Team 3
Business 2200
November 19, 2012
Corporate Values & Responsibility
Google started as a company founded by two Stanford computer science majors who
created a search engine named back BackRub. Now today, BackRub has become Google, and is
one of the most successful corporations in the world. Google’s mission is to organize the
world’s information and make it universally accessible and useful. They have so far done such a
successful job of this, and all we can see is them only improving it more and more as time moves
on. Google’s vision is to deliver relevant results across all data sources- the Internet, a user’s
local computer, and the corporate network. In pursuing this goal, Google maintains a large focus
on the end user experience. Google provides many purposes throughout the corporate world.
They believe the perfect search engine is one that “understands exactly what you mean and gives
you back exactly what you want”. They provide lots of advertising opportunities for other
businesses. Also, Google builds products in hope to advance the World Wide Web in so many
ways, such as Google search or Google chrome.
Google has 10 core values; Google wants to work with great people, technology
innovation is Google’s lifeblood, working at Google is fun, be actively involved, don’t take
success for granted, do the right thing, earn customer and user loyalty and respect everyday,
sustainable long-term growth and profitability are key to Google’s success, Google cares about
and supports the communities where employees work and live, and aspire to improve and change
the world. When Google was first created, these ten values were the original ten that they claim
that abide by. Over time, Google checks back to these values, and we can count on them to live
up to these standards.
Google’s social responsibility has been firmly committed to active philanthropy and
addressing the global challenges of climate change, education, and poverty alleviation. Google’s
philanthropy includes 145 million dollars to academic institutions, nonprofit organizations, and
energy renewal. Google employees have also contributed more than 40,000 volunteer hours over
2012. Google thrives off of regular people using their search engine so they feel that it is
necessary to give back to the people and the community by doing all of the above stated
philanthropy work and for trying to find solutions to world problems, not just their own.
Another great example of Google in action was when the 8.0 magnitude earthquake struck
Western China. Immediately when this tragedy occurred, Google had people on the way to help
out, and Google employees were able to raise over 2.6 million dollars. The structure of the
corporation and communication from employee to employee is what really motivates Google
employees. When all is said and done, without Google our world would not be in the place that
it’s at today.
As a whole, Google has done so much for our world. All of the advancements in
applications available to us on the Internet as well as on our phones are just mind blowing.
When most people use the Internet to search for something, 90 percent of the time we would say
it is Google or another site created by the employees of Google. Everything that Google has done
over the past 14 years has advanced our world in so many ways, and we believe that they will
only continue growing the World Wide Web.