . freedom
a. scientists. b. scientific
a .relative
b. relation
a. assure
b. insure
a. acceptable, b. acceptance,
c. freely
c. science
c. relate
c. ensure
c. accepted
英语写作
Chapter 1
高职高专商务英语系列教材
II. Correct the following sentences by replace the jargon expressions with your own
words and phrases.
1 .Tom did not have enough expertise to fill the new position of management.
2 .I need his financial input before I can guesstimate our expenditures next fall.
3. If you don’t breath, then you ’ll die.
4. The students’ conscious kept him cheating in the exam.
5. She lead the campers on an over- night hike.
keys: 1. skills , 2. help , 3. breathe , 4.conscience , 5. led
III. Replace the underlined general words and phrases with specific ones.
1. My father can repair almost anything.
2. In the supermarket , a lot of things are sold.
3. We live in a nice village
4. His relatives gave him some gifts.
5. The girl is crying
Keys: ( 1) bicycles, radios, TV sets
(2) Various fruits ,food and clothes,
(3 ) in a small, beautiful village, (4) His uncle gave him a watch on his birthday.
(5) The girl is crying for failure of the game
VI. (Omitted)
英语写作
Chapter 1
高职高专商务英语系列教材
V. Write SV, SLVC, SVO, SVIODO, SVOC after each of the following sentences.
1.She has been looking for her lost book
2.We smelled the material burning.
3.You must get everything ready before seven.
4.He bought his son an expensive car.
5.A bird in hand is worth two in bush
Keys:1. S-V-O 2. SLVC
3 .SVOC
4. SVIODO
5. SV
VI. Decide whether each of the following sentences is a simple, compound or complex
sentence.
1.She was aged six when she first went to school.
2.Where there is life there is hope.
3.You weren’t at the meeting yesterday to hear what other people thought about this problem.
4.You can either write to me or call me in my office
5.We must hurry, or we ’ll be late for school.
Keys:1. complex ,2 .simple, 3.complex, 4.compound , 5.compound
英语写作
Chapter 1
高职高专商务英语系列教材
VII. Choose the best one to complete the sentence.
1.Go to see the doctor , _____your cold may get worse.
A. but
B. while
C. either
D. or
2. The girl ____ serves in the hotel is the owner’s daughter.
A. which
B. who
C. what
D. how
3.I clean the room _______ you were getting the dinner.
A. because
B. if
C. while
D. and
4. He tried hard, _______ he was unsuccessful.
A. therefore
B. but
C. or
D. unless
5. We won’t change our minds __ happens.
A. which
B. it
C. however
D. whatever.
6. John seized Daniel by both his hand ___ he appeared in the street.
A. as long as
B. each time
C. the moment
D. not until
7. Most plants need air ____ they need water.
A .just as
B. as long as
C. as though
D. even if
8. It was necessary to extend the factory building _____ the company was doing more and more
business.
A until
B. lest
C. although
D. as
9. _____ we have no money, we can’t buy a freezer.
A until
B. lest
C. although
D. as
10. ____difficult it may be, we can finish it in time.
A. Whatever
B. No matter who
C. No matter how D. No matter what
keys: 1. D 2. B. 3. C 4. B 5. D 6. C 7. A 8.D 9.B 10.C
英语写作
Chapter 1
高职高专商务英语系列教材
VIII. Choose the correct verbs to complete the sentences.
1 . Either of those movies (is, are ) worth seeing
2 . None of the students ( was, were ) could answer the question
3 . Visiting an airport to watching incoming planes (is, are ) a pleasure to many people.
4. The boxes of cake ( was , were) given to Patricia on her birthday.
5. One of the restaurant guests ( needs , need ) a telephone directory and a cup of coffee.
6.Five gallons of gasoline (is, are ) all I can afford.
7. A pen and a ball-pen ( is ,are ) lying on the desk.
8. The music ( was, were ) everything I had expected.
9. The bike with yellow fenders and two new tires (is , are ) mine.
10. The number of automobile accidents ( has, have ) increasing quickly in the past ten years.
11.The horse as well as its rider (is , are ) hungry and thirsty.
12. Physics ( is ,are ) an interesting subject.
Keys:
(1 ) is (2 ) was (3 ) is ( 4) were (5) needs (6) is (7) is (8) was (9) is (10) has (11) is (12) is
IX. Choose the correct pronoun to rewrite the following sentences.
1.If a person wants to go to college, ( he, they ) should concentrate on getting a high scholastic average.
2. All the students mailed ( his , their ) letters home.
3. If anyone calls me, tell ( him, them ) to wait until I return from meeting.
4. My brother, along with ( his, their ) roommate is going to the movies.
5. Ruth and Mary decide to share ( her, their ) apple.
Keys: (1) he (2.) their (3) him (4)his (5)their
英语写作
Chapter 1
高职高专商务英语系列教材
X. Rewrite the following sentences by emphasizing the underlined words or phrases.
1. John saw your brother in the playground
2. I did not go home until six yesterday.
3. The trees in the campus were best of all.
4. The taxi-driver caught the thief last night.
5. His father could hardly read and write.
Keys:
1. It was John that who saw your brother in the playground
2. Best of all were the trees in the campus
3. Not until six did I go home yesterday
4. It was the thief whom that the driver caught last night.
5. Hardly could his father read and write
英语写作
Chapter 1
高职高专商务英语系列教材
XI. Fill in the blanks with proper words to emphasize the sentences.
1. Lei Fong is ___model of Chinese youth.
2. Who---can stay in the dark cave for 24 hours alone?
3. She ____ is to blame for the absent of concert .
4. This essay is _____ more difficult than that one
5. I ______said so.
Keys:
(1) himself
(2) himself
(3) herself
(4) itself
(5) do
英语写作
Chapter 1
高职高专商务英语系列教材
XII. Add subordinate clauses or phrases to expand these main clause ,add the kinds of
clauses or phrases named in parentheses.
1. None of us know the news ( Appositive clause )
2. The TV is the latest model ( Attributive clause )
3. The man is tall (Attributive clause)
4. He was reading a novel ( Adverbial clause)
5. The girl is laughing ( Participial phrase )
Keys:
1. None of us know the news that he will be the president of the company
next month
2. The TV is the latest model which it sold well in Europe
3. The man who is sitting near the window is tall
4. 4) He was reading a novel when his wife came from work.
5. laughing happily , the girl came into the room with her little dog
英语写作
Chapter 1
高职高专商务英语系列教材
XIII. Combine each of the following pair’s sentences into complex sentences
1. Nuclear plants are clean and economical way of producing vast amounts of much –
need energy.
Local residents are willing to set up with them (if)
2.The audience were protesting
The concert was canceled. ( because)
3. He came across the street
met with his old friend (when)
4.She is going to spend her summer holidays in London
She has some relatives ( where )
5. He is the man
You’ve been looking for.( whom )
Keys:
1. Nuclear plants are clean and economical way of producing vast amounts of much –
need energy if local residents are willing to set up with them
2. The concert was canceled because the audience were protesting
3. When he came across the street he met with his old friend John
4. She is going to spend her summer holidays in London where she has some relatives
live in
5. He is the man whom you’ve been looking for.
英语写作
Chapter 1
高职高专商务英语系列教材
XVI. Expand the following sentences ( Omitted )
xv. Choose
topic sentences for the following sentences:
1..Some of the students like to study alone, but others enjoy studying in groups. Which do
you prefer?
a. There are several advantages and disadvantages of studying alone.
b There are two major ways to study.
c. Studying with others is a good idea for three reasons
2.I think Internet is very helpful to everyone.
a. Some people don’t like watching games on Internet
b. We can search information by various ways
c. He likes go shopping on Internet.
3. The increasing number of cars is a serious problem.
a. The number of accidents last year increased 15 percent over the year before.
b One cause is the great increase in the number of cars on the road.
c. There would be fewer accidents if drivers were more careful.
d. Ownership of a car involves a lot of expense.
英语写作
Chapter 1
高职高专商务英语系列教材
4.I enjoy traveling abroad
a. There are so many traffic jams on my way home
b. Foods are delicious in that hotel
c. I can see many beautiful scenery spots during my trip
d. Services are slow in that shop.
5. He likes reading
a. He always search for information on advertisements
b. His favorite book is “ My grandfather’s gift ”.
c. He wrote many articles for the college magazine
d. He seldom reads stories on line
Keys:
(1).a
(2.) c
(3) a
(4) c
(5) b
XVI. Write the topic sentence of each the paragraph and try to write the conclusion
paragraph of the passage.
But what does a successful language learner do? Language learner research shows that
successful language learners are similar in many ways.
___________________________________ They do not depend on the book or the teacher’
they discover their own way to learn the language. Instead of waiting for the teacher to explain.
they try to find the patterns and rules for themselves. They are good guessers who look for clues
and form their own conclusions.
______________________________________. Therefore, successful language learners
do not wait for a chance to use the language; they look for a chance. They find people who speak
the language and they ask these people to correct them when they make a mistake.
英语写作
Chapter 1
高职高专商务英语系列教材
They want to learn the language because they are interested in the language and the people who
speak it. It is necessary for them to learn the language in order to communicate with these people
and to learn from them.
What kind of language learner are you ? If you are a successful language learner
_____________________________________________________________________________
Keys:
First, successful language learners are independent learners
Secondly, successful language learning is active learning
Finally, successful language learners are learners with a purpose.
What kind of language learner are you ? If you are a successful language learner , you have probably been learning
independently , actively, and purposefully. On the other hand, if your language learning has been less than successful, you
might do well to try some of the techniques outlined above.
XVII. Rearrange the following paragraph , changing the order of sentences to make it
coherent
We left quite early before there was too much traffic .So we parked our bicycles under the trees. After
having a two hours swim we had a wonderful lunch in the cool shade under the trees. We got home late and
terrible exhausted. Then we went for a walk. We bought some cakes with us for lunch. We saw some
beautiful birds and butterflies in the fields .
Keys: Last weekend we went to the countryside to have a picnic . we bought some cakes with us for lunch. We left
quite early before there was too much traffic. After about two-hours we came to a nice place. It was near a river, with some
big trees beside it. So we parked our bicycles under the trees and went for a swim .After having a two hours swim we had
a wonderful lunch in the cool shade under the trees. Then we went for a walk. We saw some beautiful birds and butterflies.
英语写作
After walking for about two hour we return home.
Exercise 5
Chapter 1
高职高专商务英语系列教材
XVIII, XIX ( Omitted )
XX. Point out and name all the figure of speech in the following sentences:
1. Time like a fashionable host, that slightly shakes his passing guest by the hand .
2. She has more goodness in her little finger than he has in his whole body.
3. I told you a thousand times .
4. Men fear death, as children fear to go in the dark.
5. All the world’s a stage, and all the men and women merely players.
6. The waves are mountain high .
7. The young actor was tall, dark , and handsome .
8. This is a government of the people, by the people, for the people .
9. The wind whistled through the trees.
10. A duty dodged is like a debt unpaid .
Keys:
(1) personification (2).hyperbole (3)hyperbole (4).similar
(5) metaphor
(6) hyperbole
(7) Parallelism (8) Parallel (9) personification (10) similar
英语写作
Chapter 1
高职高专商务英语系列教材
XXI. Translation the following sentences into Chinese:
1. Just a Darwin discovered the law of development of organic nature, so Max
discovered the law of development of human history.
2. She spends money like water.
3. He cannot forgive others break the bridge over which he must pass himself for every
man need to be forgiven.
4. A drop of ink may make a million think.
5. Living without an aim is like sailing without a compass.
keys:
1. 正如达尔文发现有机界的发展规律一样，马克思发现了人类历史的发展规律。
2. 她花钱如水。（挥金如土）
3.不能原谅别人的人，等于毁了他自己必须经过的桥，因为每个人都有需要别人原谅
的时候。
4. 一滴墨水写成的文字可让千万人思索。
5. 生活没有目标就如航行没有指南针。
英语写作
Chapter 2
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of letters of
introduction writing and be able to write letters of introduction independently.
＊ Knowledge objectives
The skills of letters of introduction .
＊ Important & Difficult Points
1.The format of letters of introduction writing.
2.The skills of Letters of introduction writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 2
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 2
Yours faithfully,
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 1 Introduction
Letters of introduction
A Letter of introduction is a kind of applied letter used to contact
somebody, containing the functions of introduction and certification.
The aim is to make the person introduced known by the recipient,
thus to solve some practical problems of the person introduced. A
letter of introduction is used to write to a connection to refer a
candidate for employment or to request career assistance. In many
cases, the letter can be sent via email, because that’s the quickest
and easiest way to connect.
.
英语写作
Chapter 2
Yours faithfully,
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 2 Presentation
Format of Letters of introduction
Date.
Heading
Mr./ Ms /Dr Recipient
Street Address , including Unit or Suite Number
Town ,State Zip Code
Salutation
Dear /Ms /Dr Recipient
Re: Name of person being introduced
I ’m willing to introduce you ……………..
Body of letter
In this part of letter ,you give more information about the person’s duties.
Sincerely,
Complimentary close
.
Your
Name
Your Title
英语写作
Chapter 2
Yours faithfully,
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Steps on Personal of Letters of introduction
● Use a familiar contact. If you have an 'in' within that workplace,
don't hesitate to use him. Make sure to add the name and department where the
person works.
● Let the reader know that you have some experience. Include any highlights
that you want to mention or what you have learned.
● Include your education. You worked for that education. Make sure your
potential employer knows about it.
● Mention why you want to work for that particular place.
●State your intent. Let the reader know what you have to offer and what you
plan on doing in that environment.
●Conclude with a creative and respectful goodbye. This is just another way
to stand out and show your personality.
●Keep
the letter conversational. Let the reader know that you are more than
.
just a letter. Always have a certain level of professionalism, but show you are a
unique individual
● Give your address, telephone number.
英语写作
Chapter 2
高职高专商务英语系列教材
Tips on Business of Letters of introduction
● Your letter should be well thought out as this will be your vehicle for
making a powerful, and hopefully positive, first impression.
● A good letter of introduction needs to be brief, friendly and
personalized to the specific person you wish to contact.
● In most cases the sender wishes to create some sort of partnership
with the recipient. Therefore, you are well advised to be highly respectful of
the recipient's possible time restraints.
● Make it easy for the recipient to say yes to your offer. Make it easy
for the recipient to see the mutual advantage of meeting with you to
discuss your proposal in greater detail.
英语写作
Chapter 2
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the purpose of writing a letter of introduction？
2. How many types of a letter of introduction？
3. What should be cared about when you write a letter of introduction？
英语写作
Yours faithfully,
Yours faithfully,
Chen Yong
Chapter 2
高职高专商务英语系列教材
Step 4 Exercise
II. Translate the following letters into Chinese.
(1) Dear Mr/Ms,
March 30, 2009
This is to introduce Mr. Frank Jones, our new marketing
specialist who will be in London from April 5 to mid April on
business. We shall appreciate any help you can give Mr.
Jones and will always be happy to reciprocate
Yours faithfully,
.
英语写作
Chapter 2
Yours faithfully,
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Keys:
(1)
尊敬的先生/女士，
我们将非常感谢您向琼斯先生提供的任何帮助，并非常愿意回报您的帮
助,现向您推荐我们 的市场专家弗兰克•琼斯先生。他将因公务在四月五日
到四月中旬期间在伦敦停留。您诚挚的 陈勇。
.
英语写作
(2)
Chapter 2
Yours
faithfully,22
Yours
faithfully,
Chen Yong
高职高专商务英语系列教材
(2)
Dear Mr. Black,
.We are pleased to introduce Mr. John Smith, our import manager of Textiles Department. Mr. Smith is
spending three weeks in your city to develop our business with chief manufactures and to make purchases of
decorative fabrics for the coming season.
We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or
advice he may need.
Yours faithfully,
Zhou Jie
Keys:
(2)
尊敬的布莱克先生，
我们非常高兴向您介绍我们纺织部的进口经理约翰 史密斯先生。史密斯先生将在你市度过三
周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，
向他提供所需的任何帮助或建议，我们将不胜感谢。您诚挚的 周杰。
III. Put （∨）before the sentences that can be used in the letter of introduction.
( ) 1. One of my former colleagues, Liu Fan, is going to your city shortly to open a liaison office
there for his company.
( ) 2. I was delighted to hear that you won the Schubert Piano Concert Competition this year.
( ) 3. Thank you for whatever you may be able to do for Ms. Caswell.
