By: Alison David, Eileigh
MacDougall. And Kelsey Johnston
 Our
study examines the relationship between
Situational Norms and Self Esteem
 “Situational
norms represent generally
accepted beliefs about how to behave in
particular situations and are learned by
associating normative behavior to these
situations” (Aarts & Dijksterhuis, 2003)
 If
one does not in accordance to
situational norms = deviant behaviour
 WHY
do people follow situational norms?
 Do varying levels of self esteem
influence ones likeliness to conform to
situational norms?
 People
with low self esteem are more
likely to follow others to avoid social
rejection.
 Hypothesis: individuals
who are self
proclaimed to have lower self-esteem
are more likely to conform to situational
and social norms
 Participants
 Materials
 Procedure
 Rosenburg
Self-Esteem Scale(1965):
“On the whole, I am satisfied with my self”.
 Situational
Norms Survey (2013):
“You are at your favorite restaurant with a
group of friends; although the service wasn’t
great you see that your friends have left a
tip. How likely are you to also tip?”
 Assigned
participants with a number to
keep corresponding surveys together.
 After
completion of both surveys:
examined the results for any pattern or
correlation between those who scored
low on the self-esteem scale and their
likeliness to conform to situational norms.
 Compared
participant’s scores from both
surveys
 Confirmed
our hypothesis: correlation
between self esteem score and following
situational norms
 Conclude
that self esteem impacts
willingness to follow situational norms
 Predict
likeliness to follow norms from
the obtained scores
 Relying
on self-reports
Not accurate
 Better
resources and more time we could
put participants in the scenarios we
created
 Participant
observation to observe
participants
 Encounter
situational norms in our
everyday life
 People
want to feel accepted and fit in
 Generally
norms
most people will follow these
QUESTIONS
OR
COMMENTS?