WELCOME
2013 Campaign Training
www.AvenuesforHope.org
Deanna Ward | 208.331.4756 | deannaw@ihfa.org
Agenda
10:30 Welcome & Introductions
-Deanna Ward, Home Partnership Foundation
10:35 Purpose, 2011/12 Outcomes & 2013 Overview
-Deanna
10:55 Online Giving Trends & Successful Use
of the Technology
-Richard Havins, KIMBIA
-Hanna Crain, KIMBIA
11:15
Title goes here.
Q&A & Discussion
Webinar: https://join.me/richardhavins
Dial: 1.415.464.6999
Conference ID: 817-262-318#
Overview
The Home Partnership Foundation created
the annual online fundraising challenge in
2011 to enhance charitable giving for
nonprofits who provide housing and
supportive services to clients throughout
Idaho.
December 10 – 31, 2013
Title goes here.
www.AvenuesforHope.org
Purpose
•
Provide an innovative tool to enhance fundraising for
Idaho nonprofits with a housing mission.
•
Increase support from individual donors.
•
Provide a year-end charitable giving opportunity.
•
Encourage viral “friend-raising” through social media.
•
Raise awareness of housing and
shelter needs throughout Idaho.
•
Expand housing opportunities and
supportive services.
Sources of Charitable Giving
• Title goes here.
Campaign History
2011
2012
2013 Goal
Total Raised:
$46,853
$100,014
$200,000+
Individual Donations:
$19,853
$53,014
$100,000+
Challenge Grants:
$27,000
$47,000
Up to
$112,000
Individual Donors:
391
957
1,500+
Average Donation:
$51.86
$55.40
$60.00+
Key Dates
October 23rd – Registration Deadline
November 14th – Campaign Training
November ~20th – AfH Site Update Complete
December 10th at 8 a.m. – Campaign Begins
December 31st at Midnight – Campaign Ends
Early January – Campaign Results Announced
Title goes here.
Campaign Regions & Participants
North Region:
Southeast Region:
•Alternatives to Violence of the Palouse
•Family Promise of Lewis Clark Valley, Inc.
•Family Promise of North Idaho
•Family Promise of the Palouse
•Fresh Start
•Lewiston-Clarkston Habitat for Humanity
•Sojourners' Alliance
•St. Vincent de Paul North Idaho
•The Guardians Foundation
•Aid for Friends, Inc.
•Bannock Youth Foundation
•Bingham Crisis Center
•Blaine County Housing Authority
•CLUB, Inc.
•F.A.I.T.H.
•Family Care Center, dba Idaho Falls
Rescue Mission
•Family Services Alliance of SE
Idaho
•Jubilee House, Inc.
•Lemhi County Crisis Intervention
•Mini-Cassia Shelter
•Pocatello Neighborhood Housing
Services, Inc.
•South Central Community Action
Partnership
Southwest Region:
•Advocates Against Family Violence
•Canyon County Habitat for Humanity
•CATCH, Inc.
•Catholic Charities of Idaho
•Corpus Christi House – STEP UP
Education Center
•Interfaith Sanctuary Housing
Services, Inc.
•Neighborhood Housing Services, Inc.
•OATHS (Organization Assisting the
Homeless Student)
•Supportive Housing and Innovative
Partnerships, Inc.
•The Good Samaritan Home
•The Jesse Tree of Idaho
•The Salvation Army of the Treasure
Valley
2013 Campaign Poster/Ad
$110,000 Grants & Match Funds
December 10 – December 31, 2013
Early Birds
First Place
6 - $500
1 - $10,000
Second Place Third Place
1 - $7,000
1 - $5,000
Honorable
Mentions
5 - $1,000
Third most
Second most
First six
Most unique
Fourth–eighth
gifts
by
gifts by
organizations $25+ gifts by
most gifts by
to get 20
campaign end campaign end campaign end campaign end
unique gifts
Barclays Capital
Idaho Housing
and Finance
Association
Home
TitlePartnership
goes here.
Foundation
Home
Partnership
Foundation
Home
Partnership
Foundation
Unique gifts of $25 or more are required to qualify for all grant prizes.