英语写作
Chapter 2
Yours faithfully,
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
(
) 4. I would like to introduce Frank Clark to you.
( ) 5. Please join us for a farewell party in honor of Kurt Roderick, who is
leaving the company to pursue other business interests.
( ) 6. I am very pleased to be writing this letter to bring you two together.
( ) 7. We are unable to deliver the samples by the date promised.
( ) 8. I have given him your business address and told him he could call on you
for assistance in case of need.
( ) 9. Our friends, Ellen and Thomas Gibbon, are moving to Jefferson later this
month, and I immediately thought of you.
( ) 10. Any assistance you may give concerning her life will be esteemed as a
great favor for me.
Keys:
(. ∨ ) 1
( ∨ ) 6.
( × )2
( × ) 7.
( ∨ )3
( ∨)8
( ∨ )4
( ∨ ) 9.
( × ) 5.
( ∨ ) 10.
英语写作
Chapter 2
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
VI. Write letters of introduction according to the following situations:
(1) Mr. Thomson给Mr. Richard 写信介绍他的学生Steven. Steven想毕业后进入Mr. Richard的学院继
续深造. Thomson希望Mr. Richard就有关部门入学考试事宜给予Steven指点.
(2) 我公司新任出口部经理杨培林打算拜访本公司旧金山的客户。他将向客户介绍公司的新产品，
并乐于提供客户所需的任何技术资料。请就此写一封正式介绍信。
(3) Your good friend Wang Hai will stop in Hong Kong on his way to East Asia. Wang Hai is a district
manager of Textile Exported Company. John is your previous colleague, he is in Hong Kong and does the
same type of work that Wang Hai is doing. Please write a letter for Wang Hai to introduce him to John
Keys:
(1)Dear Mr. Richard,
Allow me to introduce to you Mr. Steven who is my student and is going to enter your
university after graduation here. Will you please give him some necessary guidance in regard
to the entrance examination? Any favor you may show him will be sincerely valued by.
Sincerely Yours,
Thomson
(2)Dear Sirs,
This will introduce to you Mr. Yang Peilin, our new Export Manager, who is visiting our
customers in San Francisco. He will tell you about our latest product and will be glad to help
you with any technical information you may require.
Yours faithfully,
英语写作
Chapter 2
高职高专商务英语系列教材
(3)Dear John,
My good friend, Wang Hai, will present this note to you when he stops in Hong Kong on
his way to the East Asia.
Wang Hai is district manager of Textile Exported Company, and in fact, does the same
type of work that you are doing for your company. I feel sure each of you will enjoy
knowing the other.
Needless to say, I shall appreciate any courtesy you may extend to him during his
brief stop in Hong Kong.
Sincerely Yours,
V. The numbered parts are the places where the writer made errors. Write the correct
words.
Dear Homeowner,
Let me take this opportunity introduce① you to Irmiter Contractors and Builders. Founded
in 1921 by my great-grandfather, our sixty-eight year② of experience have firm③ established
us in the home renovation, restoration, and remodeling industry.
We base our professionalism in④ the principles of old world craftsmanship and customer
service. We are members of the National Association of the Remodeling
英语写作
Chapter 2
高职高专商务英语系列教材
Industry (NARI) and the National Kitchen and Bath Association (NKBA). Our six decades
and four generations of experience in the building trades assure you, the homeowner, of the
best return for your home improvement dollar. We are dedicated to create⑤ the perfect
living space for you and your family. Irmiter contractors⑥ does this by combining state-ofthe-art products and up-to-date management techniques with time-honor⑦ traditions of
quality workmanship and attention to your needs. We offer complete design and drafting
services for any type of project.
We invite you to compare, talk ⑧ to our customers, and to visit our jobs in
progress! You’ll see what we’ve done, what we’re doing, and how ⑨ we can do for
you!
Please send the enclosed card or give us a call today, let’s⑩ get started on our
most important project this year—YOUR HOME!
Sincerely yours,
Tom Irmiter
President
Keys:
1. to introduce
6. contractors
2. years;
3.firmly;
7. time-honored; 8. to talk;
4. on;
9. what;
5. creating
10. and let’s
英语写作
Chapter 3
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives
The students are expected to get familiar with the skills of Thank you letters writing
and be able to write Thank you Letters independently.
＊ Knowledge objectives
The skills of Thank you Letters.
＊ Important & Difficult Points
1.The format of Letters of Thank you writing.
2.The skills of Letters of Thank you writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 3
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 3
高职高专商务英语系列教材
Step 1 Introduction
Thank you letters
A thank you letter or letter of thanks is a letter that is used when one party wishes to
express appreciation to another party. There are two main types of thank you letters: business
thank-you letters and personal thank-you letters.
英语写作
Chapter 3
高职高专商务英语系列教材
Step 2 Presentation
Tips of Thank you letters Writing
● Write the thank-you letter as soon as possible.
● Handwrite personal letters.
● Address your letter to a specific person.
● Write clearly and concisely.
● Stick to the point. Be sincere.
● Be specific and include details from the event.
● Proofread the letter before sending it.
● Should begin with the statement of thanks.
● Express the specific things that are appreciated so as to convey a sincere
feeling of gratitude.
● To be ended with a positive and genuine statement.
英语写作
Chapter 3
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. How many types are there in the letter of thank-you letters?
2. How to write a suitable letter of thank-you Letter?
3. What are the basic tips in writing letter of thank-you letters?
英语写作
Chapter 3
高职高专商务英语系列教材
Step 4 Exercise
II. A Thank-you Letter for Suggestion
suggestion helpful feeling responsibility appreciation keep thanks personnel
Dear Mr. Harrison,
Many 1) ____________ for submitting your splendid 2) __________that we should hold a
meeting every week so that all the staff are able to freely take part in the discussion about the
management of our firm. We have carefully looked into the suggestion. This will be 3)
___________ in smoothing the procedures of communication and giving employees a 4)
____________ of belonging and 5) _____________. In this way, we can solve many
problems quickly. Please 6) _________ on giving such good suggestions. Having such help,
we have made great strides in the past ten years. We’ll place a copy of this letter in your 7)
_____________ file as a formal record of our 8) ____________. And your year-end bonus
will grow by $1,000 for the suggestion.
Best regards,
Bill
General Manager
Keys:
1. thanks
2. helpful
3. suggestion
4. feeling
5. responsibility
6. keep
7. personnel
8. appreciation
英语写作
Chapter 3
高职高专商务英语系列教材
III. Translate the Following Letters into Chinese or English.
Dear Ms. Robert,
(1)
I appreciate you taking the time to speak to me about the internship position available at
Jones Corporation. I am excited about the opportunity to intern with such a well-regarded
organization.
The internship, as you presented it, seems to be an excellent match for my skills and interests.
I am confident that my coursework in accounting will enable me to be a productive member of
team. In addition to my enthusiasm, I will bring to the position a willingness to learn, both about
the company and the accounting field.
I appreciate the time you took to interview me. I am very interested in working for you and
look forward to hearing from you. If I can provide you with additional information, please let me
know.
Thank you for your consideration.
Sincerely,
Julia White
Keys: (1) 亲爱的罗伯特夫人,
非常感谢您不惜宝贵的时间和我谈论琼斯公司的实习岗位事情。我很兴奋能有机会在这样一个有
口皆碑的公司实习。我觉得您所描述的这个实习岗位，适合我的特长和兴趣。因此，我相信我的所学
的会计课程能使我成为团队中有用的一员。除了满腔热诚之外，我还满怀学习的愿望，希望在工作中
进一步了解公司并学到更多会计领域的知识。很感谢您给了我面试的机会。我很希望为贵公司工作，
英语写作
也盼望收到回复。如果还需要我提供更多的个人信息，请及时通知我。
Chapter 3
高职高专商务英语系列教材
(2)
亲爱的王先生,王太太
这只是一张感谢便条,感谢那个非常愉快的星期一晚上.你们真是太好了邀请并欢迎我去府上做
客.回国后,我一定要告诉我的家人在中国我所享受到的美味佳肴和热情款待. 感谢中国的这些朋友.我
希望你们拜访我国，使我答谢你们的盛情。致以美好祝愿.你们真诚的杰克·伯尼
Keys: (2)
Dear Mr., Mrs. Wang,
This is just a note to thank you very much for a most enjoyable evening on Monday.
It was very kind of you to invite me to your home and to make me so welcome. When
returning
me I shall tell my family of the wonderful cooking and hospitality I enjoyed in China. Thanks to
my Chinese friends.
I hope that if ever you come to my country you will visit us so that I might repay your kindness.
Yours sincerely,
Best wishes,
Jack Bone
英语写作
3---2---5—1---4
Chapter 3
高职高专商务英语系列教材
VI. Put the following sentences into the right order and make it a complete letter.
( I ) In addition to my enthusiasm, I will bring to the position strong writing skills, assertiveness and the
ability to encourage others to work cooperatively with the department. My artistic background will help
me to work with artists on staff and provide me with an understanding of the visual aspects of our work.
(2) The job, as you presented it, seems to be a very good match for my skills and interests. The creative
approach to account management that you described confirmed my desire to work with you.
(3)It was very enjoyable to speak with you about the assistant account executive position at the Smith
Agency.
(4) I appreciate the time you took to interview me. I am very interested in working for you and look
forward to hearing from you about this position.
(5) I understand your need for administrative support. My detail orientation and organizational skills will help to
free you to deal with larger issues. I neglected to mention during my interview that I had worked for two
summers as a temporary office worker. This experience helped me to develop my secretarial and clerical skills.
Keys:
3---2---5—1---4
V. Situational Writing
(1) Your company has received a firm order (确定订货) from B&G Company for the first time. You are the sales
manager, so you write a letter to the general manager of B&G Company to acknowledge your appreciation and
your expectation for further business cooperation.
(2) You visited Chinese Bank of Agriculture last Thursday. And you have been welcomed and received
hospitality from them. As soon as you came back, you write a thank you letter to the manager Mr. Blackwood
and confirm what you have discussed some major points with the manager and express your interest in their
business activities.
英语写作
Chapter 3
高职高专商务英语系列教材
(3)You have got an interview of an internship in a small business in your hometown. You
write a letter of appreciation to the personnel manager for the opportunity he gave you and
also express your interest in that position as an interpreter though it is not a big company it
may offer you more opportunity and experience and you can work not only for the company
but also for your hometown.
Keys:
1) Dear Mr. Smith,
We have confirmed by fax accepting your firm order of 18th June. And as this is
your first order with us, we must write to tell you how glad we were to receive it and
thank you for the opportunity you have given us to supply the goods you need.
We hope our handling of this order will lead to further business between us and to
a happy and lasting association. We shall certainly do our best to make it so.
Yours sincerely,
Rose White
Sales Manager
英语写作
Chapter 3
高职高专商务英语系列教材
2) Dear Mr. Blackwood,
Our visit to Chinese Bank of Agriculture is drawing to a close and we are leaving
for Paris shortly.
On the eve of our departure, I am pleased to get the opportunity to send you and
your associates a message of deep thanks for the cordial reception and hospitality
extended to us during our stay here. We all believe that this visit is very fruitful
and we are confident that this visit will be helpful to the further strengthening of
our business cooperation.
We do hope that you will give us, on an early occasion, an opportunity to
reciprocate your hospitality by visiting us in Paris as our guest. My associates and
I would be delighted to entertain you in the near future. Both sides could examine
further how we will work together more closely in order to expand business
between us.
Meanwhile, we wish you good health and every success in your work.
Sincerely yours,
John Robinson
英语写作
Chapter 3
高职高专商务英语系列教材
3) Dear Mr. Wang,
I appreciate you taking the time to speak to me about the internship position
available at Baixing Corporation. I am excited about the opportunity to intern with
such an organization, not a big enough one while a prospective one.
The internship, as you presented it, seems to be an excellent match for my skills
and interests. I am confident that my coursework in International Trade will enable
me to be a productive member of team. In addition to my enthusiasm, I will bring
to the position a willingness to learn, both about the company and the international
trade profession.
I appreciate the time you took to interview me. I am very interested in working
for you and for my hometown, and I look forward to hearing from you. If I can
provide you with additional information, please let me know.
Thank you for your consideration.
Sincerely,
Wen yan
英语写作
Chapter 4
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Letters of
Recommendation writing and be able to write the Letters of Recommendation.
＊ Knowledge objectives
Chapter 8
The skills of Letters of Recommendation.
＊ Important & Difficult Points
1.The format of Letters of Recommendation writing.
2.The skills of Letters of Recommendation writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 4
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 4
高职高专商务英语系列教材
Step 1 Introduction
Letters of Recommendation
A letter of recommendation is a letter that makes a statement of
support for a candidate. It should also present a well-documented
evaluation, providing sufficient evidence and information to help a
selection committee in making its decision.” Typically the letters are
given a lot of weight in the decision. A Letter of recommendation can be
as important or more important than other components of the application.
It allows the reader to get a clear idea of what the person is “really” like.
英语写作
Chapter 4
高职高专商务英语系列教材
Step 2 Presentation
Guidelines for Preparing an Effective Letter of Recommendation
1. Address the letter to "Human Resources Manager" or "Recruiting Manager.“
Since the letter will be used for many readers, personalizing the letter is not
practical .
2. Type the letter using a standard business format .
3. Start your letter by explaining your relationship with the candidate.
4. Be honest. If you cannot honestly endorse this person, you must decline. It is not
fair to the candidate or the recruiting employer .
5. Review the candidate's résumé. Talk with them about their accomplishments and
goals.
英语写作
Chapter 4
高职高专商务英语系列教材
Guidelines for Preparing an Effective Letter of Recommendation
6. Describe the candidate and support it with specific examples from your
experience with them.
7. Choose your words carefully .
8. Since you know the candidate's career goals, try to use descriptions that correlate
to those goals.
9. There are some general attributes that all employers are looking for in a candidate.
Here are a few: intelligent, self-motivated, responsible, dependable, skilled
communicator, flexible, innovative, confident, trustworthy, and willing to learn
and grow.
英语写作
Chapter 4
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the purpose of writing a letter of Recommendation?
2. How many types are there in writing of a of Letter of Recommendation?
3. What is the format of a letter of Recommendation?
英语写作
Chapter 4
高职高专商务英语系列教材
Step 4 Exercises
II. Translate the following letters into Chinese.
(1)
April 21,2006
Dear Sir，
I take the liberty of writing you to apply for a position in your corporation. In
2001，graduated from the Power-man Course and Electrical Equipment Repair
Course of the U.S. Engineer College and also graduated from the Management
Course of Industrial College of the U.S. University in 2005．
I have just returned from the United State．I would like to work in your
corporation．I believe that I can perform well under your leadership．
I sincerely hope that you could give me an opportunity of first of all.
Enclosed herewith are three copies of the U.S. diplomas and a copy of my
resume for your reference．
Your prompt reply in this matter would be greatly appreciated．
Yours very truly,
英语写作
Chapter 4
高职高专商务英语系列教材
Keys:
(1)
敬启者：
不揣冒昧，特申函向阁下毛遂自荐，敬请原谅。本人于一九八一年，毕业于美国工校动力班及电力装备修护班
。又于一九八五年，毕业于美国工业大学工业管理系。我刚从美国回来，拟参加贵公司工作。如蒙赐允，本人确信
在阁下领导下，定能胜任愉快。
请阁下惠予为贵公司服务机会，兹随函附美国毕业证书三件及自传一份，谨供参考
(2)
Dear Chris Kent,
July 16, 2008
As the Dean of Arts and Sciences, I have had the pleasure of knowing Tom Smith for the last four years. He
has been a tremendous student. I would like to take this opportunity to recommend Tom for your graduate
program.
I feel confident that he will continue to succeed in his studies. Tom is a dedicated student. In class, he has
proven to be a take-charge person who is able to successfully develop plans and implement them.
Tom has also assisted us in our admissions office. He has successfully demonstrated leadership ability by
counseling new and prospective students
His advice has been a great help to these students, many of whom have taken time to share their comments
with me regarding his pleasant and encouraging attitude. It is for these reasons that I offer high recommendations
for Tom without reservation.
His drive and abilities will truly be an asset to your establishment. If you have any questions regarding this
recommendation, please do not hesitate to contact me.
