A Web Strategy for Cultural Inheritance
Centered on Agriculture
- Case Study Approach; The Olive Project in Shodoshima Japan 1. Department of Sustainable Resource Science, Faculty of Bioresources, Mie University
2. Department of Production and Environment Science, Faculty of Agriculture,
Niigata University
3. Department of Environmental Science and Technology, Faculty of Bioresources,
Mie University
4. AEON RETAIL Co.,Ltd・Food & Delicatessen Merchandising Div ・Food Artisan Group
Takashi TOGAMI1 ・ Yoshitaka MOTONAGA2 ・ Ryoei ITO3 ・
Takaharu KAMEOKA1 ・ Tsuyoshi NAKAMOTO4
APAN eCulture 2010（Sydney, Australia. 10th Feb. 2010）
Contents
Research Background
Project Objective
A Web Strategy Centered on Agriculture
■
A Scientific Cultivation Technology In Agricultural Fields
・ The Role of IT Device
・ Results & Discussion
■
The Web Page Development for Cultural Inheritance
・ The Webpage Requirements
・ Results & Discussion
Conclusion
Research Background
Issues in Rural Areas
・ Losing their unique food-culture
Underlying Cause
The decline in agriculture
・ The decrease in the population engaged in agriculture
14.54 Million in 1960
2.98 Million in 2008
・ Aging of population engaged in agriculture
Over 60% of the population aged over 65 in 2008
Research Background
Requirements for cultural inheritance
・ the spread and enlightenment of agricultural products
and its area of production.
・ the activation of agriculture in rural areas
・ the education to younger generations
Research Background
Requirements for cultural inheritance
・ the spread and enlightenment of agricultural products
and its area of production. Information & Communication
ICT
Technology
Agriculture
・ the activation of agriculture
in rural areas
(activation, etc.)
・ the education to younger generations
Spread
Enlightenment
Education
Individual requirements
Research Background
Requirements for cultural inheritance
・ the spread and enlightenment of agricultural products
and its area of production.
・ the activationAgriculture
of agriculture in rural areas
(activation,
etc.)
・ the education
to younger
generations
ICT
Spread
Enlightenment
Education
Information & Communication Technology
・ allows us satisfy the requirements
・ bonds the requirements together
Individual requirements
Project Objective
・Longitude: 134°14‘ 11" East
・Latitude: 34°28' 43" North
・Population: 31,496
・Area: 153.29 Km2
・
・The birthplace of Japanese Olive Cultivation
Kagawa Pref.
The Location of Shodoshima
Issues in Shodoshima Olive
The decreases in ;
・ The olive growing area
106ha in 1964/1965
・ The amount of crops
405t in 1964
53ha in 2006
111t in 2006
Project Objective
In 2008, the 100th anniversary for olive grass establishment
For the purpose of the regional improvement of Shodoshima centered on olives
・ The establishment of "Olive Food Industry Board"
・ The supportive approach for the inheritance of regional
food-culture and the cultivation by the use of IT device.
(Mie University, AEON RETAIL Co., Ltd.)
Case
Case Study
Study Approach
Approach
The construction of the web strategy centered on agriculture
for the inheritance of olive culture in Shodoshima.
By the utilization of;
・ data acquired from the IT devices
・ data related to olives and Shodoshima
A Web Strategy Centered on Agriculture
1.
A Scientific Cultivation Technology
In Agricultural Fields
2.
The Web Page Development
for Cultural Inheritance
The Role of IT Device
The Construction Of ICT-aided Cultivation Support System
Requirements for;
・ the improvement of productivity
・ the stabilization of quality
・ the production of secure & safe agricultural products
Data Acquisition in Agricultural Fields
・ appearance
・ meteorological information
・ cultivation information
The Information Storage & Its Utilization
The Role of IT Device
The Construction Of ICT-aided Cultivation Support System
Requirements for;
・ the improvement of productivity
・ the stabilization of quality
・ the production of secure & safe agricultural products
Strategic Device:
Field
Field Server
Server
Data Acquisition in Agricultural Fields
・ appearance
・ meteorological information
・ cultivation information
The Information Storage & Its Utilization
Field Server (FS)
Internet
Solar Battery
Insolation measurement
Electric generation
８０２．１１ｂ,ｇ
wireless LAN
Network Camera
Growth situation of crops
Perimeter monitoring
Environmental Sensors
 Sustainable Agriculture
Ambient temperature
Relative humidity
Carbon dioxide
 Education for Global worming,
Ecosystems, Foods and ICT
Soil Sensors
Soil temperature
Soil moisture
Soil electric conductivity
Soil pH
 Surveillance
 Ubiquitous and Ambient Computing
 CO2 Absorption Monitoring
A Scientific Cultivation Technology
In Agricultural Fields
Considering installation sites
2 Field Server
・ internet-enabled site (online site)
・ site where unable to connect to the internet (offline site)
Types of Data Acquiring
Growth Situation Data
ambient temperature,
relative humidity
amount of solar radiation
Soil temperature
Soil moisture
Images of Olives
Tree
Fruits
Trunk near ground
A Scientific Cultivation Technology
In Agricultural Fields
Offline Site
Online Site
Farm
Farm
Linux Box
Field Server
Facility
Field Server
Wireless
Access Point
Manual data transport
Linux Box
Internet
Schematic diagram of field monitoring system
Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems,
World Conference on Agrigultural Information and IT, 2008
A Scientific Cultivation Technology
In Agricultural Fields
Strategies on FS for this study
Onlinecontrol
Site
(1)Offline
The Site
measurement and
Farm
Farm
by
the use of web application
Linux Box
Field Server
(2) The utilization and application
Facility
of acquired images
Field Server
● The case when real-time
Wireless
Access Point
property
is
Linux Box
necessary.