$88,000 in Challenge Grants
Greatest
Weekly
Effort
3 - $1,000
Surpass the
Past
1 - $500
To the nonprofit
that receives
Most gifts
the gift that
received each
exceeds last
week of the
year’s total of
campaign
$53,014
(Mondays @ 5pm)
Home
Partnership
Foundation
Home
Partnership
Foundation
$100+
Donor Drive
3 - $1,000
Random
Daily Donor
15 - $100
Benefactor
Bonus Match
5 - $5,000 to
$10,000
Most gifts of
First five gifts
$100 will be
$100 or more
of $5,000added to one
by campaign
random donor’s $10,000 will
end
be matched
gift each
(one per region)
weekday
$1:$1
Title goes here.
KeyBank
Foundation
(around noon)
Wells Fargo
Home
Partnership
Foundation
$8,000 Per Region Match Funds
NORTH SPONSORS:
SOUTHWEST SPONSORS:
SOUTHEAST SPONSORS:
Funds will be distributed on a pro rata basis in each region according to the total amount raised by
each organization. (If one organization receives 10% of the total amount of individual gifts donated
in their region, not including grant prizes, it would receive 10% of their Regional Match Fund.)
2012 Campaign Leaderboard
• Title goes here.
2012 Social Media/Online Impact
(2011 data)
Twitter
210 Followers (120)
44 Tweets
Facebook
93 “Likes” (65)
42 Posts
7,855
Post
Views
• Title
goes
here.
Avenues for Hope Website
5,285 Views (3,150)
Foundation Email Newsletters
16,137 Distributed
4,350 Unique recipients
2,545 Total Opens
Partners reported over 40,000 contacts were made!
Challenge Rules
1. All gifts must be made with a credit card on www.AvenuesforHope.org
by December 31st at 11:59 pm (MST) to be eligible for the Challenge.
2. Cash or checks will not be accepted or counted towards this Challenge.
3. Donors are encouraged to make gifts of $25 or more to multiple
organizations of their choice. Each donation to a different organization
will be counted as an eligible gift.
4. A donor is defined as an individual or corporation/business.
5. An eligible or unique gift is defined as one gift of $25 or more to one
organization from one donor. Multiple gifts made by the same donor to
the same organization will not be counted.
6. Nonprofits may not donate to themselves although staff can make
personal gifts.
7. Nonprofit participants cannot offer anything of monetary value in
exchange for charitable gifts.
8. The Foundation will deduct a percentage from each donation to cover
the credit card transaction and processing costs, not to exceed 8%.
9. The Foundation reserves the right to use its discretion allocating grant
or match funds in the event of a tie or other circumstances.
The Home Partnership Foundation is a tax-exempt 501(c)3 charitable organization.
Donations are tax deductible consistent with IRC Section 170, tax-exempt number 75-3162969.
Links & Resources Available
1. Toolkit: www.homepartnershipfoundation.org
2. Website: www.avenuesforhope.org
3. Facebook:
http://www.facebook.com/HomePartnershipFoundation
4. Twitter: @AvenuesforHope Hashtag: #IdahoHomeless
5. Short URL: http://bit.ly/AfH2013
6. QR Tag
(directs to: www.avenuesforhope.org)
Title goes here.
7. IHFA Marketing will produce posters, newsletters,
and regional press releases. We can customize these
for your usage as well.
Toolkit Resources
http://www.homepartnershipfoundation.org/avenues-for-hope.aspx
Toolkit: Facebook Cover Image
Title goes here.
Campaign Success
1. Utilize materials provided in toolkit
http://www.homepartnershipfoundation.org/avenues-for-hope.aspx
2. Embed your unique donation form on your website
3. Plan social media, newsletter, and email promotions
4. Promote to your board, staff, and community
5. Promote to donors from last year (need your list?)
6. Meet with local groups, elected officials, and media
Title goes here.
7. Share client success stories
8. Appreciate your community’s support – be visible!
How can we help you?
1. Do you need something that is not in the toolkit?
2. Do you need ideas on how to integrate campaign info
into your nonprofit’s communications?
3. Do you need ideas on how to create visibility in your
community?
4. Do you need additional training (Facebook, Twitter,
AfH website navigation, embedding forms, etc.?)
Title goes here.
Please let us know – we’re here
to help you succeed in the campaign!!
Richard Havins
Rhavins@Kimbia.com
Support Representative, Client Services
Who Is…
?