Sincerely,
Roger Fleming
Dean of Arts and Sciences College
英语写作
Chapter 4
高职高专商务英语系列教材
Keys;
(2)
尊敬的克莉丝·肯特：
作为文理学院院长，四年前我就认识了汤姆·史密斯。他是一名很优秀的学生。我想借此机会推荐他攻读研究
生。我相信他的学业会继续成功。汤姆是名有献身精神的学生。在课堂上他表现出领导才能，能够成功地制定
并完成计划。汤姆还在招生办协助我们工作。在给考生作咨询中成功地展示了他的领导才能。他的建议给这些
学生很大的帮助,有很多学生特意来向我反映他令人愉快给人鼓舞的态度。正因为此我极力推荐汤姆。他的动力
和能力对贵校将是一种财富。关于此推荐如有疑问请与我联系。
罗杰·弗莱明
文理学院院长
电子邮件：fleming@yahoo.com
2009年5月30日
III. Write O if the sentence is for the Opening, F for Focus, or C for Closing.
( ) 1. I am pleased to write this letter for my student Li Yue.
( )2. As professor and dean of the College, I have access to her records of academic work
and moral conduct.
( )3. I recommend Miss Brown without reservation and shall appreciate your favorable
consideration of application.
( )4. If you need further information regarding Mr. Wang Gang, do not hesitate to contact
me.
( )5. John Smith worked under my supervision as an Audit Assistant from February 1997
until April 2003.
英语写作
Chapter 4
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
( ) 6. I found her to be a very capable production manager and she really puts her heart
and soul in her work.
( ) 7. As her English Professor, I have long been impressed by her intelligence and
diligence.
( ) 8. During the past three years, I have come to know him well and would like to
recommend him as a candidate for your undergraduate program.
( ) 9. Cathy is a take-charge person who is able to present creative ideas and
communicate the benefits.
( )10. If I can be of any further assistance, or provide you with any further information,
please do not hesitate to contact me.
Keys:
1. ( O )
6 .( F )
2. ( F )
7.( O )
3. ( F )
8. ( O )
4. ( O ) 5. ( O )
9. ( F ) 10. ( O )
英语写作
Chapter 4
高职高专商务英语系列教材
IV. Write a letter of recommendation according to the information given below. You
can add more information.
Your are a recent graduate of Beijing University, you were told by John Stewart, Public
relations that Mr. Hunter the director of the company is looking for a communication specialist.
You want to have an opportunity to talk with him about the position, writing a selfrecommendation letter to apply for the position.
Keys:
Dear Mr. Hunter,
John Stewart, your director of public relations, told me that you were looking for
a communication specialist. I am a recent graduate of Beijing University and would like
the opportunity to talk with you about the position.
My degree is in journalism, and my intern work during my senior year was on the
community desk at Beijing Today. The summer of 2003 , I assisted the editor of the
Friendship newsletter and was responsible for writing the articles and taking pictures.
May I have an appointment to discuss my qualification and my interest in working
with you as a communications specialist? I will call your office Friday morning for a
time that is convenient for you.
Sincerely,
Joan Willims
英语写作
Chapter 5
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Letters of
Congratulations writing and be able to write the Letters of Congratulations
independently.
Chapter 8
＊ Knowledge objectives
The skills of Letters of Congratulations.
＊ Important & Difficult Points
1.The format of Letters of Congratulations writing.
2.The skills of Letters of Congratulations writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 5
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 5
高职高专商务英语系列教材
Step 1 Introduction
Letters of Congratulations
A letter of congratulations, or congratulations letter, is a letter used to
congratulate someone and express pleasure on the occasion of success or
good fortune in both personal and business situations, i.e. a thoughtful way
to deliver a congratulatory message to friends, family members and
business partners, commemorating accomplishments and achievements, or
to acknowledge a wedding, graduation, job promotion or new baby, etc.
英语写作
Chapter 5
高职高专商务英语系列教材
Step 2 Presentation
Chapter 5
The format of letter of congratulations:
1. Use the Friendly format arrangement for congratulations letters.
2. To the right side of the letter header place the return address .
3. Make two carriage returns .
4. Directly below the return address, place the date .
5. Make three carriage returns .
6. Do not include a reference line.
7. Begin your letter .
8. Indent the body paragraphs five spaces each
9. Center the closing and signature so that the left-most character of each
are justified to the center of the page if the paper were folded.
英语写作
Chapter 5
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Steps on Writing an Effective Congratulation Letter
● Write the congratulation letter as soon as possible after the fortunate event takes
place .
● State in the beginning the specific occasion that has motivated you to write your
letter .
● Express praise and approval of the reader's accomplishments.
● Keep your congratulation letter simple and concise—under one page in length.
● Be positive and don't include any negative comments or unhappy news
● Don't suggest that the fortunate event should benefit the letter-writer in any way.
● Don't exaggerate your congratulatory words, or your letter may seem sarcastic
or mocking .
● Edit your letter for correct structure, grammar, and punctuation.
英语写作
Chapter 5
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What are the general rules of writing a letter of Congratulations?
2. What are the basic skills in writing of a letter of Congratulations?
3. How to write an efficient letter of Congratulations?
英语写作
Chapter 5
高职高专商务英语系列教材
Step 4
Exercises
II．Translate the following letters into English or Chinese.
(1)
亲爱的先生：
衷心地祝贺您！在《时代工业》上看到您现在已是中国部老总了，我感到非常高兴。有您作为
直接领导，您的员工们多么幸福啊！祝您在新的岗位上取得更大的成功！
此致
敬礼
(2)
Dear Mr. Young,
It was delightful news for me to learn of the establishment of your own advertising agency.
Please accept our heartfelt congratulations.
With your brilliant background and long record of fine achievements, I’m sure the new agency
will be a great success. I sincerely hope you will find in this new venture the happiness and
satisfaction you so richly deserve.
Should there be any way in which we can be of assistance, please do not hesitate to contact
me personally.
Yours sincerely,
英语写作
Chapter 5
高职高专商务英语系列教材
keys:
(1)
Dear Sir,
Congratulations! I was delighted to see in Industry Times that you are now
President of China Division. Those who will work for you will be fortunate to have you
as their immediate supervisor, and I want to wish you great success in your new
position.
Sincerely yours,
(2)
亲爱的Young先生：
欣闻您成立了自己的广告代理公司，请接受我衷心地祝贺。我确信以您辉煌的背景和
长期以来的卓越成就，新公司一定会是个巨大的成功。衷心希望您在这个新的企业里
找到您应得的幸福和满足。
如果我们可以为您提供任何帮助，请一定与我本人联系。
此致
敬礼
英语写作
Chapter 5
高职高专商务英语系列教材
III. Fill in the blanks of the following letter with the words and expressions
given, changing the form where necessary.
deserve
congratulation
term
appointment
in view of
elect
Dear Sir,
assistance
depend
promote
surprise
I would like to offer my 1 on your being 2 chairman of our association. Your
3 came no 4 to us 5 your unusual abilities. No one has done more to 6
the honor, or has worked harder to 7 our interests. You can 8 on me and my
company to give you any 9 you require in your 10 of office, and I wish you
every success in the future.
Yours sincerely,
keys:
1.congratulations
6.deserve
2.elected
7.promote
3.appointment
8.depend
4.surprise
9.assistance
5.in view of
10.term
英语写作
Chapter 5
高职高专商务英语系列教材
IV. Read the following letter, answering the comprehension questions accordingly.
Dear Mr. Clinch,
Please accept my warmest congratulations on your promotion to general manager!
We have just learned that you have been appointed to this position. This is surely owing to your
unusual abilities, coupled with your years of service in the company. Your experience in this
field will surely bring in more profits for your company. We are sending you our best wishes for
the future.
Through three years of working with you, many of us know clearly how much you have
contributed to building the relationship between our two corporations. You also have come to
know us well during the past three years, and we are ready to offer you the same service in the
days ahead.
We look forward to the continuing growth of your company under your enlightened leadership.
Sincerely yours,
1) Does the letter use the direct order? Why or why not?
2) What information can you learn about from the letter? And how does the writer convey it?
3) How about the end of the letter? Do you think that it expresses goodwill?
4) What benefits are obtained from writing congratulatory letters?
5) List the basic principles of writing letters of congratulations.
英语写作
Chapter 5
高职高专商务英语系列教材
Keys:
The answers will be open, and the following here is just for reference.
1) No, it doesn’t. Because the purpose of congratulations letters is to build goodwill by
using an positive, pleasant and conversational tone.
2) The writer congratulates a business partner on his promotion, praises his
performance, reviews their previous cooperation and expresses the wish for the future. All
the information is conveyed concretely, faithfully, and in good order.
3) The end of the letter is encouraging, showing the writer’s wish for the partner’s future
success. Of course it expresses goodwill.
4) The receiver will be delighted when receiving the letter and will recall your previous
cooperation that may be pleasant, then it will help to further your relationship.
5) Basic principles:
Begin with the reason for writing and present the congratulations at the first part of the
letter.
Tell how you learn about the good news if necessary and make the receiver feel certain
that he/she deserves the praise.
End the letter by express your congratulations again and your wishes encouragingly and
conversationally.
英语写作
Chapter 5
高职高专商务英语系列教材
V. Write letters of congratulations according to the situation given below. You can add more
information.
1) Mr. George has got a promotion recently. Write a congratulatory letter to him.
2) One of your friends, Shirley, just graduated from University of California. Write a congratulatory letter to
her.
keys:
(1) The answers will be open, and the following here is just for reference.
Dear Mr. George,
I am very glad to hear that you have got your promotion and hasten to congratulate you.
I do think you deserve the position since you have long presented your diligence, talents and perseverance in
your previous career.
May your future be as successful as you have always been.
Sincerely yours,
(2) Dear Shirley,
Congratulations on your graduation from University of California.
I am proud of your hard work and outstanding performance during these four years. I am convinced that your
effort will be paid off.
Wish you every success in your future career!
Yours truly,
英语写作
Chapter 6
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Letters of Sympathy
writing and be able to write the Letters of Sympathy independently.
＊ Knowledge objectives
Chapter 8
The skills of Letters of Sympathy.
＊ Important & Difficult Points
1.The format of Letters of Sympathy writing.
2.The skills of Letters of Sympathy writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 6
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 6
高职高专商务英语系列教材
Step 1 Introduction
Letters of Sympathy
A letter of sympathy is also a letter of empathy, helping people get through
tough times by showing them that they are not alone. They gain strength from
knowing another person (you, the writer) has gone through something similar
and survived, or at least understand what is happening and how they feel about
it.
英语写作
Chapter 6
高职高专商务英语系列教材
Step 2 Presentation
Template of Letter of Sympathy
● Date
● Salutation
● Opening: acknowledge the loss and express your sympathy
● Focus: mention the loss (In the letter of condolence, note special qualities
of the deceased, include a memory about the deceased and remind the
bereaved of their personal strengths or special qualities.)
● Closing: offer assistance
● Complimentary close
● Signature
英语写作
Chapter 6
高职高专商务英语系列教材
Tips on Writing Letters of Sympathy
1. For a sincere and personal touch a hand written sympathy letter is preferable
to a typed one.
2. A sympathy card or note is also acceptable.
3. Put yourself in the shoes of the person to whom you are sending the letter of
sympathy .
4. A short but meaningful letter is far less painful to read than a long letter .
5. Describe your relationship with the deceased and how you felt about them respect, admiration and what you will miss about them .
6. Mention the unique strengths and achievements of the deceased .
7. Offer your help and support .
8. Extend your sympathy to other members of the family /company.
英语写作
Chapter 6
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. How to write a letter of sympathy?
2. What are the basic skills in writing of a letter of sympathy?
3. What is the format of a letter of sympathy?
英语写作
Chapter 6
高职高专商务英语系列教材
Steps 4 Exercises
II. Translate the following letters into Chinese.
(1)
Dear Teri,
I was sorry to hear that your house was seriously damaged in the flooding caused
by the hurricane Katrina in New Orleans. Wish you all good luck in getting things
back to normal as quickly as possible.
I want to assure you that although I will temporarily order my supplies elsewhere,
I will be bringing my business back to you as soon as you are ready.
I appreciate our long association and I’m looking forward to doing business with
you again.
Sincerely,
Marti
英语写作
高职高专商务英语系列教材
keys:
(1)
爱的泰瑞：
听说在新奥尔良的卡特里娜飓风导致的洪水中，你的房屋严重受损。我很难过。这是
萦绕在任何地方的个体经营者们脑海中的恶梦。希望你能顺利地并很快地恢复一切。我向你
保证尽管我暂时从别处订货，你一准备妥当我就继续同你做生意 感谢我们长期的合作。盼
望早日再度与你做生意。
马迪
2009年9月1日
(2)
To the Parents of the Columbia Astronauts
June 24.
Dear parents of the Columbia astronauts，
I am a student from X X Middle School in China. My name is Li Ming. I was very
sorrowful when I learned from TV that Sp Shuttle Columbia broke up during re-entry and
seven astronauts all lost their lives. You have lost your lovely sons arid daughters. You
must be very grieved. However, you must also be proud of your children, because they
have done great contributions to space projects. So please restrain your sorrow.
Although this time they thrilled, we could I get some experience from their failure. We
will continue developing space projects, because we can explore the space through those
projects and search for more information about mission that they haven' t done.
Yours Sincerely
Li Ming
英语写作
Chapter 6
高职高专商务英语系列教材
Keys:
(2)
——致哥伦比亚号宇航员的父母们
亲爱的哥伦比亚号宇航员的父母们：
我是一个来自中国xx中学的学生，我叫李明。我从电视上得知哥伦比亚号宇宙飞船在返
航过程中解体，七位宇航员全部遇难，我感到非常悲痛。你们失去了可爱的儿子和女儿，
一定非常悲痛。然而，你们一定也为你们的孩子感到骄傲，因为他们已经为航天事业做出
了巨大贡献。所以请节哀。尽管这次他们失败了，但我们可以从他们的失败中汲取经验。
我们会继续发展航空事业，因为通过它们我们能够探索外层空间，搜索有关这个世界的更
多信息。我们会继续完成他们未完成的任务。
你诚挚的朋友
李明
英语写作
Chapter 6
高职高专商务英语系列教材
III. Write O if the sentence is for the Opening, F for focus, A for action and C for
Closing.
_____ 1. Please accept my sympathy on the fire that leveled your home.
______2. I remember one time when we all went for the outing with the children. He
seemed to be enjoying the outing with all of the children very much. What a beautiful day
for a walk!
______3. I will call you in a few days to see if you need help with watching the children or
with the memorial service.
______4. I have learned with deep regret of the death of Mary, and I am writing to express
my heartfelt sympathy
______5. Dora was a wonderful person, talented and loving, and I know that you and your
family have suffered a great loss.
______6. The loss of your warm and charming home saddened us all.
______7. Remember that “Those who live in the hearts of others never die.”
______8. We’ll be seeing you in the next couple of days.
英语写作
Chapter 6
高职高专商务英语系列教材
keys:
__O . Please accept my sympathy on the fire that leveled your home.
__ F __2. I remember one time when we all went for the outing with the children. He
seemed to be enjoying the outing with all of the children very much. What a beautiful
day for a walk!
__A__3. I will call you in a few days to see if you need help with watching he children
or with the memorial service.
__O__4. I have learned with deep regret of the death of Mary, and I am writing to
express my heartfelt sympathy
__F___5. Dora was a wonderful person, talented and loving, and I know that you and
your family have suffered a great loss.
___O_6. The loss of your warm and charming home saddened us all.
___C__7. Remember that “Those who live in the hearts of others never die.”
___C__8. We’ll be seeing you in the next couple of days.
英语写作
Chapter 6
高职高专商务英语系列教材
IV. Compose a letter of condolence with sentences given. You may give additional
information if necessary
1. Please know that I’ll also be keeping you in my thoughts.
2. I’m sorry to hear of your father’s death.
3. You can take comfort in these memories.
4. I’m sure you have many good memories of your father when you think of him.
5. Please accept my condolences.
6. I know that it is impossible to prepare for the loss of a parent.
Keys:
1. Please know that I’ll also be keeping you in my thoughts.
2. I’m sorry to hear of your father’s death.
3. You can take comfort in these memories.
4. I’m sure you have many good memories of your father when you think of him.
5. Please accept my condolences.
6. I know that it is impossible to prepare for the loss of a parent.
英语写作
Chapter 6
高职高专商务英语系列教材
v. Write an English letter with the Chinese information given below.
