Windows Azure
TechEd India Keynote
Bharat Shyam
General Manager – Windows Azure
Microsoft Corporation
Microsoft Services hosted in
Microsoft Datacenters
Sharepoint.Microsoft.com
Office Labs
Zurich .Net Online
MBS Online
Microsoft has several large DCs in 3 continents. Our DCs host over
500 online services and run several hundred thousand servers.
Delivering Mega Live Services 24 x 365
Billions of authentications
per day
Example DCs hosting
Windows Azure –
Location 1 –
Billions of queries
per month
• 700K SQFT
• 30MW of critical power
• Nuclear power
Billions of mail
messages per day
Location 2 –
100s of millions unique
visitors monthly
100s of millions of
active accounts
• 480 SQFT
• 27MW of critical power
• Coal and Wind power
Location 3 –
• 300K SQFT
• 22MW of critical power
• Power generated from renewable sources
Microsoft services are deployed in more than
10 but less than 100 DCs worldwide
Windows Azure Platform Momentum
eduify | write faster
Why does Windows Azure have
such rapid adoption:
Within Microsoft & with Customers
1. Cost
Florida Census
CASE STUDY
State Helps Improve Census Counts, Avoids
$300,000 in Capital Costs with Cloud Services
“An accurate census count helps ensure that we can put money to the right
programs and help our citizens in the best way possible. Windows Azure moves us
toward that accurate count.” Bob West, Director of Office of Reapportionment,
Florida House of Representatives
•
•
Efficiency
•
Agility
•
CASE STUDY
Arzeda
“We want to focus all of our energy on designing new enzymes—that is our
business. With Windows Azure, we can maintain our focus on what we do best and
let Microsoft handle the infrastructure.” Alexandre Zanghellini, Cofounder, Arzeda
•
•
•
Efficiency
•
Agility
•
CASE STUDY
Guppers
Mobile Data Services Quickly and CostEffectively Scale with Cloud Services Solution
“As we grow, Windows Azure grows with us, and we can keep the same margins...
We don’t have to worry as much about fluctuations in a turbulent economy
because we only pay for what we use.” Andy Harjanto, Cofounder, Guppers
•
•
•
Efficiency
•
Simplicity
•
CASE STUDY
iStore
Solution Developer Expects to Boost Efficiency
with Software-plus-Services Strategy
“If we compare the upfront cost of the two deployment models, I would estimate
that using Windows Azure could save customers as much as 90 percent in some
cases.” Thinh Pham, Senior Architect, The Information Store
•
•
Efficiency
•
•
Agility
•
CASE STUDY
Origin Digital
Video Services Provider to Reduce Transcoding
Costs Up to Half
“We’re seeing as much as a two-thirds reduction in computing resource cost for
comparable workflows by using the Cloudcoder running on Windows Azure.”
Curt Kendall, Vice President of Products, Origin Digital
•
•
Efficiency
•
Agility
•
•
•
Quest Software
CASE STUDY
Software Development Firm Expands Market
Reach with Cost-Efficient Cloud Services
“Quest OnDemand services require fewer staff and no hardware for our
customers, plus, customers gain the ability to spread out IT investments over time
with a pay-as-you-go, subscription-based pricing model.”—Dmity Sotnikov,
Director of Cloud Solutions, Quest Software
•
•
Efficiency
•
•
•
•
Trustworthy
•
CASE STUDY
Microsoft
Microsoft Uses Cloud Solution to Develop Scalable
Gaming Web Services in Record Time
“Point blank, there is no way we could have built these services in the timeframe we
had to work with by using anything other than Windows Azure.”
Eric Hyman, Partner Architect, Windows Gaming Experience, Microsoft Corporation
•
•
Efficiency
•
•
Agility
•
Windows Azure Saves you money because:
Service CAPEX
• Construction of a mid-side DC costs ~$25/kw and takes 18+
months. Leases more expensive per KW. The rate of CAPEX
optimization for DCs is slow (<2% per year)
• Typical servers 4X more expensive than commodity h/w
(which have higher failure rates.
• Hardware customized for workload is even more expensive.
