What is Sport
Management?
KINE 2380 3.0
Introduction to Sport Administration
Today’s Topics:
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Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Competencies and Career Planning
Professional Preparation
Future Challenges and Opportunities
Sport Industry- all sport-related
products offered to customers
Sport Industry Segmentation
Sport
Performance
Participation
Sport
Production
Sport
Promotion
Products/Influence
Promo Tools
A View of the Sport Industry
by Setting
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Professional Sport
Amateur Sport
University Athletics
Municipal Recreation
Government (Federal and Provincial/Territorial)
Private Clubs
Social/Charitable Organizations
A View of the Sport Industry
by Setting
• Sport Marketing/Consulting Firms
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Corporations
Sporting Goods
Sport Media
Health/Physical Activity-Related
Sport Law/Agents
Tourism
What makes the sport product
unique?
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Intangible
Subjective
Inconsistent
Perishable
Emotional
Sport Organizations are:
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Goal oriented
Deliberately Structured
Deliberately Coordinated
Exist as a system of individuals and groups
Made up of people with special skills
Unique Aspects of Sport
Management
 Sport Marketing
 Sport Enterprise Financing
 Sport Industry Career Paths
 Sport as a Social Institution
Sport Context
The Old Rules of Employment
(Bridges, 1994)
Employee:
 vertical hierarchy
 within a department
 job description
 moving up the vertical hierarchy
New Rules!!!!
Contingent worker
Entrepreneur
Pensions
Project teams
Team facilitation
Employment length
“If you don’t know
where you’re going
any road will do.”
Professional Preparation
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Sport management programs
Getting experience
professional attitude
Business etiquette
Career Planning
• Values
• Interests
• Skills
THE CONFERENCE BOARD OF CANADA
EMPLOYABILITY SKILLS
1. Academic Skills:
2. Personal Management Skills:
3. Teamwork
Skills Needed to Succeed in
Careers in the 21st Century
• Computer literacy
• Flexibility/adaptability
• Ability to work with
people of different ages,
cultures, work styles
• Language skills
• Personal career planning
skills
• Global awareness
• Oral and written
communication skills
• Self starter
• Self comfort
• Strong ethical framework
• Environmental scanning
skills
The
Workplace is
The Challenges
• Technology
• Ethics
• Social Responsibility
Future Trends in the Field
Health and Fitness Industry:
• Family
• Niche
• Spa
• Personal training
Facility Management:
• Domes
• Golf
• Parks
Sporting Goods:
• Product Diversity
• Event management
Professional Sport:
• Additional franchises
Boom, Bust and Echo
By David Foot
Boomers
born 1947-66
39-58 years
Busters
born 1967-79
26-38 years
Echoers
born 1980-95
10-25 years
Foot’s Sport Predictions:
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Hockey:
Skiing:
Tennis:
Golf:
So What Does This Mean For
Your Career Interests
Team A:
Owners of A Resort
Team B:
Starting a new business in the
Toronto area
Team C:
Marketing Department of the
CFL