汶川地震中被压废墟70多个小时,截肢获救的小女孩李月一直牵动着很多人的心。尽管
失去了左腿,仍然坚持着自己的舞蹈梦想。请你以李易的名义写一封英文信为李月加油！
要求:内容全面；词数120左右。
提示:Leg amputated 截肢 ；the "5.12"earthquake 5.12大地震
Keys:
Dear Li Yue,
I’m sorry to hear how you suffered during the "5.12"earthquake. I heard your story on TV.
After being buried in the ruins for over 70 hours, you stuck to your dream of dancing and
waited to be rescued. I can understand how hard it was for you to overcome both the
fear and the pain both mentally and physically. Your enduring spirits won in the end. It’s
unfortunate that you lost your left leg in the earthquake and I’m sure you must feel
terrible about it, although I am sure you will achieve your dream all the same. As the old
Chinese saying goes, "Where there’s a will, there’s a way." I believe your dream will
come true someday and I will always be with you. Best regards.
Yours
Li Yi
英语写作
Chapter 6
高职高专商务英语系列教材
VI. Ihe following letter of sympathy is not well organized. Please arrange the sentences
to make the letter logical.
Dear Mr. De Frontells,
I met Jane twenty years ago when I joined Kraft & Cromwell. With genuine sadness
I learned of your wife’s passing. As I still remember, Jane had the respect and
admiration of all of her colleagues.
Her cheerful disposition was an inspiration to all of us. She will be dearly missed by
everyone here. Jane was then my mentor and supervising attorney. Jane loved
Chinese culture.
She visited China many times and gave our firm a lot of lectures and professional
guidance. Please accept my and all my colleagues’ heartfelt sympathy on the loss
of Mrs. Jane W. Kane.
If there is anything that we can do to be of assistance during this difficult time, let us
be your side.
You are in my thoughts and prayers,
Mick Zhang
Managing Partner
英语写作
Chapter 6
高职高专商务英语系列教材
Keys:
Dear Mr. De Frontells,
I met Jane twenty years ago when I joined Kraft & Cromwell.
With genuine sadness I learned of your wife’s passing. As I still
remember, Jane had the respect and admiration of all of her
colleagues.
Her cheerful disposition was an inspiration to all of us. She
will be dearly missed by everyone here. Jane was then my mentor and
supervising attorney. Jane loved Chinese culture.
She visited China many times and gave our firm a lot of
lectures and professional guidance. Please accept my and all my
colleagues’ heartfelt sympathy on the loss of Mrs. Jane W. Kane.
If there is anything that we can do to be of assistance during
this difficult time, let us be your side.
You are in my thoughts and prayers,
Mick Zhang
Managing Partner
英语写作
Chapter 7
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Recruitment
Advertisements writing and be able to write the Recruitment Advertisements
independently.
Chapter 8
＊ Knowledge objectives
The skills of Recruitment Advertisements writing.
＊ Important & Difficult Points
1. The format of Recruitment Advertisements writing.
2. The skills of Recruitment Advertisements writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 7
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 7
高职高专商务英语系列教材
Step 1 Introduction
Recruitment Advertisements
Recruitment advertisement is one of the most effective channels of
recruitment. It provides the information of jobs through the press,
network, television, radio and other mass media in order to attract talent
people in line with the requirements of a company.
The role of advertising on the one hand, is to provide the related
requirements of the job, qualifications employee should have and other
information available to potential applicants, another role is to "sell" the
advantages of companies or enterprises to applicants. The content of ads
should be true, false advertisement would cause dissatisfaction.
英语写作
Chapter 7
高职高专商务英语系列教材
Step 2 Presentation
Tips on Writing Recruitment Advertisements
A recruitment advertisement is a company’s marketing tool and should be written
with the aim of attracting the right candidate for the job.
1. The job title heading, location and salary guide .
2. Consider what exactly the job is .
3. Consider carefully the ideal candidates.
4. What skills and knowledge am I looking for .
5. What kind of experience must applicants have?
6. What response do I want to get from the ad?
7. How can I make the ad stand out?
8. Have I made the job look attractive .
9. How do you reflect the personality of the company?
10. What facts must I include?
英语写作
Chapter 7
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1.What are the general contents in writing a recruitment advertisement?
2.What are the basic steps in writing of recruitment advertisement?
3.How to write an effective recruitment advertisement?
英语写作
Chapter 7
高职高专商务英语系列教材
Step 4 Exercises
II. Translate the following advertisements (1)into Chinese (2) )into English:
(1)
Recruitment for Receptionist
Main Responsibilities:
1. Cover switchboard and reception area
2. Receive guests and arrange seats for internal visitors
3. Ensure the cleanness of the reception area and conference rooms.
4. Receive mails and faxes and ensure timely distribution
5. Fulfill other general administration tasks, e.g., Update phone list regularly; Order lunch for
consulting teams; Print name cards, etc.
Qualification & Experiences:
1. College graduate, with English language or business administration majors.
2. At least 2 years related work experience in a Multilanguage environment.
3. Excellent communication skill in English and Mandarin Reasonable computer/software skills (Word,
Excel, PowerPoint) Strong interpersonal and coordination skills.
Add: Room 1608, Plaza Building, Xujiahui, Shanghai, 200000
Fax No. 021-8372828
E-mail: acer@cta.sh.cn
英语写作
Chapter 7
高职高专商务英语系列教材
keys:
(1)
招聘前台接待员
工作职责：
1、负责总机和接待区；
2、接待来宾并为内部访问者安排座（坐）席；
3、保持接待区与会议室的整洁；
4、接收电子邮件及传真，确保及时分发；
5、履行其他行政事务，如定期更新电话清单，为咨询小组订购午膳，打印名片等。
任职资格：
1、英语或工商管理专业大学学历；
2、至少2年在多语种环境中工作经验 ；
3、能用英语及普通话进行良好沟通，熟练操作计算机及办公软件，有较强的人际交往及协调能
力。
(2)
销售助理
职责：
1. 根据总公司指示负责管理本地的销售活动。
2. 收集相关的信息发送到总公司。
3. 发展与当地的媒体和客户的关系。
要求：
1. 掌握销售和营销的基本理念，有相关经验者优先。
2. 须有在跨国机构组织中的工作经验。
英语写作
Chapter 7
高职高专商务英语系列教材
3. 大学学历或以上，英语良好(说与写的能力)。
4. 具有良好的沟通和表达技能。
联系方式：Email: abcd@hotmail.com Marketing Assistant
Keys:
Responsibility:
1. Responsible for the local management of marketing and sales activities according
to instructions from head office.
2. Collect related information for the head office.
3. Develop relationship with local media and customers.
Requirements:
1. With basic idea of sales and marketing, related experience is preferred.
2. Working experience in an international organization is a must.
3. College degree or above with good English (speaking and writing).
4. Good communication and presentation skills.
Contact：
Email: abcd@hotmail.com
英语写作
Looking for a Native English Teacher
Chapter 7
高职高专商务英语系列教材
III. Read the advertisement, and then answer the following questions.
Looking for a Native English Teacher
Native English Teacher
Oriental Education Centre Ltd.
Details
Oriental Education Centre, one of Hong Kong’s leading education institutions, specializes in providing
students with English and Mathematics programs that are developed from customized curriculum with the
purpose of learning through fun.
We are now looking for a Native English Teacher to teach and mentor children between the ages of 4 to
16.
Qualifications
Successful candidates must be:
- Passionate about education and demonstrate a long term commitment to teaching children
- Degree holders with recognized ESL qualifications
Ideally, you should:
- have 2 years experience in teaching and lesson planning
- enjoy working with children and be a team player
- be proficient in a second language
Compensation
Remuneration packages are commensurate with experience.
Oriental Education Centre Ltd.
英语写作
Chapter 7
高职高专商务英语系列教材
2/F, 111 Leighton Road
Victoria Bay
Hong Kong, nil - Hong Kong
Info @eoriental.com.hk
(1). What is the job title?
(2). What kind of teacher does the company want?
(3).
How is the benefit?
(
(4). If you want to apply for this job, in what way can you contact them?
Keys:
Native English teacher.
(2).The teacher they want is
1) passionate about education and demonstrate a long term commitment to teaching children,
2)Degree holders with recognized ESL qualifications, 3)have 2 years experience in teaching
and lesson planning, 4)enjoy working with children and be a team player, 5) be proficient in a
second language
(3). Remuneration packages are according to your experience.
(4).You may either send email to them or go to their office at 2/F, 111 Leighton Road Victoria
Bay.
英语写作
Chapter 7
高职高专商务英语系列教材
IV. Complete the following ad with the proper expressions.
A. talented people
D. high degree of integrity
B. Degree holder C. leading international company
E. inspiring team
Job Vacancy at Stars Foods
If you are looking for a 1 to start your career, look to Stars Foods, where
2 are the most important of our success. We are now recruiting some new
graduates to be part of our 3 . We have excellent career opportunities in the
following Sections: Sales, Marketing, Research & Development, Quality
Control and Manufacturing; to be based either in Beijing or Nanjing. We are
looking for:
• 4 with good academic results in related field
• Graduate who is action oriented and results driven
• Team player with 5
• Problem solver with excellent learning agility
• Fluency in English and Mandarin
Keys:
1. C. leading international company 2. A. talented people 3. E. inspiring team
4. B. degree holder
5. D. high degree of integrity
英语写作
Chapter 7
高职高专商务英语系列教材
V. Write advertisements according to the following situations. You can add more information.
(1) Jordan’s English Language School (Shanghai) now is seeking for several excellent trainers (fulltime or part-time).
(2) Shanghai Zhongda HR Management Company is looking for secretary (Handle daily secretarial
work, outgoing correspondence, mails etc).
Keys:
(1).
Jordan Language School has settled in Shanghai for 5 years and enjoys high reputation in this field
Our students have made outstanding records in various public examinations and English speaking
contests. Due to the increasing number of enrolled students, we are now looking for excellent and
stable trainers.
Positions: Full-time or part-time trainers
Qualifications:
1. Full-timers shall contract at least 3 years; part-timers shall contract at least 1 year.
2. Nice looking, honest and responsible.
3. To be experienced in overseas study or foreign trading is prefer.
Salary: Negotiable
If you have any questions, please contact Ms. Li.
Tel: 8765421
英语写作
Chapter 7
高职高专商务英语系列教材
Yours faithfully,
(2)
Chen Yong
Company information is available on the company website: www.zhd.com
Main Responsibilities:
1. Provide support service to senior manager; communicate with other relevant division and
branches.
2. Make travel arrangements and confirms appointments, as required.
3. Handle daily secretarial work for senior manager, such as incoming and outgoing
correspondence, mails etc.
4. Document translation and management.
5. Organize daily work calendar of management staff (meetings, appointments and regular
meetings).
7. Assist the senior manager with all the admin works.
Qualification & Experiences:
1. Graduation from university for business administration, English language, technical major.
2. Good English language skill CET6 or higher.
3. Good at office tools.
4. Experiences in organization of events and working teams.
6. Good team-working capabilities.
7. 3-year experience in secretary or assistant jobs.
Contact:
英语写作
E-mail: HR123@zhd.com
Chapter 8
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Job Application
Letters & Resumes writing and be able to write an Application Letters &
Resumes independently.
Chapter 8
＊ Knowledge objectives
The skills Application Letters & Resumes writing.
＊ Important & Difficult Points
1.The format of Application Letters & Resumes writing.
2.The skills of Application Letters & Resumes writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 8
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 8
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 1 Introduction
Job Application Letters & Resumes
When applying for employment by mail a job application letter must
accompany your resume. Often times an employer may be flooded by
perhaps a stack of or more resumes on any given day. In such situations,
getting an interview can represent a major break-through for the job
applicant. The job application letter you write can and should be used to
substitute for that all-important interview that you may not otherwise get,
regardless of your qualification.
A Job Application letter must be pleasing to the eye----not cramped and
crowded-looking. It must be easy and quick to read.
Format is even more important in a resume, because it has to present a
lot of information in a easy-to-read form, leave the reader feeling good about
the writer, and t on one page.
英语写作
Chapter 8
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 2 Presentation
Format of Job Application Letters
Your address
City, ST Zip
Date
Name of Contact Person
Title
Organization
Street address
City, ST Zip
Dear (contact person)
英语写作
Chapter 8
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Format of Resumes
Applicant
Recipient
Job objective
Source of the news
Education
Experience
Interests / Hobbies
英语写作
Chapter 8
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1 .What is a Resume?
2. What is the general formal of Resume?
3. How to write an effective Resume?
.
英语写作
Chapter 8
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 4 Exercise
II. Make the following stickers in groups and put them onto the application
letter according to the structure analysis.
Stickers:
Children’s Hospital of Buffalo
219 Bryant Street
Buffalo, New York 14222
575 West Utica Street
Buffalo, New York 14222
Director, SIB Program Sincerely,
Kristy A. McCool February 5, 2004
Dr. Tom Mazur
英语写作
Chapter 8
高职高专商务英语系列教材
______________________
______________________
______________________
______________________
Jane Smith, Director of Special Delinquency Prevention Programs, recently informed me of the SIB Program Coordinator
position opening. The SIB Program’s outstanding reputation within the community, and the distinguished research
published on the low recidivism rates of the families and youth served in the program since 1989, clearly demonstrate the
success of the program and the dedication your staff has to their clients. I would like to be considered for the Program
Coordinator position, to contribute to the continued success of your program.
As a recent graduate with a major in Psychology, I have taken numerous classes on childhood development and human
sexuality that have prepared me to work with children with various sexual dysfunctions. In addition to my academic
training, I also have experience working as a research assistant, collecting data on children with growth hormone
deficiency. This experience has allowed me to work with children and families from diverse populations, by conducting
intake interviews during their initial visit to the Endocrinology Clinic. I was also responsible for preparing a written
formal evaluation of each client to be reviewed by the attending Endocrinologist.
I am confident that my academic training and hands-on experience make me an excellent candidate for the position of SIB
Program Coordinator. I will contact you during the week of March 3rd to inquire about scheduling an interview.
Thank you for your time and consider.
_______________________________
_______________________________
英语写作
Chapter 8
高职高专商务英语系列教材
Keys:
The structure of an ordinary letter
Return address
Date
Inside address (not always)
Salutation
Body
Signature
III. Complete the chart following according to the information in sample8-1.
Applicant
Recipient
Job objective
Source of the news
Education
Experience
Contact
information
英语写作
Chapter 8
高职高专商务英语系列教材
Keys:
Applicant
Recipient
Michele Strata
Dr. Willis Margaret W. Willis Director
Job objective
a teacher at Peach Tree Day Care Center
Source of the news
from Professor Jan Jenkins
Education
I have had the opportunity to design and implement
such programs at two different day care facilities.
Experiences
In addition to studying the culture of urban minorities,
for the past two summers I have also been a “Big Sister”
for two African-American children, ages 4 and 6, living
in .
Contact information
Mercantile Drive Your City, PA 16111
(000) 237-000
英语写作
Chapter 8
高职高专商务英语系列教材
IV. Fill the blank with given words
Confident.
quality
individuals’ accounting. practical .
professionalism productive seeking to
informed contribution
Application letter
prepared
April 13, 2000
Room 212 Building 343
Tsinghai University, Beijing 100084
Ms. Yang,
I was referred to you by Mr. Zhang, a Partner with your Beijing office, who ____1_
me that the Shanghai office of your company is actively _____2__ hire___3__ for
your Auditor Program.
I have more than two years of __4___experience, including interning as an
Auditor last year with the Beijing office of CCCC. I will be receiving my MBA this
May from Tsinghua University. I am____5_that my combination of ___6__ work
experience and solid educational experience has-__7__ me for making an
immediate ___8__to your company.
英语写作
Chapter 8
高职高专商务英语系列教材
I understand the level of __9__and communication required for long-term
success in the field. My background and professional approach to business
will provide your office with a highly ___10__auditor upon completion of your
development program. I will be in the Shanghai area the week of April 16.
Please call me at 136001216901 to arrange a convenient time when we may
meet to further discuss my background in relation to your needs. I look forward
to meeting you then.
Sincerely,
Cheng Dan
Keys:
1.Informed
2. seeking to
5. confident 6. practical
9. professionalism
3. quality individuals
7. prepared
10 productive
4. accounting
8. contribution
英语写作
Chapter 8
高职高专商务英语系列教材
V. Write the letter A if the sentence includes both the job objective and the source of the
information, B if the sentence includes either of the two.
-----1. After eight years as a senior analog engineer at Blades - Conway,
I am seeking a position in this area because of family move.
-----2. I am applying for the position of credit research analyst that you advertised in today’s paper.