• CAPEX for labs, other beta and R&D environments adds nontrivial costs.
• CAPEX for network typically 20% of total CAPEX.
Windows Azure Saves you money because:
Service OPEX
•
Cost per server per month for small online services over
$1000 per server per month.
•
Bandwidth, IPs, internet peering, h/w monitoring,
procurement – expensive and subject to regional regulations.
•
Infrastructure support warranties and updates generally
constitute to about 10% of OPEX.
•
Revision of hardware platform an expensive and time
consuming affair and constitutes significant $$s to OPEX.
Opex costs vary wildly globally and some markets become
unattractive strictly because of OPEX.
•
So...
Over 150 small-medium online services in Microsoft DCs are
moving to Windows Azure. 40+ have already gone live on
Windows Azure.
Why does Windows Azure have
such rapid adoption:
Within Microsoft & with Customers
1. Cost
2. Manageability
City of Miami: Video
CASE STUDY
City Government Improves Service Offerings,
Cuts Costs with ”Cloud” Services Solution
“Windows Azure is the future for the City of Miami IT Department.”
Conrad Salazar, Project Manager, City of Miami
•
•
Efficiency
•
•
Trustworthy
•
CASE STUDY
3M
3M Launches Web-based Visual Attention Service
to Heighten Design Impact
“Windows Azure helps 3M customers take advantage of complex algorithms that
encapsulate 30 years of research and get simple, powerful results from their
browser, almost instantly.” Terry Collier, Marketing Manager, 3M
•
•
•
•
•
•
CASE STUDY
Datacastle
Software Company Helps Customers Secure Data
with Scalable Cloud Solution
“If our service is running on a server in a Microsoft data center that is nearing
capacity, it is automatically moved to one that can better handle our needs—that
is the big benefit of Windows Azure.” Gary Sumner, Chief Technology Officer, Datacastle
•
•
•
Efficiency
•
•
•
CASE STUDY
TicketDirect
Ticket Seller Finds Ideal Business Solution in Hosted
Computing Platform
“Now we’ll be able to apply more of our internal resources to delivering an even
better user experience, since we won’t have to use those resources for managing
and troubleshooting hardware platforms” Matthew Davey, Founder, TicketDirect
•
•
•
•
•
•
•
•
•
OCCMundial.com
CASE STUDY
Job-Listing Web Site Scales Up Solution, Reduces
Costs by More Than U.S.$500,000
“With Windows Azure we’re saving up to $400,000 in hardware costs, plus at least
a couple hundred thousand dollars for the staff that it would take to run that
infrastructure.” Eduardo Pierdant, Chief Technical Officer, OCCMundial.com
•
•
•
Efficiency
•
•
Agility
•
Autoplaza.com.mx
CASE STUDY
Classified Advertiser Reduces Costs and Boosts
Website Performance with Cloud Storage
“The cost to maintain and manage servers was exorbitant. One of our biggest
benefits with Windows Azure is that we all but eradicated that cost and reduced
our total cost of operations by 20 percent.” Miguel Campos, Chief Information
Officer, Autoplaza
•
•
•
Efficiency
•
•
•
Focus
•
CASE STUDY
Siemens
Siemens Expands Software Delivery Service,
Significantly Reduces TCO
“Our first estimates show that we can reduce our TCO by a factor of 10. The
software distribution system we built with Windows Azure is 10 times cheaper
than our previous solution.” Elmar Stoecker, Director Portfolio Management,
Siemens IT Solutions and Services
•
•
•
Efficiency
•
Agility
•
•
Windows Azure improves
Manageability because:
• Network engineers, Hardware engineers, DC engineers,
DBAs, Systems Engineers, procurement specialists – are
all expensive.
• Machines will fail, people will make mistakes. Delivering
infrastructure availability through this is a big challenge.
• Infrastructure monitoring, integration into app-
monitoring instrumentation has been an engineering
nightmare.
Microsoft is betting on Windows
Azure because it makes Managing
Services easier and so:
• Microsoft is moving its platform for Mobile
•
•
services to Windows Azure.
