US market
ASSIST IN USA
An initiative of the Turin Chamber of commerce
ASSIST IN
USA
ASSIST IN USA is a program to support Piedmonts
companies in their expansion plan into the US market,
through networking, services and information.
It is the result of over 30 years of our direct experience,
activities and partnerships in the US
Developed and implemented by the Torino Chamber of commerce
ASSIST IN
USA
Consider ASSIST IN USA, if your company needs to:
• analyze how the market works
• understand how to enter the market
• develop your business
• locate your business, service or manufacturing branch
by competence
ASSIST IN
USA
Network you can access
Legal
Nixon Peabody
Butzel Long
Valla Law
Bryan Cave
Legal
Studio Galgano Property Desk
Corporation
Rossi & Associati
Ferrante Law Firm
Dawda, Mann,
Mulcahy & Sadler
Accounting
Clayton &
McKervey
Market
orientation
Leonardo
International
317 Italian
professionals
based in US –
Meet@Torino
network
Mentors –
Meet@Torino
network
9 Piedmonts
companies with
branch in US
Italian Chamber of
commerce West,
Texas, Chicago
American World
Services
Corporation,
Washingron, NY
ExportUSA
Imark
Washington
Business
development
K&L Gates
MANA
Manufacturers’
Agents National
Association
Business
planning &
acceleration
Investment
Banking
UCLA-Anderson
Global Access
Program
Automation Alley
Michigan
US MAC
US Economic
Development
Organizations
Comerika Bank
Intesa San Paolo
If you want to get in touch to any of the contacts of our network, ask the Organizer. You will get introduced by mail
ASSIST IN
USA
Legal
Services
•Access legal advisory from Law firms in the US, with preferential fees negotiated by the Organizer for
Piedmonts companies
•Apply for a sponsorship from the Organizer to partially cover your legal fee for setting up a branch
Accounting
•Access accounting services from service providers in the US, with preferential conditions negotiated by
the Organizer for Piedmonts companies
•Apply for a sponsorship from the Organizer to reduce the cost of your fee for setting up a branch
Market
orientation
•Access free orientation in the US (on site or via call conf) on how to approach the market, on legal,
immigration, accounting, employment, banking issue
• Learn how to best approach the US market from the personal and working experience of a mentor – an
Italian professionals with ties with Piedmont, based permanently in the US. Engage in the mentoring
program of Meet@Torino
• Participate to the annual meeting in Torino dedicated to know our network from the US and learn the
key issues to operate in this market
Business
planning
Make a market analysis and business plan: secondary research and 100+ primary research interviews
with competitors, clients and industry experts; a set of recommendations on how to enter the market; a
business and financial plan; 5 fully-employed MBA US students dedicated for 6 months period and over
2.000 hours of time dedicated to your company
Apply to the Global Access Program of the UCLA
Immigration
Learn about the main immigration working VISA and procedures available to run your business and
invest in the US market
Locate in the
US
Access a facilitated lane to understand what are the available investment conditions, requirements and
incentives at state, county and city level, through the US Economic Development Organizations
Business
partner search
Find your business partner in the US – distributor, agent, client, supplier, technological partner
ASSIST IN
USA
Legal advisory
What
ASSIST IN
USA
Legal advisory through US law firms, partners of ASSIST IN USA program, at a
discounted fee negotiated by the Organizer for Piedmont companies.
When available
Anytime
How to get started
• verify with the Organizer the applicable discounted fees and ask for a copy of the
Framework Agreement signed with the partners
• choose a Law firm from the list of partners
• get introduced to the Law firm by the Organizer
• negotiate directly with the Law firm the work to be done and the quotation
• the Law firm will guarantee the discounted fee agreed with the Organizer
• if the legal advisory is required to set up a local branch, verify with the Organizer the
availability of a sponsorship to partially cover the legal fee
ASSIST IN
USA
Accounting services
What
ASSIST IN
USA
Accounting services through US accountants, partners of ASSIST IN USA program, at
discounted fees negotiated by the Organizer for Piedmont companies.
