Virtela Presentation

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A Presentation for OARNET
a global network solutions company
www.virtela.net
© 2005 Virtela Communications, Inc. • Proprietary & Confidential
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Agenda
Who is Virtela
Why Virtela
QOS and MPLS
Q&A
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2
Who Is Virtela
A Global Network Solutions Company
Founded on a vision that has proven revolutionary…
Converge the capabilities and services of a business consultant,
network aggregator, and network integrator into one, and support it
through a one-of-a-kind, secure delivery infrastructure available
anywhere in the world.
a global network solutions company
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3
Our Company
Headquartered In Denver, CO
12th fastest growing technology
company in the U.S.
NOC/SOCs: Denver, U.S., Mumbai,
India & Manila, Philippines
Managed Global Solutions
Business Network Consulting
Managed Network Services
Managed Security Services
World-Class Partnerships
Over 200 network provider & 30 technology vendor relationships in place around the
world
Service availability in 190+ countries
Only provider with managed business-class DSL VPN available in 100+ countries
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Managed Services Portfolio
Focus, Depth, Best-of-Breed
Enterprise VPN Services
Security Services
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 MPLS
 Private VPN
 IP VPN
Remote Access Services
 Dial, Broadband, WiFi, Fixed Wireless,
Satellite
 SSL and IPSec
Email Defense
Intrusion Prevention
Firewall
Virus Scanning
URL Filtering
Vulnerability Scanning
RMM Services
Convergence Services
 Desktop to Boardroom Video
 IP Telephony
a global network solutions company
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RMM for WANs
RMM for LANs (wired & wireless)
RMM for Servers
RMM for IP Telephony
RMM for Security
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Virtela: A “Super-Integrator” Model
Vendor
Aggregation
Technology
Aggregation
Network Aggregation
Cisco
MPLS/IP VPN
CheckPoint
NetScreen/
Neoteris/Juniper
WatchGuard
Nortel
TippingPoint
F5
DSL/Cable
KPN
Golden
Telia Telecom
C&W
Teleglobe Bell Canada
Song/Telnor
Telus Verizon LGN
Linx
COLT
NTT
Equant
BT
AT&T Level 3 360 Networks France
ChinaTel KDDI
Telecom Interoute DT/T-Systems
MCI Cogent SBC Covad
CNC
NTT KVH
SingTel
Telecom
New Edge Qwest Sprint
DYX
PCCW
PoweredCom
Italia
VSNL
New
World
Globe
Telecom
Reach
Reduno
Network
Bharti
HCL LOXINFO
Suburban
CANTV
Reliance/Flag
IFX Impsat
Intemet Solutions
Telstra
Embratel
Optus/SingTel
Telkom
S.
Africa
Telefonica
PowerTel
Macquarie
SSL/IPSec
Metro Ethernet
Frame Relay
*Not a comprehensive list.
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Delivering Global Solutions For Global Companies
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Section 2
Why Virtela
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Networking Regional Trends
An Increase in Country to Country Interconnectivity the Last 5
Years—More Fiber in Place


Peering between providers can still be an issue impacting performance
Per Mbps cost decreasing, but still significantly higher than Europe & U.S.
Availability and Enterprise Use of Alternative Access
Technologies Such as DSL and Ethernet
VPN Technology Maturity and Cost Savings Resulting In
Augmentation/Replacement of Frame and Private Line
Bottom Line: Globalization of the Enterprise is Driving
Significant Increases in Bandwidth to/from Asia Pacific

This drives ongoing infrastructure investment and enhancement
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“Do It Yourself” Pitfalls
Failure to Execute On Contract Specifics with Regards to Terms
and Conditions Across All Providers
Best-of-Breed Infrastructures are Local/Regional—Not Global
Broadband Attractive But Availability and Performance
Questionable
Unaware of Country-Specific Idiosyncrasies
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1. Negotiating Specific Terms And Conditions
Multiple Vendors Will Mean Divergent Terms

The only guarantee of uniformity is a single source
Negotiate for Favorable Contract Terms

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Try to negotiate single/preferred currency for all sites—not always possible
Specifically request to be billed monthly via an invoice
•

