SARS Silver
Group members:
Leslie Bonnie
Alex Rico Cindy
Vanessa Denise
SWOT Analysis For SARS Silver
1.Introduction
SWOT ANALYSIS
Strengths
Opportunities
SWOT-Internal &
External Analysis
Weaknesses
Threats
2.SWOT for SARS Silver
 Strength
I.
Special and Creative Design
II.
High Quality Silver
 Weakness
I.
Low Brand Awareness
II.
Unaffordable High Price
 Opportunities
I.
High Growth Rate in Jewelry Market
II.
More Career Women
 Threats
Intensive competition: Some people who want to
start to establish their career will meet many
competitors like Tiffany and George Jensen
Marketing Survey for SARS Silver
 Target Market Selection
I.
Market Segmentation
Demographic Segmentation:Income Level,
Occupation,Age
II.
Target Market
young people graduating from school, high
income level (25000 up each month ), career
women
 The Marketing Mix
Product
Price
The Marketing Mix
Promotion
Distribution
(Place)
 Product
High quality, special designed silver
accessories
 Price—Prestige Pricing
Pricing at relatively high levels so as to
convey an image of high quality or
exclusivity
 Distribution(Place)
Department stores, jewelry stores,
E- commerce
 Promotion
TV commercial, product endorsement,
special display, fashion magazines
SARS Silver
( every silver decoration on your body )
 LOGO:
S A R S
 Slogan:
Catch your eyes,
Catch your love