-----3. Ms. Green suggested I contact you about the board liaison position.
-----4. I am interested in your part-time position for a truck unloaded.
-----5. Dr. Brown has informed me that you are currently looking for a part-time veterinary
technician.
-----6. My outgoing personality, my sales experience, and my recently completed education make me
a strong candidate for a position as an insurance broker for California Investments, Inc.
-----7. Nancy Jones of Green & Associates Advertising suggested I contact you regarding the
possible public relations opening in your firm.
-----8. Perhaps I am the “multi-talented teacher” you seek in your “Multi-Talented Teacher”
advertisement in today’s Washington Post.
-----9. I am interested in working as Director of Studies for your organization.
-----10. I should like to apply for the position of European Sales Manager with Micro-net
Technologies as advertised in the latest issue of the Financial Times.
Keys:
1-5 B A A B A
6-10 B A A B A
英语写作
Chapter 8
高职高专商务英语系列教材
VI. Translate the following letters into English
尊敬的先生/小姐：
您好！本人欲申请贵公司网站上招聘的网络维护工程师职位。我自信符合
贵公司的要求。
今年7月，我将从清华大学毕业。我的硕士研究生专业是计算机开发及应用，
论文内容是研究Linux系统在网络服务器上的应用。这不仅使我系统地掌握
了网络设计及维护方面的技术，同时又使我对当今网络的发展有了深刻的
认识。
在大学期间，我多次获得各项奖学金，而且发表过多篇论文。我还担
任过班长、团支书，具有很强的组织和协调能力。很强的事业心和责任感
使我能够面队任何困难和挑战。 互联网促进了整个世界的发展，我愿为中
国互联网和贵公司的发展做出自己的贡献。
随信附有我的简历。如有机会与您面谈，我将十分感谢。
此致
赵明
VII, VIII (Omitted )
英语写作
Chapter 8
高职高专商务英语系列教材
Keys:
Dear Sir / Miss,
In response to your advertisement on your web set, I wish to apply for recruit engineers for
network maintenance in your company. I have confidence in line with the requirements of
your company. In July this year, I would be graduated from Tsinghua University. My master
degree specializes in the development and application of computer, my paper is to study the
applications of Linux systems in the network server. This not only made me grasp the
network system technology of design and maintenance, but also had a deep understanding of
the development of network.
In college, I had access to scholarships, and published many papers. I also served as a squad
leader, the party branch secretaries Mission, and have a strong ability to organize and
coordinate. A strong sense of enterprise and responsibility to make me be able to face
difficulties and challenges.
Internet has promoted the development of the whole world; I would like contribute to the
development of Chinese Internet and your company.
Enclosed my resume. If I have an opportunity to meet you, I would be very grateful
Zhao-ming
英语写作
Chapter 9
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Memos and
Notices writing and be able to write Memos and Notices independently.
＊ Knowledge objectives
Chapter 8
The skills Memos and Notices writing.
＊ Important & Difficult Points
1.The format of Memos and Notices writing
2.The skills of Memos and Notices writing.
＊ Approach
Interactive teaching, discussion, questions and answers
英语写作
Chapter 9
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 9
Memo
高职高专商务英语系列教材
Step 1 Introduction
Memos and Notices
Memos aim to solve problems. Memos solve problems either by
informing the reader about new information, like policy changes, price
increases, etc, or by persuading the reader to take an action, such as attend
a meeting, use less paper, or change a current production procedure.
Regardless of the specific goal, memos are most effective when they
connect the purpose of the writer with the interests and needs of the reader.
The purpose of a notice is often to give information briefly and quickly.
The message can be about almost anything: warnings, apologies, changes
of plan, temporary address changes and instructions. Whatever the
purpose, the main aim of a notice is to make it possible for a reader to follow
the message quickly and with complete understanding .It may be written on
a blackboard or bulletin board or written as a memo delivered to the desk of
officials .
英语写作
Chapter 9
Memo
高职高专商务英语系列教材
Step 2 Presentation
Format of a Memo
To: afrotc-l@Lists.MsState.Edu
Subject: afrotc-l: memo format
From: ref3@ra.msstate.edu
Date: Wed, 06 Feb 2002 13:42:12 -0600 (CST)
Sender: owner-afrotc-l@Lists.MsState.Edu
User-Agent: IMP/PHP IMAP webmail program 2.2.7
英语写作
Memo
Chapter 9
高职高专商务英语系列教材
Tips on Writing Memos
1. Think of the audience and their needs .This is essential in the call-toaction .
2. Audience level: Consider the education, background, and company
status of your readers, and write to the level that matches their needs.
3. Tone: A business memo is somewhat formal, but it's less formal than
a business letter .
4. Common language: Make sure everyone understands you. If you
work in a technical field, be careful about using jargon that some readers
may not understand.
5. Informative subject line: This explains simply and clearly what the
memo is about.
英语写作
Chapter 9
Memo
高职高专商务英语系列教材
Tips on Writing Memos
6. Write the bottom-line first: The first sentence or two should give the
main point .
7. Clear and concise: Check for extra wording; keep the memo to one
page or less, and use attachments or separate summaries for additional
information. Keep the memo structure simple and logical. Limit paragraphs
to one idea.
8. Factual: Use a neutral or positive tone. Avoid emotionally-charged
words .
9. Conclusion: If needed, add a conclusion to reaffirm or summarize
the main points .
10. Formatting: Use the standard format outlined in many guides, or
follow your company's guidelines
英语写作
Memo
Chapter 9
高职高专商务英语系列教材
Format of a notice
NOTICE
NAME OF THE INSTITUTION
date
place
body of the notice -must include what, where, when, who and how
sign
(name)
designation
英语写作
Chapter 9
Memo
高职高专商务英语系列教材
Steps on Writing a notice
1.A notice should mention the date on which you are writing the notice.
2. It should be followed by the address of the person you are sending the notice
letter to.
3. After this, comes the welcoming salutation with the super-fix, sir or madam .
4. Now the introductory paragraph should be written.
5. Followed by this, the body of the letter is written .
6. After finishing the body, write the closing salutation such as ‘sincerely’,
followed by your name .
7. Keep it positive. Do not make any sort of accusations or write complaints in
the notice.
8. Make sure that you mention the exact date of your last working day, as a
courtesy as well as to avoid any misunderstanding.
英语写作
Yours faithfully,
Chen Yong
Chapter 9
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is a memo/notice ?
2. What the general formal of a memo/notice?
3. How to write an effective memo/notice?
英语写作
Chapter 9
Memo
高职高专商务英语系列教材
Step 4 Exercise
II. Complete the following chart according to the informa1tion given in the samples.
Table 9-1
Sample 9.1-1
Writer
Recipient
Date
Subject
Purpose
writing
Closing
Sample 9.1-2
of
英语写作
Chapter 9
高职高专商务英语系列教材
Keys:
Writer
Sample 9-1
Mr. Ling Yun
Sample 9-2
Mark Wilson, Catering Manager
Recipient
Tom Yang
Jan Turner, Meeting Planner
Date
February 10, 2009
February 20, 2009
Subject
Accepting
a
Appointment
Purpose of writing
to confirm that I can take not gotten
up my duties on April 1. information
Closing
happy to have obtained Could you follow up?
this new appointment
New Catering for Cell First lunch
feedback
of
the
英语写作
Chapter 9
高职高专商务英语系列教材
Table 9-2
Sample 9.2-4
Heading
Person responsible
issuing
Sample9.2- 5
for
Date
Who
What
when
where
英语写作
Chapter 9
高职高专商务英语系列教材
Keys:
Sample 9.2-4
Heading
Notice
Sample 9.2-5
Notice of Meeting
Person responsible for The English Department Zhang Yi---secretary of
issuing
Office
Mr. Ling Yun
Date
May 12 , 2006
Who
all the teachers
students
Hear a report
What
Before Dec. 10
and All Branch Managers
annual meeting of the
Branch Managers
When
on Tuesday (May 20) at 9:.m.Dec. 18th
2:30 p.m.
Where
In
the
department the Hilton Hotel in
conference room
英语写作
Chapter 9
高职高专商务英语系列教材
III. Choose the words that best complete the sentences.
1. We expect payment _______May 30. (by/within)
2. The check should be there _____ the week (on/within)
3. Please contact me ________ the end of the week to discuss this matter. (by/on)
4. We would appreciate receiving the items as soon as possible, but _______ April15. (no
later than/on)
5. Please complete the catering request form and send it to us ___________ Jine3
(before/within)
6. I will be leaving for a business trip __________ March 3, so I would like to receive the
materials before I leave. (on /after)
7. We should like the table and bookcase delivered _________ August 20. (no later than
/within)
8. Two of our five European offices are closing ________ June 1. (on/no later than)
9. Please send the new office directory and make sure it will arrive _______ the end of the
year. (before /after)
10. Would you please send me a copy of your catalogue __________ two weeks? (within
/before)
Keys:
1. by
6. on
2. within
7. no later than
3. by
8. on
4. no later than 5. before
9. before
10. within
英语写作
Chapter 9
高职高专商务英语系列教材
IV. Write a memo with sentences given in the box. The heading has been given.
1.In order to receive sick pay, I need to send in my doctor’s note.
2.Please confirm that the cost of the medicine is covered by the company health scheme.
3.I attach the doctor’s note.
4.Thank you.
5.I was sick yesterday, and therefore I couldn’t come to work.
6.Sick leave certificate
Keys:
To: Julia Wong, Human Resources
From: Maria Xia, Marketing Manager
Date: May 4 ,2007
Subject:To: Julia Wong, Human Resources
From: Maria Xia, Marketing Manager
Date: May 4 ,2007
Subject: Sick leave certificate
I was sick yesterday, and therefore I couldn’t come to work . In order to receive sick
pay, I need to send in my doctor’s note. I attach the doctor’s note. Please confirm
that the cost of the medicine is covered by the company health scheme.
Thank you.
英语写作
Chapter 9
高职高专商务英语系列教材
V. Write a memo according to the situation given below, make up any necessary details.
Situation: You are send a memo for the Personnel manager to all staff on the National Day
holiday, which starts at 5 pm on the 31 September and ends at 9:00 am on 8th ..
Keys:
To: all the staff
From : personnel Manager
Date: March 12
Sub: National Day
The National Day Holiday starts at 5: pm on September 30 and ends at 9:00
am on October 8. It will be very much appreciated if your desks could be cleared
up before leave.
Have fun!
英语写作
高职高专商务英语系列教材
Chapter 9
VI. Complete the following notices with the proper form of the words or phrases
given in the box. n in t
Notice
urgent postpone
appoint facilities
inform by
at
for
increase
additional
As 1 by the Foreign Language Research Association, Professor Zhu,
Vice President of the FLRA won’t be able to come at the 2 time due to some 3 business.
The talk on Shakespeare’s drama is 4 until next Tuesday, May30, 5 2:00 p.m.
English Department
May 25
英语写作
Chapter 9
高职高专商务英语系列教材
Announcement
The university has decided to ___6___ tuition and fees for all
students ___7___ approximately 8 percent next semester. For the past 5 years, the
tuition and fees have remained the same, but it is necessary to increase then now
___8___ the following reasons:
●hire ___9___ professors to teach these students that are more
than
half five years ago;
●make a new commitment to research and technology;
●renovate and upgrade our laboratory___10__ to better meet our
students’ needs
Administrative Offices
December 10,2006
Keys:
1. informed 2. appointed 3. urgent 4. postponed
5. at
6. increase 7. by
8. for
9. additional
10. facilities
英语写作
Chapter 9
高职高专商务英语系列教材
VII. Correct errors in capitalization in the following notices.
Notice
Under the auspices of the students’ union, a letter will be given on
“how entry into the WTO affects China’s market by professor Zhang
Daming in room 201 on thursday, december 5 at 2:00 p .m.
Sponsor: The students’ union
Keys:
Notice
Under the auspices of the Students’ Union , a letter will be given on
“How Entry into the WTO Affects China’s Market by Professor Zhang
Daming in Room 201 on Thursday , December 5 at 2:00 p .m.
Sponsor: The students’ union
英语写作
Chapter 9
高职高专商务英语系列教材
VIII. Rearrange the following items into a correct notice, pay attention to the proper
format.
1. ABC Import & Export Company
2. We shall be moved to No.100 Heping Road, Hefei.
3. April 10,2009
4. We are happy to announce that, owing to the fast growth of our business, we find it necessary
to move our factory to a more developed area.
5. Change of Address
6. You are warmly welcome to visit our new office。
Keys:
1. Change of Address
2. We are happy to announce that, owing to the fast growth of our business,
we find it necessary to move our factory to a more developed area.
3. We shall be moved to No.100 Heping Road, Hefei.
4. You are warmly welcome to visit our new office
5. April 10,2009
6. ABC Import & Export Company
英语写作
Chapter 9
高职高专商务英语系列教材
IX. Write a notice according to the situations given.
The Department of English decided to hold a Christmas Party in the school auditorium on
December 23 at 2:00 p.m. All the students should be at present at the party on time. Suppose
you are the present of the Students’ Union of the Department. Draft a notice for the
department.
Keys:
Notice
December 20,2006
The Department of English decided to hold a Christmas Party in the school
auditorium on December 23 at 2:00 p.m. All the students should be at present at the
party on time.
The Department of English
英语写作
Chapter 10
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of agenda and minutes
writing and be able to write an agenda and minutes independently.
＊ Knowledge objectives
The skills of agenda and minutes writing.
＊ Important & Difficult Points
1.The format of agenda and minutes..
2. The types of agenda and minutes.
3.The skills of agenda and minutes writing.
＊ Approach
Interactive teaching, discussion, questions and answers
英语写作
Chapter 10
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 10
高职高专商务英语系列教材
Step 1 Introduction
Meeting Agenda and Minutes
Meeting agenda states what activities will take place during the
meeting, it serves as a guide to participants, making the meeting more
efficient and productive.
Minutes are part of meeting documents, and are written as a record of a
group’s meetings, and a record of decisions made. They are used to convey
the meeting and the matters agreed upon document. They are useful because
people sometimes forget what was decided at a meeting if there is no
written record of the proceedings. Minutes can also inform people that who
were not at the meeting of when took place. Minutes must be accurate,
complete, and clear.
英语写作
Chapter 10
高职高专商务英语系列教材
Step 2 Presentation
Format of Writing Agenda
Subject:
Date:
Time:
Location:
Meeting Manager:
Attendees Invited:
Please Read:
Please Bring:
英语写作
Chapter 10
高职高专商务英语系列教材
Format of Meeting Minutes
Heading: The name of the company; The date, time and place of the Type o
the meeting; The name of the meeting .
Body: Record of attendance; Reference to the minutes of the previous
meeting;
A record of the principal points discussed and decisions made;
Time, date and place of next meeting;
Time of adjournment;
Signature: At the end of the minutes give the name of person taking the
minutes, the title and signature. Officially the date is also given here though it has
already appeared in the heading
英语写作
Chapter 10
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What about the general format of a agenda ?
2. What is the general format of the minutes ?
3. Talk about the writing tips on the agenda and meeting minutes.
英语写作
Chapter 10
高职高专商务英语系列教材
Step 4 Exercise
I.A. Read sample 10.1-3 of the agenda, answer the following questions.
(1). what are the topics of this meeting according to the agenda?
(2). How long does this meeting last?
B. Read sample 10.2-1 of the minutes, answer the following questions.
(1). Are there any people absent from this meeting?
(2). what is the problem they are facing?
Keys:
A.
(1) Meeting topics are Border 2012 Update; National Desalination Research Facilities;
Approval for submitting proposals; Update on Groundwater Senate Bill; Scheduled
releases.
(2) It lasts an hour and a half.
B.
(1) Yes, Melissa Johnson is absent.
(2) If they can not find a new facility by the end of April 2006, the organization would
stay in the current location over the winter.
英语写作
Chapter 10
高职高专商务英语系列教材
II. Complete the following chart according to the samples of minutes.
Sample10-4
Sample10-5
Name of meeting
Date
Chairperson
Date of
meeting
next
Time
of
adjournment
Decisions made
英语写作
Chapter 10
高职高专商务英语系列教材
Keys:
Sample10-4
Name of meeting
Board Meeting Minutes
××××Organization
Sample10-5
the Paso Del Norte Water Task
Force
at
El
Paso
Date
April 10, 2006
Utilities
September 20, 2006
Chairperson
Elizabeth Drucker
Ed Archuleta
Date of
meeting
next Not mentioned
Time
of 9:30 p.m
adjournment
Decisions made
Water
January 27, Cd. Juarez
Not mentioned
find a new facility; accept Some committee and members
the retreat agenda; to use of the Support Team work on
Lease-or-Buy Consultants
the proposal of purple pipes;
英语写作
Chapter 10
高职高专商务英语系列教材
III. Write an agenda and meeting minutes for the following situation.
1.Called to El Paso Water Utilities 1154 Hawkins, 11:30 a.m.
