Jesus Alvarez
Senior Manager, Loss Prevention
Forever 21
Sandra Tillett
EVP, Operations & Loss Prevention
Lane Bryant
A description of your role within
your company.
Brief history of how you moved
up the ladder.
What is the number 1 thing you
look for in future leaders?
Arlene Estrada-Petokas
Director, Human Resources
CKE Restaurants, Inc.
Good Attitude
Build Essential Skills
Communication Skills
• We make our brand more valuable by knowing what skill-sets, capabilities and
aptitudes to invest in and which not to – throughout the course of our career.
Your Personal Brand is:
1. Who you are.
2. What you do.
3. The unique way you do it
Who is he?
What does he do?
What is the unique way he does it?
Who is she?
What does she do?
What is the unique way she does it?
IMPROVING YOUR EFFECTIVENESS WITHIN YOUR ORGANIZATION
It Starts with……
SHARED VISION & PURPOSE
• Clearly defined goals
• Understand and align to the mission your
company has set forth, the team’s
objectives
TEAMBUILDING
• Developing a culture of collaboration,
respect and trust
• Prioritize time together and align in the
company’s objectives
• Create a team or unit that leverages
cross functional expertise, ideas and
align on top line actions
STAY IN
YOUR LANE
DEFINE WHAT SUCCESS LOOKS
LIKE
• Leverage your expertise
• Measurements
• Trust that expertise and action as an
independent aligned to the team
• Actions
• Activities
• Frank conversations, open dialogue
around differing opinions and ideas
• Accountable to each other as a team
and individually
Effective Teams
A Priority Must be
• Discuss openly issues and agreed upon
resolutions
• Self-consciousness as a team
• Leverage each team members strengths
and professional expertise
• They discuss shared values
• Everyone plays a role
• How the team will work together
• What gets in the way and
• How to overcome road blocks
Tools
• Inspect and measure and repeat …it’s a
cycle
• Decisions made with general
consensus and alignment
• Accountability to the goals and
execution of those agreed activities
• No going rogue
Define the Terms of Engagement
• Keep communication flowing
• Celebrate wins, big and small
• Keep each other honest and on track
Visibility
Leadership
Communicate
BRAND
Leverage
Partners
No
Visibility
Visibility
Poor
Leadership
Leader
Poor
Communicator
Communicate
BRAND
Leverage
Poor
Partners
Partner
BRAND
Our personal and our teams level of effectiveness and the visibility of
that effectiveness to our company partners is what defines us as an asset
to our companies.
There is no “I” in team and understanding the critical role personal
branding plays in our leadership success is key.
Personal branding gives us distinction, and executive presence is how we
express that distinction. This is why we must think of leadership not in
terms of our job title and job description, but as a responsibility that
goes far beyond that.
Leadership is a career-long journey in which our ability to see and
choose the right opportunities – for ourselves, those we lead and the
organization we serve – will translate into our best legacy and defining
moments.
Jesus Alvarez
Sandra Tillett
Senior Manager, Loss Prevention EVP, Operations & Loss Prevention
Forever 21
Lane Bryant
Arlene Estrada-Petokas
Director, Human Resources
CKE Restaurants, Inc.