NORTH BEVERAGES
LAVNIKA B, HARPREET B, JASMEET B, DANIELA L,
PRABHJOT S.
INTRODUCTION
TABLE OF CONTENTS
Introduction
Project Manager
Human Resources
Marketing
Accounting
BACKGROUND INFORMATION
IBT program for 5 years
Principal: Pat Geale
Founded 1978
Currently 1350 students
About 142 staff members
BACKGROUND RESEARCH
How Often Do You Buy
Smoothies?
What Size Of Smoothie Do
You Normally Purchase?
Always
Sometimes
Rarely
Never
Small
Medium
Large
BACKGROUND RESEARCH CONT.
How Much Do You Normally
Spend On Smoothies?
How Often Do You Buy
Flavoured Coffee/Tea/Hot
Chocolate?
2 Dollars
Always
3 Dollars
Sometimes
4 Dollars
5 Dollars
Rarely
Never
BACKGROUND RESEARCH CONT.
What Size Of Flavoured
Coffee/Tea/Hot Chocolate?
How Much Do You Normally
Spend On Flavoured
Coffee/Tea/Hot Chocolate?
Small
2 Dollars
Medium
3 Dollars
Large
4 Dollars
5 Dollars
PROJECT MANAGER
MISSION STATEMENT AND COMPANY
VALUES
North Beverages hopes to provide the customers with
what we know as mouth watering beverages. Our smoothie
makers and juice blenders will ensure that your beverage is
exactly what you are looking for in a tasty savoury drink. Our
mission is simple, to be a business which can successfully
reach our goals and to achieve the most out of this venture
as possible. By setting achievable goals we will be able to
achieve maximum team performance. This in turn will
improve our overall store performance. Customer
satisfaction and bringing the ideas and values of our
customer to our business will make it much easier to create
a warm friendly business environment.
GOALS
Increasing profits  improving quality of
goods
Break even by the end of the year
Pay off liabilities within a year
Exceeding their expectations  taste,
quality and appearance
Positive Feedback with Good ratings and
review
Successful branches at other location 
Great business model
ORGANIZATIONAL STRUCTURE
Lavnika B
(owner)
Shift A
Employee
1
(Manager)
Employee 2
(customer
service rep)
Harpreet B
(owner)
Jasmeet B
(owner)
Shift B
Employee
3
(Manager)
Employee 4
(customer
service rep)
Prabhjot S
(owner)
Shift C
Employee
5
(Manager)
Employee 6
(customer
service rep)
Daniela L
(owner)
Shift D
Employee
7
(Manager)
Employee 8
(customer
service rep)
LEADERSHIP APPROACH
Democratic Approach
 Free Thought
 Idea Sharing
Allows for easy feedback and concerns
Almost equal control of decisions
Team of owner’s get final decision
OWNERSHIP STRUCTURE
Partnership
Lavnika B
(owner)
Harpreet B
(owner)
Jasmeet B
(owner)
 Starting as a partnership
 Expanding to franchise
 Owner’s also in charge of various aspects
Prabhjot S
(owner)
Daniela L
(owner)
RISK ASSESSMENT
Risk Assessment
Reaction
Finding employees
Gaining a large
amount of
customers
Vandalism and
theft
Price conflicts
Lower prices
New promotional
offers
Overall;
Takes action against
our store
ENTREPRENEURSHIP
CHARACTERISTICS
All basic entrepreneur characteristics
Skills which compose a successful
entrepreneur
Successful entrepreneur  successful
business
Team owners as Entrepreneurs
RESOURCES (FACTORS OF
PRODUCTION)
All 4 factors
Land for natural fruits
Labour as our employees
Capital as start up fee for machinery and
rent
Entrepreneurship as the owners ill take the
risk to start up the business
HUMAN RESOURCE
RECRUITMENT
Need
8 people per week
4 people per day
Shift times
Morning: 7:50-8:20
Third Lunch: 11:1512:15
Fourth Lunch: 12:301:30
After school: 3:003:30
Gaining attention
Advertising
 Posters
 Annoucements
 TV
 Social networking sites
Interview Check List
SELECTION
Employee ‘s Name
Appearance
Level 1
Applicant has a
sloppy
appearance,
bad posture
and attire is not
appropriate.
Level 2
Level 3
Level 4
Applicant show Applicant has a Applicant has
semi-sloppy
good
excellent
appearance, appearance, appearance,
poor posture
well posture andwell posture and
and attire is not attire is
attire is
completely
appropriate.
exceeding.
appropriate.
Applicant has Applicant has Applicant has Applicant has
no knowledge some
good
excellent
in general of the knowledge in knowledge in knowledge in
company or
general of the general of the general of the
inventory.
company or
company or
company or
inventory.
inventory.
inventory.
Applicant
Applicant
Applicant
Applicant
portrays a lazy, portrays lazy
portrays a
portrays an
sloppy and
and poor
good, polite
outgoing, polite
impolite
attitude.
and civilized
and civilized
attitude.
attitude.
attitude.
