Internship Report
Infiniti the resource group
PREPARED BY:
Sadaf Noreen
MBA
Student ID: - mc080204344
Submission date: January31,2014
PREPARED FOR:
MISI619
Virtual University of Pakistan.
1
Letter of Undertaking
2
Scanned copy of the internship certificate
3
4
5. Acknowledgement
First of all I praise to Allah, the Beneficent, the merciful, and respect for His Prophet “Peace Be upon Him”
who made us recognize our creator.
I am thankful and grateful to Infiniti-The Resource Group for giving me the chance to complete my
internship successfully and its Employees especially HR manager who provided me a friendly and
knowledgeable environment through which I have completed this internship report. I am also thankful to
Virtual University of Pakistan, for providing me the opportunity and giving me the right environment to
complete this report.
Finally, I am thankful to my family and friends for their supports for helping me out in completing this
report. I would never been able to achieve this by myself.
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Executive summary
This report is based on Infiniti which is a worldwide real estate & property business resource group. One of
the largest company which has more than 40 projects. Its services are admired by its ultimate customers all
over the Pakistan. I selected Infiniti for MBA internship program because Infiniti is a very unique company
adopting a unique concept “one stop solutions” and its a fast growing company these days. Being a student
who wants to make a mark in information technology field, I found the best place to gain practical
understanding was to do internship in Infiniti- The Resource Group. I am proud to work as an internee with
Infiniti and this experience have really polished my professional skills and abilities which will surely help me
in future.
My Internship duration was of almost two months. The absolute guidance and concern of higher
management, perfect working environment with immense cooperation of the staff of all departments
especially the IT department facilitated in making my internship a wonderful learning experience in all
aspects. During my internship I worked in IT, Marketing Department, HR Department I successfully
completed all the task/duties that were assigned to me. Through this internship I learnt more about the IT
department of the organization how it works.
Lastly I would say that Infiniti introduces new products and services that took full advantage of new
technologies and I hope that it will tend to do so in the coming future and provide stiff competition to any
challenger that poses a threat to Infiniti.
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Table of Contents
 Letter of the Undertaking ………………………………………2
 Scanned copy of the internship certificate……………………...3
 Acknowledgment ………………………………………………..4
 Executive Summary…………………………………………..... 6
 Overview of the organization……………………………………9
 Organizational structure………………………………………...11
 Main Offices…………….…………………………………...…...12
 Introduction to Departments……………………………………12
 Organizational management Analysis…………………………..16
 Plan of internship program ….. . ……………………………….17
 Training program…………………………………………………17
 Structure of the IT department………………………………......21
7
 Support to other departments…………………………………….30
 Critical analysis…………………………………………………....32
 SWOT analysis of the organization……………………………....32
 Internal Factor Evaluation…………………………………….…35
 External Factor Evaluation……………………………..…….….36
 TOWS Matrix …………..………………………………….……..37
 CPM ………………..….………………………………….………39
 BCG Matrix
………………………………………………..….41
 Porter Five Forces………. ………………………………….……43
 Ansoff Growth Matrix …. ………………………………….……..44
 Conclusion ………………………………………………………....46
 Recommendation……………………………………………….….46