2. Presiding: Ed Archuleta,
Present: Commissioner Herrera, Commissioner-Marin, Ed Archuleta, Dr.
Jurgen Schmandt, Carlos Rincón , Dr. Jose García, Ed Hamlyn , Irene Tejeda,
Alfredo Granados, Elaine Barron, Lorenzo Arriaga, Oscar Ibanez, Chris
Brown, Ing. Nunez, Ari Michelsen, Karl Wood, Leonel Soto Vega, Jesús
Reyes, Paul Raisch.
3.Water Markets-Distribution of Report, Irrigation Districts Distribution of
Report, and Proposal for changes in Bylaws/Strategic Plan.
4.Introduction of BECC Director by Chair Ed Archuleta.
5. Update on outcomes of mini-workshop Public Participation and update
Paso del Norte GIS Phase II – Hewlett Project.
6. Adjourned 1:00 p.m., Date for next Task Force meeting is September 29,
2006
英语写作
Chapter 10
高职高专商务英语系列教材
Keys: Agenda:
Paso Del Norte Water Task Force
June 28, 2006
Location: El Paso Water Utilities 1154 Hawkins
AGENDA
1. 11:30 a.m. Presiding Chair – Ed Archuleta
Welcome and Self-introductions
Approval of February 24, 2006 meeting minutes
2. 12:00 p.m. Water Markets-Distribution of Report
3. 12:10 p.m. Irrigation Districts Distribution of Report
4. 12:15 p.m. Proposal for changes in Bylaws/Strategic Plan
5. 12:30 p.m. Introduction of BECC Director by Chair Ed Archuleta–
Presentation of BECC Vision for the Future
6. 12:45 p.m. Update on outcomes of mini-workshop Public Participation
7. 1:00 p.m. Update Paso Del Norte GIS Phase II – Hewlett Project
8. 1:30 p.m. Other Items
Meadows/McCune Foundation proposals
Date for next Task Force meeting September 29, 2006-New Mexico
Adjourn
英语写作
Chapter 10
高职高专商务英语系列教材
Keys: Minutes:
Meeting Minutes of the Paso Del Norte Water Task Force at
El Paso Water Utilities
1154 Hawkins, El Paso, Texas
Date: meeting June 28, 2006
Present: Commissioner Herrera, Commissioner-Marin, Ed Archuleta, Dr. Jurgen Schmandt, Carlos
Rincón, Dr. Jose García, Ed Hamlyn, Irene Tejeda, Alfredo Granados, Elaine Barron, Lorenzo
Arriaga, Oscar Ibanez, Chris Brown, Ing. Nunez, Ari Michelsen, Karl Wood, Leonel Soto Vega, Jesús
Reyes, Paul Raisch
Meeting Commenced at 11:30 a.m.
Presiding chair, Ed Archuleta – El Paso Water Utilities, opened the meeting and requested self
introductions. Announcement that Dr. Rene Franco was ill he suffered a mild stroke.
Approval of the February 24, 2006 minutes
Update Bylaws/Strategic Plan
Irrigation Districts Report
the region.
GIS Phase II Hewlett Project Update
Alfredo Granados Co-PI made the presentation.
The project is available through the website.
Other Items
Date of next meeting is September 29, 2006..
英语写作
Chapter 11
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Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Business Letters and be
able to write of Business Letters independently.
Chapter 8
＊ Knowledge objectives
The skills of Business Letters writing.
＊ Important & Difficult Points
1.The format of Business Letters writing.
2.The skills of Business Letters writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 11
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 11
高职高专商务英语系列教材
Step 1 Introduction
Business Letters
A business letter is a letter written in formal language, usually used when writing from
one business organization to another, or for correspondence between such organizations and
their customers, clients and other external parties. The overall style of letter will depend on
the relationship between the parties concerned. Inquiries and Replies are one part of the
business letters.
In foreign trade, a letter of inquiry or enquiry is that the buyers or sellers want to ask
information about the commodities they’d like to purchase or sell. So inquiry is the start of a
trade or transaction. It involves:
A general inquiry: a catalogue, a price-list or quotation sheets, a sample, illustrated photo
prints etc.
A specific inquiry: the name of the commodity, the specification, the quantity, the unit
price FOB… CIF…, the time of shipment, the terms of payment etc.
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Chapter 11
高职高专商务英语系列教材
Step 2 Presentation
Good Letters of inquiry
What is offer?
● Package your letter or envelope in a way that will ensure the letter is read.
● Grab the attention of the reader early in your inquiry letter.
● Specify your intentions throughChapter
words that
8 are simple but direct.
● Include a self-addressed, stamped envelope to increase the chances of a
response.
● Consider a follow-up letter if you do not receive an initial response.
英语写作
Chapter 11
高职高专商务英语系列教材
How What
to respondis
to an
inquiry letter
offer?
● Specifically indicate the inquiry that was made, as you understand it.
● Express your appreciation for the person’s interest.
● If possible, personally respond to the inquiry. You might want to include with
your response letter any brochures, catalogs, reports, or other helpful information
Available.
Chapter 8
● If you can not personally answer the person’s question, let him/her know that
you have contacted the person who can and that he/she will shortly be in touch
with the reader.
●If appropriate, you might want to include additional information about your
organization, the products or services you sell, or the subject matter of the inquiry,
beyond the scope of the original inquiry.
● Close by saying that you would be happy to help the reader in the future if
he/she needs further assistance or by wishing him/her well in his/her endeavor
or project, etc.
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高职高专商务英语系列教材
What is offer?
Offer letters
Offers can be divided into two types: Firm offer and Non-firm
offer. A firm offer is a promise to sell goods at a stated price, usually
Chapter
8 offer can not be withdrawn or
within a stated period of time.
A firm
irrevocable within the period. While a non-firm order will often use
the expression like “subject to our final confirmation” to show that
the seller bears no contractual obligation for the prices quoted.
英语写作
Chapter 11
高职高专商务英语系列教材
Basic knowledge
and counter offer
What of
isoffer
offer?
● What is offer? Offer refers that the buyer or the seller gives some sales
terms and conditions to the other side for confirmation and expresses to sign a
legal and effective contract based on these terms and conditions.
● What is counter offer? When the offer cannot meet all satisfaction of the
Chapter 8
offeree, he may amend and add some new terms and requirements. It is called
counter-offer.
●What is acceptance? Acceptance is the absolutely necessary step for
successful business conclusion and contract. It indicates that the offeree
absolutely accepts all points offered by the other party within the validity time
when receiving the offer or counteroffer. It is an intention of agreement by the
offeree to place an order or sign a contract with the offerer.
英语写作
Chapter 11
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Writing skills of offer and counter offer
● offer
Received your inquiry, thanks.
Reply to inquiring points accordingly.
Legal promise with careful consideration .
Wait for confirmation and order.
● counter offer
Received, Thanks .
Disagree some of the points .
Amendments and improvements with new requirements.
Reasons for amendments.
Waiting for confirmation .
Contact information .
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高职高专商务英语系列教材
What
is Adjustments
offer?
Claims and
When one party of the transaction couldn’t perform their duty as stated
on the agreement, the other party will make claims or complaints usually in
a formal written way A claim letter requests some sort of compensation for
Chapter 8
defective or damaged merchandise or for inadequate or delayed services.
In reply to claim letters, a letter of adjustment will often be written.
英语写作
Chapter 11
高职高专商务英语系列教材
What is offer?
How to write effective claim letters
● At the beginning of your letter, indicate that you are making a claim
and specify the type of claim you are making (e.g., an insurance claim).
● State the policy number, if applicable.
● Describe the specific circumstances or details of the claim
● Indicate the dollar amount you are claiming or what action you
Chapter
would like the reader to take and the
date by8 which you expect the
action to be taken .
● Refer to any documents you are including with your letter, including
claim forms, repair estimates, warranty, or records or receipts
● If you are using some of the enclosed documents as evidence to
substantiate your claim
●Indicate by when you would like to receive a reply to your letter and
include contact information that will allow the person to easily reach
you.
●You may want to thank the reader for his/her (anticipated) help before
ending your letter.
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Denying A Claim
When denying a claim be sure to
● Open by stating your regret that the claim must be denied .
● Include the policy number, if applicable.
● Give the reasons why the claim was denied or rejected .
● Include information about what the claimant must do or change to have
the claim approved, if desired. Chapter 8
● Include any important dates, such as the date by which an appeal or
resubmission must be made, if applicable .
●Include the contact information for the person to whom an appeal would
be made, if appropriate .
●Reiterate your regret that the claim must be denied and express your
willingness to discuss the matter further or work to resolve the problem, if
necessary .
●Close by stating that you value the reader’s business or that you appreciate
him/her as a customer.
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高职高专商务英语系列教材
What is offer?
Payment Demands and Repayment
The letter of payment demands occurs when the other party of
the transaction can’t pay off the amount for the goods you have sold to
them overdue. If the first letter ofChapter
payment8demand doesn’t work, you’ll
have to prepare for the second or third one. The note of the letter will
become more severe each time.
When the other party of the transaction is able to pay off the
overdue payment, he will write a letter of repayment to you to apologize
for the late payment and thank you for your understanding.
英语写作
Chapter 11
高职高专商务英语系列教材
What is offer?
How to Write a Payment Demand Letter
● Review the history of the dispute .
● When you write for the first time,
be polite
but assertive.
Chapter
8
● Make it clear about the balance on the amount he owes you
● Express your demand for the due of the repayment.
● If necessary, in a second or third letter, express your firmness.
英语写作
Chapter 11
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. How to make an Inquiry Letter?
2. What are the skills to write a Counter Offer?
3. What should be care about when we write letters of adjustments?
英语写作
Chapter 11
高职高专商务英语系列教材
Step 4 Exercises
II. Translation.
● Sentence Translation
1. Specializing in the import and export of various light industrial products, we are a stateowned corporation and have had business relations with Broadway International at your end
for many years.
2. We have learned that you are in a position to export Cameras of the latest model SP-539.
We are therefore writing to you and hope that you will send us a copy of the catalogue. In the
meantime, please let us know the lowest price so that we can approach our clients for sales.
3. Their fine quality, attractive designs and the reasonable prices at which we offer them will
convince you that these materials are really of good value.
4.We must stress that this offer is firm for three days only because of the heavy demand for
the limited supplies of this velvet in stock.
5.如果你公司能将9月3日的报价单的价格降低3％，则我公司将乐意接受你们的报价。
6.你公司21日寄来的价目表很完整，但所列的付款条件不符合我们的贸易习惯。
7. 关于我方向你公司订购的500台缝纫机，我们已收到你方销售合同4845号。
8.可以肯定，我方会认真地履行你方订单，以致完全满意。
英语写作
Chapter 11
高职高专商务英语系列教材
Keys:
1. 我公司是一国营公司，专营各种轻工业产品的进出口业务，与你地佰威公司（
Broadway International）已有多年业务关系。
2. 据悉你公司能出口最新型的照相机SP-539型，故与你们联系，希望能寄我该相机目
录一份。同时并请告知其最低价，以便我与客户联系。
3. 它们的良好质地、吸引人的图案以及我们所报的合理价格将会使你方相信，这些料
子是货真价实的。
4. 本公司必须强调，此报价仅有效3天。此乃因为天鹅绒的存货有限，而需求确不绝。
5. If you reduce the price of quotation sheet dated Sept. 3 by 3%, we are desirous of accepting
your offer.
6. The price list you sent on 21st is found in order but the listed terms of payment don’t
conform to our trade practice.
7. We have received your S/C No. 4845 regarding 500 sets Sewing Machines we ordered from
you.
8. You may be assured that we will carefully and seriously carry out your order sheet to your
entire satisfaction
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高职高专商务英语系列教材
● Letter Translation
(1) A letter of inquiry
Dear Ms. Rice,
We’re interested in upgrading our computer system and would like to know what would best
meet our needs. We will use the following criteria to choose a system:
a. Ability to use our current software and data files.
b. Ability to provide auxiliary services, e.g., controlling inventory of drugs and suppliers,
monitoring patients’ vital signs, and faster processing of insurance forms.
c. Freedom from down time
McFarlane has 250 beds for long-term care. In the next five years, we expect the number of
beds to remain the same while out-patient care and emergency room care increase.
Could you email me your suggestions at hughhp@company.com? We are eager to have the
new system installed by Christmas if possible.
Sincerely yours,
Hugh Port field
Controller
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Chapter 11
高职高专商务英语系列教材
Keys:
1. 亲爱的莱斯女士：
我们准备升级计算机系统，想了解一下哪些产品最能满足我们的需求。以下这
些是我们选择产品的一些标准：
•产品要能兼容我们目前的软件和数据库。
•产品要有这样一些附带功能：管理药品库存，跟踪供货商品变动，监视病人
主要病情变化，快速处理保险单据。
•产品应有停机保障。
本院有床位250张，今后5年内不会有什么变化，但门诊和急诊规模会扩大。
请把您的建议发到我的电子信箱：hughhp@company.com。我们希望能在圣诞
节来临前把新系统安装好。
控制员 休·伯特菲尔德
附件：目前实用的系统规格; 目前使用的数据库
英语写作
Chapter 11
高职高专商务英语系列教材
(2) 催款信
威尔逊先生：
过去三年来，我们之间的业务关系一直都很好，我们为此感到非常欣慰，希望能为
你方的发展充分效力。
但你方欠款已有50天之久，这令我方很忧虑。请查一下你方的应付帐户，看看我们
给你方的发票。你方目前欠我方的款额总计为22389.00美元，我方要求你方马上付款。
你方如果需要更多信息或需要我方帮助的话，请拨24786932 与我联系。
信用部经理 唐汉 谨上
Keys:
Dear Mr. Wilson,
We’ve appreciated a good business relationship with you over the past three years., and want
to serve your interests fully.
I’m concerned, however, by your current account balance, which is 50 days in arrears. Please
take a moment to check on the status of our invoices to your Accounts Payable desk. You now
owe a total of $22389.88, and we request payment immediately.
Call me at 24786932 if I can provide further information or assist you.
Sincerely,
Tang Han
Credit Manager
英语写作
Chapter 11
高职高专商务英语系列教材
III. Correct the inappropriate words and Phrases:
1.To establish business relations with you is what we have longed for years.
2.We avail this opportunity to write to you and see if we can establish business
relations by a start of some practical transactions.
3.We are so sorry that we could not answer your letter in due time.
4.With the view to secure orders, please send us a quotation sheet for this article.
5.In reply, we have the pleasure in informing you that a L/C has been opened in your
favor at $1500.
6.We are anxious about receiving your positive reply.
7.This is no possibility of our offer’s remaining valid for another three days.
8.Owing to the slackness of trade, we have to decline to accepting your offer.
英语写作
Chapter 11
高职高专商务英语系列教材
Keys:
1. To establish business relations with you is what we have longed for years.
2. We avail this opportunity of writing to you and see if we can establish business
relations by a start of some practical transactions.
3. We are sorry that we could not answer your letter in due time.
4 .With the view to securing orders, please send us a quotation sheet for this
article.
5. In reply, we have the pleasure in informing you that an L/C has been opened in
your favor at $1500.
6. We are anxious for receiving your positive reply.
7. There is no possibility of our offer’s remaining valid for another three days.
8. Owing to the slackness of trade, we have to decline to accept your offer.
英语写作
Chapter 11
高职高专商务英语系列教材
IV. Fill in the blanks with appropriate words.
1.Our offer is ___________ subject to your __________ _________ one week.
2.The relative L/C will be airmailed soon and you are requested to ship the above lot
__________ the first available steamer __________ receipt _________ our L/C.
3.We have pleasure ________ sending you the attached Order Confirmation No.350,
__________ our recent purchase ____________ you of 1500 cowhides.
4.If you could spread _________ shipments by forwarding a proportionate quantity each
month instead of letting the whole of 100 tons be congested _________ the same _______, it
would be of much assistance ___________ our customers.
5.We hope to ___________ business at something __________ our level.