This platform will host Microsoft mobile services
– games, mobile telemetry and analytics, data
warehousing needs etc.
Mobile team plans to manage 1000s of cores
and PB of data with less than 3 persons.
Why does Windows Azure have
such rapid adoption:
Within Microsoft & with Customers
1. Cost
2. Manageability
3. On Demand Scalability
Baker Huges
CASE STUDY
Oilfield Company Complements HPC Clusters and
Slashes Compute Time with Cloud Service
“Now, we have the ability to scale on demand and Windows Azure is there, ready
to work, when scientists need it.” Ivan Skerl, Director, Office of the Chief
Information Technology Officer, Baker Hughes
•
•
Efficiency
•
•
•
CASE STUDY
InterGrid
Software Developers Offer Quick Processing of
Compute-Heavy Tasks with Cloud Services
“We absolutely have to have a global, stable player in the cloud market that is
behind our solution. With Windows Azure and Microsoft data centers, we have
that—and it’s absolutely critical to our success.”
Scott Houston, Chief Executive Officer, InterGrid
•
•
Efficiency
•
•
Trustworthy
•
CASE STUDY
Lokad
Company Efficiently Delivers Advanced Forecasts
With Scalable Software-plus-Services
“Previously, we could not produce such an advanced forecasting model with
accuracy in an hour—it is only with Windows Azure that this is possible.”
Rinat Abdullin, Chief Technology Officer, Lokad
•
•
Scalability
•
Efficiency
•
Agility
•
•
RiskMetrics Group
CASE STUDY
Financial Risk-Analysis Firm Enhances Capabilities
with Dynamic Computing
“We’re using Windows Azure to meet the evolving needs of our clients. And with the
… reduced levels of new investment required, we can consider solutions that might
otherwise not have been possible.” Rob Fraser, Head of Cloud Computing, RiskMetrics
•
•
Efficiency
•
•
Agility
•
•
Advanced Telemetry
CASE STUDY
Energy Monitoring Firm Saves Money, Scales
Business with Hosted Computing Platform
“With Windows Azure, you can quickly achieve what, a year ago, would have taken
more people, more money, and a lot more time. It’s going to enable applications
of types we’ve never seen before” Tom Naylor, Founder and Chief Technology
Officer, Advanced Telemetry
•
•
•
•
•
•
•
•
KIA Motors
CASE STUDY
Car Manufacturer Launches Website in the Cloud,
Avoids $100,000 in Capital Expenses
“Windows Azure gave us a cost-effective solution where we only had to pay for
what we used. Instead of investing in infrastructure, we were able to put funds into
working media.” David Schoonover, National Manager, Kia Motors America
•
•
•
Scalability
•
•
Agility
•
CASE STUDY
Aer Lingus
Aer Lingus is a Dublin, Ireland–based airline. In 2008, the
company had revenues of €1.4 billion (approximately
U.S.$1.9 billion) and flew more than 10 million passengers.
“We have 10 times the number of customers now. To provide the same service to
the same number of customers ...without Windows Azure would have easily cost
three times as much.” Francois Bochatay, CEO and Cofounder, Sobees
•
•
•
Scalability
•
•
Agility
•
CASE STUDY
Sobees
Social Media Service Provider Expands Offering,
Attracts Customers with Cloud Services
“We have 10 times the number of customers now. To provide the same service to
the same number of customers ...without Windows Azure would have easily cost
three times as much.” Francois Bochatay, CEO and Cofounder, Sobees
•
•
•
Efficiency
•
•
Agility
•
Outback Steakhouse
CASE STUDY
Restaurant Chain Boosts Guest Loyalty with Social
Networking and Cloud Computing
“We are thrilled with the results of the effort, how quickly we grew our base
of Facebook fans, and the technology that Thuzi provided to make the application
so successful.” Dan Dillon, Chief Marketing Officer, Outback Steakhouse
•
•
•
Scalability
•
Agility
•
•
JustProud: Video
CASE STUDY
Fashion Platform Achieves Scalability and High
Performance with Cloud Services
“Unlike other providers where there’s a lot more overhead involved... with
Windows Azure, it’s a matter of simply changing a number in a configuration file
and you scale up.” Djon Kleine, Chief Technology Officer, JUSTPROUD
•
•
Scalability
•
Efficiency
•
Agility
•
Windows Azure helps you scale up
on demand because:
1. Capacity modeling is an intricate challenge – the only
thing worse than too much capacity – too little capacity.