References………………………………………………………….47
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PART ONE
1. Overview of the organization
Brief history:Infiniti is working from 2008. It is located in F-7/2 Islamabad. Its registration IPO is still in process. First it
was working on small ground and now it has its own building and made a big setup for office work. Owner
of the company was running many businesses so he put all of his businesses in one company named Infiniti.
So it is the mother company and It has strategic partners which are working together on other different
projects. Infiniti is the company adopted the unique concept of one stop solutions. It is dealing with not
only Real Estate but it deals with interior designing, Manpower, Events, Logistics, Maintenance, IT solutions
along with hospitality (Rock Bistro) and 2F2F Formula Karting Islamabad.
Nature of the Organization and business volume:
Infiniti, the resource group is a worldwide real estate & property business, it build its reputation on its
expertise in delivering essential support services for its clients.
Infiniti has experts working in different sectors including Land & Property, Farming, Food and Agriculture,
Arms and Ammunition, IT Solutions and many more.
Infiniti prides itself as one of the leaders in the acquisition and liquidation of real estate mainly dealing in
Bahria Enclave, DHA & exclusively Gwadar. Infiniti assist customers to meet their demands by giving them
the best possible offers in the No Hassel Way. Infiniti aspires to offer customers with the most reliable
investment opportunities. To attain customer’s desired resources switch on to Network with Infiniti
Investment Opportunities.
Infiniti-The Resource Group has an atmosphere where people with energy, imagination and obligation work
together to fulfill ambitious aims. We all effort for the maximum standards of professional quality and
reliability.
Vision
To be a competitive & leading Company delivering finest & desired resources to the customers.
Mission
9
Infiniti aims to be Pakistan’s supreme resource group of all times with multidimensional projects, while
certifying the highest global standards and ultimate client satisfaction.
Achieving aspiring objectives
Infiniti-The Resource Group is dedicated to providing its staff with surroundings in which they can flourish.
It look for people with vitality, inspiration commitment and provide them the tools they require to achieve
ambitious aims, while struggling to accomplish the maximum standards of professional brilliance and
integrity.
Proposing wide opportunities
Infiniti-The Resource Group offers a variety of roles to satisfy numerous people. A team of innovation and
commitment keeps clients driven with the essence of winning. Workplace diversity keeps the atmosphere
sincere, fascinating and encourages experimental knowledge. Yield as fast as customer want. Teaching and
growth programs for all levels confirm a high expert standard between team. Above all, its commitment to
it mprove durable truly worldwide businesses is what makes them unique, that's why it calls itself the ‘local
multinational'. In coordination with Bahria Town it has established outclass and modern societies housing
thousands of families enjoying a whole living experience.
Business volume:
Infiniti is dealing with many running projects some of them have been completed. It has dealt with more
than 40 projects. Its size is too huge that it wasn’t enough time to know this organization completely within
only two months.
If I start writing about all of its project then it wouldn’t be possible for me. Infiniti’s large projects are Rock
Bistro Terrace, Rock Bistro Garden, Rock Bistro “simply not dining”, 2F2F Formula Karting Pakistan,
Laguardia (stock exchange), crimson group. These are the most famous projects.
Competitors:
Infiniti The Resource Group has a great advantage that there is no company I have seen which has on stop
solution, so there are no competitors as a whole against the company but still there are competitors which
are trying to compete Infiniti partially.
Infiniti is dealing with Real Estate so there are many companies which are dealing with it
Some of the famous Real Estate companies are
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New York, Vertex, Star marketing (pvt.) Ltd Gulberg Greens, Prism, Rubbani Associates
Infiniti is dealing with logistics so there are some competitors also like
Agility, Free line movers(packing, forwarding and unloading), Deugro(forwarding and clearing)
As it has one stop solution there is one more company dealing with several solutions except Real Estate but
its size is much lesser than Infiniti.UCS ultimate cad solutions.
Organizational structure
Organizational Hierarchy chart
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CEO
HRD
Real Estate
Manager HR
Rental
Admin Officer
Coordinator
Sale
& Purchase
OG Projects
Coordinator
PM
Interior
Marketing
Coordination &
Control
Finance
IT/Technology
Logitics/Movers
Services
Dept Head
Marketing
Manager
Chief
Coordinator
Chief Finance
Officer
HOD
BDM
Supervisor
Coordinator
Support Team
Web Developer
Designer
Tele Marketing
Accounts
Manager
All dept
Coordinators
Architect
Coordinator
Construction
PM
Engineer
Arhitect
Accountant
Accountant
Accountant
Accountant
Accountant
Coordinator
Accountant
Accounts Officer
of all Dept
Accountant
IT Officer
Supervisor
IT Assistant
Support Team
Support Staff
Supervisor
Supervisor
Team
Field Team
Field Team
Coordination
Point
FDO
Number of employees :
There are about 62 employees who are working in Infiniti’s main office Islamabad.
Main offices:
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1. Islamabad F7 Office
Address: No. 6, Street: 20, F-7/2, Islamabad, Pakistan
UAN: +92 51 111 102 222
Fax: +92 51 265 6744
Email:info@infiniti.pk
www.infiniti.pk
2. Islamabad Bahria Town Office
Address: 252, Service Road Spring, North, Phase 7,Bahria Town, Pakistan
Tel:+9251 538 3248
Email: bahriatownp7@infiniti.pk
www.infiniti.pk
3. UAE Office
Address: Office# 1203, Crown Plaza, Sheikh Zayed Road, Dubai.
Tel:+971 566 055 414
Email: info.uae@infiniti.pk
www.infiniti.pk
Introduction of all departments:
Infiniti has following departments in its main offices
1. Marketing
2. Human Resources
3. Financial Accounting & Revenue Assurance
4. IT department
5. Interior decoration
6. Events
7. Property
13
Marketing
Marketing is one of the core departments of any Telecom industry. marketing department of Infiniti is
responsible for

Identifying loyal customers

Designing marketing programs to benefit the loyal customer

Keeping up-to-date profiles of loyal customers: their buying records and patterns

Carrying out regular campaigns for customers

Keeping financial records of costs incurred

Issues related to payments of vendors as per invoices

Focus on the Customer

Monitor the Competition

Find & Direct Outside Vendors.

Create New Ideas.

Manage a Budget.

Marketing integration

Set the Strategy, Plan the Attack, and Execute
Human Resource department:
HR department is responsible for

Recruitment Process, Interviews, Candidate evaluation, Training programs for employees, Career
Development programs.

Human Resource Planning

Training and Development

Human Resource Information system

Give compensation and benefits at Infiniti, following benefits are given phones facility, overtime and
Paid Vacations, Gratuity, Provident fund etc.

In-house Training and External Training
14

Orientation

Timely issuance and record keeping of Salaries of all employees.

Timely execution of payroll and related reporting pertaining to payroll.

Managing attendance Management System

Employee payroll taxation and related queries

Implementation and activation of new employee joining benefits

Issuance and record keeping of all non-salary related employee letters

Timely conclusion of final settlement and clearance of resigned employees

Personal management and up to date record keeping of all personnel documents in personnel files
Financial Accounting:
This department is responsible for

Financial issues related to the company

Looks after the fixed assets of Infiniti.

Looks after the liabilities to be paid

Responsible for developing T-accounts which specify detail of each account separately.

Looks after the finances, controls the budgets and investments made by country from treasure.

Payments for Ptcl, Mobilink, and Kitchen expenses.


Making balance sheets, profit and loss statements
Manage CEO’s personal expenses
Information Technology:
MIS is responsible for evaluating and implementing new technology systems, to insure proper and
efficient utilization of technology in order to facilitate cost-effective and mission critical services to
community. Maintain the necessary service level for response to user and system issues. Maintain a
secure technology environment with a high availability necessary for Public Safety operations and
disaster considerations. Maintain and implement best practices while identifying technology
solutions that streamline business practices.
15
Interior Decorations
Infiniti-Interiors is specializing in providing interior construction services within the office, hospitality, retail,
food and beverage, technology, education and healthcare sectors. Infiniti-Interiors are one of the largest
privately owned interior construction companies in the region with a large turnover. Following expertise
are also listed









Customized Furniture for Offices /Home Use
Theme Changing
Internal/External Walls
Color scheming
Wall paper
Curtains
Carpets
Roofing and Flooring Solutions
Woodworks
Event Management
No matter what kind of event you need, Infiniti has the talent, skill, experience and inventory to make your
event spectacular.

