Jenni Keast: Portfolio - Direct
Product: Direct-Mail –Bermuda
(Click here to see the rest of my Amex
Travel planners in my Portfolio.)
Amex Planners: http://tinyurl.com/4epk8ls
Client: American Express Travel
Target Market: American Express
Cardholders
Agency: Bates & Lee
Tone: Sophisticated, lively style with a
comic flair for the high-end traveler.
Challenges: (1) To overcome the
impression of Bermuda as being too staid
and (2) to sell Bermuda as a place to go
off-season.
Published in: ‘In Gear” Dept., Roads to Adventure Mag.
These product reviews were actually advertorial copy intended to move the reader to respond by migrating over to the Buy Now
section where they would order product. As the In Gear editor, I had established a level of expertise that our readers trusted &
were therefore more likely to buy the product I reviewed. The fact that I used many of these products myself while on my many
travel adventures for the publication, lent an added level of trust.
Headers: These add-on headers demonstrate how simple it is to turn an advertorial product “review" into direct mail copy
(catalog). In some of these copy blocks I’ve inserted benefit-driven headers, while others are simply attention-getting creative.
To read more about advertorial product reviews, visit my Portfolio: http://jennikeast.wordpress.com/
To view the “In Gear” Feature Section of Roads to Adventure Magazine visit my Portfolio.
Catalog/Advertorial Outdoor Product Reviews- (with added Benefit-Driven Headers)
Following are some *advertorial outdoor product reviews (close cousin to catalog copy) to which which I’ve added both benefit-driven & creative
headers.
These advertorial product reviews are similar to what you might read in a magalog. In other words, thickly disguised (or thinly–depending on how
well you do your job) editorial intended to cultivate trust in a customer or consumer in hopes that:
(1) they will become loyal to your brand and
(2) they will buy your product or services.
As long as a company is not being disingenuous about either the fact that they are not strictly an editorial publication or about the actual merits of
their product , it’s considered perfectly ethical to use advertorial.
By and large consumers trust advertorial publications (magalogs) produced by their favorite brands and do so knowing that these publications are not
editorial (completely unbiased publications.)
If the truth be known, even so-called editorial publications, in deference to their existing or hope-they’ll–become-advertisers do product write-ups that
favor particular products over others. Anyone who says otherwise is living in journalism school la-la land.
In my case, my ethical standards were satisfied in that at least 90% of the time, I actually tried out the products I wrote about before extolling their
praises. (And had a lot of fun doing it.)
You see, it was important to me that I slept at night … even if I had to sleep on the hard ground in a tent that I spent more time than I would have
like pitching in order to make nice with my conscience :)
So … without further ado, let’s see what we can do to turn an advertorial product review into an instant selling piece (direct mail-catalog copy) simply
by adding a benefit-driven headline.
(Header):
Product: Tessa Johnson’s Elegant
Stationery of the West
Brew, Drink & Be Merry … all
From the Same Container.
Product: Big Sky Bistro
Outdoor Coffee Press
Note: This has the double advantage
of being both a benefit-driven & a
creative header. That’s always a good
standard to strive for, but if you have to
choose one over the other, it’s always
best to go the benefit route.
(Header):
Product: Cascade
Design – Sweetwater
Global Water Express
Kit
I’m going to have fun with this next one, so pardon me while rather than use a benefitdriven header, I use the old intrigue-them-so-they’ll-read-it approach.
The outdoor brew maker that will make your European friends
jealous.
(Alternate Headers)
Expresso your inner cowboy. Reveal your outer European.
Make a shootin’ tootin’ cowboy jealous. Give him a shot from this.
They’ll Laugh When You Bring this Into the Woods.
Then Wish They Had One.
Product: GSI Outdoors Mini-Expresso Maker
(Header)
Finally. A Rugged And Roomy
4-Season Tent That Takes The
Sting Out Of Winter Camping.
Product: Eureka Scorpion Tent
(Header)
The Cutting-Edge Tool that Works in
a Pinch … Makes One-Tool-at-a-Time
Opening a Cinch.
Product: Buck Knives Bucktools
It’s official. Alaska
now has a Monopoly
on scenic wonders.
(Alternate Headers)
Shoot a Moose.
Mush to Jail.
Don’t Collect $200.
Or …
When She’s Not
Looking at Russia
through her
Binoculars,
Palin Plays This
A Flameless Outdoor Lighter That Can’t Blow Out!
