Maslow's hierarchy of needs is a theory
in psychology proposed by Abraham Maslow in his 1943
paper "A Theory of Human Motivation" in Psychological
Review. Maslow subsequently extended the idea to include
his observations of humans' innate curiosity.
His theories parallel many other theories of
human developmental psychology, some of which focus on
describing the stages of growth in humans.
Maslow used the terms Physiological, Safety,
Belongingness and Love, Esteem, Self-Actualization and
Self-Transcendence needs to describe the pattern that
human motivations generally move through.
Maslow studied the healthiest 1% of the college student
population.
Maslow's theory was fully expressed in his 1954
book Motivation and Personality.
http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_nee
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Unique selling point or USP for short is a concept first
proposed as a theory to explain a pattern in successful
advertising campaigns. The USP states that such campaigns
made unique propositions to the customer that convinced
them to switch brands. The term was developed by a guy
named Rosser Reeves and it is used in other fields or just
casually to refer to any aspect of an object that
differentiates it from similar objects.
This would be aimed at an
international audience as the
brand Coca-Cola is worldwide
Here is a link to the
advert http://mp3.radioads.co.uk/cd/H_Coca_Col
a_Rock_(Long).mp3
The chosen target audience
for this product would be
families of the ages 4-40
middle class upwards
 The advert itself is a single voiced clip which starts
off with a mysterious person getting out a coke and
opening it with what sounds like a bottle cap opener,
after opening the what can only be a glass bottle the
person then proceeds to take out more bottles in
which they open each one to the well known theme of
Coca-Cola before pouring a glass and adding some ice.
This is then followed with a woman speaking and
telling the audience that is “perfectly chilled on the
coke side of life” and cutting away to the Coca-Cola
theme. This advert contains no music until the end
and completely relies on the sound of the coke being
opened and poured to make the listener think about
the coke and shortly after want to have one.
The Main advertising persuasive technique used in this particular
advert was superlative, the reason why I think this was used is
because of what the woman said at the end of the advert “perfectly
chilled on the coke side of life”. By using the word perfectly she's
implying that the coke is at the best suitable temperature of cold
that no one can ever complain about it because of there being no
faults.
Another possible advertising persuasive technique used in the
advert is Opinion is fact. Why I think this was used was also
because of what the woman said in the advert, by saying that the
drink is perfectly chilled on the COKE side of life she makes the
listener think that the PERFECT drink that you can acquire can only
be Coca-Cola.
 The main Radio advert style this advertisement focuses on
is surreal, I think this is the case because since the
majority of the advert is just the sound of someone pouring
a glass of Coca-Cola. This can be portrayed as a daydream
because of the lack of speech which can cause the listener
to picture themselves doing what the actions sound like in
the advert.
 Since they are no offers heard through out the advert I
safely say this advert is just long term as they are solely
just promoting the brand product Coca-Cola .
 The main purpose of this advertisement is to promote the
Product Coca-Cola and also to increase “brand awareness”
through the product. They so this through a unique style by
keeping it plain, simple and lack of sale offers, persuasive
language and information about the product.
 This advertisement fits into the Basic needs
category because of it being a drink, a vital part of
human survival
 When broadcasting an advertisement the makers
have to consider several codes constructed by
BCAP in order to have their advert aired. In terms
of the Coca-Cola advert the makers would have to
look for the codes concerning drinks .
This would be aimed at an
international gaming
audience as this product is
owned by Sony, which is
worldwide
The chosen target audience
for this product would be
teenagers and adults of
both genders
http://mp3.radioads.co.uk/cd/C03511380C6_128.mp3
 The advert is multi voiced scripted dialoged that starts
off by a man telling his friend that Sony PlayStation
portable consoles are only £129.99, after hearing this
news his friend known as “dustball” gets excited and
rambles on about one his side stories about being chased
by a centipede with 129.99 legs. After listening to the
side story the guy replies with him just saying that he
only said price of the console, this is then followed buy
another guy who repeats what the price of the console
was and that is has no relation to centipede’s. The
advert contains no music or sound effects but rather
using comedic elements in a short chat between to
friend about the PSP price, a back story and how they
don’t relate to each other.
 The Main advertising persuasive technique used in this particular advert
was superlative, the reason why I think this was used is because of what
the first guy says at the start of the advert “hey dustball Sony PSP’s
are only £129.99”. By using the word only he plays with the mind of the
reader by making making it sound that the price is much cheaper then
the reality of the actual cost.