Catering and Brunches/Dinners/Lunches
It takes pride in delighting your guests with top quality food and catering services while meeting your
budget.

Wedding Events/ Birthday Parties
It offers everything you need, all under one roof! From tents, tables, chairs and staging to wonderful linens,
incredible seating treatments, breathtaking floral design, dramatic lighting, and amazing props and decor.

Exhibitions /Seminars/Corporate Meetings/ Promotional Activities
Their professional team brings years of expert coordination, unsurpassed creativity and flawless execution
to your special day. They listen and create from your vision, and their artistry and attentiveness are evident.
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Real Estate
Infiniti Group is a company that deals in acquisition and liquidation of real estate. Now it offers modern and
luxury apartments/houses/plots in all over Pakistan in following categories





All CDA Sectors in Islamabad
Bahria Town & DHA
Residential/Commercial
Plots/Lands
Apartments
Sale/Purchase/Rental in all major cities of Pakistan
It participates in the economic development profitably through reliable and efficient implementation of
world class real estate development projects and all property matters in all major cities of Pakistan.
Rental
Infiniti offers a wide range of rental possibilities for residence as well as apartments all over Pakistan, Fully
Furnished and Semi/Non Furnished.
Organizational management analysis (OMA):
The Organizational Management Analysis (OMA) is designed to summarize the information from all 360
individual feedback reports generated on the group selected. The individual feedback report identifies the
managers' strengths and areas needing improvement.
The Organizational Management Analysis process examines culture and provides insights to the alignment
of management groups with the Infiniti’s goals and objectives. This information is used to analyze the
human capital aspects associated with an organization's long term strategic objectives.
The management of the organization has big influence on the decisions of the organization give marketing
management priority to decide the public related decisions.
Infiniti’s HR manager tries to create good communication skills among employees and employer and among
department heads. Infiniti is facing lack of correspondence among department heads.
Infiniti is mainly managed by HR, Operations manager and CEO’s personal and official overall finance
managers all the problems are discussed with managers only they do not involved lower level management
only upper level management are allowed to make decisions and make changes in any process.
Hr manager work to solve combine problems which are related to all departments.
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Part 2
1. Training program
I did my internship from Infiniti the resource group located at F-7, Islamabad. I started my internship on 612-2014 and it ended on 24-01-2014. During my internship, I worked in four different departments of
organization. I worked three weeks in IT department, one week in HR department, one week in accounts
department one week in marketing department. Every department has different heads. This internship
program was very helpful in my due course and was a very good professional experience because of this
internship report I understand the culture of the resource group experience the marketing strategies used
by the organization and to understand the different customers and how to deal with them.
Plan of internship program
Sr. No.
Starting date
Ending date
1
6-12-13
12-12-13
2
13-12-13
19-12-13
3
20-12-13
4
5
Name of
department
IT
Duration
(In days)
7
7
26-12-13
Human
Resource
Accounts
27-12-13
2-01-14
Marketing
7
3-01-14
24-01-14
IT
18
7
7+21=28
I did my assigned tasks by time. Following duties were assigned to me in different departments.
First week of internship:
I spent my first week in IT department. Coordinator introduced me to the colleagues of IT department.
Employees of this department are very helpful and they helped me in learning windows installation of xp
and 7 and necessary installation of antivirus. I learnt printer, software and drivers installation.



Windows installation of xp and 7
MS office, Adobe Reader etc software installation
Hardware troubleshooting
Second week of internship:
Human Resource is a main pillar of any company. My second week was in Human Resource department.
There I did following tasks. He told me how to keep balance between employees and employer.







Appointment letters
I made some appointment letters.
Cover letter
I learnt to make cover letter.
Making Forms
I made different kind of forms like employees evaluation form, IT work order form etc
How to conduct interviews
I and Mr. Ahmed conducted the interviews and I learnt which things are important while taking
interviews.
Warning letters
I made warning letter.
Record keeping
I learnt how to keep all the record of human resource department.
Strategic Fit
HR manager told me how to achieve the organization’s mission while balancing the employee’s and
employer’s relationship.
Third week in Accounting Department:
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After second week I was transferred to accounts department. They use MS excel frequently for routine and
daily computing. In accounts department they teach me to enter general voucher in the software and gave
me work of entering the vouchers in the software. In accounts department I did following tasks and
Accountant was very happy and satisfy with my performance and he gave me following tasks and I achieved
the tasks successfully.







Maintaining cash book
Cash payments for expenses
Cash payments to departments i.e marketing, IT etc
Utility bills payments
Salaries/ Advance salaries payments
Cash receipts
Mobilink Bills Payments
Record keeping
 Expense heads
 Cash handling
Vouchers
 Cash payment vouchers
 Cash Receipt vouchers
Inventory requisition form for stationary
 Inventory form for stationary
 Maintaining stationary/sheet
 Inventory coding/ recording
Fourth week in Marketing Department:
Marketing department is very important for increasing the volume of sales and make goodwill.
In marketing department I learnt many things. Infiniti’s marketing department’s more focus is on internet
marketing. In marketing department I learnt following things. Marketing department made facebook pages
of Infiniti, Rock Bistro “simply not dinning”, 2f2f karting club Islamabad. And they post letters to companies
inside there are discounted voucher books and broachers. I learnt how to manage customers and how to
get 360 degree feedbacks from them and fulfill their requirements.
I learnt following things in this department.



