Thank you so much for your interest in becoming a Representative with MyMEDxHalo. We switched our brand
from “MyDNAHalo” to “MyMEDxHalo” to reflect the broader scope of our offering to health providers as well as
the enhanced compensation that these additional services provide to you. With toxicology testing and
compounding pain formulations now added to DNA testing, your product mix is a “Trifecta” of profitability. We
believe that “MyMEDxHalo” expresses it perfectly.
Our business model for the laboratory services industry is a radical departure from the traditional direct selling
approach practiced for years. Introducing a network marketing component was perceived with considerable
caution by the companies we approached with this idea. Because we emphasized that we are a strict
compliance-driven company we were able to negotiate this amazing opportunity for you to build your own sales
group should you desire. We convinced our laboratory partner that we insist on “crossing T’s and dotting I’s”
when it comes to compliance. We don’t think anyone wants to have a federal or state “alphabet soup” agency
knocking on their door, our door or the lab’s door.
As you have learned on our webinars, we operate in the highly regulated healthcare industry with a keen
appreciation for the legal environment and strict compliance measures required by the Federal government
and Medicare programs. The lab we represent has spent 30 years establishing a stellar record of performance
with impeccable standards. We must all be sensitive to the “rules of the road”, being especially vigilant to
protect our own business as well as the lab’s reputation and well-being.
The last thing anyone wants is for a well-intentioned but unprepared and uninformed representative to make a
substantive error and create an issue that would jeopardize this business. We have an unprecedented
opportunity to create a “legacy income” business for each of us but it carries with it an equal obligation for
everyone to protect it with proper and compliant behavior. Because of the tremendous potential we are
creating for thousands of representatives, we will invoke a “Zero Tolerance” policy for compliance issues.
There can be no exceptions or second chances if we expect to maintain a pristine reputation and record.
Therefore, we must ask that you help us self-police yourself by learning what you must and sincerely reflecting
and evaluating where you best fit. The truth of it is that not everyone can be a Certified Representative, but
everyone can have a highly profitable business.
We fully realize and appreciate that many of our prospective Representatives are not used to going through an
evaluation and selection procedure. You are people who chart your own course and make things happen on
your own terms. It is only because of the stringent, self-imposed compliance measures that we as a company
must take, that we ask you to go also step through our process. Your patience and understanding will be
rewarded many times as you fully engage this remarkable opportunity.
This evaluation is to assist you and MyMEDxHalo in determining what is the best position with your particular
background, experience and skill set. As a team, we all have a role to play with each contributing to our overall
success; none is more important than another. The key is to ensure that your role is the one best suited to
you. Carefully consider these options:
“REFERRAL REPRESENTATIVE” (RR)
A RR recognizes they do not have the required background and experience to effectively engage in
professional sales calls to physicians but is socially connected with a doctor (or doctors) sufficiently to be able
to gain their interest in what DNA testing is and how it can help them in their practice. They may know this
doctor from their family, friends, neighborhood, church, social group, civic organization or as the parent of one
of their children’s friends. It is said we are all connected to the person we want to know by only three degrees
of separation. A Referral Representative will use easy, informal tools like brochures and webinars to let their
doctor-friend know about pharmacogenetic testing. A Referring Representative’s sole purpose is to have their
doctor-friend say, “That’s interesting; I’d like to know more.” At that point, they will introduce that doctor to a
Certified Trainer who will take it from there, educating and informing the physician on a professional level with
the purpose of enrolling them as an account. When successful in enrolling the doctor, the Certified Trainer and
Referral Representative will split equally the resulting commissions derived from the doctor’s account.
“CERTIFIED REPRESENTATIVE” (CR)
A CR will have a high level of business acumen or an extensive and successful sales/marketing background,
ideally someone who comes from the medical industry in some capacity. This may be a medical device rep, a
pharmaceutical rep, a retired doctor, nurse or other health related position. Anyone with this background, upon
completing the necessary requirements, should have no problem in being formally certified. Formal
Certification means you will be given the green light to call on your doctor contacts or cold call on doctors’
offices. As you personally establish accounts with physicians and health care providers, you will be fully
responsible for all aspects from account setup, training the doctor’s staff (you will get training and assistance
from the lab), visiting the doctor’s office every couple of weeks, being available to the doctor’s office, and
providing superior service to each and every account. This ensures that the account stays with you and
prevents competition from taking the account. This will allow you to earn the maximum possible commission
offered through the compensation model (see comp plan for details) for each test the doctor’s office performs
which has had a pre-authorization conducted by our lab. If the Certified Representative is not in the same
geographic area as the account and is unable to visit the doctor’s office, a ‘Servicing Representative’ will be
appointed and the commission derived from the account will be split between them.