(Header)
Where is that
lightweight, yet
heavy-duty
windproof vest I
can invest in
without getting
fleeced? You’re
getting warmer.
(Alternate)
Invest in this Vest & your
Money Won’t Be Gone
with the Wind.
(Header)
Take a Wrong Turn? No Worries. This Tool
Sets You Right … Even at Night.
Product: Magellan’s Pop-Out Magnifier
Section #III
Client: Alta Vista Shopping.com and SmartHome.com
Note: As the Product Copy Manger/Editor for AltaVista Shopping.com (now defunct), I oversaw the
production of over 20,000 product descriptions––hiring, training & overseeing some 80 writers (mostly
freelance). I even wrote quite a few myself to demonstrate what we were looking for in terms of style & tone.
These are just a few of the descriptions I generated during that period.
Note: In the interest of saving space, Product Specs were eliminated from any and all copy blocks
Panasonic KX-TM150B Digital
Answering System w/Caller ID
Sony DVD=S53OD
Big Theater Effects Without a
Big Head in Your Way
Fire up your audio system. Sit back. And
prepare to be blown away without having
your view obstructed by a beehive hairdo.
This DVD can be optimized for your
loudspeakers and your listening room. Sony
engineers gave the DVD-S53OD the
important
adjustments
required
for
optimizing your surround sound.
Only Sony offers the Digital Cinema
Sound™ system that allows you to enjoy
ideal theater sound even when you don’t
have ideal speaker placement. A 4-Tap
Weighted Average Letterbox filter achieves
greater stability and reduces interline flicker
and jagged edges. SmoothSlow™ playback
provides enhanced slow-speed performance
in both forward and reverse so you can
scrutinize every frame. And of course there’s
a pause button so you can get popcorn
without missing a thing. Except the sticky
floor.
Infinity SM-225 Floor Speakers
Total Recall
From Here To Infinity
If Burt Lancaster and Deborah Kerr had these
at the beach house, steam would have been
rising up from the ocean. That's because any
music played through these speakers––
including make-love-on-the-beach background
music–– comes out with unparalleled sound. If
you want loud, it's LOUD, if you want kick-ass
to your bass, you’ve got it with the floorstanding, bass-reflex that lets you rock 'n roll
through the night.
The 1" Fastglass dome tweeter is
an exceptionally lightweight, responsive new
fiberglass composite that greatly improves
efficiency and power handling. With 101db
sensitivity, these
speakers will play loud even when driven by
low-powered receivers. And when the bass is
beefed up, the adjustable tweeter level control
lets you tweak your highs so they're just right.
Perfect for the beach house and those midnight
swims.
Who was that person with the thick, heavy
accent who left that cryptic message on
your answering machine? The only part you
understood was "Hasta la vista, baby." No
problem. You’ve got his number. With
Panasonic's Caller ID data feature that
displays the name and number with each
message during playback, you won't have to
listen to your phone messages ten times just
to figure out who called. Total recording
time for messages is 15 minutes so
everybody gets their 15 minutes of fame on
your machine, even if they're already
famous--like Arnold.
Advanced Microchip Technology makes for
improved voice recording quality over
previous models and Call Screening Toll
Saver lets you check messages from a remote
location. Even better, the system will answer
on the first ring only if you have new
messages. If not, you can hang up and avoid
toll charges.
SmartHome.com
We Swear, You Can Control Offensive Language on TV!
TVGuardian - The Foul Language Filter
• Filters out profanity and offensive phrases
• Connects between your TV and VCR
• Offers three modes of filtering
• Installs easily
You may not be able to control celebrity over “exposure” during televised Super Bowls, but you can do more than just cry “Foul!” at offensive words
and phrases that spew forth from your TV.
It’s common knowledge. Offensive language is imbedded in practically every movie and TV program today, even programming intended for children.
There’s just no way you can predict when an expletive or other less-than- wholesome word or phrase is going to jump out of the airwaves and into the
sanctity of your home.
So rather than keeping your finger nervously glued to the Mute button, or foolishly yelling “Blah, Blah, Blah” in a vain attempt to drown out the
words on an otherwise enjoyable movie or TV show (thereby missing what’s going on), why not allow TVGuardian to do the work for you?