Applicant shows Applicant shows Applicant shows Applicant shows
no required skill. somewhat of
an appropriate an outstanding
the required
amount of
amount of
skills.
required skills.
required skills.
Overall/Other Comments
Application process
Criminal record check
Knowledge
Resume & Recommendation
Managerial, communication, multitasking skills
Personality
Responsible, respectful, outgoing
Skills
Interview
INTERVIEW QUESTIONS
• What are some of your skills?
• Do you have any experience?
• What are your strengths?
• What are your weaknesses
• Can you handle multiply tasks/responsibilities?
• Why are you applying for this job?
RIGHT TYPE OF STAFF
Manager
Customer Service Rep
Motivated
Responsible
Experience as a leader
Outgoing
Communication skills
Multitasking skills
Responsible
Communication skills
Cooperative
Time management skills
Multitasking skills
Outgoing
TRAINING AND ORIENTATION
1 week before school opening
Completed by owners
1.
2.
3.
4.
5.
6.
7.
8.
Applicants will be welcomes and greeted
Tour of facility
Taught how to operate and run store
Taught different positions (cashier, manager
etc.)
Break (get to know the staff etc.)
Hygiene
Safety
Closing remarks & questions
DEVELOPING POSITIVE ATTITUDES
Everyone is
encouraged to work
to the best of their
ability and keep a
positive environment
 Ensured by the
manager
Performance system
Employ of the month
Rewards
 Coupons
 Discounts on merchandise
Employee ‘s Name
Hygiene
Poor
Good
Excellent
Overall Attitude
Poor
Good
Excellent
Organization
Poor
Good
Excellent
Productivity
Poor
Good
Excellent
Time Management
Poor
Good
Excellent
Customer Satisfaction
Poor
Good
Excellent
Overall/Other Comments
DEPARTURES/DISMISSALS
Departures
 2 weeks advance notice
 Exit interview
Dismissals
 Verbal warning
 Written warning
 Exit interview
Graduating Employees
 Exit interview
EXIT INTERVIEW QUESTIONS
• What is your reason for leaving?
• Did you receive enough training for your positions?
• Anything you would like to change about your position?
• Any comments on the workplace?
• What do you think we can do to improve the quality of
our store?
• Would you recommend working here to others?
MARKETING
INTRODUCTION TO MARKETING
These are need and wants
Need food and drinks in order to survive
Wants because there are already other
options available
Something that everyone can try.
All groups, gender and type.
Noticed many people with smoothies,
coffee, tea etc.
TARGET MARKET
 Students and staff of North Park
 No one outside of North Park is allowed
inside
COMPETITION
 Café also offers many of the same
products
 But our prices will be cheaper
 Outside of school stores such as
Foodland and Hasty Market
 North Beverages is closer and has
cheaper products
PRICE
 Penetration pricing (setting a low price,
then increasing)
 Physiological Pricing ($1.99 instead of
$2.00)
 Survey stated people would pay
between $2-$3
PRODUCT
 Smoothies, coffee, tea, fruit juices
 Different sized cups (smalls, mediums)
 different Superhero day special
smoothie
 Nutritional information provided
 Organic Fruits
 25% less sugar
 Low Fat Yogurt
PROMOTION
 Announcements for the first 2 weeks of
school
 Posters
 Flyers
 Social Networking sites such as
Facebook
 Frooty Fridays & Tea-Tastic Tuesdays
PLACE
 Channel of Distribution will be from
Manufacturer/Producer Wholesalers
Retailers (North Beverages) End
Consumer (Staff and students are North
Park)
 Purchasing in bulk
 Store located in the Commons Corner
 Students spend spare time and at lunch
ACCOUNTING
FIRST YEAR BALANCE SHEET
North Park Convenience
Projected Balance Statement
September 31, 20-11 and 20-12
Sep
30/10
Oct
31/10
Nov
30/10
Dec
31/10
Jan
31/11
Feb
28/11
Mar
31/11
Apr
30/11
May
31/11
Increas
e or
Decrea
se (-)
Jun
30/11
Assets
2223.18
2093.1
8
2242.4
3
2255.6
5
2008.4
3
2223.2
2223.2
2223.2
2223.2
2223.2
0
Inventory
331
4242
534
214
213
246
634
636
542
764
433
Supplies
325
325
350
450