- Accessing to the data storage at the online site and use of the data
● The caseManual
when
real-time property is
not necessary.
Internet
data transport
- Use of the data stored at the computer center for Agriculture, Forestry,
Schematic
diagram of field monitoring system
and Fisheries Research
Motonaga, Y., et at al. Monitoring the olive cultivation in Shodoshima using Field Server systems,
World Conference on Agrigultural Information and IT, 2008
Results & Discussion
1.
A Scientific Cultivation Technology
In Agricultural Fields
2.
The Web Page Development
for Cultural Inheritance
Results
(1) The
The measurement
measurement and
and control
control by
by the
the use
use of
of web
web application
application
The latest images & data acquired from sensors
Results
(1) The
The measurement
measurement and
and control
control by
by the
the use
use of
of web
web application
application
The graphs of data acquired from sensors
Results
(1) The
The measurement
measurement and
and control
control by
by the
the use
use of
of web
web application
application
The past data reference & download
Results
(1) The
The measurement
measurement and
and control
control by
by the
the use
use of
of web
web application
application
Browse on mobile
Posting & Mailing Systems
Results
(2) The
The utilization
utilization and
and application
application of
of acquired
acquired images
images
Field Server
① Image combination
② Archives
Acquired images
③ Real-time images
The conceptual diagram: The Utilization of FS Images
Results
(2) The
The utilization
utilization and
and application
application of
of acquired
acquired images
images
① Image Combination (Panoramic Images)
Results
(2) The
The utilization
utilization and
and application
application of
of acquired
acquired images
images
オリーブの実ができるまで
② Archive example1
② Archive example2
Discussion
A Scientific
Scientific Cultivation
Cultivation Technology
Technology In
In Agricultural
Agricultural Fields
Fields
A
(1) The measurement and control by the use of web application
This time ・ data precision problems
Putting only data acquired by sensors on the Web
For the future
stabilization of data precision by
・ our system
・ Automated Meteorological Data Acquisition System
(AMeDAS)
data preparation for data analysis on cultivation
・ accumulated temperature
・ accumulated amount of solar radiation
・ amount of rainfall
・ mean temperature and etc.
web application development
・ farmer friendly
Discussion
A Scientific
Scientific Cultivation
Cultivation Technology
Technology In
In Agricultural
Agricultural Fields
Fields
A
(2) The utilization and application of acquired images
affirmation of the value of images
difficulties in data-handling of imageries
Examples:
・ process for secondary contents
・ sorting out images
A Web Strategy Centered on Agriculture
1.
A Scientific Cultivation Technology
In Agricultural Fields
2.
The Web Page Development
for Cultural Inheritance
A Web Strategy Centered on Agriculture
2. The Web Page Development for Cultural Inheritance
Web
Web Page
Page Requirements
Requirements
Information Utilization
(1) Composition of website contents & spread and enlightenment
ofof
target
website
audience & human interface
・(2)
ToSelection
gain more
the user
access
・(3)
ToGeographic
urge user’sInformation
understanding
of the
concept of the scientific
System
(GIS)
cultivation technology
(4) Approaches to Web2.0
・ To spread and enlighten the information of Shodoshima & olives
(5) Linkage between the website and the database
Results & Discussion
2. The Web Page Development for Cultural Inheritance
Web
Web Page
Page Requirements
Requirements
(1) Composition of website contents & spread and enlightenment
(2) Selection of target website audience & human interface
(3) Geographic Information System (GIS)
(4) Approaches to Web2.0
(5) Linkage between the website and the database
Results
The Web Page Development for Cultural Inheritance
(1) Composition of website contents & spread and enlightenment
Project Summary
Food & Culture
Agriculture & Environment
Tourism
Results
The Web Page Development for Cultural Inheritance
(1) Composition of website contents & spread and enlightenment
Education
English
Results
The Web Page Development for Cultural Inheritance
(1) Composition of website contents & spread and enlightenment
6 Contents
Results
The Web Page Development for Cultural Inheritance
(2) Selection of target website audience & human interface
After Modification
Before Modification
Results
The Web Page Development for Cultural Inheritance
(2) Selection of target website audience & human interface
Movie
Movie
Quiz Game
Educational
Educational Contents
Contents
(English)
(English)
Results
The Web Page Development for Cultural Inheritance
(3) Geographic Information System (GIS)
Results
The Web Page Development for Cultural Inheritance
(4) Approaches to Web2.0
・ Contents for mobile phone
・ Google map
(5) Linkage between the website and the database
・ Having accumulated and stored data acquired from
Field Servers
・ Having stored contents created for the 100th
anniversary
Discussion
The Web Page Development for Cultural Inheritance
(1) Composition of website contents & spread and enlightenment
・ introduced by some mass media
・ spread via links and blogs
(2) Selection of target website audience & human interface
・ website design that allows users easier operation
(3) Geographic Information System (GIS)
・ data acquisition by GPS for utilizing GIS at agricultural fields
(4) Approaches to Web2.0
・ adoption of user generated contents (UGC)
(5) Linkage between the website and the database
・ image database, search, view
Conclusion
A Scientific Cultivation Technology In Agricultural Fields
For Adequate Cultivation Support On The Web
・ Website design that allows users easier handling
・ Software development for information analysis
satisfying user’s needs
The Web Page Development for Cultural Inheritance
For more spread, enlightenment and user acquisition
・ Website design that allows users easier operation
・ adoption of more website contents representing web2.0
e.g. UGC, blog, BBS
Shodoshima Olive Project Official Website
URL: http://www.quark.bio.mie-u.ac.jp/olive/index.html
Thank you for your attention.