Marketing integration
Creating new ideas
Schedule the budget
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



Focus on customers
Designing marketing programs to benefit the loyal customers
Internet marketing
Pricing strategies
Fifth to eighth week in IT Department:
Infiniti is expanding its business and along with expansion of business it needs more space for office. IT
department room was made and it was shifted from ground to 1 st floor of the main office. So After
completing the work I again shifted in IT department. In new IT room I did work by myself and felt
happiness by participating. I made LAN cables and punched kronne, I fixed IO in patch panel and fixed and
punched the wires in patch panel. I used tester and change all missing connectors of LAN. I made RJ45 and
RJ11 plugs myself.
In INFINITI local area networks are built with relatively inexpensive hardware such as Ethernet cables,
network adapters, and hubs. Wireless LAN and other more advanced LAN hardware options also exist.
In IT department I learnt following things.
 IT’s Procedure for work
 Installation of XP and windows 7
 Drivers, Printers, Software Installation
 Cross-over and straight over cables making
 IO punching, termination of cable on patch panel, krone punching
 Planning of LAN Cable Infrastructure
 Configuration of wireless access point
 Windows and printer trouble shooting
 Network Trouble shooting
Server related work:
 Configuration of RAID on servers
 Installation of MS server 2008
 Deploying of Domain Controller
 Planning and configuration of DHCP server
 Planning Designing and Configuration of File Server
 Planning Designing and Configuration of Print Server
 Planning Designing and Configuration of group Policy
 Backup Server
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Department hierarchy:
CEO
IT/TECHNOLOGY
HOD
Coordinator
Accountant
IT Officer
IT Assistant
Senior Electrician
Electrician
Number of Employees Working in IT Department
In Infiniti The Resource Group there is team of five employees working in IT department which is
responsible for all IT related problems and their solutions.
The Head of MIS department control all staff members. There are four people support including 1
Coordinator which is responsible for giving answers to Head of IT Department. And coordinator is
also doing IT officer’s duties, IT assistant is also performing double duties. He also work for
accounting issues in IT department. Electricians are responsible for repairing of LED, microwave
ovens, geezer, heaters, and all issues regarding electricity.
a. Major Responsibilities and Functions of IT Department
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INFINITI Technology
Solutions Through Innovation
23
Vision:
Its vision is to provide quality products and one window solutions to maximize our client's business
performance and profitability. Their goal is to deliver best quality services, products, technological solutions
and maintenance works.
Mission Statement:
THE ACCURATE SOLUTIONS, THE FIRST TIME, EVERY TIME!
They provide Superior Quality Services and Products, on time and within budget.
Company Profile:
Infiniti, the resource group is a worldwide IT solution provider, Import/Export of goods, Interior designing,
Real-estate, Construction and Logistics. It build its reputation on their expertise in delivering essential
support services for their clients. Infiniti is a place where values matter, its team is proud to work for them
and they build a collaborative partnership with their clients.
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Infiniti Technology:
Infinity is an expert technology solutions provider with a world-class reputation and a top-notch team of IT
engineers and industry experts providing total communication and information solutions.
It is also providing all security related products, e-commerce solutions, medical equipments, POS (Point of
sale) software, web development, customized software applications and restaurants/hotel kitchen
equipments are a few that we offer. Satisfied clients throughout the Pakistan bear testimony to the quality
of our work.
IT services helps to take control of client’s IT and telecommunications resources, by giving them tools to
troubleshoot problems, adapt quickly to change, and keep their data secure, their solutions ensure that
business-critical data and services are delivered on time, all the time. Solutions for business, service,
resource, as well as solutions specific to an industry's needs, let client align company's people, processes,
and technology to contribute to an adaptive management environment.
Principal Activities
System Integration Solution and IP-based services such as:
 Security Solutions

