Predictive Insights:
A New Way to Satisfy Community
Health Needs Assessment Requirements
May 6, 2014
Presenters
Robin Rose
VP Strategic Initiatives
HealthStream
robin.rose@healthstream.com
Linda Rebrovick
President and CEO
Consensus Point
linda@consensuspoint.com
Objectives
Review the CHNA process of Today
Envision an improved CHNA process for the Future
Introduce a new HealthStream partner
Preview Predictive Insights and other innovative
technologies
• Discuss how HealthStream can streamline the CHNA
process
• Answer your questions
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THE CHNA OF TODAY
A Valuable Community Service
Community Health Needs Assessment
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Promote market analysis
Prioritize community needs
Improve community health
Connect with community
Reinforce positive brand
But A Painful Experience
Community Health Needs Assessment
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Pulling staff away from current jobs
Scheduling interviews with community leaders
Conducting personal interviews
Analyzing community data
Polling community residents
Preparing extensive reports
That Can Be Time Consuming and Costly
A Business Case for A New Process
• Typically 6 – 8 months of work just to collect and
analyze the data
• Estimated $50,000 - $130,000 internal cost just for this process
• Double these amounts to backfill the people assigned to the
CHNA
• Pulling staff out of their comfort zone
• No infrastructure to support efficient research
• And after all this effort, nothing has yet been
implemented or improved!
THE CHNA OF TOMORROW
(with a little help from HealthStream…)
Benefits of the HealthStream Approach
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Provide a turnkey approach
Use innovative technology to improve efficiency
Access deep statistical / research expertise
Outsource labor intense data collection and analysis
Achieve quick turnaround—6-8 weeks instead of 6-8
months
Ensure representative demographics
Provide concise reporting
Set clear priorities
Get annual documentation of progress
Offer higher value at a lower cost
The HealthStream Support Process
Research
Infrastructure
Predictive
Insights
e-Survey
Platform
Expert
Analytics &
Reporting
Letting YOU Focus On…
Community Health Needs Assessment
• Communicating the CHNA
• Developing the Implementation Plan
• Making progress
INNOVATIVE TECHNOLOGIES
e-Survey
Platform
1st Phase:
To determine what
community leaders
believe
Predictive
Insights
2nd Phase:
To use the wisdom of
community residents to
forecast and prioritize
health needs
HealthStream e-Survey Platform
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Email methodology
Rapid turnaround (3 attempts / 3 weeks)
Customized announcement letters
Use your own logos
Mobile integration for smart phones / tablets
Use coupons / promotions
Low cost
Invitation Email - Customizable
The e-Survey Platform
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Predictive Insights
A better, more rapid way to obtain consumer
feedback.
Used by industry leaders outside of healthcare such
as Motorola, GE, Intel, Procter & Gamble, and others
Taps into “the wisdom of crowds” to better predict
outcomes and the preference of consumers
Turns traditional research on its head
How does Predictive Insights work?
What is the Value?
• Rapid Turnaround
• Future Focus
• Me vs. We
• Diverse Community
• Intensity of Response
• Quantitative
• Qualitative
• Innovative Research
Research
Gamification
Comparison of Market Research Techniques
Surveys & Focus Group
Research
Predictive Insights
Who participates?
Requires participant
screening for target market No sample requirements
representation (increased cost)
What do they contribute?
Personal Opinions
Group Judgments
How do they contribute?
Simple Yes/No, Voting
Weighted responses
Answer all questions
Self select questions
Incentives to Participate
Incentives to Perform
Why do they participate?
Social Game environment
Interpreting results
“80% believe in idea”
“Idea has 80% probability
of success”
Engaging Experience for Respondents
#1
#2
#3
• Simple 3 step process
• Respondents invest in outcomes
• Encourages qualitative feedback
Mobile Interface and Gamification
Techniques
• Engaging User Interface
• Easy to use
• Responsive design
Patient Healthcare Needs
86%
Are most people in this community able to visit a
doctor when needed?
Theme
likelihood
Results Breakout
Low
% Probability
Not Probable
% of People
Breadth of
response
We’ve had new doctors come to town
There is no wait to get an appointment
86%
Probable
Likelihood
Commentary
0%
Said
“No”
Average
47%
16%
High
100%
14%
41%
43%
Prevalence
59%
Average
Said
“Yes”
57%
Average
Strength Meter
How strongly
respondents felt about
their answers
Reasons for YES
Low
High
No
Low
Yes
High
Results by Demographic
18-24
25-34
35-44
45-54
55-64
65+
Female
Overall
-I’ve never had any trouble.
-We’ve had a lot of new doctors come to town lately.
-I was able to get a new appointment with a cardiologist
within 2 days of calling.
Reasons for NO
Male
--There is a long wait time to get an appointment with a
physician in this town.
-It’s hard to find a doctor who takes my insurance.
Overall
negative
positive
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©2014 Consensus Point Inc. Confidential
HOW HEALTHSTREAM
STREAMLINES THE CHNA
PROCESS
We Do Research /
You Focus on Improvement
Assess community needs every 3 years
Consult with community leaders
Write up the findings
Adopt the CHNA
Publicize the CHNA
Develop an implementation plan for
addressing unmet needs
• Report annually on progress
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The HealthStream CHNA Product
Product Components
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Market analysis
Interviews with community leaders
Survey of community members
Report of findings
Annual update
CHNA Market Analysis
Looking for opportunities to improve
community health
• Service area definition
• County analysis and exception reporting
Population characteristics
Demographics
Social and economic factors
Physical environment
Clinical care
Health outcomes
Interviews with Community Leaders
Two Options
• e-Survey of 20-30 leaders (using
new email survey platform)
• Executive phone interviews with
20-30 leaders
Subset of similar questions asked to
both community leaders and community
residents
Interviews with Community Residents
New Predictive Insights Methodology
Survey of 200-250 community residents
Leverages “wisdom of crowds” to improve
decision-making
The CHNA Community Survey (19 Qs)
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Where do most people in this community go for their routine healthcare needs?
Are most people in this community able to visit a doctor when needed?
What are some of the reasons people in this area may not be able to see a
doctor when needed?
Will ____ be a Top 3 health challenge in this community over the next 3 years?
Where do most people in this community get their information about
healthcare issues?
To most improve the overall health in the community over the next 3 years,
resources should be focused on reducing which of the below activities among
residents?
Which of the following activities among residents would most improve the
overall health of this community over the next 3 years?
What additional health services need to be offered to meet the challenges of
this community?
Still thinking about the next three years, which age group will have the greatest
healthcare challenges in your community?
Three years from now, how will most residents in this community rate their
overall health?
Demographic questions
Report of Findings
Required introduction
Review of analytic information
Summary of interviews with community leaders
Summary of results from Predictive Insights
CHNA survey
• Prioritization of community health needs
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Annual Updates
Predictive Insights- CHNA Annual Update
• Predictive Insights survey of 250 community
residents to assess improvements over the prior
year
• Somewhat shorter survey than the 3-year
assessment
• Short report to trend findings from the 3-year
assessment
In Summary
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Turnkey approach
Innovative technology
Research expertise
Quick turnaround
Concise reporting
Clear priorities
Track progress
Lower cost
NEXT STEPS
Follow Up Email Including:
• Webinar recording and PDF of Slides
• Healthcare industry study powered by
Predictive Insights
• Opportunity to request follow up
QUESTIONS?