TVGuardian works on virtually all TV programs and videos played through the VCR. Unlike devices based on the V-Chip, TVGuardian does not
require TV networks to assign special ratings, and TVG does not block programs. Simply pop in a movie or turn on your favorite TV series and
TVGuardian goes to work in the background editing out offensive language.
How does it work?
TVGuardian works by monitoring the closed caption content and muting the sound when it detects profanity. The closed captioned signal is a
hidden signal that is embedded in the video signal of most broadcast television and videotapes. If you have the closed captioning on your TV turned
on, it also modifies the closed caption text, replacing it with a more acceptable substitute. (Rest of copy is product specs.)
SmartHome.com
Ferret out Fibbers, Save Secrets and Track Time in Tokyo with a Truth Detector Spy Watch
Get four high-tech gadgets in one with the Truth Detector Spy Watch.
• Know who's telling the truth and who's not, instantly
• Make sure your mission plans don't get stolen with a 3-level secret message encoder
• A high-tech mission alarm alerts you when it's time for action
• Be an agent anywhere with accurate time in 24 cities around the world
Good news for closet CIA operatives and wannabe Secret Service agents. You don’t need to be the long arm of the law to find
out who’s lying and whose not. You just need an arm.
With The Truth Detector Spy Watch— an advanced system that uses real lie detector technology—you can determine whether
that mechanic who asked you if you were “sitting down” while he gave you that outrageous repair quote is on the up and up or
just jerking your timing chain.
Ferreting out falsehoods is easy. Just ask the person you're testing (of course you don’t tell them that’s what you’re doing) to hold
their index and middle fingers against the biofeedback sensors. With their fingers still on the sensors, ask them a question, like,
“Do I really need a new engine?” As they answer, press the SET button once, which brings up a chart. The more bars appear on
the screen, the less likely it is they’re being honest. Look for other clues, such as rapid eye movement or a flushed face to help
you decide.
But truth detection is just the tip of the iceberg! This multi-use spy gadget also incorporates a 3-level secret message encoder (for
the ultimate in security), a high-tech mission alarm (which will not self destruct in 60 seconds) and accurate time in 24
international travel destinations around the globe.
Isn’t this good news? Now you can be a Secret Agent Man without them giving you a number or taking away your name.
SmartHome.com
Fido Fed Up With Not Being Fed?
Autopetfeeder
Feed your pets at a set time every day, even if you have an unpredictable schedule.
• Never forget to feed your pet again
• Promotes better pet health — they won't overeat
• Food stays fresh and clean
• You decide when and how much your pet eats
• Keeps pet fit and trim
You called home and told Fido you’d be late for dinner. Not yours—his. Since Fido can’t talk, ergo he can’t answer the phone, your words were lost.
All he knows is that he’s hungry—again.
Save your therapy money over the guilt you feel for forgetting to feed Fido (or feline Fifi) and hook on to the Autopetfeeder—the ultimate lowmaintenance pet feeder that will guarantee—as God is your witness—that your pet will never go hungry again.
The Autopetfeeder automatically dispenses your pet's favorite dry food. Just fill the see-through container with pet food (Caution: a T-Bone will jam
it), and the Autopetfeeder will release a pre-determined amount of food at any time of day you choose. It's perfect for any pet owner with an
unpredictable schedule, or for anyone that simply wants to take a quick weekend trip without letting their pets overeat or go hungry. No more letting
your social life be determined by your pet!
Designed for either cats or dogs, this remarkable feeder can be programmed to dispense food up to eight times a day, seven days a week, 365 days a
year. Food is delivered to the bowl over several minutes, using a slow-moving auger, which is totally pet safe, even if Fido or Fifi sticks his or her eager
little tongue up the food chute! An additional stirring mechanism inside the
storage container minimizes the possibility of clogs and jams.
Each Autopetfeeder includes a dishwasher-safe bowl for easy cleaning and a 24-hour programmable timer with built-in battery backup. A nonchewable cord ensures pet safety. Available in small, medium and large sizes.
SmartHome.com
Those Dirty Rats—Get Rid of Rodents Easily Without Glue or Poison!
Rat Zapper
•
•
•
•
Rid your home of rodents without seeing or touching them
Electric shock exterminates rodents instantly
Red strobe light indicates when the chamber needs to be emptied
Battery-operated - place it anywhere you have a rodent problem
This copy was written strictly for fun
as few clients would want to go this
far with this particular subject matter!
