Business PlanTemplate
Stage 2
New Business Track
This template is for schools who are starting a business for the first time
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS PLAN
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This template should be completed by students with the support of teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 2 Parts to the Business Plan template.
- Part 1: Business Plan. Please answer ALL questions.
- Part 2: Financial Plan. Please answer ALL questions in Sections A-F.Section G and H are
optional.
You can use extra pages. However, please try and keep your submission to 10 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points that can be awarded
for that question.
Follow our top tips to score high points and increase your chances of winning a prize!
You can also earn bonus points by including supporting documents in the Appendix!
When you are ready to submit your completed business plan to us, please follow these
instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
- Go to the ‘Progress Report’ on the right hand side.
- Click on 2) ‘Submit Your Business Plan!’
- Choose your file and upload your completed Template. Click SUBMIT!
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Any Questions
Contact the School Enterprise Challenge team at:E-mail: info@schoolenterprisechallenge.org
Blog: http://schoolenterprisechallenge.wordpress.com/
Website: www.schoolenterprisechallenge.org
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New Business Plan Template 2014
PART ONE
Section A: Your Details
School name
Country
E-mail Address
Lead teacher
Belle Rose State Secondary School
Mauritius
heelanaaullybux@gmail.com
Heelana FARREEDUN-AULLYBUX
Section B: Your Business Details
Business Name
Business Activity
Main product / service
No. of students in business team
Total Start Up Budget in US $ (Estimated)
Total Sales Income in US $(Estimated)
Net Profit in US $ (Estimated)
Tea Break and Cakes
Tea shop serving muffins of all types with a handicraft corner
together with hot and cold drinks
Tea, Muffins, hot chocolate, milk shakes, juices
42 (1 more student joined recently)
$142
$385
$116
Section C:Market Research and Target Market
1.
What Market Research did you do?Please include howyou did your market research and how many
people you spoke to. (5)
Market research was carried out by interviewing students, teaching and non-teaching staffs with the help of a
questionnaire consisting of 11 questions as shown below. We also did a simple random sampling.
We conducted questionnaires and distributed to people in the school. There were 77 respondents in all. We
used survey for the market research because we believe that two way communication with the interviewees is
the best way to get in depth information as well as feedback.
Firstly, we asked the interviewees if they were willing to share their time with us and if so, we introduced
ourselves as students of Belle Rose State Secondary School and did a brief introduction of our enterprise and
products. Then they were asked to fill in the questionnaires and we were there for any misunderstanding of
questions. The interviewers were separated to different places in our school. Thus from this record obtained
from the survey we were able to see the reactions and the feelings of the respondents regarding our products.
By using this method, we could also promote our products and get some important and interesting suggestions
from the targeted clients.
1. Age
0 – 19
20 – 39
40 – 59
60+
2. Sex
Male
Female
3. We will open a tea shop at school. Would you like to buy cakes and drinks from us?
Yes
No
4. What are your preferences? (For e.g.: Tea, Hot chocolate, Milkshake, Sandwich, Cupcake, etc...)
CAKES (2)
DRINKS (2)
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5. At what time would you like our shop to be open?
08 00 -09 00
09 00- 10 00
11 00- 12 00
12 00 – 1300
13 00 -14 00
6. Which factors are most important to you when choosing product/service?
Correct size
environmentally friendly
Low price
Good quality
Healthy
Good taste
Easy access
Variety
7. Are you a vegetarian or non-vegetarian?
Vegetarian
Non-vegetarian
8. Do you have any allergy? (if yes please specify)
______________________________________________________________________________
______________________________________________________________________________
9. How much money would you be ready to spend;
On cakes: _______________________________________________________________________
On drinks:
_______________________________________________________________________
10. Are you satisfied with the cakes and snacks you buy?
_____________________________________________________________________________
11. Are there any ways you would want your current suppliers to improve the cakes and drinks?
____________________________________________________________________________
____________________________________________________________________________
2.