Camera’s Installation & Configuration

Alarm Systems Installation & Configuration

Access Control

Road Blockers

Law Enforcement Recorder
 Networking Solutions

Local Area Networking
25

Wide Area Networking

Video Conferencing & Video Telephony

Server Solutions

Data center Solutions
 Computer & Telecom Equipment Supply

Build New Systems

Upgrade Systems

Repair Systems
 Web & Software Solutions

Web Development

Application Development
Security Solutions
Camera’s Installation
Infiniti is a solution provider company for all digital video security camera needs. They focus on solving
problems and needs to help and protect, secure and control client’s home, business and manage client’s
employees from anywhere.
Whether anyone need a basic Security camera system or a features intense PC Based system with raid
configuration or an IP solution that might save money on installation it will recommend the perfect system.
Alarm System Installation
Infiniti provides complete Alarm systems solution as per the need for both Home and Business customers.
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Access Control
Infiniti provides complete Access control systems solution that integrates the most advanced security
technologies with innovative networking capabilities to bring lient full-featured security solutions serving
any size facility.
Road Blockers & Law Enforcement Recorders
Infiniti technology also provides the Road Blockers & Law Enforcement Recorders systems. A records
management system (RMS) is a system that provides for the storage, retrieval, retention, manipulation,
archiving, and viewing of information, records, documents, or files pertaining to law enforcement
operations. RMS covers the entire life span of records development—from the initial generation to its
completion. An effective RMS allows single entry of data, while supporting multiple reporting mechanisms.
Networking Solutions
Local Area Network (LAN)
Infiniti proposed solutions for the Local Area Networks for offices and homes can be comparing with any
known International standards.
A good LAN can provide better administration advantages to the management which leads to a secure and
reliable working environment for an organization. It decreases the risk of system failures caused by various
viruses and bugs which eventually decreases the cost of maintenance and labor.
We deals both Wireless and non-Wireless networks.
Wide Area Network (WAN)
Infiniti provides a computer network that spans a relatively large geographical area; a WAN consists of two
or more local-area networks (LANs). Computers connected to a wide-area network are often connected
through public networks, such as the telephone system.
Video Conferencing & Video Telephony
Infiniti market turnkey solutions including installation; configuration and training services for a full range of
high-quality, easy-to-use and affordable voice and video communication endpoints, video management
27
software, web conferencing software, multi-network gateways, and multipoint conferencing and network
access solutions.
Infiniti video conferencing solutions can save your time and traveling cost. For applications such as
corporate meetings, product launches, distant learning and Telemedicine video conferencing is the solution
of today. We provide solutions specifically for our customer’s needs keeping in view the different networks
Computer & Telecom Equipment Supply
New Build
Infiniti provides complete computer and telecom systems as per the need of customer on the most
economical rates. We build PC’s with components from reliable companies like Intel, AMD, ASUS, IBM and
Maxtor. Our systems can be ordered with or without operating systems, business suites, anti-virus and
business productivity software.
Upgrades
We provide an on-site support service to upgrade PC’s at times to suit our customers. Popular upgrades
are; memory, graphics and modems. We always use new components of the highest quality. A PC health
check can be carried out at the same time as an upgrade for a small additional cost.
Repairs
Our On-site repair service ensures minimum down time for our customers, we aim to get your system up
and running as quickly as possible. A loan PC can be arranged to help keep the business running during
repairs of a faulty PC.
Web & Software Solutions
Website Complete Solutions
Infiniti can create a web presence for customer’s company on the internet that can consist of one or two
static pages, multi-paged sites including feedback forms or even ecommerce web sites (web shops) where
one can accept payment for your goods through the web.
Software Development
28
From last few decades machines has taken the heavy load of human work, and machines can only run with
the help of software’s. Infiniti provides services of software development; software is completely
customized up to requirement.
IT Responsibilities:
IT
Department
is
responsible
for
repair/maintenance
of
all
electronic
equipments
(Restaurants/Kitchen), computer/laptops and security systems. It is also responsible for web
designing and software applications, telephone exchange and any issue regarding internet
troubleshooting, printers scanners, cams. Any issue regarding electricity (solar ups/ generators) or
electricity failure this department is responsible for that. It is also responsible for providing outlook
settings, antivirus and firewall by using ISA in MS servers.
Maintain the necessary service level for response to user and system issues. Maintain a secure
technology environment with a high availability necessary for Public Safety operations and disaster
considerations. Maintain and implement best practices while identifying technology solutions that
streamline business practices.
IT is also responsible for issuing laptops, Usb, laptop batteries, wireless connectors, laptop chargers,
RAMS etc.
Major responsibilities :
IT department has a lot of responsibilities
Issuing equipments:
IT Department is responsible for issuing laptops, Usb, laptop batteries, wireless connectors, laptop
chargers, RAMS etc. If Infiniti’s employee face any problem regarding laptop batteries or laptop
chargers or face slow performance of PC then they used to get new batteries, RAMS etc.
Configuration of outlook:
IT department is responsible for employees official email id’s configuration in outlook in their
laptops/ PCs.
Repair/maintenance of all electronic equipments:
29
IT department is responsible for repair and maintenance of all electronic equipments including
kitchen, restaurants, printers, lights, electricity failure telephones extensions.
Providing Internet access:
IT department provide access to outside networks like on VPN and internet to the authorized
persons Internet access is controlled by software called Microsoft Internet Security and Acceleration
Server (ISA). No unauthorized person can get access to internet.
Installation and control over DVRs:
IT department is responsible for installation of all security cams in Digital Video Recorder. It has
control over the whole office including Infiniti’s strategic partners like Crimson group and Rock
Bistro “simply not dining”.
Network Services:
IT department provide Network connectivity for all employees who used to work on the same
software and they can share their files and folders to combine their work on same projects and files.
IT department provide access:
This include TCP/IP and upgrading of IP version from Ipv4 to IPV 6 and all other protocols and
installation of software’s which work on LAN.
Backup and recovery tasks:
IT department is responsible for taking backups and recovery of damage,loosed data which can save
employees from a big tension, and they can work calmly with better motivation.
Installation/maintenance of LAN related active equipments:
Installation of LAN and WAN based equipments like IP and IP based printers and all other LAN
related active equipments.
Configuration of LAN/WAN routers and switches:
Configuration of LAN and WAN routers and switches giving them IPS, DNS and setting firewalls in
routers for security is responsibility of the IT department.
Performance parameters:
IT department continuously monitor all the equipments servers, routers, pc performance and
monitor them so they will be in fully working condition.
Installation of new servers:
30
Infiniti IT has just developed the server related work during my tenure and It is responsible of
installation of new servers.
Operating system level trouble-shooting:
Installation of windows, drivers, software including Ms Office, IDM, winrar, etc and trouble shoot
the windows XP ,7 and windows 8 is done by the IT department.
System and software upgrades:
IT department upgrade the old, damaged and slow systems with the latest available systems for the
better performance of the system. So that employees can save their precious time and it reduce
irritation and this way they can perform their job efficiently.
IT departments Support to other departments:
IT support to Accounts Department:
IT department support account department in managing all the records of transactions. Accounts
department use an additional software to perform its responsibilities and IT department provide
that software named CeeSoft Accounting System according to the need of accounts department and
provide them access to the database server in which all the data is safe. Both departments work
together for making accounts department work smooth efficient and by the help of IT in INFINITI
accounts department find it really easy to enter all record quickly and retrieve any specific record at
very fast speed and accurately.
IT support to Marketing Department:
In Infiniti marketing Department has taken the responsibilities of printings so it is also dependable
on IT department if it face any issues regarding printers etc. Marketing Department is totally
dependent on Internet because its more focus is on internet marketing so IT provide them to stay in
touch with buyers and consumers of market.
IT support to HR department:
Whenever HR manager wants to communicate with all employees or needs to give important
notifications he used to mail them and IT department provides email services for all employees.
31
Infact Infiniti IT department is helpful for all departments because it provides its all services to all
departments without any delay.
PART THREE
1. Critical analysis:
Though Infiniti is doing good. If we evaluate the organization’s current strategies with the organization