Many providers will push wire transfers (1 yrs payment upfront) or credit card
Be aware of auto-renewal policies and keep track (will vary by circuit turn-up and provider)
Document Service Delivery Parameters

Confirm procurement responsibilities for all necessary devices
•

Provider installation techs typically very specific in their roles (i.e., one tech for Internet
access turn-up and another for VPN installation)
•

May consider purchasing locally—note that interface types will vary by country
Consider contracting with a field service vendor with required footprint—define a Method of Procedure
Request a project manager. If you have no local staff, also have someone from your team
available 24x7 to manage/speak with your vendors
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1. Negotiating Specific Terms And Conditions
Minimize Multi-Vendor Management Challenges

Request that trouble ticketing and escalation procedures (names & contact info) be clearly
defined within every contract
 Consider contracting with a language line service to deal with communication barriers—
contract on a per usage basis
Negotiate SLAs & Credits
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SLAs from local ISPs can be very hard to come by
Do the math—and negotiate towards suitable credits particularly for critical outages
Bottom Line: Don’t Leave Contracts to the Lawyers—I.T.
Department Needs to be Intimately Involved
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2. Local To Global Performance
There is No “Silver Bullet” Global Infrastructure Singly Owned

Provider ‘A’ may be “best-of-breed” in Thailand but not necessarily in India or China—for
true best-of-breed you will have to stitch it together yourself
•

Considering performance, price and service availability
Even the best networks will have issues—guaranteed. For critical offices explore your
disaster recovery alternatives (diverse alternative access methods, etc.)
End-to-End SLA’s Are Difficult, If Not Impossible as a “DIY”
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You will not get end-to-end SLAs between sites served by different providers
Regional providers will guarantee in region, but no help from Asia Pacific to Europe or U.S.
Critical to Know How Providers Interconnect and Route Traffic
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Peering between many local Asia Pacific ISPs still happens in the U.S.
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Potential for severe latency and packet loss issues
It is critical to know your application thresholds or breaking points—in particular, packet loss
There are now often multiple provider options in a country—look beyond the incumbent
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3. “Business” Grade Broadband
Seriously Consider Broadband—But Do Your Homework

Providers often have many products differentiated by their contention ratios (oversubscription: 50:1, 10:1, 1:1)—watch what you buy
 If VPN being used you want a static IP—many providers do not offer
 Identify who will provide the DSL router—you may need to procure your own
 Confirm that there is 24x7 support—this is not always true
In-Country Providers Unlikely to Guarantee Performance
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Some will guarantee bandwidth, but cannot guarantee performance site-to-site
Again, peering points critical—do not want to go through U.S. to go from Thailand to China
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You also do not want to depend on a single congested peering point between two providers/countries
Can cause wide, unpredictable swings in DSL performance
Look for “optimized” and diverse in-region routing capabilities
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Shortest path not always best path either
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4. Country-Specific Idiosyncrasies
Become Familiar with Local Infrastructures
Government Firewalls (e.g., China)
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When you buy an IP connection in this scenario it may work and then it may not
In many cases, can direct connect to an alternative provider private network and backhaul to
a point outside of the country (requires a POP).
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China example: Backhaul from mainland to Hong Kong and then out—significantly improved
performance
Government Gateways (e.g., Saudia Arabia)
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In this scenario there are limited outbound connections to only certain government approved
providers—they determine how traffic is routed/handed off
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You therefore have no performance predictability not having the same provider on each side
Your only improvement option is the ability to best-path route your specific traffic
Compression On Traffic Leaving the Country (e.g., India)
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Bandwidth cost within country very different than leaving the country—same with
performance
 You can buy cheaper bandwidth compressed 4:1, etc.—typically not an issue in-country, but
severe performance impacts on congested links living the country
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Summary
Details Matter When You are Operating Half-Way Around the
World
There are Alternatives to Incumbents and the Status Quo
Broadband is a Legitimate Alternative
Virtela’s Business is Taking On these Pitfalls—Benefiting
Virtela Customers
Virtela’s proprietary IP Service Fabric (IPSFsm) multi-connects its customers to the best
regional and global infrastructures around the world
 Our power is in the ability to quickly and seamlessly move traffic from one of these
underlying backbones to another

