infoUSA Location Based Content
Location Intelligence Conference
April 2007
Pankaj Mathur
Database Licensing
Corporate Overview
Leading Data Compiler in North America
Established in 1972
Public Since 1992 - NASDAQ: IUSA
5,000+ Employees
Revenues of $600 Million
800 People Compile & Maintain the Databases in Omaha
All Compilation Work done from Omaha Nebraska
LBS Content Leader
The leading LBS data provider in North
America
GIS
Navigation
Internet Local Search
Marketing & Customer Segmentation
Directory Assistance (411)
Telematics
Who is is Using
our Content for LBS?
Motorola
/
Overview of Key Databases
For GIS Application
Business Database
15 Million Businesses in US & Canada
Consumer Database
220 Million Consumers in US & Canada
Storefront Photographs (with Door Step Lat/Long)
3.2 Million Storefront Photos in US
Hours of Operations
2.7 Million Businesses in US
Credit Cards Accepted
2.2 Million Businesses in US
Business Database
Overview
The Databases
13.5 Million US Businesses
1.4 Million Canadian Businesses
The Compilation Sources
6,000 Yellow Page Directories
4,200 Business White Pages
Utility Connects & Disconnects
Government New Business Filings
Annual Reports, SEC Filings, 10K Reports, Business Journals
Postal Address Hygiene and National Change of Address
Business Database
Compilation Process
Sources
Telephone Research
- Standardize
- Enhance
- Duplicate Removal
Top 100 MSA
- Storefront Photos
- Lat/Long
Compilation & Telephone Verification
800 Omaha compilation associates add new records and enhance existing records
275 full time telephone verification agents make 90,000 calls per day
(25,000,000 in 2006)
99% accurate at the record level (all records manually keyed)
Average tenure – 7 years
Business Database
Value of Updates
Continuous Update Process
There are over 130,000 New businesses added in a typical month
There are over 120,000 Deleted records in a typical month
Primary Sources are compiled on an ongoing basis every day
Monthly Full File Database Releases are Available
Over 15% of the database is “Touched” each month.
Business Database
Key Differentiators
Business Name
Focus on the business name as they are known on the street, few LLC names
Address
Focus on compilation of location address and geocodes
USPS postal standardization and hygiene standards used
96% fill rate on the address field, 89% of records are geocoded to the
rooftop/site level
Business Category/SIC Code
Over 10,000 proprietary SIC/NAICS business category codes available (also
17,000 yellow page headings)
25% of the database has more than 1 SIC Category code available
Categories can be easily converted into consumer friendly groupings
Business Database
Enhanced Content – Site Level Photos
Field Collected Business Photographs
Focus on businesses In Top 100 Metro Areas
Over 3 Million Photographs Are Available
Capturing Lat/Long on the Doorstep
Business Database
Enhanced Content
Franchise (Over 900 Franchise Tracked)
PF Chang’s, AMC Theaters, Home Depot, etc.
Specialties
Litigation Attorneys, Pediatrician, Baptist Church, etc.
Brands
Lexus Dealership, Michelin Dealer, etc.
Landmark Location Information
Link businesses in buildings, strip malls, etc.
Corporate Hierarchy
Identify retail vs. non-retail locations
Consumer Database
Overview
Telephone Listings
Response Lists
Lifestyle Data
210 Million US Consumers
110 Million Households
54 Million House owners
22 Million Canadian Consumers
Mail Order Buyers
Magazine Subscribers
Warranty Redeemers
Real Estate
Information
Voter
Registration Files
Birth Records Student
Lists Active Bank Cards
Census Statistics
infoUSA Proprietary
Information
* InfoUSA is a non-exclusive Licensee of the USPS National Change of Address and Delivery Point Validation
Consumer Database
Three Levels of Data
Individual Level
Includes Name, Address, Phone Number, Date/Year of Birth
Household Level
Includes Individual Level Data Plus:
Marital Status, Household Income, Occupations, Home Owner/Renter,
Buyer Behavior, Household Clusters and more…
Neighborhood Level
Includes Household Level Data Plus:
Census Information (over 300 variables)
Donnelley Neighborhood Statistics (Aggregate List Statistics)
Donnelley Marketing SESI (Socio-Economic Status Indicator)
Cluster Systems
And more…
Consumer Database
Lifestyle Information
Top Lifestyle Categories
Books & Magazines………34.9 Million
Technology Internet………..18 Million
Entertainment & Travel…….25 Million
Health & Exercise………...26.4 Million
Outdoor Recreation………...24 Million
Credit card Users…………...18 Million
Catalogs…………………..19.3 Million
Cooking…………………….24 Million
Sports-Golf………………...9.8 Million
Pets-Dogs…………………..8.2 Million
Over 110 Major Life Style Categories Tracked!
Contact
Pankaj Mathur
Database Licensing
5711 S 86th Circle
Omaha, NE 68127
(402) 537-6715
pm@infousa.com