vision and mission statement then I would say that marketing plans are required to be design keeping in
mind the strategic vision of the organization that will help the organization to achieve its goals.
When there is a work load it has to face managerial issues which is a big lap for any organization, so it
should overcome its managerial issues. Infiniti is so much diversified it should focus on the most basic
products on which it can earn more by putting less time and efforts. There are some communication
gaps between employees which needs to be improve. Infiniti doesn’t give importance to reward system
which is a lack of motivational power for employees. I have spent whole month of Rabi-ul-Awal and in
this full month there was no religious activity was done it should focus on religious activities to attain
spiritual power of employees. Company is not been able to update its website. Besides I have observed
that some of its department are over employed which increases the expenses of company and some
departments like marketing and IT department company should hire more employees to attain certain
goals.
SWOT Analysis of Infiniti (The Resource Group)
Strengths:
Infiniti has the following strengths
1. Concept of one stop solution
As Infiniti is a TRG and is dealing with wide range of products and services so it has a solution of everything.
It is a strong point that very rare companies conceive this concept.
2. Authorized dealers of Bahria Town:
32
Many companies are dealing with real state but Infiniti has authorized dealers. So it is a trust worthy for
customers and they become loyal customers.
3. Multiple Projects in line to avoid risk
Infiniti has also size advantages which lower risks. The larger Infiniti gets more resources they have to
pursue new markets and defend themselves against rivals.
4. Strong market grip and knowledge:
Infiniti has a strong market grip and wide knowledge by taking survey reports.
5. Employee Branding and Loyalty:
Employees which can be a great asset for a company are very loyal and hardworking.
6. Geographically Diversify:
Infiniti has a very vast range of business spread in the whole country and one of its office is working in UAE.
7. Strong customer follow-up’s services:
Infiniti has very good follow up of customers.
8. Superior quality Product and Services:
9. Continuous innovation in product and services:
10. Providing excellent service and good packages according to customer needs and wants.
11. Strong financial foundation
Weaknesses:
1. Management clashes:
As Infiniti is dealing with wide range of different services so sometime there are management issues.
2. Target market gap:
There are wide ranges of market to hit so it is difficult to target every market efficiently for marketing staff.
3.No attention on reward system:
33
During my tenure I didn’t see any reward system. So it is a weakness because employees motivation will be
affected by this. There is no appraisal system.
Opportunities:
1. Vacant/grey market area:
There is still grey area for Infiniti to touch with the market. So it has opportunity for further growth
2. Growth (market):
As market is growing Infiniti has more opportunities to get more market share as well as market growth
rate.
3. Change of taste and moods:
Day by day customer requirements (needs and wants) are changing and in result require new products.
4. Innovation in technology shrinks the world in to a global village and international business is increasing
day by day.
5. Moving into new market segments that offer improved profits.
6. Sponsorships:
Threats:
1. Competitors
There is always a threat of competitors. Infiniti is not facing competitors as a whole yet but still it has a
partially threat of rivalry.
2. Current competitors low price:
3. Inflation rate
4. Unforeseen situations
5. Political laws
6. FDI foreign direct investment low rate
34
IFE MATRIX OF Infiniti
Strengths
Weight
Rating
Rating score
Concept of one stop solution
0.10
4
0.4
Authorized dealers of Bahria Town
0.08
4
0.32
4
0.36
0.24
Multiple Projects inline to avoid risk
0.09
Strong market grip and knowledge
0.08
3
Employee Branding and Loyalty
0.07
3
0.21
Geographically Diversify
0.06
3
0.18
Strong customer follow-up’s services
0.08
3
0.24
Superior quality Product/Services
0.07
3
0.21
Continuous innovation in product/services 0.08
3
0.24
Strong financial foundation
4
0.4
0.10
0.81
Weaknesses
2.8
Weight
Rating
Rating score
1. Target market gap
0.06
2
0.12
2. Management clashes
0.05
2
0.10
3. No Reward system
0.07
2
0.10
Total
0.99
3.16
Explanation of the above Internal factor evaluation (IFE) matrix:Infiniti IFE matrix have some strengths available like strong financial foundation, TRG, manpower,
employee branding, geographically diversity etc these are all the strengths overcome to the weaknesses of
the company.
Infiniti IFE matrix total score is 3.16 which is above average and it indicates a strong internal position of the
company.
35
EFE MATRIX OF INFINITI
External factor evaluation matrix
“Method is a strategic-management tool often used for assessment of current business conditions. The EFE
matrix is a good tool to visualize and prioritize the opportunities and threats that a business is facing”
Opportunities
Weight
Rating Rating Score
Vacant/grey market are
0.12
3
0.36
Growth (market)
0.12
3
0.36
Change of taste and moods
0.15
3
0.45
Innovation in technology
0.09
4
0.36
3
0.45
3
0.30
Moving into new market segments
Sponsorships
0.15
0.10
0.73
2.28
THREATS
Competitors
0.05
2
0.10
Current competitors low price
0.03
2
0.06
Inflation rate
0.07
3
0.21
Unforeseen situations
0.04
2
0.08
Political laws
0.03
1
0.03
FDI foreign direct investment low rate 0.06
3
0.18
Total
0.94
2.73
36
Explanation of the above External factor evaluation (EFE) matrix:Infiniti’s position in above EFE matrix shows some opportunities available like grey market area, Growth
(market), Change of taste and moods, New investment opportunities, Sponsorships it can increase
customers loyalty. These opportunities can overcome threats. The weighted score of EFE matrix is 2.73
which is above average and shows a good external position.
Threats opportunities weaknesses Strengths matrix (TOWS)
TOWS MATRIX is very useful and important tool used for strategy making and selection of the right strategy
at right time according to internal and external environment.
Strengths-S
Weaknesses-W
1. Concept of one stop solution
1. Target market gap
2. Authorized dealers of Bahria
Town:
2. Management clashes
3. No Reward and Appraisal
system
3. Multiple Projects in line to
avoid risk
4. Strong market grip and
knowledge:
5. Employee Branding and
Loyalty
6. Geographically Diversify
7. Strong customer follow-up’s
services
8. Superior quality Product and
Services
9.Continuous
innovation
in
product and services
10. Providing excellent service
and good packages according to
37
customer needs and wants.
11. Strong financial foundation
Opportunities-O
1. Vacant/grey market
area:
2. Growth (market):
3. Change of taste and
moods:
1.The company should focus on
vacant area and should invest to
get more while using its strong
financial position.
1. Staffing of Marketing HR
and R & D expert employees
and overcome management
clashes.
4. Innovation in
technology
5.Moving into new market 2.Infiniti should focus on getting
segments
that
offer more sponsorships in order to
get more fame.
improved profits.
2. Start good reward system
for employees motivation in
order to attain opportunities.
6. Sponsorships:
Threats-T
1. Competitors
2. Current competitors
low price:
1.Open its branches in other big
cities in order to overcome
competitive threat.
3. Inflation rate
4. Unforeseen situations
5. Political laws
2.Update website and more
focus on e-commerce website
6. FDI foreign direct
38
1.More focus on managerial
problems to overcome its
threats
investment low rate
Competitive profile matrix (CPM) :
Competitive profile matrix is an essential strategic management tool to compare the firm with the major
players of the industry. Competitive profile matrix shows the clear picture to the firm about their strong
points and weak points relative to their competitors. The CPM score is measured on basis of critical success
factors, each factor is measured in same scale mean the weight remain same for every firm only rating
varies. The best thing about CPM that it include company’s firm and also facilitate to add other competitors
make easier the comparative analysis.
IFE matrix only internal factors are evaluated and in EFE matrix external factors are evaluated but CPM
include both internal and external factors to evaluate overall position of the firm with respective to their
major competitors.
39
CPM matrix for Infiniti
Infiniti
vertex
Prism
New York
Critical Success
Factors
Weight Rating
Score
Rating Score
Rating
Score
Rating
Score
Advertising
0.05
2
0.10
4
0.20
3
0.15
4
0.20
0.05
3
0.15
3
0.15
3
0.15
4
0.20
0.08
2
0.16
3
0.16
3
0.24
3
0.24
0.12
4
0.48
3
0.36
3
0.36
4
0.48
0.10
4
0.40
3
0.30
3
0.30
4
0.40
Customer
Loyalty
0.10
3
0.30
2
0.20
3
0.30
3
0.30
Global
Expansion
0.15
4
0.60
2
0.30
2
0.30
3
0.60
0.15
3
0.45
3
0.45
3
0.45
4
0.60
2
0.10
3
0.15
3
0.15
4
0.20
4
0.40
3
0.30
3
0.30
3
0.30
4
0.20
3
0.15
3
0.15
3
0.15
Price
Competitive
Management
Financial
Position
Product/Service
Quality
Market Share
Name
Recognition
0.05
Diversification
0.10
Range of
products
Total
0.05
1
3.34
2.72
40
2.85
3.67
Explanation of CPM:
In above matrix we have seen that the top position of New York is having 3.67 score and the second
position holder is Infiniti having 3.34 score. From this matrix we come to know that Infiniti should work
hard to beat the company New York and get the strong position in the market.
Infiniti BCG Growth Share Matrix:
BCG Matrix also known as Growth-Share Matrix is strategic tool for portfolio planning and analysis. BCG
Matrix is used for current portfolio analysis, portfolio planning and development, and new strategy
development - developing and positioning new businesses and repositioning your current businesses. The
overall goal of using the BCG Matrix understands the marketplace, portfolio optimization, and effective
resource allocation. It is generally used for strategic portfolio planning and analysis of strategic business
units (SBUs) and product/service offerings.
There are four alternative positions for any business - the BCG Chart has four quadrants called:




Question Marks
Stars
Cash Cows
Dogs
41
Relative Market Share
Star
Question mark
Real Estate
2F2F
Market
High Growth
High Growth
Growth
High Market Share
Low Market Share
Rate
Cash cow
Dog
Rock Bistro
Low Growth
Low Growth
High Market Share
Low Market Share
Explanation of above BCG growth share MATRIX:Stars: (high growth, high market share)
Stars are leader in business. Infiniti’s Real Estate falls in stars. It requires heavy investment to maintain its
large market share. It leads to large amount of cash consumption and cash generation.
Question Mark/Problem Children: (high growth, low market share)
Most business starts of as Question marks. 2F2F formula Karting comes in this category. It can into being in
2011. Youth focus on this thrilling and adventurous activity. It absorb great amount of cash if the market
share remains unchanged (low). It has a potential to become star and evenly cash cow but can also become
dog. Investment is high for 2F2F track.
Cash Cows: (low growth, high market share)
42
Cash cows are foundation of the company and often the stars of yesterday. It Generate more cash than
required. They extract the profits by investing as little cash as possible. They are located in an industry that
is mature not growing or declining. Rock Bistro Islamabad located in F-10 falls in cash cows. It came into
being in 2009. It generates maximum profit and is on it maturity stage.
Dogs : (low growth, low market share)
Dogs are the cash traps. Dogs do not have potential to bring. Business is situated at a declining stage. It is
unlikely that this business is very profitable – more likely this business is a loser. Such a business needs
consideration and new strategy development. Potential strategies are withdrawal, selling the business,
repositioning the current business, and operating cost reduction. Yet Infiniti is not facing any of its product
in Dogs position.
Porter five forces analysis :
Porter five forces analysis are the very helpful for developing strategies in many industries.
It uses concepts developed in Industrial Organization economics to derive 5 forces that determine the
attractiveness if a market. It consists of 5 forces close to a company that affect it’s ability to serve its
customers and make a profit.
These 5 forces are:
The bargaining power of customers
Although Infiniti is offering its rates according to the market rate but the customer is always a boss and it
has mostly high bargaining power. Buyer’s bargaining power represents a major force affecting intensity of
competition.
Infiniti is the authorized dealer of Bahria Town so it has this advantage too. So Infiniti is not suffering high
bargaining power of customers.
The bargaining power of Suppliers
The company cannot do backward integration because of high cost of property and Infiniti is dealing with
all CDA sector of Islamabad, DHA and Bahria Town. There is limited no of suppliers, So the bargaining power
of suppliers is high for the company.
The threat of new entrants
43
Threat of new entrants is very effective for Infiniti because till now Infiniti is not facing any competitor as a
whole. If any one come with the same concept then it would be a high threat for company. It would be easy
for new entrant to enter in market there are few economies of scale in place and they can weaken
company’s position. But If a company has strong and durable barriers to entry, then it can preserve a
favorable position and take fair advantage of it.
The threat of substitute products
This is affected by the ability of customers to find a different way of doing what you do – for example, if you
supply a unique software product that automates an important process, people may substitute by doing
the process manually or by outsourcing it. If substitution is easy and substitution is viable, then this
weakens your power. But in Infiniti’s case it has also adopted unique concept of one stop solution so people
can avail that by putting all of their tensions to the company.
Infiniti is availing the opportunity that it has not any competitor as a whole so there is a threat of substitute
product partially.
The Intensity of competitive rivalry
For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of
the industry.
Potential factors:

Sustainable competitive advantage through innovation
 Competition between online and offline companies
 Level of advertising expense
 Powerful competitive strategy
 Firm concentration ratio
 Degree of transparency
Rivalry between competitors boosts the competition in any given industry. It is a good thing to finish the
monopoly of any company. It create Perfect Competition which also reduces the margin of profits in most
cases. Competitors are trying to earn profits by creating the demand of the customers from using some of
the strategies such as pricing strategies and qualitative products.
Infiniti’s advertising strategies are not so good as their real estate competitors adopted.
Using Marketing segmentation and targeting to their target market through advertising their products
regularly to raise the responsiveness of consumers and clients. I have analyzed that the rivalry among the
competitors in this market is high.
44
ANSOFF MATRIX OF INFINITI
Existing
Market
Existing Product
New Product
Marketing
Product
Penetration
Development
(Rock Bistro Marjan)
(Biking Track )
Marketing
New Market
Development
Diversification
(Rock Bistro Garden
Murree)
(2F2F Formula Karting)
1.
New Market and New Product :
2F2F formula Karting Islamabad
2.
New Market and Existing product:
Rock Bistro Garden Murree
3.
Existing Marketing and Existing Product:
Rock Bistro Marjan
4.
Existing Market and New Product:
Biking Track
EXPLANATION ANSOFF MATRIX:
Market Penetration
Selling more of an existing product to the same customers or market is generally regarded as the easiest
development strategy. Products and markets are well known, and this strategy potentially provides the best
scope for leveraging existing skills and assets. Rock Bistro Marjan is the existing product of Infiniti and
existing market in Islamabad F-10.
45
Product Development
The basis of a product development strategy is to sell new products in addition to existing products into the
same market or to the same customer groups.
Infiniti is making a Biking Track in Lahore which is in planning phase.
Market Development
Here a business seeks to sell existing products to new markets or customer groups. A classic way of market
development is extended geographic reach, either within the country or by exporting. Rock Bistro Garden
Murree is Infiniti’s existing product which they have introduces in new market.
Diversification
Diversification offers the least scope to leverage existing competencies and resources. The strategy aims at
selling new products into new markets. Infiniti introduced 2F2F Formula Karting in Islamabad in 2011.
Which was the ever first track of Pakistan on international standard which is equipped with all necessary
1.
Conclusion
During my internship in Infiniti Human Resource, IT, Marketing, and accounts department. The major focus
was on IT department I learnt windows installation, LAN WAN ISA installation Drivers and other software
and troubleshooting etc.
I analysis environment of company. I observed its external and internal environment. The marketing team
of Infiniti is not so strong. Marketing department is still trying to do its best by promotional campaigns.
Accounting Department is doing very good and IT department is the major supporting department who
help all the departments in all their process for maintaining digital database and providing quick access to
safe data.
Infiniti is a fast growing company and soon will enter in the stars.
The Internal factor evaluation (IFE) matrix of Infiniti tells us the story of internal strength and weakness and
the total score of Internal evaluation matrix of 3.16 which indicate a very strong internal position.
Infiniti is having a very unique idea of one stop solutions so competitors exist partially. BCG matrix showed
us that Infiniti falls under Question marks. That is a good sign that in future it will be considered among
stars.
I learn a lot of things while doing internship like networking, database, hardware and software
troubleshooting and also get time to enhance my communication skills which was not good before. I got
very good experience which is very helpful in my professional career.
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Recommendations for improvement
Infiniti should follow some given recommendations


Infiniti should focus on management issues so it can overcome its managerial issues.
People are not well informed about Infiniti just because of be short of advertisements. So they
better take up the new promotional door to door activities like other companies to enhance the
services/products. They must use electronic media to create strong brand recognition because the
marketing strategies they are making are insufficient to touch high market.


It should update the website time by time.
Infiniti needs to hire more staff in some departments specially in marketing department to meet the
profound requirements like Marketing.

Infiniti should pay special attention towards its employee by introducing plans like training,
Compensation and benefits plans, reward system to increase their motivation.
1. Reference &Sources , Annexes
www.infiniti.pk
https://www.facebook.com/photo.php?fbid=10151951407356982&set=a.394950346981.210700.3920896
56981&type=1&theater
https://www.facebook.com/2f2fGoKartClub
https://www.facebook.com/events/582787711744166/
http://vustudents.ning.com/forum/topics/misi619-internship-report-mis-on-anam-weaving-textilemills?groupUrl=misi619internshipreportmanagementinformationsystem&groupId=3783342%3AGroup%3A
59310&id=3783342%3ATopic%3A2848701&page=2#comments
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48
49
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