2. New businesses can NEVER accurately predict capacity
demands.
3. The gap between demand signal and capacity
fulfillment is often 6-8 months for typical online
services. Even worse when DCs are not in place
(~18 months)
Windows Azure helps you scale up
on demand because:
1. Unutilized on-premise capacity never makes any money
– double-dips into profits. Utilization across most online
services has been extremely low.
2. The challenge is especially severe for global businesses.
3. Traditional mechanics of beta releases for gauging real
demand seldom work..
Microsoft is betting on Windows
Azure for its on demand scale & So..
Bing Maps improved perf by 80% by adopting Windows Azure. MSN services with
seasonal loads, Office 365 services with global, daily variations are moving to
Windows Azure. Microsoft’s High Perf Computing offerings are in the market today.
Exchange email processing
– Japan VS. Great Britain
MSN Shopping
~4x normal load
(Holiday shopping)
12:00 3:00
AM
AM
6:00
AM
9:00 12:00 3:00
AM
PM
PM
Japan
6:00
PM
Great Britain
9:00
PM
Why does Windows Azure have
such rapid adoption:
Within Microsoft & with Customers
1. Cost
2. Manageability
3. On Demand Scalability
4. Agility
CASE STUDY
Acumatica
Software Company Efficiently and Cost-Effectively
Delivers Software-plus-Services
“With Windows Azure, we get ready-to-use infrastructure instantly without costly
investment so we were able to rapidly launch our on-demand accounting and ERP
solution.” Mike Chechelkonogov, Chief Technology Officer, Acumatica
•
•
Efficiency
•
•
Agility
•
•
•
CASE STUDY
ESRI
GIS Provider Lowers Cost of Customer Entry, Opens
New Markets with Hosted Services
“By freeing customers from having to make large hardware, software, and staffing
investments up front, we’re helping lower the cost of GIS entry and increase the
return on investment.” Arthur Haddad, Development Lead and Architect, Esri
•
•
Simplicity
•
Agility
•
•
•
•
CASE STUDY
Intuit
Intuit Expands Development Platform, Brings Cloud
Apps to Millions of Small Businesses
“What’s most exciting about bringing Windows Azure into the Intuit Partner
Platform is that developers now have a best-in-class ‘platform as a service’ to both
build applications and deliver them to market.”—Alex Chriss, Director, Intuit
Partner Platform, Intuit
•
•
•
Agility
•
•
CASE STUDY
GXS
Developer Boosts Agility, Reduces Costs with Webbased Supply Chain Management Tools
“With Windows Azure, we expect to increase business value at an attractive price
without adding more infrastructure. Gaining this kind of agility benefits us as well
as our customers.” Justin Duewel-Zahniser, Global Product Manager, GXS
•
•
Agility
•
•
Efficiency
•
•
Associated Press
CASE STUDY
Worldwide News Provider Creates New Content
Channels with Hosted Computing
“Capacity planning is the thing that stands out as the biggest advantage of the
Microsoft cloud model. The Windows Azure platform takes that out of the
equation for us, unlike the other cloud providers.” Jonathan Malek, Chief Architect
and Director of Research, Associated Press
•
•
•
•
•
•
•
•
T Mobile: Video
CASE STUDY
Mobile Operator Speeds Time-to-Market for
Innovative Social Networking Solution
“I’m confident that as we move forward and implement richer feature sets,
Windows Phone 7 and the Windows Azure platform will be able to scale and
support a lot of capabilities.” Joshua Lipe, Product Manager of Devices, T-Mobile
•
•
•
•
•
•
•
•
Windows Azure improves your
Agility because:
1. Windows Azure SDK, MSDN, service management APIs,
emulator make cloud development easy.