6.In the meantime, please _________ us informed _________ developments ________your
end.
7.We learn from your letter of 10th October that our price for the subject-article is found to be
_________ the __________ __________.
8.You may avail yourselves ___________ the opportunity __________ this market if
you cable us your acceptance.
Keys: 1) firm/open/valid, reply, within 2) by, upon, of
4) the, at, time, to 5) do, near
6) keep, of, at
3) in, for, from
7) on, high, side
8) to, of
英语写作
Chapter 11
高职高专商务英语系列教材
V. Put the following sentences into the correct order and form a letter.
● Letter A
1. I would like a quotation for renovating our foyer and reception area including installation
of a new lighting system. The total area is approximately 35m*30m. Your advice will be
appreciated on how to make this area look more modern and inviting.
2. This area has not been upgraded since we moved into these offices almost 8 years ago.
3. There is also a storeroom adjacent to the reception area which we are considering making
into a conference room, so your advice on this will be appreciated at the same time.
4. I was very impressed by the quality and the appearance of the décor and lighting when he
showed me around their new offices.
5. Your company has been recommended to me by Jack Smith, General Manager of Hoofing
Furniture on Nathan Road.
6. Please send me a copy of your current catalogue, and also arrange for one of your
representatives to call and discuss this with me soon. An early reply would be appreciated.
Keys:
5---4---1---2---3---6
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Chapter 11
高职高专商务英语系列教材
● Letter B
1.We are very pleased to receive your order No. BD/135 Canned Beef.
2.As to the Items A and B, we shall arrange delivery as soon as , we get your L/C, and for
items C and D we shall ship accordingly.
3.Hoping the goods will turn out to be your entire satisfaction and we may have further
orders from you.
4.We accept the order and are enclosing you our Sales Confirmation No.354 in duplicate
of which please countersign and return one copy to us for our file. We trust you will open
the relative L/C at an early date.
Keys:
1—4—2—3
英语写作
Chapter 11
高职高专商务英语系列教材
V. Situational Writing
1. You are the Sales Manager of Dragon Trade Company. You are informed that Shanghai
Shinto Textile Company is one of the leading exporters of woolen goods in your area. You
would like to ask for their catalogues of products and price-list. Since your company is a
large retailer in textile products, you would like to purchase a large quantity of their products
if they can give you a favorable price.
2. Write a letter for a curtain material manufacturer with a quotation enclosed, giving
favorable comments on the goods offered and recommending their clients acceptance.
3. Your company bought dress materials from Pan-Asia Corporation, but you found that the
materials are not the ones you chose and ordered, so you write a letter to the Export Manager
of the company to describe the problems and your requirement. Invent some details if
necessary.
4. Write an adjustment letter for the Director of Consumer Relations of Galanz Company
about the complaints from a customer about the poor quality of the microwave.
英语写作
Chapter 11
高职高专商务英语系列教材
Keys:
(1 )
Dear Sir or Madam
We are informed that you are one of the leading exporters of woolen goods in your area.
Having studied carefully your catalogues of products, we find that we are in the same line
of business.
Will you please provide us with the lowest prices on the following items?
Article Description Woolen Sweater No. w785
Quantity
3,000 dozen
Price
CIF Shanghai, including packing cost
Payment terms
Irrevocable L/C, open in your favor, ten days after acceptance of
the order
Shipment date
October 2006
If the quality of your products comes up to our expectations and your prices are
competitive, we can probably let you have large orders. Your early reply will be
appreciated.
Yours faithfully
Wang Lei
英语写作
Sales manager
Chapter 11
高职高专商务英语系列教材
(2)
Dear Mr. Russel，
Thank you for your inquiry of March 2. according to your request, we enclose our
illustrated catalogue and price list giving the details you ask for ( in the separate
cover). You can find a range of samples covering the full line of our curtains for
your consideration.
These colors ill be just what you need. Furthermore, the beautiful patterns and the
excellent workmanship should attract the majority of buyers.
We’d like to invite your attention to our other products, such as table clothes and
table napkins, details of which will be found also in the catalogue.
We are pleased to serve you at any time.
Yours faithfully,
Chen shan
Sales manager
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(3)
Dear Mr. Wang,
After carefully examining the dress materials supplied to our order of April 18, we
must express surprises and disappointment at their quality. They certainly do not
match the samples you sent us.
The materials are quite unsuited to the needs of our customers and we have no
choice but to ask you to take them back and replace them by materials of the
quality ordered. If this is not possible, then I am afraid we shall have to ask you to
cancel our order.
We have no wish to embarrass you. It you can send us the substitute by August 20,
we’ll appreciate your cooperation and plan to order more with you.
Yours sincerely,
Lily Morrison, Manager
Import Department
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高职高专商务英语系列教材
(4)
Dear Mrs. Gilson:
Your May 4 letter concerning the G8023CSL-K3 microwave you purchased from us on
October 2 last year is very much appreciated. We can fully understand your present
situation.
As much as we would like to replace this appliance or to credit your account for the
purchase price, Mrs. Gilson, we regret that we cannot. The reason is that the warranty
providing for the repair or replacement of the microwave at the end of six months, that is,
on March 2 this year.
Fortunately, the owner’s manual includes a list of the manufacturer’s service centers. You
may wish to contact one of them by calling the toll-free number listed in the manual. We
hope that your microwave can be repaired easily and quickly and that it will give you
many years of excellent service.
Cordially,
Richard Evans, Director
Customer Service
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Chapter 12
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Business Report and
be able to write of Business Report independently.
Chapter 8
＊ Knowledge objectives
The skills of Business Report writing.
＊ Important & Difficult Points
1.The format of Business Report writing
2.The skills of Business Report writing.
＊ Approach
Interactive teaching, discussion, questions and answers
英语写作
Chapter 12
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 12
高职高专商务英语系列教材
Step 1 Introduction
Reports
A report is one kind of written communication .Its function is
notification of situation, transmission of messages, putting forward
proposals, solving problems and providing all kinds of reliable information
to decision-makers of wide ranges of fields. It guarantees various
departments of their normal work.
英语写作
Chapter 12
高职高专商务英语系列教材
Step 2 Presentation
Format of a Business Report
Title of Section In a short report this may simply be the front cover. In a long one
it could also include Terms of Reference, Table of Contents and so on.
Summary. Give a clear and very concise account of the main points, main
conclusions and main recommend introduction .This is the first part of the report
proper.
Main Body This is the heart of your report, the facts. It will probably have several
sections or sub-sections each with its own subtitle.
Conclusions. Present the logical conclusions of your investigation of ‘the
problem’.
英语写作
Chapter 12
高职高专商务英语系列教材
Format of a Business Report
The end:
Conclusions
Recommendations
Appendixes
References
Bibliography
Glossary
Index. stages involved in the preparation of
英语写作
Chapter 12
高职高专商务英语系列教材
Writing Stages of a Business Report
● Write a working title.
● Consider the overall structure of the report.
● Consider how information will be presented within the main body.
英语写作
Chapter 12
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the difference between the short report and the long report ?
2. What is important in writing a business report?
3. Tell the general steps of writing a report.
英语写作
Chapter 12
高职高专商务英语系列教材
Step 4 Exercise
II. Read the following report to find the components.
1. From : Personal Manager Division A
2. To: Managing Director
3. Date 12 June 2004. Subject: The Report on Promotion in the European Market
5.Situation in the European Market
(1) All the countries in the area have got strong economies. (e. g Italy, ) are
developing very fast ( see attached report SBN/362/611),
(2) Especially the trade is becoming easier in one or two important markets
(,Italy and Germany )
6. Our Products in the European Market
There is growing interest in our products ( see agent’s memo ), at the moment,
because of the exchange rate, so far we offer competitive prices we can hold for at
least twelve months. We can also offer the technical training some customers
required.
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NEWT Exhibition
This is a regular exhibition which has been organizes annually since 1987. It is
the most important exhibition of its kind in the European Market and it is attended
by key officials from all the main European Market (French .England. Italy and
Germany )
7. Conclusion
In my opinion, if we attend the NEWT Exhibition this year , we probably will
double our turnover in the European Market. We will find new customers and get
new orders from most of the European Markets.
Keys:
(1) from line
(2) to line (3) date (4) subject line
(5) the introduction (6) the discussion
(7) conclusion
英语写作
Chapter 12
高职高专商务英语系列教材
III. Write an introduction of a report according to the reference given below.
1.Following your memorandum of 12 May ,we carried out a small study of staff views in
three selected departments,………..
2.In this report I present the data collected for improving our new products……….
3.The report is based on………
Keys:
Therefore I recommend:
Every department manager be given the power to make own decision so far as
it is not against the company’s policies.
That a research group be organized to study and predict every sector in our
production. And the group be directly under our company’s executive management.
Have strict checking system in checking new- products.
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IV. Write a report according to the requirements of the MEMO.
MEMORANDUM
From: Personnel Manager
To: Managing Director
Date: 25 May , 2007
Subject: A Report on the Benefit for the Staff of APG Electronics
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From: Personnel Manager
To: Managing Director
Date: 25 May , 2007
Re: A Report on the Benefit for the Staff of APG Electronics
The material included in this report were gathered from earlier report on staff policies and
our conversations with the staff members of all levels in APG Electronics .Many staff
members demand that we formulate specific policies on staff benefits as early as possible.
As we know, other big companies have such policies and our present policies have been
carried out for many years, it needs to be further improved. . We propose that we
formulate and practice policies by the end of this year.
We would like to present these preliminary recommendations for your consideration:\
(1) Guaranteed that all staffs obtain the proper welfare policy
(2) Everyone in the company is covered by life insurance as soon as they join our
company.
(3) Holidays are fixed at 20 days, rising to 30 after five years.
(4) That who have to retire early because of illness will have full retirement benefits if
they have worked for the company for over 20 years
(5) We must ensure that all personnel actions such as compensation, benefits,
transfers, layoffs, return from layoff, company-sponsored training, education and
tuition assistance are administered fairly.
Keys:
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Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Proposals and be able
to write of Proposals independently.
Chapter 8
＊ Knowledge objectives
The skills of Proposals writing.
＊ Important & Difficult Points
1.The format of Proposals writing.
2.The skills of Proposals writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 13
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 13
高职高专商务英语系列教材
Step 1 Introduction
Proposals
. Any proposal offers a plan to fill a need, and your reader will evaluate
your plan according to how well your written presentation answers
questions about WHAT you are proposing, HOW you plan to do it,
WHEN you plan to do it, and HOW MUCH it is going to cost.
英语写作
Chapter 13
高职高专商务英语系列教材
Step 1 Introduction
Proposals
The general purpose of any proposal is to persuade the readers to
do something , whether it is to persuade a potential customer to
purchase goods and /or implement a program that you would like to lunch.
Any proposal offers a plan to fill a need, and your reader will evaluate
your plan according to how well your written presentation answers
questions about WHAT you are proposing, HOW you plan to do it, WHEN
you plan to do it, and HOW MUCH it is going to cost.
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Cover Page
高职高专商务英语系列教材
Step 2 Presentation
The General Format of Proposals
● Cover Page
● Summary/Abstract
● Introduction
● Methodology
● Budget
● Evaluation
● Conclusion
● Appendices
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Cover Page
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高职高专商务英语系列教材
Tips of Writing Proposals
1.Make the structure of proposal clear.
2.Make the proposal easy to skim.
3.Make transitions smoothly.
4.Use active verbs and simple constructions.
5.To simplify sentences.
6.Use concrete,“ picture language”.
7.Convey liveliness and enthusiasm.
英语写作
Chapter 13
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the purpose of a proposal?
2. Whose signatures do we sometimes need besides the signatures of
the co-operative parties?
3. How many types of proposals are there?
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高职高专商务英语系列教材
Step 4 Exercises
II. Fill in the blanks of the following letter with the words and expressions given, changing
the form where necessary.
idea
action
persuade
meet
suggest
project
apply
business
situations
customer
A proposal is a sales pitch for an idea. Its purpose is to 1
someone to go
along with your
2
and put it into
3
.Proposals are required in a
variety of
4
. For example, you may want to
5
an idea to your
employer to change a company procedure, hire an additional employee, purchase
new equipment, and so on; recommend an idea or
6
to a committee or
board;·
7
for a grant to fund a project; solicit financial backing from
investors for a new
8
or project; solicit a contract from a potential
9
or client.
The information you include and the format you choose for your proposal will vary with
the situation. Some proposals, particularly grant applications, require the completion
of extensive application forms and must follow a format prescribed by the
organization offering the grant. In any case, all proposals must 10
certain
criteria.
Keys:
1.persuade; 2.idea;
3 .action;
4.situations; 5.suggest;
英语写作
6.project;
7.apply;
8.business; 9.customer; 10.meet
Chapter 13
高职高专商务英语系列教材
III. Answer the following questions according to the e-mail.
Mei-Huei,
It would be a big problem if we couldn’t meet that deadline because all the arrangements for the
product release are set. I think we’d better bring in two or three additional web people to work on
getting everything up on the web site. How many do you think you’ll need?
I think the problem with the graphics is probably that you don’t have the original file software on
your computer. I recommend that Stephen check that out and install whatever programs you’re
missing. It’s urgent that he get this done immediately because the whole manual has to go to the
printer by next week, doesn’t it?
It would be a good idea to keep me posted on a daily basis now that we’re so close to the deadline
Daniel
1. What solution does the writer suggest in this e-mail?
2. Underline his suggestions and recommendations. Is his language direct or indirect?
Why?
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高职高专商务英语系列教材
Keys:
1.suggestions/recommendations: I think we’d better bring in two or three
additional web people…, I recommend that Stephen check that out and install
whatever programs…, It would be a good idea to keep me posted…. The
language is indirect because he does not want to sound rude or demanding.
2.solutions: bring in two or three additional web people to work on getting
everything up on the web site; have Stephen check the problem out and install
the programs that Mei-Huei’s computer is missing.
IV. ( Omitted )
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高职高专商务英语系列教材
V. Rewrite the following proposal to make it clear and easy to understand, and then compare your
rewriting with those of your classmates.
We have some good options. We could do nothing, but productivity might go down if one group
of employees is unhappy with the working conditions. The first good option is to have a separate
office for non-smokers. What do you think about this? We would have to build the office within our
existing space. Also, a ventilation system could be expensive. A second good option is that we
could make a no-smoking rule. People could smoke outside, and we could set up a special space
for that.
As you know, we have employees from five different countries at this facility. They are really
nice people. They are from Vietnam, Ireland, Japan, the Philippines, and, of course, Korea.
Generally, they work well together, but our Irish employees are complaining. They don’t like
people smoking in the office. They say that it is harmful to their health.
Employees should feel that their opinions are important. I recommend that we have employees
work out the solution to this problem. It might be illegal to smoke in Ireland. However, if they all
have input into the decision, everyone will probably accept it.
Do you have any other options we should consider? Please let me know what you think. Two
heads are better than one!
Statistics show that smoking can cause birth defects.
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Keys:
As you know, we have employees from five different countries in this
facility. Generally, they work well together, but our Irish employees are
complaining about the smoke in the office.
Options
We have some options. The first is to have a separate office for non-smokers.
We should have to build it within our existing space and a ventilation system
could be expensive. A second option is that we make a no-smoking rule. People
could smoke outside in a special space that we set up.
Possible Outcome & Benefits
Employees should feel that their opinions are important. I recommend that
we have employees work out the solution to this problem. If they all have input
into the decision, everyone will probably accept it.
Closing
Please let me know what you think.
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VI. Write proposals according to the situation given below. You can add more
information.
As China’s market economy has been getting more mature gradually,
more attention should be paid to customer service if companies want to
maintain sustainable development. The Managing Director has asked you to
suggest ways of improving customer service of your company.
Write a proposal for the Managing Director, including the following information:
● Reasons for strengthening the customer relations department
● Ways of handling customers’ complaints
● Why and how the after-sale service should be improved
● Decision to adopt the policy of “The customer is always right”
Write 200~250 words.
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keys:
Proposal for Improving Customer Services
China’s market economy has been getting more mature gradually, more attention should be
paid to customer service if companies want to maintain sustainable development. It is true of
our company, too. Therefore, I’d like to put forward a proposal in this regard.
First of all, our company should strengthen the customer relations department and improve our
ways of handling customers’ complaints. Many cases from large and small companies have
proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of
increased profits for business. We should expand more resources including time, effort and
money in dealing with customers’ complaints and demands, studying their needs and treating
them as though they were members of our own families.