What were the results of your Market research? Please include who is going to buy your product or
service and why they will buy it.(10)
The market research has provided us with information about students and teachers preferences,
allergies, prices and others that they are willing to pay. Our first customers will be students and teachers
as students will not have permission to leave school grounds during the day and the public cannot be
admitted on the school premises either.
Through the research we got to know about the reactions and feelings of the people interviewed. All the
interviewees were happy with our business as this is the first time we are doing such a project in our
school. We got to know about the amount of money customers are willing to spend on our proposed
food and drinks. Moreover, we found information about the factors that targeted customers consider
when choosing products. These factors include good quality, variety, good taste and so on. All the
information acquired is very beneficial and useful to our enterprise. According to our competitors’
analysis, we got information about rivals’ price and product they are selling. Our main competitors are
the school canteen, Bubble tea (a specialised outlet selling mainly bubble tea in all flavours at some 1.5
km away) and Super U (a big supermarket having its own cafeteria situated at 200m from school), both
situated at Rose-Hill (near to our school). Since we attained information about rivals, it will be easier for
our firm to set affordable prices. We are taking into consideration the preferences and taste of potential
and reliable customers. In addition, we are expecting to have a good reputation due to our good quality
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products. Due to the research, we can find ways on how to differentiate our products from those of the
competitors. Thus, we can easily compete with them and we expect to have more customers. Hence
both sales and profits can be increased. The performance of our business can be enhanced.
Section D: Competitors and Competitive Advantage
TOP TIP!
To help you score high marks in Section D, read our Competitor Analysis guidance in Weekly Guide 5and in the
‘Resources’ section of your school profile!
3.
Who are your main competitors and what are their strengths and weaknesses? Please fill in the table
below. You may add extra rows if you need to.(5)
Competitor Name
Strengths
Weaknesses
Who are your main
competitors?
What are your competitor’s main
strengths?
What are your competitor’s main
weaknesses?
E.g. Mary’s vegetables
E.g. Good reputation
E.g. Limited selection of vegetables
If you have more detailed information about your competitors, please include it here:
4.
How are you going to be better than your competitors?E.g.Our competitors have a limited selection of
vegetables, so we are going to sell a large range of vegetables.(5)
Section E: SWOT Analysis
TOP TIP!
To help you score high marks in Section E, refer to the SWOT Analysis guidance in Weekly Guide 5.
Remember! Your Strengths and Weaknesses are internal to your business and in the present.
Your Opportunities and Threats are external to your business and in the future.
5.
Complete the SWOT Analysis below. (5)
Strengths – What are your strengths?
Many shareholders willing to shoulder many
responsibilities.\
Many skills such as cooking, handicrafts etc.;
variety of cakes and drinks possible; customer will
have limited access to competitors apart from
school canteen during school hours
Free use of oven, electricity, water, etc
Weaknesses – What are your weaknesses?
Little experience in running the business.
The important number of students (41) might give
rise to conflicts.
Less time might be available for studies if time is
not well managed
Opportunities – What opportunities do you have?
Full support of Rector and Parent- teacher
association who are willing to participate in partial
Threats – Does your business face any threats?
The school canteen is our direct competitor.
Little group cohesion.
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funding, sponsorship of business if necessary.
Possibility of expansion, in terms of new varieties
of cakes, drinks, or even to deliver on order
During school holidays, the business will be closed.
Business closed during exams also.
Reliability on school equipment to carry out
production.
Storage cupboard only accessible through teacher
Section F: Operational Plan
6.
What steps will you take to start your business? Think about the one-off tasks you need to do to
actually get your business started. E.g. First,we will identify suppliers in our area.(5)
7.
How will you produce or deliver your product or service? Use the table below. You can add rows if you
need to. (5)
Task
How long?
How often?
Who?
What tasks need to be
How long will these
How often do these
Who will be responsible
done on a daily, weekly
tasks take?
tasks need to take
for these tasks? E.g.
or monthly basis to
place? E.g. Daily?
communications team
make your business
Weekly?
run?
