ENG_Mastiha_Presentation_Sept_2011_no_video

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Miltiadis Sarantinidis
Commercial Manager
Ilias Smyrnioudis
Operations Manager
Chios Mastiha
• Chios Mastiha constitutes a 100% natural
product and it comes from the trunk and the
branches of the mastiha tree (Pistacia
Lentiscus var. Chia).
• It is the air-dried, resinous exudation of the
mastiha tree which is exclusively cultivated in
South Chios, a Greek island of the East Aegean
Sea.
• Only the variety Chia produces the finest, the
purest and the unique for its therapeutical
uses Mastiha.
The Mastiha Tree
…is an evergreen shrub, 2-3 meters
tall, which grows slowly
…it takes 15-20 years to reach its
ultimate form
…has the potential to produce
Mastiha 5 years after it is planted
…is a resilient plant, vulnerable only to
frost and mistreatment
Company Profile
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Founded in 1938
CMGA is a second degree association, consist of 20 first degree associations
Members: Chios Mastiha growers/farmers. More than 5.000 members
9 member Board of Directors elected by the Mastiha growers
Premises of 10,000 sq.m.
Production (per year): approx. 110-150 tones
Exports: approx. 85 tones
Objectives: collection, processing, packaging and trade of Chios Mastiha,
administration and management of the production, legal protection of Chios
Mastiha, coordination and financing of scientific researches for Chios Mastiha,
research and development of new products
CMGA highlights
• 1938: foundation of the Association
• 1950:mastiha oil was first produced in the Association’s special premises, by the
Mastiha distillation using water steam
• 1957: the first chewing gum confection unit began its operations with machines
covering all production stages
• 1985: Creation of the modern factory for the production of ELMA chewing gum
• 1997: the European Union recognized Chios mastiha, Chios mastiha oil and Chios
ELMA chewing gum as PDO products
• 2002:Establishment of Mediterra SA, a subsidiary company that runs retail shops
under the brand ‘mastihashop’
• 2009: Construction of a modern factory for Mastiha processing
A P.D.O product
What is a PDO product?
• In 1992 the European Union enacted a regulation for the protection of the
destination of origin of the agricultural products
• PDO is the name of a region or, in extraordinary
cases, of a country, used in the description of an
agricultural product or a food originating from this
specified region or country. The PDO product owes
all its properties to this specific region.
• All PDO products bear the PDO mark
A P.D.O product
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Since 1997, Chios Mastiha has been identified as PDO product (No 123/1997
Regulation of the E.U. –L0224/24-1-97)
Benefits for a PDO product:
it is protected against any direct or indirect commercial use of other products
which do not comply with the PDO’s special specifications
It is protected against imitation, false indication of its origin and its nature
Benefits for the consumers:
Knowledge of the origin of the product they buy
Guarantee of product quality and production process
Benefit for the growers/farmers:
Easier promotion of their products
Infrastructure
• Thanks to the volume of its infrastructure (immovable property, production
facilities), the Chios Mastiha Growers Association holds the first place among the
economic entities of the island
• The Chios Mastiha Growers Association owns two production plants (mastiha
factory and chewing gum factory) which are certified by ISO 9001 and HACCP
• In the context of organizing and supporting the agricultural production, the
Association keeps many privately owned storing spaces, secondary facilities and
land properties in southern Chios
• The subsidiary company MEDITERRA has recently created a production unit of
traditional products, especially in the field of confectionary
Markets
Based on its beneficial attributes the Chios Mastiha is exported worldwide
and it is used in various fields.
The main markets are:
-Arabic countries: Saudi Arabia, U.A.E, Lebanon, Iraq, Jordan, Syria e.t.c.
-European countries: Cyprus, France, England, Germany, Italy e.t.c.
-North Africa: Tunice, Moroco, Algeria, Egypt e.t.c.
-U.S.A, Turkey, Japan, Korea, Australia, e.t.c.
Sales per country (tn)
Australia
Pakistan
Libya
England
Kuweit
Israel
Italy
Korea
Bulgary
Japan
Spain
Maroco
Libanon
Syria
Mauritane
Germany
Cyprus
Egypt
Turkey
U.S.A.
K.S.Arabia
French
Greece
UAE
0
5
10
15
20
25
Quota
21%
Greece
Consuption
61%
18%
Exports
Mastiha Production (tn)
158
160
140
128
120
100
97
97
101
97
134
153
150
145
128
118
115
2008
2009
109
104
90
95
83
80
60
40
20
0
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2010
Price to the producer(€/kg)
80.0
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Price to the producer(€/kg)
EU Subsidy
8.2
7.2
9.2
Association
69.6
74.1
73.4
73.1
73.7
73.2
74.0
72.0
2003
2004
2005
2006
2007
2008
2009
49.2
19.2
22.1
25.3
28.2
1993
1994
1995
1996
34.1
36.2
36.6
1997
1998
1999
41.7
2000
2001
2002
The first chewing gum
ELMA chewing gum
It is the only chewing gum that contains natural Chios mastiha
and Chios Mastiha Oil
It contains ONLY natural sweeteners
It does not contain antioxidants such as BHT/BHA
It does not contain sources of phenylalanine like aspartame .
It does not contain technical aromas
ΕΛΜΑ Fresh
Mastiha Chewing Gum with natural extracts of peppermint, spearmint and cinnamon.
– It ONLY contains natural sweeteners
– It does not contain antioxidants like BHT/BHA.