Secondly, we should improve our after-sale service as well, which is directly linked with the
increase of sales volume and sales income. What is more important is that good after-sales
service plays a decisive role in keeping our existing customers and attracting new ones. That’s
why we should train our employees to serve the customers better and try their best to satisfy
customers’ needs and demands.
Last but not least, it is suggested that our company adopt the policy that “The customer is
always right”. Only in this way can we help our company increase sales and profits and
maintain sustainable development as long as we keep our existing customers and always
attract new ones.
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Chapter 14
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Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of Sales and Marketing
Letters and be able to write Sales and Marketing Letters independently.
＊ Knowledge objectives
The skills of Sales and Marketing Letters writing.
＊ Important & Difficult Points
1.The format Sales and Marketing Letters writing.
2.The skills of Sales and Marketing Letters writing.
＊ Approach
Interactive teaching, discussion, questions and answers.
英语写作
Chapter 14
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 14
高职高专商务英语系列教材
Step 1 Introduction
Sales and Marketing Letters
Sales Marketing letters belong to simple but effective persuasive
messages in business communication. Their common purpose is to buy and
use your products or service. Although the two terms are often used
interchangeably, they do represent separate but related efforts: Marketing
letters usher potential buyers through the purchasing without asking them
to make an immediate decision.
Sales Marketing letters play an important part in the sales process.
Some of the functions include identifying new prospects, responding to
inquiries, following up on sales calls, acknowledging an order, problem
solving and getting repeat business.
英语写作
Chapter 14
高职高专商务英语系列教材
Step 2 Presentation
Strategies for Sales and Marketing Letters
Attention: the letter must get the reader's attention with a hard-hitting lead
paragraph that goes straight to the point or offers an element of intrigue. A sales
letter must capture the reader's attention immediately or it won't get read.
Interest :you want to hook the reader's interest.
Desire: The letter should create a desire. The desire to eliminate or minimize the
potential for future loss or the desire to gain something (prestige, more time,
more profits, etc.).
Action: Last but most important, your sales piece must have a call to action. You
must ask your customer to do the action that you want, weather it is to buy or to
click on a web site .
英语写作
Chapter 14
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the purpose in writing sales and marketing letters?
2. What are the strategies for writing sales and marketing letters?
3. How many steps are there in writing a sales marketing letter?
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Step 4 Exercises
II. Circle the letter of the correct answer.
1. The body of a message that follows the AIDA plan _____________ .
A. captures the audience’s attention
B. contains the buffer
C. generates interest and heightens desire
D. calls for action
2. Which of these is a good way to build desire using the AIDA approach?
A. Explain how the proposed change will help your audience.
B. Reduce resistance by addressing objections the audience might have.
C. Explain complex ideas or products in more detail.
D. Do all of the above.
3 The best approach to using emotional appeals is usually to _____________ .
A. use them by themselves
B. use them in conjunction with logical appeals
C. use them only when the audience is particularly hostile
D. avoid them in all business messages
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4 Prioritizing which features and benefits to write about is _____________ .
A. a waste of time because people don’t read in sequential order
B. important because doing so lets you start with low priority issues and work your way
up to high priority issues
C. important because it helps you focus your message on items and issues that the
audience cares about the most
D. important because it helps ensure that you remember to talk about every single feature
and benefit, no matter how inconsequential
5 What is the relationship between features and benefits?
A. They are identical.
B. Features are aspects of an idea or product; benefits are the advantages that readers will
realize from those features.
C. Features tell people how to use a product; benefits tell them how a product differs
from the competition.
D. Features are the primary advantages of a product; benefits are the secondary
advantages.
Keys:
1-5 C D B C B
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III. What does each of the following sentences show, product’s feature or customer’s
benefit? Write F for feature and B for benefit in the bracket before every sentence.
1 ( ) Our snow shovel has an ergonomically designed handle.
2 ( ) The ergonomically designed handle will reduce your risk of back injury.
3 ( ) You can buy what you want right now, even if you have limited cash on
hand.
4 ( ) Our easy financing plan includes no money down, no interest, and no
payments for 24 months.
5 ( ) You can find out whether your message is reaching the target audience and
whether you’re spending your marketing budget in the best possible manner.
6 ( ) Our marketing communication audit accurately measures the impact of your
advertising and public relations efforts.
7 ( ) The desk chair is designed to support your lower back and relieve pressure
on your legs.
8 ( ) The desk chair supports your lower back and relieves pressure on your legs.
Keys:
1-4 F B B F
5-8 B F F B
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IV. Complete the table below
Phase
Objective
1 ______
Get the reader’s attention with a benefit that is of real interest or value.
Interest
Build the reader’s interest by 3 _______
Desire
Build desire by 4 ______
2 ______
Motivate the reader to take the next step by 5 ______
Keys:
1 Attention 2 Action
3 … further explaining benefits and appealing to his or her logic or emotions.
4 … providing additional supporting details and answering potential questions.
5 … closing with a compelling call to action and providing a convenient means for the
reader to respond.
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高职高专商务英语系列教材
V. Rearrange the order of the paragraphs in the following sales letter.
Dear Sir or Madam:
①Handle these Ceramic Ware-cookers. Test and try them yourself. You’ll be impressed by their
practical and beautiful design, and above all the surprisingly reasonable prices.
②We said it and we meant it: NEVER WASH PANS AGAIN!
③Come and see Ceramic Cookware Demonstrated in Wangfujing Shopping Mall’s
Housewares Department.
Wednesday, Thursday, Friday,
April 10th, 11th and 12th
④You can now do all your cooking in beautiful Ceramic Ware-cooker and serve food in the same
lovely dishes! Boil, fry, roast, bake — do it all in Ceramic Ware. Freeze food in the same dishes, if
you wish. These beautiful utensils（用具，器皿）, made of the same amazing ceramic used in
missile cones（导弹头）, can go from freezer to stove to table. You then slip them into the
dishwasher or the sink with the other dishes. Never slave（苦干）at scouring（擦净）pans again.
Yours very truly,
Keys:
②④③①
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Chapter 14
高职高专商务英语系列教材
VI. Practice writing according to the following situation, applying the principles in this
chapter.
Suppose you are a marketing manager of Glamour Model Fashion Clothier（
魅力模特时装店）in Wujin. And you are told that Mr. and Mrs. Bean and their
three young children have recently moved to Wujin and that the couple will be the
new foreign teachers in Changzhou Institute of Light Industry Technology. Now
write them a marketing letter, where you had better list your brands: FAMOR（名
瑞）, CROCODILE, BESAIL（浙江达利来）, ROMON, YOUNGOR, and
HUBAO.
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高职高专商务英语系列教材
Keys:
Dear Mr. and Mrs. Bean:
We may not be the first to welcome you to Wujin, but count us among those who are
genuinely glad you chose our community to live and work in. As the new teachers of
Changzhou Institute of Light Industry Technology, you will, we are sure, make great
contribution to that institution.
For over twenty-five years, Glamour Model Fashion Clothier has been Wujin’s favorite
shopping place for women’s, men’s, and children’s wear, featuring such well-known
brands as FAMOR, CROCODILE, BESAIL, ROMON, YOUNGOR, and HUBAO. You
can charge your purchases with one of our convenient charge accounts; and we also
accept major credit cards.
But whether you need anything now or not, please come to see us. We’d like to meet you
and present each member of the family with a special gift. Just bring this letter with you.
We hope you’ll like living in Wujin. We do. What we lack in size we make up for in
down-home friendliness!
Sincerely yours,
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Chapter 15
高职高专商务英语系列教材
Teaching Aims
＊ Skill-training Objectives.
The students are expected to get familiar with the skills of the basic concepts of
writing forms, modules, styles and 3-paragraph writing; and be able to write
CET-4/6 essays independently. Chapter 8
＊ Knowledge objectives
The skills of CET-4/6 Writing.
＊ Important & Difficult Points
1. a good knowledge of strategies for preparing for writing in CET-4 and CET-6.
2. can write various types of CET-4 and CET-6 essays
＊ Approach
Interactive teaching, discussion, questions and answers
英语写作
Chapter 15
Step 1
Step 2
Step 3
Introduction
Presentation
Discussion
Step 4
Exercises
Chapter 15
高职高专商务英语系列教材
Step 1 Introduction
A Guide to CET-4/6 Writing
Those who have decided to prepare for CET-4 and CET-6
should know the demands for writing. And those who don’t
have a thorough understanding of the demands are not entitled
to tutor students. So it’s strongly recommended that you
should turn to related books for the concrete demands, which
are given in original language for accuracy and your
convenience as well. Only in this way can you know what’s
what.
英语写作
Chapter 15
高职高专商务英语系列教材
Step 2 Presentation
Writing Skills of CET-4/6
1. Be familiar with various types of essay writing.
2.Analyze the topic .
3.Organize your ideas.
● Writing the main ideas /outline of each paragraph.
● List the subordinate ideas.
● Avoid any repetition of ideas.
4.Writing the first draft.
5. Revise the draft.
英语写作
Chapter 15
Yours faithfully,
Chen Yong
高职高专商务英语系列教材
Step 3 Discussion
Topics
1. What is the leading writing form in CET-4 & CET-6?
2. What is called FS essay?
3. Talk about the different types of writing styles of CET-4 & CET-6..
英语写作
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高职高专商务英语系列教材
Step 4 Exercises
II. Directions: For this part, you are allowed 30 minutes to write a letter of appeal calling for student
participation in an aid-education project in Western areas. You should write at least 120 words
following the outline given below:
(1)
A Call for Participation in an Aid-Education Project
1．教育部组织了一次西部支教的活动，学生会呼吁大学生积极参与；
2．活动的时间、要求及作用。
III. Directions: For this part, you are allowed 30 minutes to write an essay entitled Turn off
Your Mobile Phone. You should write at least 120 words following the outline given below in
Chinese:
(2)
Turn off Your Mobile Phone
1.移动电话给我们的生活带来了便利；
2.移动电话有时也会影响别人；
3.在某些场合请关掉手机。
英语写作
Chapter 15
Practice 1
高职高专商务英语系列教材
Keys:
(1)
Call for Participation in an Aid-Education Project
July 2nd, 2007
Fellow schoolmates,
An aid-education project will be held during this summer vacation under the
sponsorship of the Ministry of Education. We hereby call for your participation to
offer your kind help to students in the poverty-stricken western areas.
Students meeting the following requirements are welcome for this project. Firstly,
relevant teaching experience in English, Chinese and Math is a must. Secondly,
participants should be confident to endure bad climate and poor living environment.
This project will be a bridge shortening the distance between people in western areas
and metropolitan cities. Our love and devotion will benefit the teenagers there thirsty
for knowledge. We are looking forward to your sincere support. If interested, please
contact the Student Union via email student union @ czili.edu.cn.
Yours sincerely,
The Student Union
英语写作
Chapter 15
高职高专商务英语系列教材
Keys:
(2)
Turn off Your Mobile Phone
Thanks to the development of information technology and reduced price of
communication devices, the mobile phone has become a necessity for most
people. Obviously, it shortens the distance between people and makes our life
more convenient. The mobile phone has made it easier for us to contact or be
reached by other people anytime and anywhere. We will never miss any
important meetings, great deals or admirable opportunities.
But have you noticed sometimes the mobile phone also brings embarrassment
to us? It’s not rare to see someone shout loudly in public when using the mobile
phone. And I’m sure most people have had such an experience that mobile phone
ring continuously on a formal occasion. Perhaps these people have many “lifeand-death” issues to keep the phone working at all times, but it bothers the other
people.
So if you are one of them, please shut off your mobile phone in public,
especially on a quiet and serious occasion.
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(3)
IV. Directions: For this part, you are allowed 30 minutes to write an essay about Marriage of
Students On-campus. You should write at least 120 words following the outline given below in
Chinese:
Marriage of Students On-campus
1．国家允许在校大学生结婚；
2．人们对在校学生结婚的态度；
3．你的观点。
(4 )
V. Directions: For this part, you are allowed 30 minutes to write a letter. Suppose you are a friend
of Li Ming, who is asking you for some advice about whether to find a decent job or pursue graduate
study after graduation. You should write at least 120 words following the outline given below in
Chinese:
假设你是Jack，你的朋友李明向你咨询大学毕业后是找个体面舒服的工作，还是继续攻读研
究生。请你就这一问题写一封回信，内容包括：
1．表明你很愿意为他尽可能提供一些建设性意见；
2．就考研还是工作的问题提出“我”的个人看法和建议；
英语写作
Chapter 15
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Keys:
(3)
Marriage of Students On-campus
The government’s allowance that college students may get married triggers a
controversial debate: is it sensible to legalize on-campus marriage? Some people
welcome this new development, while others have expressed their concern about it.
Those who take sides against this new trend believe that married students will
inevitably have less time and energy for their academic life because they have more
real-life problems to deal with than those unmarried ones.
One common argument, however, for on-campus students’ marriage is that a
number of students do have a desire for an ideal marriage. Now that they have come
of age, they are entitled to such happiness.
I’m in favor of the former. On-campus students are laden with academic tasks. If
they get married now, they have to work much harder than any other student because
they have to solve their financial problems at the same time.
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Keys:
(4)
June 29, 2007
Dear Li Ming,
You have asked for my advice concerning whether you should find a decent job or pursue
graduate study after graduation, and I will try to make some useful suggestions.
We are in a real dilemma when faced with such alternatives. True, attending graduate schools
has become a trend in recent years. Enrollment in graduate schools exploded recently.
People have a growing respect for graduate study. I would recommend that you further your
study. I am fully convinced that you have every reason to make this decision in such an era
when knowledge is expanding at an incredible speed and the demands for us to enrich both
our knowledge and survival ski8lls in this highly competitive society are becoming
increasingly urgent. There is no doubt that you could sharpen your competitive edge by
making this sensible choice. Keep on learning and you will never regret.
With best wishes!
Yours Sincerely,
Jack
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(5)
VI. Directions: For this part, you are allowed 30 minutes to write a report to
describe the information in the bar graph which shows the different modes of
transport used to travel to and from work in one city in 1950, 1970 and 1990. You
should write a minimum of 120 words.
Percentage of total travelers:
50
40
bus
car
bike
foot
30
20
10
0
1950
1970
1990
英语写作
Chapter 15
高职高专商务英语系列教材
Keys:
(5)
Changing Modes of Transport
According to the bar graph, there are many dramatic changes in the use of transport from
1950 to 1990.
The use of cars increased significantly from 1950 to 1990. In 1950, only a few people
drove to work. But in 1970 about one quarter of the people owned a car. By 1990, the
number of people who went to work by a car jumped to over 40 %.
During the same period, there were gradual decline in the use of bicycle and on foot. In
1950, more than half of the people were cycling or walking to work. In 1970, the cyclists
and the pedestrians still occupied over 35%. But in 1990, the number of these people
decreased to no more than 22%.
The use of bus went up from 1950 to 1970 (approximately 20% and 30% respectively)
and went down from 1970 to 1990 (under 25%).
The bar graph shows that automobiles had become the most popular means of
transportation by 1990.
英语写作
Chapter 15
高职高专商务英语系列教材
(6)
VII. Directions: For this part, you are allowed 30 minutes to write a report to
describe the information in the line graph, which shows film-goers and TVgoers from 1975 to 1985. You should write a minimum of 120 words, and
your essay should be based on the given outline in Chinese.
Percentage of total goers;
100
80
filmgoers
TV-goers
60
40
20
1985
1983
1981
1979
1977
1975
0
英语写作
Chapter 15
高职高专商务英语系列教材
Keys:
(6)
Film Is Giving Way to TV
Nowadays there are fewer and fewer cinema-goers and the cinema is slack.
However, there are more and more TV viewers. There are many reasons for this
social phenomenon, but in general, they come down to three major ones.
First, film tickets are too expensive, while it doesn’t cost much to watch
TV at home. Besides, it is time-consuming and inconvenient to go to the cinema.
Nevertheless, it is very convenient and comfortable to watch TV at home. You
needn’t go out but just need to turn on the television. Most important of all, if you
don’t like the film, you’ll have to sit through it; but if you don’t like one program on
TV, you can shift to another.
However, some people still go to the cinema. They usually go to the cinema for
the purpose of social contact. Young people go dating there. Other people go to
the cinema as an activity. For example, schools often organize children to go to
the cinema. Sometimes employees also go to the cinema with the film tickets
presented by their institutions.
英语写作
武汉理工大学出版社