• Privately-held, founded in Austin, Texas in 2007
• Patent-pending technology
• Kimbia is a Certified PCI Level-1 Solution Provider
• Selected by leading national nonprofit organizations
9
Kimbia Match/Challenge Events
10
Challenge Event Priorities
• Easy, quick donation process
• Gifts from new donors and inactive donors
• Real-time reporting and tracking of success
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What has happened elsewhere?
Avenues for Hope
2013 Housing Challenge
Marketing Tool Kit & Tips
Marketing Tips
– Focus your resources. Set a goal of a
specific prize – you can’t win ‘em all. (Look
at tweets from #amzgrz for examples)
– Ask 5-10 people to be your social media
ambassadors – look for those who are
engaged, relevant, influential.
21
Marketing Tips
– Make it real: “You’re not just donating,
you’re making a difference, and potentially
leveraging your gift 1000x.”
• WHO will it help?
• WHAT will it do?
• WHERE is the evidence?
– Make it sharable: Use images, stories, cute
animals – before you hit send, think “Why
would I want to receive this? What would
make me share it?”
– Make it personal: Make sure your emails
and posts fit your authentic brand.
22
Marketing Tips
– Be a community member – retweet and
share other interesting posts, too!
• Use the hashtag #IdahoHomeless on tweets
• Like Avenues for Hope on Facebook
• This is a contest – but it is also a cooperative effort
to raise awareness about the nonprofit sector.
23
Marketing Tips: A Timeline
– NOW:
• PUBLICIZE THE EVENT – E-mails, postcards, flyers
– now is the time for that “save the date” outreach
if you haven’t already done it.
• Start the social media conversation – share your
plans, especially if you have an event
• Develop your ‘case studies’ – examples of where a
donation would go.
– IN THE NEXT 2 WEEKS:
• Pump up your people – get them talking with their
networks about the challenge!
• The countdown begins…
• Follow and retweet #IdahoHomeless content
24
Marketing Tips
– DECEMBER 10th:
• Upload the Facebook Cover image on your organization’s
Facebook page
• Have an email blast ready for the beginning of the 2013
Housing Challenge with live link to your donation page
• Re-emphasize any targeted prizes/timeslots and the
difference a donation can make.
– DURING THE CHALLENGE:
• PACE YOURSELF. Share updates and milestones. Share
pictures and video. Share goals throughout the day.
• SAY THANK YOU and encourage donors to share their
donations on Facebook and Twitter.
• Encourage a year-end contribution
• Have emails ready to go throughout the campaign—
especially if you are going for a specific prize!
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Making it Manageable
• You have until December 31st – pace yourself!
– Be a team – make sure you have roles and responsibilities
assigned beforehand.
• Set up shifts – make sure your social marketing efforts
parallel your goals for the Challenge.
• Use your friends – if you have social media
ambassadors, give them some key messages ahead of
time, encourage them to share their personal stories.
• Know your strengths and weaknesses. If you have
11 followers on Twitter – it’s not as likely to be of value
to your messaging. But if your social media
ambassadors have thousands of followers – that’s
different!
• Take advantage of scheduling tools
– You can schedule posts on Facebook, use Hootsuite or other
social media managers to schedule tweets – not every
tweet, but enough to sprinkle in occasionally.
26
Sample Messaging
•
Just X days left to support #IdahoHomeless ! Learn more and donate!
www.avenuesforhope.org
•
Gearing up to help #IdahoHomeless – your chance to help us raise $ and
win thousands in prizes www.avenuesforhope.org
•
Dec 10-31– Idaho nonprofits work together to raise $ for housing needs #IdahoHomeless www.avenuesforhope.org
•
We are up for the 2013 Housing Challenge December 10-31 – what
about you? #IdahoHomeless www.avenuesforhope.org
•
Thanks to you – we have raised X$ in just ten hours in the
#IdahoHomeless ! www.avenuesforhope.org
•
We want the Early Bird prize! Donate in the next hour and help us secure
a $500 prize! www.avenuesforhope.org #IdahoHomeless
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Home Page
 Can process
90,000 gifts per
hour
 No down-time or
waiting for pages
to load
 Simple,
streamlined
giving process for
donors
 Real-time
reporting and
tracking of
donations of
results at your
fingertips
28
Search or Just Give
Donors can find nonprofits by...