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Section 3
QOS and MPLS
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Role Of QoS – What Should You Demand?
“Performance” is Important
 We have customers running IP video and VoIP with QoS and others without
 Have customers running VoIP over broadband internationally
Business Drivers are Always Present
 Cost, delivery timeframes, technology availability, etc.
Some Realities…
 We Connect to Backbones Around the World…They’re Overbuilt & Under Utilized (IP, MPLS,
etc.)
 Regardless of MPLS it’s Still About How the Carrier Operates the Network
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We see MPLS networks that don’t perform to the levels of IP networks in the same region
 Last Mile is Still the Key
 What About Broadband (DSL & Cable)?
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So MPLS Is The Way To Go
You’re Tied to One Provider
 No flexibility to choose technology & provider by location
 MPLS CoS does not transfer between carriers
Who is the Best Provider?…What Defines Best?
 Is it price?
 Is it single source…one throat to choke?
 Is it best performing network infrastructure by city, by country?
•
Provider ‘A’ may be “best-of-breed” in Thailand but not necessarily in U.S. or China
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Summary
Always a Healthy Dose of Reality Incorporating Business
Requirements
 There are business, availability, and interoperability constraints to consider re: MPLS
everywhere
 Then again, DSL is not a T-1
It’s About Performance for Your Environment
 Not MPLS or COS, etc.
 What are the requirements versus assuming…why overbuild & overpay
What’s the Provider’s Role in QoS?
 It’s critical & it’s end-to-end (LAN through WAN…the application)
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Managed Enterprise VPN Services Portfolio
Virtela MPLS
Industry’s First Global MultiCarrier MPLS Service
End-to-End CoS-Based Solution
w/ SLA Backed QoS
Encryption Optional
Virtela Private VPN
Virtela IP VPN
Optimized Public Internet
Broadband DSL
Offnet T-1/E-1
Encryption Required
Multi-Carrier Private IP
Backbone Solution
No CoS, but SLA Backed
Encryption Required
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Unmatched Reach & Performance Around the World
Virtela Facts
End-to-End 190 + Countries
Broadband VPNs 100+
Countries
V
i
r
t
e
l
a
5,000 + Access Points
200+ Network Providers
35 Regional Policy Centers
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Virtela’s Global Service FabricSM
Intelligent Multi-Carrier Routing
MPLS, Private VPN, IP VPN
Proprietary Policy Infrastructure Overlay
Regional Policy Center
TDM/
Frame
Private IP Network #1
Regional Policy Center
Dial
Private IP Network #2
Broadband
MPLS
Ethernet
MPLS Network #1
Wireless
MPLS Network #2
Regional Policy Centers Around the World
Multi-Carrier Network Aggregation & Integration
Any Access – Anywhere Last Mile
a global network solutions company
Probe & Database Infrastructure Monitoring &
Mapping Across Networks
Proprietary Algorithms for Automatic Fail-Over
and Best Path Routing
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The MPLS SFSM
Intelligent Best Path Routing & Automatic Carrier Failover
London
Site
Carrier E
MPLS Network
Carrier D
MPLS Network
Carrier C
MPLS Network
x
Carrier A
MPLS Network
Carrier B
MPLS
Network
Carrier D
MPLS Network
Singapore
Site
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Virtela Partner – China
United Kingdom
2000
2001
2002/03
United States
Flag
SEA-ME-WE-3
United States
US-China
Beijing
NTT
C2C
Shanghai
Hong Kong
ANC
Reach
APCN-2
Singtel
SEA-ME-WE-3
Singapore
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Virtela’s MPLS Service FabricSM
Industry’s FIRST Global Multi-Carrier MPLS Service
 The highest performing global MPLS infrastructure available
Key MPLS SFSM Benefits for the Enterprise:
 Superior Flexibility & Performance — Site by site carrier selection provides
ultimate flexibility—eliminates the requirement to tie all locations to one MPLS
carrier. Superior in-region & global performance through best-of breed MPLS
network aggregation with end-to-end CoS and optimal network path routing
 Inherent Automatic Failover — Unique multi-carrier approach with optimal path
routing enables automatic re-routing in case of degradation or failure on primary