8.
How is your business team structured? You may like to include your Organogram here. (5)
Our team has 41 members. We work in different groups: production, marketing and financial..
Section G: Marketing and Sales Plan
9.
Tell us about your 4 P’s (Product, Price, Place, Promotion). (10)
a) Product – What is your product?
Our product include cupcakes, tea, milkshakes, juices etc.
Cupcake: Cupcakes are our main products which will be made in different shapes, flavor and size. Since
we have found that cupcakes are very popular among people specially our students so we have decided
to ask them about their taste and likes. Our cupcakes will be of different flavor such as vanilla,
chocolates as well as fruit based cupcakes.
b) Price – What price will you sell it at?
Price: Since we are starting up our business in school, we are therefore setting a reasonable price which
our targeted customers will be able to afford. We have decided to use cost-plus pricing, that is for a start
sell our cupcake at least three times its cost price.
c) Place – Where will you sell your product? At school itself, in front of the Home Economics lab
d) Promotion – How will you promote your product? Through posters, word of mouth, through
organisation of an opening event consisting of free distribution of cupcakes to staff and students to
introduce project, concept, business and students to the school.
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Section H: People, Profit, Planet
10.How does your business meet the People, Profit and Planet criteria? Please give an example
for each criteria. Refer back to Question 7 in your Business Idea Template to help you.(6)
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People
Part of the profits (20%) will be given to Home Economics students who each have to look for some $10
weekly to have practical classes. The money will be used by them to buy ingredients.
Moreover we will be encouraging emerging talents as a handicraft corner will be available in our tea
shop to display pieces made by students themselves wishing to sell them, We will accept their work as
deposit and students will be paid only if their piece is sold or else it will be returned to them. We intend
to share proceeds of sales of handicraft 50-50 for a start to see how it works out, thus we do not have to
incur any cost for this part of the business while ensuring variety of products and promoting talents.
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Profit
The business needs to be profitable to be able to achieve all its objectives. Moreover we, students of
Belle Rose SSS think that our business has all chances of being profitable as we will be selling popular
cakes to a very encouraging public who supports us. We will ensure profits will be made as we will be
selling our main product with a mark up of 300% of costs. Our costs consisting mainly of ingredients for
the cakes. No other charges will have to be paid and our prices will be more competitive than our
competitors. We will be keeping 60% profits which will be reinvested in the business and part
distributed to shareholders in terms of dividends.
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Planet
Part of our long term profit (20%) will be going to the pre-vocational department of the school which
has embarked on a project to embellish the school while protecting the environment through re-using
and recycling materials like plastic bottles. The money will primarily be used to buy seeds and other
plants.
Section I: Financing Strategy
11. How much start-up capital do you need to start your business and how will you raise this money?
Refer back to Question 8 in your Business Idea Template to help you.(10)
Each student will be contributing some $3 each (Rs100). Two or three teachers will be contributing the
rest which will amount to some $142 i.e Rs 5000. All contributors will be shareholders in a private
limited company so that shares will not be sold to outside students without the authorisation of existing
shareholders. One share will be entitled to one vote.
Section J: Sustainability and Business Development
12.How will you keep your business running after this school year? E.g. We will mentor new
students and pass the business onto them.(5)
Lower 6 students of this academic year will continue to operate the business during the first term of next
year until 2016 lower 6 students have been briefed, trained and motivated to take over the business and
to make it reach new heights. Our shares will be sold to them so that we will be getting back our money
and they will be more motivated to manage the business seriously as their own money will be involved.
13.Where do you see the business in 5 years? E.g. We will grow our product range to include other
vegetables and we will expand our market by selling our products in 3 new districts. (5)
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In five years time the business will have grown hopefully as students and teachers will have got more
experience and we would may be have invested in some ovens of our own. More varieties of cakes
would be available on a more regular basis and word of mouth would have spread out so that we
would be getting more order from outside the school e.g. from parents, relatives, friends etc.
