Monroe’s Motivated Sequence
THE FIVE STEP PROCESS:
1.
2.
3.
4.
5.
Attention
Need
Satisfaction
Visualization
Action
Step One: Attention Step
This step creates interest and desire in the audience.
The Attention Step is used as the Attention-Getter in your speech.
Examples: fact, story, quote, question, etc.
Step Two: Need Step
This step develops that a need exists (i.e. something needs to be done)
Prepare the audience for the problem.
Use the following elements in the need step:
• Statement – state the problem
• Illustration – provide an example of the problem
• Ramification – provide statistics and testimony to show the seriousness of the
problem
• Pointing – make clear how the audience is directly affected by the problem
• This is the step in which you provide your research to begin to convince the
audience that not only do you know that you are knowledgeable, but that you are
RIGHT!
Step Three:
Satisfaction Step
In this step, present the solution to the problem…How will you satisfy
the need?
•
•
•
•
Statement – state the solution
Explanation – explain how the solution works (in detail)
Theoretical Demonstration – show reasoning behind your solution
Reference to Practical Experience – show how the solution has worked in the past
• Again, you use your research to show how your solution is the CORRECT one!
Step Four:
Visualization Step
Positive Visualization:
What will the world be like if this problem is solved?
Negative Visualization:
What will the world be like if this problem is not solved?
(Most likely, you will show your
Visual Aid during this step)
Step Five: Action Step
Specifically, what do you want the audience to do TODAY
before they leave the room?
•
•
•
•
•
Visit a website – address?
Donate money – how much? where?
Sign a petition – how?
Call a phone number – what number?
Pass out information/flyers/cards/etc.AFTER YOUR SPEECH!
BE AS SPECIFIC AS POSSIBLE
SO THE AUDIENCE HAS NO EXCUSES!
STEP
Attention
FUNCTION
IDEAL AUDIENCE RESPONSE
to get audience to listen
"I want to hear what you
to you
have to say.”
Need
to get audience to feel a
need/want
"I agree. I have that
same need/want”
Satisfaction
to tell audience how to fill
"I see your solution will
work."
Visualization
to get audience to see
benefits of solution
"This is a great idea!"
Action
to get audience to take
action
“I want it”, “I want to
help”, ”I can do it too”