2. Windows Azure takes care of
•
•
•
•
•
•
Data recoverability,
Faster deployment and redeployment, easier upgrades
Infrastructure monitoring,
Application segmentation for fault tolerance and
Easier scale out
Many more aspects of service development.
Microsoft is betting on Windows Azure
because it provides agility and so:
• Microsoft is moving most of its sand-box,
concept services to Windows Azure.
• In addition – many xBox online services
that require developmental agility and
quick TTM are being moved to WA.
Why does Windows Azure have
such rapid adoption:
Within Microsoft & with Customers
1.
2.
3.
4.
Cost
Manageability
On Demand Scalability
Agility
5. Trustworthiness
CASE STUDY
Margin Pro
Software Company Reduces IT Maintenance and
Supports More Revenue with Cloud Services
“By using Windows Azure and relying on what Microsoft does best, we can grow our
business … and focus on our core competencies, which, in turn, helps our customers
focus on their own business.” Carl Ryden, Chief Technology Officer, MarginPro
•
•
•
Trustworthy
•
Efficiency
•
•
CASE STUDY
Storsimple
Startup Delivers Security-Enhanced, Cost-Effective
Hybrid Storage with Cloud Services
“StorSimple and Windows Azure provide the best of both worlds—the economies
of the cloud with on-premises levels of performance and security.”
Guru Pangal, Co-Founder and President, StorSimple
•
•
Trustworthy
•
•
You Can Trust Windows Azure because:
DATA CENTER
FOUNDATION
• ISO 27001
• SAS70 Type II
• FISMA (US DCs only)
• SOX
• PCI DSS
ROBUST SECURITY
PROGRAMS
• Information Security
Management Forum
• Risk Management
Program
• Information Security
Policy Program
WINDOWS AZURE
PLATFORM
• Build on existing data
center compliance
programs
• Evaluate
industry/countryspecific certifications
• Participate in cloud
security working
groups
• ISO 27001
• SAS70 Type II (SSAE16)
Trustworthiness
1. All of Microsoft DCs – are SAS 70 compliant and
host highest business impact data.
2. All DCs strictly comply with regional compliance
regulations.
3. All DCs have the highest ‘GREEN’ certification
(measured in PUE – where Microsoft DCs have
about 20-40% better PUE than industry average.)
4. Windows Azure is working towards many industry
standard compliance frameworks
Today: Windows Azure Platform
Windows Azure Platform
Shared platform with
multiple datacenters
around the world
Layer
Managed By
Application/Services
Customer
Platform Operation
Microsoft
Platform Software
Microsoft
Hardware
Microsoft
Datacenter
Microsoft
Shared Infrastructure Delivers:
•
•
•
•
•
Tremendous scale economies in capex and utilization
Optimized resource scheduling – higher densities
Global scale, redundancy and performance optimization
Highly automated infrastructure, platform and service
management
• Lower opex and excellent scale properties
Platform and market for ISVs to build SaaS solutions
Tomorrow: Windows Azure
Platform Appliance
Windows Azure Platform
Windows Azure Platform
Appliance
Shared platform with
multiple datacenters
around the world
Layer
Managed By
Application/Services
Customer
Platform Operation
Customer
Platform Software
Microsoft
Hardware
Customer
Datacenter
Customer
Further Benefits of WAPA
• Higher degree of control by customer (compliance, geo•
•
•
•
location)
Hyper-efficiency in datacenter and platform operations
Consistency with Windows Azure, apps/services and growing
ecosystem
Ability to host/run applications from Azure SaaS catalog
Rich set of scenarios (e.g. DR and cloud bursting) on-premise
and off
What it is
Windows Azure Platform in Your Datacenter
Windows Azure & SQL Azure
Designed for Unlimited Scale & Multi-tenancy
Identical to the Hardware in Azure Datacenters
Delivered by a Choice of Hardware Partners
Benefits
Physical Control
Geographic Proximity
Regulatory Compliance
Data Sovereignty
Microsoft trusts Windows Azure and so:
• Microsoft is working on moving its internal
performance management tools to cloud.
Performance data of MSFT employees will
be hosted in the public cloud.
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in
the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft
must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of
any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.