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Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Agenda
Who are we?
Why can we do it?
What are serious games?
What is the product?
How do you use it?
What do other people think?
What is the business case
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Who are we?
Company
Our goal is to create the best serious games worldwide
By breaking free of the chains of edutainment
Core team of 6 highly talented people (graphics, programming,
contents), but up to 12 people attached.
Collaborate with content experts
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Who are we?
Organization
Board
CEO
($)
Producer
(Time)
Programming
(All programming)
Game director
(Quality)
Graphics/animation
(All graphics)
Content
(Story, script, dialogue)
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Who are we?
The history
The meeting in San Francisco
Start project with OverTheEdge
Get research funding from NABIT
Get EU funding for project
First prototype tested in schools
Get Danida funding for project
Get Education Ministry funding
Get private investor funding
Second prototype tested in schools
Final production started
Global Conflicts: Palestine launches
2005
2006
2007
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Why can we do it?
Strong company
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Based on groundbreaking educational research
A strategic niche focus
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Solid investor group (almost 1 mio. Euros invested)
Strong mix of competences on games, education and content
Strong global outreach through strong network
Strong PR strategy and capability
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Strong technology partnership
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Why can we do it?
Strong product
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A compelling theme that draw students in
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A simple and realistic game approach for all users
Strong testing, validation and user involvement
Stunning technology and graphic
Good response from target group
Good media coverage on project
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Strong content expert collaboration
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Why can we do it?
Looking across boundaries
Our blue ocean
Education
Serious
books
Computer
Games
Discovery
channel
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
User groups
All students 13+ is a primary group (education).
share properties with potential
new target groups for games.
Waiting to jump ship (computer games)
Maturing and tired of old games - want something different.
Seen it but not interested (serious books)
Parents and teachers finding games too hard and violent
Never seen games for them (Discovery channel)
Games not part of their world. Reach them through theme.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Why can we do it?
Solution: Our blue ocean...
Enriching game experiences for everyone…
• Seriousness
• Simplicity
• Involvement
Our value innovation
(our serious games)
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Why can we do it?
Strategic canvas
AAA
Enriching game
experiences for
everyone
A
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What are serious games?
Definition serious games
In principal, any game
Games with an agenda
Educating, enlightening..
Not only entertaining
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Edutainment
Advertainment
Business games
Military games
Political games
Satirical games
QuickTime™ and a
TIF F (Uncompressed) decompressor
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QuickTi me™ and a
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are needed to see thi s pi ctur e.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What are serious games?
Problems with edutainment
Little intrinsic motivation: Extrinsic motivation through rewards, rather than
intrinsic motivation.
No integrated learning experience: Lacks integration of the learning
experience with playing experience - learning subordinated play experience.
Drill-and-practice learning principles: Rely on drill-and-practice rather than
understanding – training above learning.
No teacher presence: No demands on teachers or parents.
Simple gameplay: Built on a simple gameplay from classic titles.
Small budgets: Produced on limited budgets with limited technology.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
The product
Global Conflict:
Feel and understand the tense atmosphere
and problems of Palestine
You as the BBC Journalist will draft a way
out of the conflict
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
The educational package
 Teacher’s manual: Outlining the way to use
games and an exemplary course.
 Small book: from leading authorities (unique
content w. direct relevance to game)
 Game: 5-7 hours of gameplay where you play a
journalist. Rely on changing perspectives, personal
stories & building trust.
 Web-site: Resources, forum, shop, simple tests,
timeline, encyclopedia & links
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
Play trailer
“I learned more history in one day than
the last 6 months”
Female student, 16
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
Learning
 Experiential: From concrete to abstract by observation,
application, testing and reflection.
 Learning styles: Dynamic feedback, interaction that
makes a differences, multimodal, safe to make
mistakes, challenging throughout.
 Strong game universe: Compelling, realistic, engaging
& dynamic.
 Integrated approach: Game, talks, group, debriefing,
testing and evaluation.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the product
Technology
 Game is built with leading game engine tools through
joint-venture with OverTheEdge.
 We have a close partnership with leading game
technology company OverTheEdge.
 The technology have through research project been
moulded to serious games
 We have close proximity and personal ties with the game
technology company
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
How do you use it?
Teaching
Teacher
talks
 Read textbook
 Overview of theme
Play
Game
 Explore perspectives
 Experience issues
Group
discussions
 Discuss experiences
 Write article
Plenum
 Debriefing
 Evaluation
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What do other people think?
Don’t take our word for it...
“Global Conflicts: Palestine is a fun and different way to receive
learning” (Female student, 18 years)
“You had a greater desire to learn about the topic from Global Conflicts:
Palestine” (Male student, 16 years)
“It sounds very interesting and I look forward to see it finished... Can I
receive a mail when it is ready for sale?” (Danish male teacher)”
"Our clear understanding that the approach behind Global Conflicts:
Palestine live up to all demands for seriousness" (DK United Nations
Association)
"Games are widely used as educational tools, not just for pilots, soldiers
and surgeons, but also in schools and businesses” (The Economist)
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What do other people think?
Clues...
Social studies are increasingly seeing interest after a
lot of attention on core topics for many years. There is
also a great interest among teachers for trying new
ways of engaging students in highly relevant topics
like democracy, terrorism, globalization, conflicts and
human rights.
20% of all US & UK teachers use games, but up to
70% wants to. They see few titles and their lack of
quality as main barrier.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What do other people think?
Students want more...
 90% students find it the be an interesting course
 88% Students find it to be an interesting educational material
 59 % of students find they learned more
 90% of students wants to try a similar course again
Sample: 51 Danish High school lowmiddle class students after a one-week
course
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What do other people think?
PR
 +40 news articles the last year about us in Denmark,
Sweden, UK, Israel , Italy, Spain, Norway, Austria,
Netherlands, and US.
 Among first 5 hits on Google out of 1 mio. hits on
serious games in total
 +20 talks this year in Denmark, Norway, Sweden,
Finland, UK, US, Netherlands, Greece and Italy.
We intend to continue the success
through a strong PR strategy
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the business case?
Building a market
 Game technology is reused across titles. Increase
possibility of reusing code, content, design, models and
assets between titles leading to better RoI.
 Linking game’s into existing teaching including
standards, teacher skills and testing can be reused with
incremental improvements making it easier for target
group to engage with future titles.
 The community build up around using game can help
propel existing and future titles to new users.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the business case?
A market waiting
 90% of <12 years spent time on educational titles but then
use disappears.
 Schools technology platform for strong game experiences
and teacher’s IT-skills have been upgraded
 Dedicated educational software budgets are increasingly
allocated across countries.
 All youngsters play computer games with great pleasure,
although not with the same ferocity.
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the business case?
Distribution options
Exclusivity
Several partners
Own distribution
Standalone
Low price
Digital
External distribution
Ad hoc
Medium price
Both
Part of package
High price
Physical
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
What is the business case?
Next steps...
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What are your thoughts?
Where are you best?
What collaboration setup do you prefer?
What are the problems?
What is the potential?
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk
Serious Games Interactive | Ny Adelgade 5, 4. tv | DK-1104 Kbh. K | www.seriousgames.dk