Have you noticed? That the best-laid plans of men to catch mice go astray? Rats may be even harder to entrap. Few of them
actually fall for the poison plan, glue-board gimmick or ultrasonic ultimatum. For the occasional gene- deficient rodent that
does take the bait, you’re left with a hideously contorted smelly carcass that lays prostrate behind your refrigerator. Not exactly
sanitary—or safe. Especially when you consider that rats carry a host of germs of several diseases—including plague, food
poisoning and typhus.
With the Rat Zapper you never have to handle the body. Or be left with that dreaded kitchen carnage. How does it work? First,
you bait the trap with ordinary dry pet food, or Rat Zapper’s specialty bait. Then, when the rodent enters the long blue plastic
box searching for his midnight snack . . .Holy Voltage Batman! It gets the shock of its short rat life. That’s because the
electronic system senses the rat’s presence, and then delivers enough electrical energy to send him off to his Great Reward—
quickly—so the rodent never suffers.
Disposal is clean and easy. First, a red strobe light on the top blinks when it's time to empty the chamber. Then you just tip the
Zapper over a proper waste receptacle and say good riddance to Rizzo. To use the Zapper again, simply add new bait, turn the
system on and put it back wherever rats tend to “hang” and do their rodent thing. It’s the perfect no-fuss, no-muss, and guiltless
rat-elimination system ever! (Rest of copy is product specs)
⌘
Coldwater Creek
⌘
Territory Ahead
⌘
Miscellaneous
The style of catalog copy writing in this section fits one or more of the following types:
⌘ Quietly upscale descriptive ⌘ Narrative ⌘ Snob Appeal ⌘ Image All the Way
You, You, You ⌘ Jes’ Folks
Coldwater Creek
French knot big shirt
(V.1)
Being “all buttoned up” never looked
this alluring. Slightly proper, but still
full-on feminine, this Asian-inspired,
French-knot pale pink big shirt crafted
in India is just destined to travel—with
you in it of course. All-over embroidery,
gently flared bottom and a front breezy
opening make it a perfect pairing with
loose silky pants or your just-can’t-partwith pair of lived-in jeans. Elegant, yet
whimsical, frog-knot closures beg to be
unbuttoned—just for the fun of it.
Linen/rayon. Machine washable, cold.
Imported. Misses S-M-L and XL; petites
PS-PM-PL and PXL; women’s 1X-2X and
3X. $55.
French knot big shirt
(V.2)
Anata kawaii. Translated that means
“you are cute” in Japanese. And you
will be in this Asian-inspired, Frenchknot big shirt made in India. With
that kind of cultural heritage, this
shirt is destined to travel—with you in
it of course. Slightly proper, yet full-on
feminine with intricate embroidery,
gently flared bottom and breezy
opening that makes this soft salmon
stunner a perfect topper for loose silky
pants or your just-can’t-part-with pair
of jeans. Elegant, yet whimsical, frogknot closures beg to be unbuttoned—
just for the fun of it. Linen/rayon.
Machine washable, cold. Imported.
Misses S-M-L and XL; petites PS-PMPL and PXL; women’s 1X-2X and 3X.
$55.
Pintuck Detail Jacket and Dress Set
Heaven knows you never liked purple prose.
All those maudlin metaphors and precious
moments…pleaseeee … that’s just not your
style. But the color purple—now that’s a
different story. Especially when your
favorite color is displayed so richly on this
plum gorgeous jacket and dress set that
sheathes you in slits—throwing out some
decidedly leggy curves that takes even you
by surprise. A loose-fit jacket over the
sleeveless, zip-back dress makes you feel
even more lá de da. But since life is not all
flowy and dramatic, pretty pintuck detail on
the agoya shell buttoned-jacket adds just the
right amount of needed nuance. Polyester
and Polynosic; hand wash cold. Imported.
Misses S-M-L-XL; (21" dress; 36” jacket)
women’s 1X-2-X-3X. PXS-PS-PM-PL and
PXL. (19" dress; 33” jacket). $89
Coldwater Creek.
Long Oval Coral Pendant Necklace
(Ver. 1)
You can’t be. Not when you’re wearing a pendant this unique. Made of
re-constituted coral inlay stone distinguished by a slight matrix that runs
through it—making this stone very unMatrix like: natural, bright and
unusually shaped. You simply won’t find another exactly like it. If you
do, get worried—you’re probably not real. 2.4" long oval pendant slides
along an 18" serpentine chain of sterling. Imported. $49
BLUE & WHITE BATIK-LOOK PRINT DRESS
Peterman’s Catalog style- Overkill
yes, but a fun example of the
narrative style
You’re thousands of miles away in Belize, in San Pedro on the Anbergris
Cay. In the morning you swim with the sting rays. In the evening you
sip the Chilean wine with the ruggedly handsome boat captain—a direct
descendant from a British pirate, he tells you. You know about pirates.