– It does not contain sources of phenylalanine like aspartame
– It does not contain technical aromas
The mastihashop concept
Mastiha Composition
The exact composition of Chios Mastiha is not known yet 100%. An extraordinary
variety of therapeutical & aromatic ingredients are found in it.
Chios Mastiha
Essential Oil
3%
polymer (poly-B-myrcene)
25 %
total mastic extract without polymer
acidic fraction
neutral fraction
other substances
72 %
39 %
28 %
 5%
Natural polymer - poly-B-myrcene. It is contained in mastiha in almost 25%.
Acidic Fraction- in acidic fraction, which is the 39% of mastiha, are contained acidic
triterpenes substances.
Neutral fraction- In neutral fraction, which is the 28% of mastiha, are contained neutral
ingredients such as triterpenic aldehydes and alcohols.
Chemical compounds (non-volatile) isolated from mastic
Masticadienonic acid
28-nor-oleanone
Isomasticadienonic acid
3-oxo-28-norolean-12-ene
Oleanonic acid
20(S)-3β-acetoxy-20-hydroxydammar-24-ene
Moronic acid
3-oxo-dammara-20(21),24-diene
Oleanolic acid
3β-hydroxymalabarica-14(26),17Ε,21-triene
Masticadienolic acid
3-oxomalabarica-14(26),17Ε,21-triene
Isomasticadienolic acid
3β-hydroxy-28-norolean-12-ene
Myrrhanone C
3-oxo-28-norlup-20(29)-ene
Tirucallol
(8R)-3-oxo-8-hydroxy-polypoda-13Ε,17Ε,21-triene
Betulonal
1,4-poly-β-myrcene
Carryophyllene oxide
Tyrosol
Oleanolic aldehyde
p-hydroxy-benzoic acid
Oleanonic aldehyde
p-hydroxy-phenylacetic acid
Lup-22(29)-en-3-one
Vanillic acid
Masticadienonal
Gallic acid
Isomasticadienonal
trans-cinnamomic acid
Chemical compounds (volatile) isolated from mastic
tricyclene
myrtenal
α-pinene
myrtenol
camphene
verbenol
sabinene
eugenol
β-pinene
geranyl oxide
myrcene
linalyl oxide
o-methylanisole
bornyl oxide
limonene
anethole
α-terpinolene
α-irone
perillene
α-ylangene
linalool
trans-caryophyllene
Z-citral
α-humulene
α-campholenal
D-germacrene
pinocarveol
trans-methyl-isoeugenol
verbenone
caryophyllene oxide
Beneficial actions
Chios Mastiha was used in the traditional Greek medicine against disorders of the
peptic system like dyspepsia, stomach ache, peptic ulcers, etc.
 It has been mentioned as the first natural chewing gum of the ancient world.
 It was used in cosmetology for the face and body cleaning.
 It was an active ingredient in many pharmaceutical recipes.
Beneficial actions
In our days, the scientific community through accurate and scientifically acceptable
methods based on laboratory research and clinical studies comes to prove that
natural Chios mastiha has unique beneficial and therapeutic properties.
It is proved that Chios Mastiha:
 has beneficial action against disorders of the peptic system
 contributes to the oral hygiene
 has important anti-microbial and anti-inflammatory action
Acts as a natural anti-oxidant agent
 contributes to the healing of injuries and to the skin reformation
In gastrointestinal system
Clinical researches have proved that Chios Mastiha contributes to the prevention
of ulcers because of its action against to the helicobacter pylori. The anti-microbial
action of mastiha can eliminate the helicobacter pylori from the stomach of
people who suffer from the infection that this bacteria causes.
Searches have shown that Chios Mastiha relieves from gastrointestinal disorders,
dyspepsia and gastralgia (stomach ache).
In oral hygiene
Scientific studies have proved that chewing Chios Mastiha is very helpful for
gum exercise, along with all its relevant beneficial effects in dental health.
It has been further confirmed that Chios Mastiha, unlike ordinary chewing
gums, induces greater salivation due to its particular taste and its relative
hardness, something that gives a greater feel of mouth freshness and cleanness.
It has been also proved to be relieving for people suffering from dry mouth, a
disorder especially common among elderly persons.
Due to its microbial action decreases plaque formation and eliminates
bacterial growth inside the oral cavity.
In atherosclerosis
Nowadays, there has been an intense scientific interest regarding the
use of natural antioxidant agents as protective means against the
atherosclerosis disease.
The presence of phenolic molecules, triterpenic compounds as well as
phytosterols among Chios Mastiha’s components is particularly important
because of their action against the oxidation of low density lipoprotein
(LDL) and that is a significant evidence for its potential antioxidant effect.
As a skin regeneration agent
Relevant publications have revealed the beneficial presence of
Mastiha in healing wound and post operative incisions, while at the
same time does not have undesirable side effects on the skin
(irritation, itching, dermatitis, etc), like other common healing
products do.
This unique natural resin is already used very often as a
component of bandages, adhesive plasters and other healing
agents applied for the protection and healing of wounds or postsurgical incisions.
Health & care applications
- Dietary supplements
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Cosmetics
Soaps
Shampoos, bath foams
Facial creams
– Toothpastes
– Mouth washes
– Antiseptic /Wound healing pastes &
solutions
– Ointments for burns and skin
treatments
All in one capsule!
• 90 capsules per vase
• 350mg Mastiha per capsule
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Indications: Chios Mastiha contributes to eradication
of Helicobacter pylori (the causative agent in the
creation of ulcers), reliefs from heartburn and generally
in digestive problems.
N.O.M. notification number10687-13/02/2007
Thank you for your attention…
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