Moreover the school would have become an autonomous integrated school where needy students will
have their needs answered by the school itself, a green and healthy environment and a more dynamic
and enriching academic atmosphere.
Revenue will have increased so that we could embark on even more important projects for our school.
Market research will be carried out from time to time to ensure that our products satisfy our customers.
Access to raw materials will not be a problem as there are readily available everywhere.
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Appendix (OPTIONAL Bonus Points)
You can use this space to paste or attach any items which support your business plan, e.g. a completed
customer survey, a detailed competitor analysis, reports or photos. (10 Bonus Points)
Satisfaction
0%
20%
53%
Yes
27%
No
Depends
PRODUCTION PLANNING TEMPLATE
Task
How long?
How often?
Who?
What tasks need to be How long will these How often do these Who
will
be
done on a daily, tasks take?
tasks need to take responsible for these
weekly or monthly
place?
tasks?
basis to make the
business run?
Cleaning services
Buy ingredients
Inventory control
Check ingredients
to buy
Costing
Meetings
with
team members
General
Customer survey
15 minutes
30 minutes
30 minutes
Daily
Weekly
Weekly
Weekly
Roster
Roster
Roster
20minutes
20 minutes
Weekly
fortnightly
Roster
Roster
1 period
40 minutes
Monthly
Monthly
Roster
Roster
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Managing directors
3 students & 1 teacher
Production directors
(2)
Production team (7)
Marketing directors
(2)
Social media and blog
manager 2)
Marketing team (7)
Accounting directors
(3)
Sales directors (2)
Record keeping
managers (2)
Sales team (7)
Advertising manager
(2)
Company secretaries
(2 students &
1teacher)
nager
PART TWO
Financial Plan
This section will be awarded a total of 20 Points. These 20 Points will be allocated as follows:Section A (5), Section B+C+D (5),Section E+F (5), Section G+H (5).
TOP TIP!
You may complete your Financial Plan using your local currency. Please tell us what this is,E.g. Indian
Rupees.In the template we will ask you to convert your TOTALS into US $. You can use this website to do
this: http://www.xe.com. Remember to write down the exchange rate you are using in the box below!
Please add any extra rows to the tables where necessary.
Local Currency used(E.g. Indian Rupees)
Mauritian rupees (Rs)
Exchange rate to US Dollars (E.g. 1 US $ = 59.7
Indian Rupees)
Period of time budgeted for(E.g. 3 months)
1 US$=Rs 35
3 months
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Section A: Start-Up Budget(Estimated)
TOP TIP
Your Start-Up Budget is the costs of the Equipment and Supplies that you will need to start your business.
If you already have the products that you need to start up your business please list them here and put 0
as the Unit cost.
1.
Please list all your Start-Up Costs.
Start Up Equipment
Quantity
Big bowls
1l jug
Scale
Cutlery
Start Up
Supplies/Expenses
5
2
1
5
Quantity
35
10
150
15
Unit Costs
Paper cupcakes
Stationery for posters
etc
Flour
Eggs
Vanilla
Sugar
Sunflower Oil
Chocolate
Dried fruits
Fresh fruits- oranges...
400
various
50 for 200 cupcakes
300
Total Costs of your
Equipment (Quantity x Unit
Cost)
175
20
150
75
Total Costs of your Supplies/
Expenses (Quantity x Unit
Costs)
50
300
2 kg
16
1 bottle
2kg
1 litre
1 packet
1 packet
various
30
6
150
30
60
100
300
50
30
96
150
30
60
100
300
50
Tea
Cocoa
Milk
Coffee
1
1
1kg
1
50
160
200
150
50
160
200
150
Local Currency
2146
In US Dollars $
62
Total Start up Budget
(Add your Total Costs Together)
Unit Cost
Section B: Income(Estimated)
2.