And you know what to wear…that flowing little blue and white batiklook print number. Cool, airy and tropical—with just a little reserve.
“One piece or two”? the waiter asks as you reach down to fasten your
side tie. “One,” you reply. Is he flirting with you? Or maybe it’s the
wine. “Lovely dress,” whispers the dark-skinned Nigel in his crisp
English accent. Hmmm? You answer him dreamily as the person who
wants your job stands over your chair asking snidely asking you if you
had too much sun at lunch. Oh well, it doesn’t matter. You have the
dress. She doesn’t. USA-made of imported rayon; dry clean. Regular SM-L. Blue & white print. Back zipper. [R01473] $138
Long Oval Coral Pendant Necklace
(Ver. 1)
Call it “Neo-Matrix”. Meaning what? Meaning that in this case,
it’s the matrix (running through it) that makes this wonderfully
alluring pendant so very unMatrix like. Natural, bright and
unusually shaped, you simply won’t find another exactly like it.
If you do, get worried. You’re probably not real. But then, only
Neo would know for sure. 2.4" long oval pendant slides along
an 18" serpentine chain of sterling. Imported. $49
MABE OVAL EARRINGS
“Don’t cast your pearls before swine,” your mother always said
during your pig-tailed prepubescence. Later, in your early
twenties, you learned the hard way what she meant. So now you
dress in a way that shows that you know your worth: Classic,
simple clothes and the jewelry to match. Like these shiny oval
mabe pearl earrings set in sterling silver. Graceful, yet with a
clean, contemporary design, they succeed wonderfully in
bringing out your understated beauty—day or night. Love.
Success. Happiness—the pearl symbolizes all of this. And you’ll
never settle for anything less. About 1" long and 5/8" wide.
USA-made. Specify Eurowires or clips. [R70151] $75 pair
Coldwater Creek: Category: Home Décor
Dale Tiffany Pink Rose Torchiere Lamp
Touché for this Torchiere
It was the glass that launched a thousand lamps. Over a hundred years ago, one artist’s
obsession with creating an art form out of discarded stained glass gave birth to the nowfamous, Tiffany Lamp. Louis Comfort Tiffany’s unparalleled craftsmanship brought
more than just comfort to the well-heeled homes of such turn-of-the-century notables as
Mark Twain and Cornelius Vanderbilit––it also brought a sense of beauty and style
never before seen in the American home. This classic pink rose touchiere buffet lamp
continues the Tiffany tradition with its bold colors, opalescent sheens and a slight
variation in glass shape, color and placement—making this glass act a one-of-a-kind
treasured keepsake. Measures 9" x 24". Imported.
Alternate Header: A Glass Act
Coldwater Creek
PRINTED POPOVER SKIRT SET #R21873
The Woman In the Red Dress
Gilda leaves her gilded cage looking for love in all
the right places. Secretly hoping that in one of the
street cafes or out-of-the way book stores of
Provence, she’ll find him. She raises her standard
when she wears her fiery, but feminine, red dress
that suggests, rather than seduces. The top flows
effortlessly from its padded shoulders and curves
ever so slightly above the graceful skirt. The slit on
the side reveals just enough leg to fire the
imagination of the young man standing in the
corner. He didn’t come looking for just anyone. He
was tired of the games, weary of the empty-headed
women who gave too willingly and settled so easily.
He wanted the one who would make him want to
be a better man. He wanted the woman with the
red dress. Imported crinkle rayon; dry clean.
Regular S-M-L-XL (skirt about 36” long); petites
PXS-PS-PM-PL (31”) In red (040). [R21873] $98 the
set Women’s 1X-2X-3X. [R218743] $108 the set.
Product: Pewter Medallion
An Uncommon Loon
It’s the spirit of the northern lakes, a haunting cry
that reaches over caverns of time and calls us back to
a place where creatures flew over still, dark lakes and
never heard the sound of man. The loon has much to
tell us, if we but listen.
