District Relations
Department & Budget
Overview
September 20, 2011
District Relations Division
• Led by Chief of Staff & District Relations
– Combination of two previous positions
• Includes 1FTE Grants Resource Development
Position
– Responsible for coordination of all district grant applications
• Departments
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Communications
Parent Engagement
Government Relations
Translations
Community Relations Closed June 30, 2011
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Communications Department:
Roles and Responsibilities
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Crisis Communications
Media Relations
Internal/External Communications
Website Content Management
Social Media communications
Event Coordination
Board Meeting Broadcasts, Webcasts,
Audiocasts
• Print and Electronic Publications
• Marketing
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Communications
Department
Studies and Research Show:
• Parent, community and employee engagement increases
student achievement
• Keeping staff informed builds trust, boosts morale,
creates shared goals, increases productivity
• Open, honest and transparent communication is the best
antidote to public mistrust
• Traditional media outlets are decreasing in importance as
sources of information
– People are looking more and more to direct communication
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Communications
Department Goals
• Increase parental and community engagement
• Increase community awareness of San Diego
Unified’s successes, challenges and issues that
face public education
• Enhance employee morale by providing accurate
and timely information about district operations
• Enhance relationships with all audiences
– community, staff, students and media
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Communications Budget
2011-12
5.5 Staff Members
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$580,886.00
Director
Administrative Assistant
Media Relations Specialist
Special Projects Specialist
Webmaster
.5 FTE Multi-media Specialist
Supplies
Services and Other Operating
$ 17,884.00
$383,027.00
(includes $362,285 Blackboard Connect-ED contract)
TOTAL
$981,797.00
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Parent Outreach and
Engagement Department
The purpose of parent engagement is to improve student achievement
• The Parent Outreach and Engagement Department provides parents,
caretakers, staff and community the research base to develop and implement
effective programs and activities that promote family engagement as a strategy
to achieve student success.
• Our work is aligned to support the District’s vision and initiatives, including:
– Community-Based School Reform Model
– African American Association of Educators Blueprint Recommendations
– Career Ready and College Preparatory (CRCP) Task Force Recommendations
• We also assist the district to meet all federal and state requirements for parental
involvement (Title 1, Title 3, and Title VII Indian Education).
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Parent Engagement:
Programs and Services
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San Diego Parent Univ.
Project Ujima
Parent Academic Liaisons
Southeast Asian/Somali
Parent Advocate
Title VII Indian Education
Computers on the Go
Effective Black Parenting
College and Career
Workshops
• Family Engagement
Network
• Effective Home-School
Partnerships
• Creating Welcoming
Environments
• Childcare Services
• Ballard Parent Center Room
Reservations
• Community Fairs\ Events
Parent Engagement:
Staff and Budget 2011/12
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Staff: 9.39 FTE
1 Program Manager - cert.
1 Manager - class
1 Secretary - class
2 Resource Teachers - cert
1 Administrative Aide - class,
grant funded, special program
2 Community Assist II - class
1 Project Assistant - class
.39 Childcare Leader - class
Hourly Teachers and Childcare
Providers
Budget: Title 1 Funds
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Cert Salaries Class Salaries Benefits Operating Costs -
$277,287
$292,644
$232,644
$124,513
Total:
$927,234
Translation Department:
Legal Requirements
Annual Notification of Translation Languages per Assembly Bill 680
• If 15 percent or more of the pupils enrolled in a public school that provides
instruction in kindergarten or any of the grades 1 to 12, inclusive, speak a single
primary languages other than English, as determined from the census data
submitted to the department pursuant to Section 52164 in the preceding year, all
notices, reports, statements, or records sent to the parent or guardian of any
such pupil by the school or school district shall, in addition to being written in
English, be written in the primary language, and may be responded to either in
English or the primary language.
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In addition, EC Section 48985 © required the California Department of Education
(CDE) to notify districts, by August of each year, of schools within the district
were languages other than English are spoken by 15 percent or more of the
student body and for which translations of parental notifications are required.
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Translation
Department/SDUSD
• Mandated Languages for SDUSD*:
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Spanish – 142 schools qualify for services
Vietnamese – 19 schools qualify for services
Filipino – 16 schools qualify for services
Somali – 1 school qualifies for services
• Translation Department Staff:
Manager
3 Spanish Translators – Full time
1 Vietnamese Translator – Full Time
1 Somali Translator – (Full time 2010-2011) now Part Time
1 Cambodian Translator – Part Time
1 Filipino Translator – Hourly
*This is based on schools that have 15% pupils that speak a primary language other than English.
This does not include Charter schools
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Translation Department
Translations and Interpretation Services 20102011
Spanish:
3900 pages translated -
Vietnamese:
Filipino:
Somali:
(including IEPs)
Cambodian:
(including IEPs)
857 pages
248 pages
632 pages
482 pages
473 interpretations
(155 by hourly staff)
an average of 47 a month
54 interpretations
100 interpretations
90 interpretations
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Government Relations
• Educate and engage policy makers on fiscal
matters in order to protect education funding, and
at least prevent disproportionate cuts to SDUSD.
• Take district policy priorities from idea to state law
or regulation.
• Coordinate strategy and build coalitions with large
urban districts and statewide education groups in
order to maximize impact.
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Government Relations
Examples of Recent Deliverables
• Funding Advocacy:
– Secured over $22 million for San Diego Unified schools.
• Administrative Advocacy:
– Secured state board flexibility waiver to maintain school
grant of about $700,00 per year.
• Policy Advocacy:
– Organized successful introduction and passage of
SDUSD-sponsored bill to keep students safe. (AB 680
awaits Governor’s action.)
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Government Relations
Budget Summary
• 2011-12 Budget of $160,262 total
• Main expenditures:
– Legislative advocate salary and benefits
– Sacramento office operations
– Travel for advocacy purposes
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