Presentation on
Marketing Management Information System
Of
SINGER BANGLADESH LTD
GROPE NAME: Dhoronthi
 NAME
ID
 Md. Al Amin Munshi
10202069
BBA

Md. Rasheduzzaman
10202107
BBA
 Md. Moshiur Rahman
10202065
BBA
PROGRAM
 Md. Ashaduzzaman Ridoy 10202082
BBA
Mind map of report
History
# Singer as a company began its journey in
1851.when investor of sewing machine isaac
merritt singer. Began to manufacture and
market a machine to automate and assist in the
making of clothing.
# In 1856, Singer initialed the “hire purchase” plan
which marked the beginning of a new trend in
purchasing this plan. Which was the first of its
kind, had almost as much influence the name
itself.
Introduction
 Singer Bangladesh Limited engages in manufacturing
and marketing color television, motor cycles, and
domestic and electric power cables in Bangladesh. The
company also involves in marketing DVD players, home
theatre systems, kitchen appliances, computers,
motorcycle, sewing machines, instant power supply,
refrigerators, freezers, air-conditioners, fan, generator,
microwave oven, electric oven, washing machine, and
sewing machines, as well as other consumer electronics
and household appliances
Vision
 We attempt to understand the unique needs
of the consumer and translate that needs into
products which satisfies them in the form of
quality products, high level of service and
affordable price range in a unique way
Mission
 Addressing the unique needs, we endeavor for
top quality products at the least cost reaching
homes of all people in the country.
 With continuous R&D (research and
development) and innovation we strive to make
our products offer with international standards
in order to provide top-notch brands to our
consumers both domestic and international
Advantages of Usage Software
and tools
Disadvantages of Usage software
and tools.
Recommendation
 When we went in Singer Bangladesh Limited. We found that they
are using MIS in Marketing .There is a problem that they use only
few tools in Marketing MIS in singer Bangladesh limited. Still
December 2011 they are using simple software. By using this
software they can’t handle all tasks in marketing department. But
the MIS manager of singer BD said that they will use more powerful
software which will be capable more information. At the turn of year
2012 name of the new software is IFS. So our recommendation is
that if they use mobile marketing software, email marketing
software, entertainment marketing software, then it will be more
helpful for their marketing purpose. If they use these sort of
software in marketing department then they can easily doing
upgrade marketing and they will be fit for global market
Thank you all