450
450
450
500
575
575
250
Equipment
1254
2136
5055.6
5
2136
4807.4
3
2136
2136
2136
2136
882
4133.18
1500
4626.4
3
2136
Total Assets
Liabilities
1500
8160.1
8
5055.2
5443.2
5495.2
5476.2
5698.2
1565
Bank Loan
1500
1500
1500
1500
1500
1500
1500
1500
0
0
-1500
Total Liabilities
1500
1500
1500
1500
1500
1500
1500
1500
0
0
-1500
2633.18
6660.1
8
3126.4
3
3555.6
5
3307.4
3
3555.2
3943.2
3995.2
5476.2
5698.2
3065
Cash
Owner's Equity
North Beverages, Capital
FIRST YEAR INCOME STATEMENT
North Park Convenience
Projected Income Statement
September 31, 20-11 and 20-12
Revenue
Coffee/Tea
For Month
For Month
For Month
For Month
For Month
For Month
For Month
For Month
For Month
For Month
Ended
Ended
Ended
Ended
Ended
Ended
Ended
Ended
Ended
Ended
Sep 30/10
Oct 31/10
Nov 30/10
Dec 31/10
Jan 31/11
Feb 28/11
Mar 31/11
Apr 30/11
May 31/11
Jun 30/11
387.5
375
400
417.5
445
425
412.5
412.5
392.5
425
Hot Chocolate
Smoothies
Fruit Juices
Bottled Water
Bubble Tea
Pop/Soda cans
Herbal Tea
Chocolate Bars
Candy
186
327.25
910
1050
186
822.5
108.5
514.8
440.7
180
330
920
1065.75
174
848.75
112
519.75
442
220
316.25
920
1067.5
170
852.25
122.5
527.67
445.25
220
302.5
910
1058.75
154
850.5
108.5
524.7
447.85
230
299.75
900
1058.75
150
822.5
115.5
532.62
448.5
200
316.25
916
1067.5
154
833
105
536.58
454.35
190
354.75
920
1093.75
180
840
96.25
541.53
455
170
357.5
920
1111.25
186
847
78.75
539.55
456.3
170
371.25
938
1111.3
186
847
78.75
539.55
456.3
120
398.75
956
1120
216
857.5
68.25
543.51
461.5
Total Revenue
4933.25
4967.25
5041.4
4994.3
5002.62
5007.68
5083.78
5078.85
5090.6
5166.51
570
1680
510
1680
510
1680
510
1680
510
1680
510
1680
510
1680
510
1680
510
1680
570
1680
246.6625
281.29
248.363
331
252.07
388.57
249.715
331
250.131
331
250.384
331
254.189
331
253.943
331
254.53
331
258.3255
331
Total Expenses
2777.9525
2769.36
2830.6
2770.72
2771.13
2771.384
2775.19
2774.94
2775.5
2839.326
Net Income
2155.2975
2197.89
2210.8
2223.59
2231.49
2236.296
2308.59
2303.91
2315.1
2327.185
Expenses
Machinery
Workers Fees
Rent
Supplies
FIVE YEAR BALANCE SHEET
North Park Convenience
North Park
Convenience
Projected Balance Statement
Projected
Balance
Statement
September 31, 20-11 and 20-15
September 31,
20-11 and 2015
Jun 30/11
Jun 30/12
Jun 30/13
Jun 30/14
Increase or
Decrease ()
Jun 30/15
Assets
Assets
Cash
7223
13687
17895
22568
21585
14362
Inventory
1254
2657
3621
4562
4236
2982
Inventory
Supplies
1075
1575
2000
2475
2500
1425
Supplies
Equipment
3136
4210
4210
4210
4210
1074
Equipment
Total Assets
12688
22129
27726
33815
32531
19843
Liabilities
Cash
Total Assets
Liabilities
Bank Loan
0
0
500
250
0
0
Bank Loan
Total Liabilities
0
0
500
250
0
0
Total Liabilities
Owner's Equity
Owner's Equity
North Beverages , Capital
19843
North
Beverages ,
Capital
19843
Total Liabilities
and Owner's
Equity
Total Liabilities and Owner's Equity
12688
12688
22129
22129
27226
27726
33565
33815
32531
32531
FIVE YEAR INCOME STATEMENT
North Park Convenience
Projected Income Statement
September 31, 20-11 and 20-15
2011
2012
2013
2014
% of
Total
Reven
ue
2015 2011
% of Total
Revenue 2012
% of Total
Revenue 2013
% of Total
Revenue 2014
% of Total
Revenue 2015
Revenue
Sales
Total
Revenue
Expenses
Advertiseme
nt
Phone
Electricity
Rent
Salaries and
Wages
5085.7 5264.7 5077. 5356. 5276.
8
6
7
8
4 100%
5085.7 5264.7 5077. 5356. 5276.
8
6
7
8
4
100 106.76
95
75
76
40
40
40
40
40
35
35
35
35
35
254.28 263.23 253.8 267.8 263.8
9
8
9
4
2
1680
1680
1680
1680
1680
100%
100%
100%
100%
2%
1%
1%
2%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
5%
5%
5%
5%
5%
33%
32%
33%
31%
32%
CONCLUSION
Our business plan will be successful because
we offer products that our target market will
be wiling and able to buy. The price and
place of the product and store is convenient.
There will also be many promotions done
through out the year therefore increasing our
profits and making this business a success.
THE END
THANK YOU!