Designer Ken Kantro has captured this ancient bird
in a stunning pewter medallion hat hangs gracefully
on the end of a 24” sterling silver chain—forever
reminding us that we were not the first to bathe
under the light of a pale summer moon. $45.00
Pre-Adam’s Family
Volatile, but with real family values. Rarely leaves its
nest. Screams a warning one moment, shrieks with
laughter the next, cries inconsolably when thinking
of the past (and it’s a long one), and yodels—
whenever. Sound loony? No, it’s just the “Loon
Family”—birds of a black and white feather that stick
together, no matter how crazy things get. To celebrate
the world’s oldest bird (20 million years, to be-not- so
exact), designer Ken Kantro has crafted this stunning
pewter medallion with the image of the ancient loon
forever captured on the end of a 24” sterling silver
chain. $45.00
From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom
If your bedroom doubles as your bored room, then it’s time to change your linens. California bedding designer Kathleen McCoy has the answer for
those decorating deficient doldrums: luxury linens that bring the outdoors inside.
McCoy mutters the mantra of the new millennium: Simplify. Make home your haven. She also knows that what should be the ultimate haven within
our home—the bedroom—is often relegated to the back burner when it comes to decorating priorities. Rather than being shown off proudly, it’s the
one room in the house that we often shut off as soon as the doorbell rings. “They’re here…quick, shut my bedroom door!” is the familiar last-minute
cry.
Bringing in the Outdoors
Advertorial feature web article written for Udeco, profiling Bella Notte’s
Linens.
Belle Notte Linens have changed all that. McCoy, who founded the company just four years ago, approaches the job of designing bedrooms as
passionately as she once approached her wedding gown creations. Maybe with even more passion when you consider that the romantic aura she
creates with her bedding designs help keep the nuptial fires burning long after the gown has faded. With an emphasis on texture, Bella Notte’s
luxurious pre-softened linens, which include duvet covers, throws, pillow shams, curtains and sheets, tend to have a high “touch factor.” They also
reflect the popular trend of buyers wanting more natural and inviting, vintage-inspired prints.
McCoy meets the need for this earthy ambience by choosing tones and hues inspired from nature itself, like muted lilacs that make one think of
freshly picked Spanish lavender and sage greens reminiscent of a wild California garden. McCoy’s line of fashion bedding is constructed from over 13
types of fabrics such as silk, linen, chenille and velvet. While using many of these fabrics for bed linens isn’t new, it’s her talent for employing
innovative applications and finishing techniques for these classic fabrics that make these creations truly one-of-a-kind.
Boil, Boil…She Does it Vat Way
McCoy’s secret for creating that soft and natural vintage look is simple. She literally throws bolts of varying types of fabric into a giant vat that
contains a particular dye lot. The color adheres to the fabrics differently, giving each fabric its own unique variation on a theme. The result when all
put together? A harmonious, yet non-monotonous look that makes one feel that their bedroom has been transported into the middle of a mountain
meadow, reflecting all the subtle shades and hues that nature brings.
Read Page Two on Next Slide ….
From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom
Continued from first slide …
Linens That Let You Have a Life
In spite of their beguiling good looks, McCoy’s linens are low-maintenance. Most luxury linens not only carry a hefty price tag, they require special
care and cleaning. Not so with Bella Notte’s bedding. Most of them are washer and dryer safe. In fact, McCoy’s linens loved to be laundered; they
become softer and more supple with each wash. They’re also child and pet friendly. It was her own bustling brood that inspired her concept of
durable luxury. “For my own bed, I wanted something really gorgeous—that didn’t have to be off-limits to my kids and animals,” says Mc Coy. “And it
had to be something that would keep looking and feeling great in spite of all the traffic.”
Everyone’s an Artist
As unique as McCoy’s bedroom creations are, she’s not exclusive about her products. McCoy is an artist and believes that her customer should feel
similarly inspired when putting together their own bedroom look. That means not doing the traditional bedding thing that often discourages pieces
from one line of linens to be mixed with pieces from other lines. McCoy’s pieces are designed for the customer to be able to create eclectic,
truly individualized bedrooms that reflect their own unique style. And she doesn’t care if the duvet cover is hers, but the pillow is from “somewhere
else.”
Escape to Home
Belle Notte is an Italian phrase that means “beautiful night.” For most of us having a beautiful night conjures up an image of getting away from
home. Images of a Tuscan villa or a bed and breakfast in the middle of wine country come to mind. McCoy, however, has proven that you don’t have
to leave home to create an amorous ambiance.
