Online Higher Education:
State of the Market 2014
Online Higher Education in Context:
An Era of Attention & Evolution
Value Chain of Higher Education
AFFILIATION
STUDENTS
FACULTY
CURRICULUM
CREDENTIALS
Relation of Student Debt to Perceptions of Value
60%
50%
Column %
40%
Value exceeds cost
Value equals cost
52%
Cost exceeds value
50%
40%
30%
27%
25%
20%
18%
14%
12%
10%
12%
10%
15%
6%
0%
I did not borrow money
to finance my education.
Less than $10,000
$10,001 - $20,000
© 2013 Eduventures, Inc.
$20,001+
7
3 Observations for an
Era of Attention & Evolution
1. The Online Higher Education
Market is Maturing
Evolution of Online
© 2013 Eduventures, Inc.
2. The Online Higher Education
Market is Mainstream
OREGON MARKET: Demand for Online Education – Preferred Delivery
Preference for 100% online delivery is in high demand and has increased since
2011 (51% prefer in 2013 v. 41% in 2011).
Preferred Online Delivery Method
2013 (n=301)
2011 (n=300)
2009 (n=281)
100% online
41%
25%
Hybrid program
23%
48%
30%
18%
22%
20%
Online program with a brief, one-weekend, oncampus attendance/residency requirement
5%
6%
6%
Online program with an extended on-campus
attendance/residency requirement
1%
1%
3%
Other, please specify
%
© 2014 Eduventures, Inc.
51%
10%
20%
30%
40%
50%
60%
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3. The Online Higher Education
Market is Mercantile
Brand awareness and perception – Oregon providers
In 2013, 47% are somewhat or very aware
that OSU offers online programs vs. 38% in
2011.
ECAMPUS OSU DEGREES ONLINE
47%
OREGON MARKET: Demand for Online Education – Primary Subject Area
Prospects in Oregon demonstrate increased interest in top preferred subject
area, Business, in 2013.
Primary Subject Area of Interest
2013 (n=301)
30%
25%
2011 (n=300)
2009 (n=281)
28%
23%
24%
20%
15%
10%
5%
10%
10% 10%
9%
6% 6%
5%
3%3%
6%6%
4%
2%1%1%
5%5%
2%
2%1%1%
0%
© 2014 Eduventures, Inc.
*Includes Business administration/management; Business/management – accounting; and
Business/management – marketing.
29
A Few Closing Observations
Thank you!
Mark R. Nemec, Ph.D.
President & CEO
mnemec@eduventures.com
www.eduventures.com
@marknemec