path
 Most Extensive Reach — The most extensive MPLS geographic reach through
multiple MPLS carrier aggregation
 The Best Pricing — Significant savings as a result of the Virtela multi-carrier
methodology
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MPLS SFSM: Class Of Service Through Remarking
5. Virtela remarks DSCP as necessary
to coordinate network to network
CoS similarities
1. DSCP field indicates packet priority to
Provider Edge (PE) router
3. Exit MPLS edge router
removes label
VRF1
6. Virtela forwards remarked packets as
a “CE’ to next provider PE for labeling
into appropriate MPLS CoS
Video
Video
PE
CRM
CRM
Carrier B
MPLS Network
Carrier A
MPLS Network
CE
Email
Email
Virtela Regional
Policy Center
2. Entry MPLS PE router receives
& labels packets
4. Virtela receives unlabeled
packet, identifies original
DSCP marking
Proprietary CoS
Database
Virtela collocates in carrier-neutral
facilities around the world
End-to-End CoS
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DSCP: Differentiated Service Code Point. A standard 6-bit IP field.
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VRF: VPN Routing and
A per customer virtual router instance.
MPLS SFSM: Class Of Service Database
5. Virtela remarks DSCP as necessary
to coordinate network to network
CoS similarities
Provider A
Provider B
Provider C
CoS 1
CoS Gold
CoS Video
Virtela Platinum
CoS 2
CoS VoIP
VRF1
CoS 3
CoS Silver
CoS Data
CoS 4
CoS Bronze
CoS Email
Virtela Gold
Virtela Silver
CoS Web
 A CoS/QoS characteristics database of all interconnected
MPLS carrier networks
Virtela Regional
Policy Center
Proprietary CoS
Database
 Mapping between disparate CoS provider offerings
centrally maintained & applied by Virtela
 Best path routing intelligence across multiple networks
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MPLS SFSM: Real Time Path Analysis
Func (Jitter, Latency, P/L, Time, SLA)
-Route A < 200 ms
-Route B < 320ms
Proprietary Probes
-Route C < 260ms
 Appliances running Virtela
proprietary software
 Test packets measuring latency,
jitter, and packet loss sent across
all paths & CoS
 Path statistics are constantly
compared for optimal routes
 Best path information combined
with CoS mappings supplied to
infrastructure for traffic direction
Virtela’s Proprietary Probes
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MPLS SFSM: Virtualization
 VRF (VPN Routing and Forwarding): A per customer virtual router instance
 A Virtela VRF looks like a CE device to each carrier MPLS network
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Virtela IP VPN
Optimizing Broadband DSL Based VPNs
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Enterprise Benefits
Superior Flexibility & Performance
 Proprietary: Best Path Routing
Based On Many Rather than
Just One
 Flexibility to Choose Provider by
Location
 Best-Of-Breed MPLS Carriers
End-to-End
 Denser in-region infrastructure coverage from
local provider aggregation results in better
performance than single source global providers
Automatic Network Failover
 Network Resiliency Based On
Many – Not Just One
 Multi-network routing provides for automatic failover between networks for 100% up time
 Intelligent multi-carrier proprietary routing also
provides for congestion avoidance to utilize best
path available
 Bottom Line: Built-In MultiSupplier Environment with
Single a Single Company
 End-to-end CoS SLAs honored consistently from
more enterprise locations
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Enterprise Benefits
Global Multi-Network Reach
 Sum of the Network Parts
Greater than the Whole
Lower Price
 Significant Cost Savings Over
Single Provider Solutions
 Virtela combines under one roof the footprints of
the best local, regional, and global MPLS
infrastructures – 190+ countries
 Virtela buys locally from in-country carriers with
denser infrastructures
 Virtela does not carry the cost burden of the
MPLS core infrastructure
 Results in MPLS availability across more
enterprise locations than single carrier solutions
 200+ Network Carrier
Relationships
 Universal coexistence with customer’s current
and future network selections
 Virtela leverages the buying power across its
customer base which is a single source revenue
stream to the various MPLS carriers