When available
Anytime
How to get started
• verify with the Organizer the applicable discounted fees and ask for a copy of the
Framework Agreement signed with the partners
• choose an accounting firm from the list of partners of the ASSIST USA program
• get introduced to the firm by the Organizer
• negotiate directly with the firm the work to be done and the quotation
• the accountant will guarantee the discounted conditions agreed with the Organizer
• if the accounting service is required to set up a local branch, verify with the
Organizer the availability of a sponsorship to partially cover the cost
ASSIST IN
USA
Market orientation
What
ASSIST IN
USA
An introduction to the key issues to be considered for establishing a branch in the US:
immigration and legal; accounting and tax; finance and banking; logistics.
The service is provided by American professionals, each specialized in a specific field,
and members of Leonardo International, a non-profit organization to support Italian
SMEs enter the US market. Leonardo International is partner of the ASSIST IN USA
program.
Up to 3 orientation sessions with Leonardo International (conf call or on site Michigan)
will be guaranteed, for max. 6 hours
When available
Anytime
Costs
Free of charge. Only for companies planning to locate a branch in the US
How to get started
• identify and explain clearly to the Organizer the specific issues you would like
explore and your plan for the US market
• if your expansion plan falls within the scope of work of Leonardo International, an
introduction to the organization will follow
ASSIST IN
USA
Mentoring Program
What
ASSIST IN
USA
A business professional with significant and well recognized work experience in the US
(Mentor) willing to share its experience, pro bono, with an entrepreneur (the Mentee) to
contribute to the improvement of its understanding and approach to the US market.
Each Mentor will offer to one enterpreneurs 30 hours of its time over an 8 months
period.
The Mentors are identified among the Meet@Torino network of Italian professionals
living abroad, connected to Piedmont (by origin, studies or work). meet-torino.com
Look at the 1st ed. of the Mentoring program: slideshare.net/MeetTorino
When available
Mentors profile available: October 2015
Costs
Free of charge. Mentors offer their time on a voluntary basis.
How to get started
• contact the Organizer any time to learn about the program;
• expression of interest required.
ASSIST IN
USA
Global Access Program
What
ASSIST IN
USA
The Global Access Program of the UCLA University offers companies an investmentquality strategic new market entry plan for the US, with full financial projections.
5 final-year MBA students (30 years old, fully employed, multi-disciplined, an average
of 8 years of professional experience) perform for their assigned company 100+
personal interviews with customers, experts, distributors/resellers & consultants.
The outcome is an investment-grade strategic plan which includes comprehensive
competitive analysis, market pricing, and specific market launch strategies. Along with
detailed financial projections, GAP plans provide actionable marketing, operational, and
strategic recommendations.
100+ companies from Piedmont over a 12-year period have participated to GAP.
When available
Application and selection yearly: Sept. - April. GAP runs from July to December.
Costs
17.000 USD fee. Sponsorship from Italian partners - for Torino area companies only available to cover part of the cost.
How to get started
Get in touch with the Organizer to learn more about the program and arrange for a conf
call with the UCLA
ASSIST IN
USA
Immigration
ASSIST IN
USA
What
The Organizer will facilitate your understanding of the main immigration VISA to be
considered to operate on the US market
When available
Anytime
Costs
Free of charge
How to get started
Get in contact with the Organizer and arrange for an orientation meeting
ASSIST IN
USA
Locate in the US
What
ASSIST IN
USA
The Organizer will facilitate your gathering and understanding of the numerous
information available , State by State, on investment conditions and incentives. It will
connect you with the right contact person at the US State Economic Development
Organizations to facilitate your choice of location within the US.
When available
Anytime
Costs
Free of charge
How to get started
• get in contact with the Organizer and explain your investment plan and which US
States your company is considering for location
ASSIST IN
USA
Annual meeting in Torino
Torino, November 16-17
Just Two days to gain an understanding on how to successfully
enter the US market. Network with US professionals, consulting firms,
US Investments Agencies and industry experts to find an immediate
answer to the missing piece of information for your US business plan.
