History
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1966 - Richard Schulze and business partner open the
Sound of Music store in St. Paul, Minnesota.
1983 – New Name: Best Buy Co., Inc. (Appliances and
VCRs)
1986 – CDs and Expanded Line of Photo- Equip.
1988 – Begin Selling PCs
1989 – New Logo, “Yellow Tag”
1990 - Richard Schulze is named Retailer of the Year for the
third consecutive year by Consumer Electronics and AudioVideo International magazines.
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1994 - The Best Buy Children’s Foundation
1997 - Best Buy becomes the first national retailer to sell
DVD hardware and software.
1998 – Sells its 1-millionth DVD and Offer HDTV
2000 - Best Buy acquires Magnolia Hi-Fi (renamed
Magnolia Audio Video in 2003), a retailer of high-end
consumer electronics
2001 - The acquisition of Canada-based Future Shop Ltd.
marks Best Buy’s entrance to the international marketplace.
2002 -- Best Buy opens first Canadian Best Buy store in
Toronto, Canada.
An Innovative and Growing
Company
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Named a Fortune Blue Ribbon Company
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Fortune 500
Global 500
Most Admired
Global Most Admired
Forbes Most Charitable
No. 1 in Stores Top 100 Specialty Retailers
Best Buy stores reach an estimated 300 million
consumers per year in 48 states and online
Mission Statement
To give our customers great experiences – whether
they are shopping for consumer electronics,
home office products, entertainment software
and appliances, or using those products and
related services in their homes and offices.
Target Market
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Small business owners
Customers seeking top-of-line products and
reliable service
Customers with demanding schedules
Locations
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733 US Stores
In Oregon, 6 Stores
 The Closest: Springfield, Salem and Beaverton.
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3 Separate Specialty Stores
Future Shop – Canada (119)
 Magnolia – Video and Audio (20)
 Geek Squad – Stand Alone (13)US (4) Canada
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# of Stores
Competitors
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Intratype:
 Circuit City, Fry’s Electronic, Radio Shack,
CompUSA, Video Only (Beaverton)
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Intertype:
 Wal-Mart, Fred Meyer, Sears, Target and Big
K
Layout/Atmosphere
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Warehouse Atmosphere
Loop Layout
As you walk in, you are guided to the right.
Cell Phones, Mp3 Players, Computers, Computer
accessories, Laptops, Printers, Software, Video
Games, Plasma TVs, DVD Players and TIVO.
 Left side of Store
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DVDs, CDs, Home and appliances
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Refrigerators, Washer and Dryer, Microwaves.
Merchandise Mix
Helping out the Community
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Scholarships – To Graduating H.S. Seniors.
Te@ch – Awards schools with products and services.
Red Cross Donations – Provide Support in times of
disaster.
United Way Donations
Non-Profit Donations
Recycling
Each year, Best Buy donates 1.5 percent of pretax
earnings to its giving programs.
In fiscal 2005, Best Buy and the Best Buy Children’s
Foundation donated $19 million.
What’s the Next Step
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New Expansion
8 US Stores opened Feb. 24, 2006
 East Coast
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Eliminate Mail-in Rebates
In January, Best Buy kicked off a Two-Year Plan,
Allowing Customers to receive Instant Saving.
 Online Rebates
 Improves Overall Shopping Experience.
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Services
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The “Geek Squad”
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Technicians that are experienced
with every electronic product.
Service Plans
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Business Solution Center
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2 year Product Replacement Plan
Business Division
Rebates and Warranties
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Mail-in, New Online Rebates
and Instant rebates.
Store Experience
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My Best Buy Experience
Always Great
 What’s New
 New Electronic Toy or Stuff on sale.
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Others Best Buy Experience
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Returns and Service Plans
www.bestbuysux.org
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Rebates and Repairs
Sources
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www.Bestbuy.com