 Additional Cost Savings –
Cohesive Single Source Vendor
Environment
 One contract, one bill, one phone call around the
world
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Virtela MPLS
The MPLS Service FabricSM
MPLS Multi-CoS
 Provides 4 end-to-end Classes of Service (more expensive…more complex)
 Each CoS has associated QoS…SLA commitments
 Must define bandwidth % breakdown between classes
MPLS Single CoS
 Single provides one Class of Service…can be upgraded to Multi
 Many enterprises want a ‘private’ MPLS network, but not ready to prioritize applications
Virtela MPLS is an End-to-End Managed Solution…Always
Includes Managed CPE
Access Methods
 TDM/Frame, Ethernet
 Virtela Private VPN and Virtela IP VPN – Hybrid Networks
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Virtela MPLS
CoS2
CoS1
CoS3
CoS4
Mission Critical Data Standard Data Apps Best effort - Internet
Email, FTP
Apps - Citrix, Siebel
Applications
Real Time apps -Voice, Video
SLAs (US)
Jitter
< 1 msec (with loop)
None
None
None
Packet Loss
< .1% (with loop)
< .1% (with loop)
< .3% (with loop)
< .5% (with loop)
Latency
< 70 msec (with loop) < 75 msec (with loop) < 80 msec (with loop) < 85 msec (with loop)
Availability
100%, 99.9% (with
loop)
100%, 99.9% (with
loop)
100%, 99.9% (with
loop)
100%, 99.9% (with
loop)
Outage
Notification
15 minutes
15 minutes
15 minutes
15 minutes
< 10 msec POP-POP
None
None
None
SLAs (Intl)
Jitter
Packet Loss
Latency
< 1.5% POP-POP
< 1.3% POP-POP
< 1.1% POP-POP
< 1% POP-POP
330 msec India to NY 350 msec India to NY 370 msec India to NY 390 msec India to NY
and DC; 360 HK,
and DC; 340 HK,
and DC; 320 HK,
and DC; 300 HK,
Tokyo, Singapore to Tokyo, Singapore to Tokyo, Singapore to Tokyo, Singapore to
San Jose and Seattle San Jose and Seattle San Jose and Seattle San Jose and Seattle
POPs; 200 msec
POPs; 180 msec
POPs; 165 msec
POPs; 150 msec
Europe to US
Europe to US
Europe to US
Europe to US
Availability
100% POP to POP
100% POP to POP
100% POP to POP
100% POP to POP
Outage
Notification
15 minutes
15 minutes
15 minutes
15 minutes
a global network solutions company
Key MPLS SFSM Benefits for the Enterprise:
 Superior Flexibility & Performance — Site by site
carrier selection provides ultimate flexibility—
eliminates the requirement to tie all locations to one
MPLS carrier. Superior in-region & global performance
through best-of breed MPLS network aggregation with
end-to-end CoS
 Inherent Automatic Failover — Unique multi-carrier
approach enables automatic re-routing in case of
degradation or failure on primary path
 Most Extensive Reach — Extensive MPLS geographic
reach through multiple MPLS carrier aggregation
 The Best Pricing — Significant savings as a result of
the Virtela multi-carrier methodology
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Virtela Private VPN
The IP Service FabricSM
Standard SLAs
Multi-Carrier Private IP Backbone VPN
Solution
 Not Class of Service based
 “Private IP” may be a familiar term
End-to-End Managed Solution…Always
Includes Managed CPE with Encryption
Access Methods
 TDM/Frame, Ethernet
 Virtela IP VPN
Inherent Automatic Multi-Network Failover
 Network resiliency of many private IP carrier networks versus just one
Proprietary Performance-Based Routing Algorithms
 Dynamic best path routing for optimal traffic flow across multiple IP backbones
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Virtela IP VPN
Optimized IP VPN
Off-Net T-1/E-1 and Above and Managed Broadband DSL VPN
via the Internet
Managed Broadband DSL VPN







100+ countries for DSL VPN
98% coverage U.S.
Single invoice for all providers
Single NOC support number for all providers
Optimized VPN routing globally over DSL
Proactive monitoring and management
Backed by SLAs to ALL Countries!
Availability
MTTR
15 Minute Outage Notification
Chronic Outage Guarantee
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Virtela IP VPN
Broadband DSL VPN
T1/E1 And Above
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Section 4
Q&A
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Great companies know that customer service and
satisfaction are the only metrics that matter.
Larry Morgan, CEO, Virtela
Communications
Thank You
Ryan Mallory – Sales Engineer
Ph: +1.720.475.4262
Rmallory@virtela.net
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