Tentative agenda:
1. PLENARY SESSION with PANEL DISCUSSION
2. PARALLEL ROUNTABLES:
• Opening a branch: banking, legal, fiscal, operational, employement
• Immigration and Visa: type of visa, application, timing, procedures
• How to develop your business and analyze the market
• Choose where to invest
• Export and sales of food products to the US: legislation, regulations and procedures
3. B2B MEETINGS
ASSIST IN
USA
When can you apply to our
services?
Jan
GAP
Legal advisory
Market orientation
Network introduction
Mentoring
Annual US meeting
Feb
Mar
Apr
May Jun
Jul
Aug
Sep
t
Oct
Nov
Dec
ASSIST IN
USA
Testimonials
ASSIST IN
USA
Setting up a
branch
Barbara Cultraro, Cultraro Automazione Engineering – Participant in the ASSIST IN initiative 2014
Analyze the
market
Marco Piccolo, Reynaldi – reynaldi.it – Participant in the Global Access Program 2014
How to approach
the market
Filippo Ferraris, Enerbrain - enerbrain.com – Participant in the Mentoring Program 2015
“Open a Business in the United States is a complex project as a whole, the timelines are long, if it included
the transfer of Italian people with practices relating to Business Visa as investor. ASSIST IN support was
invaluable and essential for research and the signing of contracts with professionals, lawyers and
accountants who specialize in the Italian and American legislation, essential to set up the business at best,
respecting the rules of both countries, using the best of both.”
“GAP is a great way for companies to understand their potential of entering the U.S. marketplace. With all of
the primary research we had the opportunity to obtain lots of sensitive information directly from U.S.
competitors, customers, distributors, experts, manufacturers and suppliers. The students acquired a huge
amount of data. It was incredible! We developed an understanding of the different mentality and approach we
needed to take to succeed in the U.S. market. It was an inexpensive way to enter the U.S. with a product that
would have taken a lot of time and money had we gone to outside consultants.”
“Expanding a company in the US market is both extremely ambitious and complex, not only because it is an
extremely competive market, but also because there are fundamental cultural and structural differences that
are hard to understand without living there or being american.Having a mentor is the best way to understand
the rules to play the game, and having a trustable coach helping the team is invaluable.”
ASSIST IN
USA
PARTNERS
ASSIST IN
USA
Charles Bernardini
Nixon Peabody
nixonpeabody.com
Legal
Clara Mager
Butzel Long
butzel.com
Legal
Nicola Fiordalisi
Bryan Cave
bryancave.com
Legal
Daniela Morrison
Valla & Associates
vallalaw.com
Legal
Elizabeth Butchart
Clayton & McKervey
claytonmckervey.com
Accounting
ASSIST IN
USA
PARTNERS
Marco Crigna
G.C. CONSULTANTS
gcconsultants.com
Accounting
Giuseppe
Santangelo
Leonardo International
leonardointernational.org
Market orientation
Bob Foster
UCLA – Global Access Program
Business Planning
anderson.ucla.edu/programs-andoutreach/global-access-program
ASSIST IN
USA
COMPANIES FROM PIEMONTE WITH US
BRANCH
ASSIST someone
IN
Learn from
else experience. Talk to them…
USA
Simone Offredo
IT-Animation
Ulixe
ulixe.com
California
Barbara Cultraro
Automotive
Cultraro
cultraro.eu
Florida
Paolo Cavallo
Engineering
Amet
amet.it
Michigan
Roberto Ravizza
Packaging
Ravizza Packaging
ravizzapackaging.com
Ohio
Alberto Dal Poz
Precision components
Co.mec.
comec-usa.com
Michigan
ASSIST IN
USA
COMPANIES FROM PIEMONTE WITH US
BRANCH
ASSIST someone
IN
Learn from
else experience. Talk to them…
USA
Massimo Bardissone
Cost engineering
MEC
mecsrl.net
Michigan
Fabrizio Caso
Design & Digital
Rokivo
rokivo.com
California
Andrea Filippini
Banking
CTS (Arcatech Group)
ctsgroup.it
Roberto Dolci
Aizoon
aizoongroup.com
IT & Business
Consulting
Fernando Anselmi
IT
ICT Locic
ictlogic.it
Boston, NY, Michigan,
Maine
ASSIST IN
USA
Contact: assist.in@to.camcom.it