You can stay right where you are, snugly ensconced within the four corners of your romantic-inspired Belle Notte bedroom and begin the beguine
once again. To complete the transformation, just throw in some well-placed scented candles, a home spa evening, a little aromatherapy and you have
the ultimate respite from the daily vicissitudes and stresses of life.
For related editorial web content in the category of Homes and Home Décor Visit my House Styles Guide located in my Portfolio.
Territory Ahead – Spec
Item # 330011 STRETCH SAILOR TROUSERS
Day-O. Day oh oh oh. Daylight come and she
want to leave home. With or without
Belafonte, you're taking off to Bermuda…
Antigua…Barbados—wherever sun and rum
come together and let you forget about
acquisitions and mergers and efficiency
experts. The only thing you want to be
efficient about is getting that smooth,
perfectly painted-on tan. As for mergers?
Well, after your feet slip into your cushiony
Sedona Sun Sandals and the rest of you pours
into that fabulous little tangerine sun dress,
then maybe you'll see what the night life has
to offer.
With wide, supportive leather straps; sunny,
tapestry footbeds; and sure-footed molded
synthetic soles. Get outside and see what
happens. Imported from Italy in Natural Tan.
It's hard to find sailor pants that don't--well, well
make you look a sailor. Not that that's bad--it just
wasn't quite the look you were going for. You want
the adventurous feel of authentic navy pants, but
without the swab-the-decks utilitarian effect. Not to
worry, with these thoroughly modern maritime
trousers that feature a flattering flat front and
decidedly nautical flair, you can play sailor without
ever having to enlist.
Details include: a bandless natural waist, four-button
front flap, jeans-style rise, straight but roomy legs,
and back darts that slim the lines through waist and
hips. Anchor buttons keep it traditional--but with a
touch of flair. Machine wash. Imported in two
colors: Navy; White.
(Ver. 1)
Sedonna Sun Sandals
Long Oval Coral Pendant Necklace
Your life has been a tapestry of rich and royal hue. Your
favorite sandals are no different. Earthy, yet colorful, they're
as close as you can get to feeling shoeless. Because everyone
knows you'd go barefoot all the time if you could—tripping
the light fantastic over fields of pumpkin-colored Mexican
Hat Coneflowers or golden Santa Phlox. In lieu of that you
do the next best thing; you slip into your cushiony Sedonna
Sun Sandals with tapestry footbeds and don your new floaty
sundress. Just so you can go outside and dare the ephemeral
Arizona sky to come a tumblin' down, a tumblin' down.
Call it “Neo-Matrix”. Meaning what? Meaning that in this case,
it’s the matrix (running through it) that makes this wonderfully
alluring pendant so very unMatrix like. Natural, bright and
unusually shaped, you simply won’t find another exactly like it.
If you do, get worried. You’re probably not real. But then, only
Neo would know for sure. 2.4" long oval pendant slides along
an 18" serpentine chain of sterling. Imported. $49
BLUE & WHITE BATIK-LOOK PRINT DRESS
You’re thousands of miles away in Belize, in San Pedro on the Anbergris Cay. In the morning you swim with the sting rays. In
the evening you sip the Chilean wine with the ruggedly handsome boat captain—a direct descendant from a British pirate, he
tells you. You know about pirates. And you know what to wear…that flowing little blue and white batik-look print number.
Cool, airy and tropical—with just a little reserve. “One piece or two”? the waiter asks as you reach down to fasten your side tie.
“One,” you reply. Is he flirting with you? Or maybe it’s the wine. “Lovely dress,” whispers the dark-skinned Nigel in his crisp
English accent. Hmmm? You answer him dreamily as the person who wants your job stands over your chair asking snidely
asking you if you had too much sun at lunch. Oh well, it doesn’t matter. You have the dress. She doesn’t. USA-made of
imported rayon; dry clean. Regular S-M-L. Blue & white print. Back zipper. [R01473] $138
Web – Product Copy – Toys &
Baby, Software
For Toys & Baby, Software, etc. written for Alta Vista Shopping.com
& eToys visit my Portfolio where you can download more samples in
this & many other categories.
Visit my *Portfolio & http://jennikeast.wordpress.com/
*My new portfolio is a work in progress
platform to another.
as I transfer over years of writing material over from one