“CERTIFIED TRAINER” (CT)
A CT has been appointed as a Certified Representative but also has extensive experience in calling on
physicians in a professional sales setting; someone who is very comfortable and effective in establishing a
business relationship with doctors. It may also be a Certified Representative who does not have a medical
sales background but who has successfully established five physician accounts since starting their
MyMEDxHalo business, thereby establishing a credible degree of expertise and experience. A Certified
Trainer partners with Referral Representatives to work with their doctor-friends who are interested in learning
more about DNA testing. Upon the successful enrollment of the physician as an account that is submitting
tests to the lab, the Certified Trainer and Referral Representative split equally the commissions that derive
from the account.
In some instances, the Certified Trainer may have to work with a referred physician who is not in the same
geographic area. This will necessitate long distance, remote communication via phone, webinar, online
meetings, and email. The laboratory also can assist by arranging consultations with lab medical staff.
Certified Trainers may also take a role in conducting marketing and compliance training webinars on behalf of
the company so that Certified Representatives reach a level of knowledge and confidence that they may
successfully call on doctors and enroll them as accounts. Also, as the company develops specialized field
training for MyMEDxHalo, to be conducted at sites across the country, Certified Trainers will be selected to
deliver this live training experience.
“SERVICING REPRESENTATIVE” (SR)
It is required that each account be visited at least once a month by a representative of the lab. In instances
where the Certified Representative or Certified Trainer that established the account are not in the same
geographic locale as the doctor, then a Servicing Representative will be appointed when possible. The
Servicing Representative will make regular calls, at least monthly, on each account to which they are assigned.
The purpose of the call is to ensure the office staff and physician are pleased and satisfied with the laboratory’s
services. Regular service calls increase the retention of the account and decrease the likelihood that a
competitive firm will be successful in taking the account. The Servicing Representative will split fees with the
enrolling Representative (either Certified Rep or Certified Trainer).
In instances where the Certified Representative or Certified Trainer are in the same geographic area as the
account, it is expected that they will service the account at least once per month.
1. As a self-assessment, and for your own insight, please complete the following evaluation. Please be candid and
honest with yourself. This will have no bearing on our evaluation and selection. It is strictly to help you select the best role
for yourself in MyMEDxHalo.
On a scale of 1 to 10 (1 being the lowest score and 10 being the highest)
point below.
1 to 10
Coachable
9
Trustworthy
Professional
9
Dependable
Team Player
9
Follow Rules
Leader
9
Communication Skills
Positive Attitude
9
Follow Through
Focused
9
Driven
Follow compliance
9
Organized
please indicate a number next to each
1 to 10
9
9
9
9
9
9
9
Please indicate your TOTAL SCORE out of 140 points: 126
2. Please save ‘’Written Interview” as a document, complete the following information and answer the interview questions
to the best of your ability. This will provide to us essential information to evaluate you as a representative.
INTERVIEW QUESTIONS: Please TYPE your answers and use as much space as you need.
NAME: deborah jones
12/31/2014
ASSOCIATE ID#:
DATE:
CHECK THE POSITION CURRENTLY DESIRED (ONLY ONE):
Referring Representative (RR):
Certified Representative (CR):
Certified Trainer (CT):
If you checked CR or CT above and would also like to be a SR, PLEASE CHECK THE BOX BELOW:
Servicing Representative (SR) (MUST be CR or CT):
TYPE THE ANSWERS:
1. Are you currently a Financial Halo Associate? If yes, please provide your Financial Halo Associate ID Number.
no
2. Where do you see yourself with MyMEDxHalo?
cr
3. On a scale of 1 to 10, how aggressive are you going to be with MyMEDxHalo?
8
4. What is your game plan for getting in front of physicians once you are fully certified? (Please specify in detail. If
you have extensive background with calling on doctors, please indicate your background)
calling on office where i already know the doctor
5. Explain what piqued your interest in MyMEDxHalo?
dna testing to prevent adverse advent
6. What steps are you going to take to ensure you know the product well enough to present to physicians if you wish
to be a CR or CT? (Please specify in detail. If you have extensive background with calling on doctors, please
indicate your background)
review the videos provided and get the test myself
7. Do you already have relationships with physicians and other healthcare providers? If so, how do you plan to
leverage those relationships?
yes will ask for their opinion if this sounds like something they think i should do
8. If you do not currently have relationships with physicians or other healthcare providers, how will you go about
finding and contacting physicians to call on as a CR or CT?
na
9. If you don’t have a medical or pharmaceutical sales background, how comfortable do you feel about speaking
face to face with physicians?
very comfortable because i worked to train them on ehr
10. What steps are you going to take to make sure your MyMEDxHalo business is successful?
organize, take it one day at a time learn from others