Please list all the products or services that your business will sell. Please tell us the amount
youthink you will sell and the price at which you will sell them.
Name of Product or
Quantity
Sales Price
Sales Income (Quantity x
service
Sales Price)
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Cupcakes
Tea
Chocolate with milk
Coffee
400
40
100
40
Total Income
(Add all the ‘Sales Income’ together)
15
10
10
10
6000
400
1000
400
Local Currency
7800
In US Dollars $
222
Section C: Direct Costs(Estimated)
TOP TIP
Direct Costs refer to materials, labour and expenses related to the production of a specific product or
service. Don’t forget that the direct costs from your Start-Up Supplies/Expenses in Section A should be
included here too.
3.
Please list all of the items you will need to buy in order to make or provide each product or
service.
Name of Item
Quantity
Unit Cost
Total Costs (Quantity x Unit
Cost)
Product/Service 1 Please tell us what this product or service is here:
Cupcakes or muffins
Paper cupcakes
400
50 for 200 cupcakes
50
Flour
Eggs
Vanilla
Sugar
Sunflower Oil
Chocolate
Dried fruits
Fresh fruits- oranges...
2 kg
16
1 bottle
2kg
1 litre
1 packet
1 packet
various
30
6
150
30
60
100
300
50
30
96
150
30
60
100
300
50
Product/Service 2 Please tell us what this product or service is here: Drinks
Tea
Cocoa
Milk
Coffee
1
1
1kg
1
50
160
200
150
Product / Service 3 Please tell us what this product or service is here:
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50
160
200
150
Product/Service 4 Please tell us what this product or service is here:
Total Direct Costs
(Add up all the Total Costs)
Local Currency
1339
In US Dollars $
38.3
Section D: Gross Profit (Estimated)
4. Please calculate your Gross Profit in your Local Currency and then convert it to US Dollars $.
Calculation
Local Currency
US Dollars $
Total Sales Income
Total Direct Costs
Gross Profit
(Total Sales Income – Total Direct Costs)
7800
1339
6461
222
38.3
184.6
Section E: Indirect Costs(Estimated)
Top Tip
Indirect costs are items that you need to spend money on to run your business. However, they are not
related to the making of your product or service. E.g. Marketing or transportation costs involved in
getting your product to market.
5. Please list all of your Indirect Costs.
Name of item
Quantity
Stationery for posters
etc
various
Total Indirect Costs
(Add up all the Total Costs)
Unit Cost
300
Total Costs (Quantity x Unit
Cost)
300
Local Currency
300
In US Dollars $
8.6
Section F: Net Profit (Estimated)
6.
Please calculate your Net Profit in your local currency and convert this to US Dollars.
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Calculation
Local Currency
US Dollars $
Gross profit
6461
184.6
Total Indirect Costs
300
8.6
Net Profit (Gross Profit – Total Indirect Costs)
6161
176
Section G: Return on Investment (OPTIONAL)
7.
Please calculate your Return on Investment (Optional)
Net Profit
Total Start Up Budget
Net Profit / Start Up Budget x 100 = Return on
Investment (%)
6161
2146
34.8%
Section H: Pay Back Period (OPTIONAL)
8.
Please calculate the Pay Back Period for your Start-Up Costs (Optional)
a.
Budget Period E.g. 4 months
b.
How many months until you make your
first sales?
c.
Net Profit
d.
Average Net Profit per month once sales
have started: c / (a – b)
e.
Start Up Budget
f.
Pay Back Period: b+ ( e / d)
4 months
Not much time lag.
6161 per month
6161
2146
0.3
Additional Comments: If you have any additional comments about your Financial Plan please put them in
here: Since we have no labour costs, no electricity, no water and other taxes, our net profit figure is quite
high. But to ensure fairness a roster involving all students will be organised for production, sales and
marketing so that everyone has the chance to contribute equally to the business.
CONGRATULATIONS on writing your Business Plan! You have completed Stage 2! Submit NOW!
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