Clicking
a region
Using the
search
box
29
Click A Region
Search by Organization Name
Secure Donation Form
Quick, easy giving
process results in
happy donors and
more gifts!
Additional
Questions
-Past Donor
-Anonymous
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Online Confirmation
Donors receive
real-time
confirmation
on screen.
31
Email Receipt Delivery
Email donation
receipts are sent
from: afh@ihfa.org
Subject:
Avenues for Hope
Donation Received
Give to Multiple Nonprofits
Site is designed to drive gifts to multiple
organizations without distracting them from
giving the first gift to your organization.
32
Social Media
Drive participation
to reach new
donors:
• Facebook
• Twitter
• Blogs
• Media websites
• Corporate
sponsors
33
Real-Time Tracking Results
Site tracks and
displays results in
real-time…
•View your
organization’s success
through leaderboard
•Progress widget tracks
number of donations
and dollars raised
•Real-time reporting
and gift notifications
34
Real-time Reporting
https://GiveBig.S3.amazonaws.com
San Diego
CA
http://www.yourwebsite.com/BigGive
La Jolla
CA
https://donorblog.org
Escondido
CA
https://GiveBig.S3.amazonaws.com
San Diego
CA
https://GiveBig.S3.amazonaws.com
San Diego
CA
Available On-Demand in Excel via Unique
Hyperlink that will be sent to your organization’s
leader before the campaign starts.
Example:
https://reports.kimbia.com/datafeed/rest/v01/report.xls
?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS
35
Embedding
Donation Forms
on Your Website(s)
1. Find the Embed Code
At the bottom of
each donation
form, there will be
an “EMBED THIS
FORM” button, and
one-click links to
share this page
with social
networks.
37
2. Copy the Embed Code
When clicked, the
“EMBED THIS FORM”
button shows an
one-line snippet of
code.
This can be copied
and pasted just like
a YouTube Clip, and
one-click links to
share this page with
social networks.
38
The Embed Form
This code renders
a styled donation
widget that can be
placed on any
Web site, blog,
etc...
39
3. Embed the Form On Your Page
Organizations can grab
the code for their
donation widget and
place it directly onto
their own sites.
All donations made on
these forms will count
towards the challenge
goals.
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Additional Embed Instructions
• Widget Width: 427 pixel min; 625 pixel
max
• Using Blogger?
– Add an HTML/Javascript Page Element
• Using Wordpress?
– Add a Sidebar accessory
• Using Typepad?
– Add a Notes TypeList
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How It Works for Donors
One of the most advanced online fundraising tools available…
AveneuesforHope.org
1. Pick a region
2. Pick a nonprofit
3. Make a gift
4. Share the opportunity
5. Donate again!
View real-time statistics on the challenge leaderboard.
Donation/tax receipts are generated automatically.
Get Ready!
What should you be doing on December 10th?
• Navigate to www.avenuesforhope.org
• Find your Organization’s Giving Page
• Post your donation form on your website
• Broadcast the Housing Challenge, your direct page, or
the pages(s) where you have embedded your form
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Thanking Your Donors
• AvenuesforHope.org will send receipts to donors
– Donors will receive an email receipt for online gifts
from afh@ihfa.org acknowledging gifts for 100% of
their donation.
– Remind donors to check spam or junk folders
– You do not need to (legally you can’t) send a tax
receipt to donors.
– We can resend receipts upon request.
• Please do send any thank you notes
– General thank you’s are great (not receipts).
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Campaign Disbursements
• Credit Card Gifts
– A fee - not to exceed 8% - will be subtracted from the
gifts before they are disbursed.
– Total gifts will show on your donor reports (without the fee
adjusted.)
– Checks for donations will be sent from the Foundation
within 1 month or less of the event.
• Grant Prizes
– Prize checks will be sent out separately from other grant
checks.
• Celebrate!
– As possible, check presentation events/celebrations will be
held for prize winners. You are welcome to plan local
events as well.
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Let’s Hear From You…
• What do you all have planned?
• What’s worked well in the past?
• What questions do you have about the
campaign or the process?
45
Let’s Go!
Get involved in the campaign!
Help promote in your community, to your friends and
colleagues.
Thank campaign prize and match fund sponsoring
companies.
Provide feedback or ideas.
Contact Deanna if you have any questions or need
Title goes here.
additional information!
Thank You!