 The Two main Radio advert styles this advertisement contains are
Humorous and fictional, this is the case because of a few key points
in the advert; key point number one being the short back-story of
the second guy, key point number two being the first guys reaction
to this and the third key point being the third guy concluding the
first guys topic and second guys story have nothing to do with each
other.
 Since this advert contains no Special limited time sales but does
include a brand and a product (Sony the brand PSP the product) I
can say with confidence this fits into the long term category.
 The main purpose of this advertisement is to promote the Product
Sony PSP and also to increase “brand awareness” through the
product. What is interesting about uniqueness of the advert style is
that by combining the topic of the advert, a random story and a
conclusion of the relationship between the two is that it creates a
second and more stronger radio style.
 This advertisement fits into the self actualization
category because of it being able to play games,
which contain problem solving and creativity.
 When broadcasting an advertisement the makers
have to consider several codes constructed by
BCAP in order to have their advert aired. In terms
of the Sony PSP advert the makers would have to
look for the codes concerning video games .
 http://mp3.radioads.co.uk/cd/C22316016_128.mp3
This would be aimed at an international
audience as KFC is a worldwide food
company
The chosen target audience
for this product would be
families
 This particular advert is multi voice scripted and opens
up to a woman congratulating a little girl by the name of
Jessica for doing outstanding with her school report,
this follows with a man introducing her reward which is
in this case is a KFC bucket of chicken with to large
sides, a bottle of Pepsi and her favorite ice cream.
Jessica then replies to this by saying the total price of
the deal which is £12.99 then questions about the pony
the two adult promised her, this followed by another
woman who introduced the product the ice cream bucket
and then her ending it off with “KFC, serving up soul”.
This advert contains slightly cheesy calm music which
flows with what the actors are singing about and
contains no SFX.
 The Main advertising persuasive technique used in this
particular advert was superlative, the reason why I think
this was used is because of what the girl says about half
way into the advert “but that’s only £12.99”
 The Two main Radio advert styles this advertisement
concentrates on is simple and Humorous, I think this advert
covers both of these styles because not only does it play on
the stereotype of a little girl wanting a pony and the same old
gimmick of her asking why did she never get it, but also that
they say clearly what food she is getting and that the price
of the meal is told right after.
 This particular advert does not contain any special offers or
limited but does promote a new meal from the company this
becomes a long term advert.
 KFC’s purpose in this advert are to promote a new meal that is
now available but also to raise “brand awareness” through this
act so to draw in more customers. On an extra note the
unique style used in the advert is interesting because from
the start it all builds up this emotion of passion and trust to
the listener with the musical of the little girl and with the
slogan “serving up soul “ which in turn makes us think the
company are really dedicated to their work.
 This advertisement fits into the Basic needs
category because of it being a food, a vital part of
human survival
 When broadcasting an advertisement the makers
have to consider several codes constructed by
BCAP in order to have their advert aired. In terms
of the KFC advert the makers would have to look
for the codes concerning food .
The chosen target
audience for this
product would be
families
 http://mp3.radioads.co.uk/cd/mcdonalds_growling.mp3
This would be aimed at an
international audience as
McDonalds is a worldwide
food company
 This advert is single voice scripted and begins with the announcer
warning people across the nation that they will become victims of “the
Growling” this Halloween, after saying the word growling a grumbling
sound can be heard followed by the announcer telling to the crown to
“feel it in the pit of there stomachs” which the grumbling sound is then
heard again with a woman screaming with it. The guy then breaks the
suspense by saying that the only way to stop it is a McDonald's Double
cheese burger, he then goes to explain the burger has more beef and
cheese that not even the growling can handle. He finally ends it off by
introducing the McDonalds pound saver menu following with the famous
slogan “I'm loving it” and menacing laughter. The advert contains dark
classic horror movie music with the added effect of lightning and the
scream of a woman, it is also styled as a old fashion Halloween movie
trailer with the the suspense music cutting off when the cheese burger
is announced. An added note is that the famous McDonalds tune was
made with an organ instrument to keep with the theme of Halloween
 The Main advertising persuasive technique used in
this particular advert was superlative, I think this
is the case because of the announcer using the
word only to imply that the one true way to stop
this monster “the Growling” is to consume a double
cheese burger.
 The main Radio advert style this advertisement
focuses on is surreal but not in the form of a
dream but the form of a nightmare, I think this
because of the theme of the advert which is
Halloween a holiday based on monsters and dark
things and in this case they case the feeling
hunger as being a Halloween monster.
 the purpose in this advert is to promote the
McDonalds pound saver menu and to use this to
also promote “brand awareness” making this long
term.
 This advertisement fits into the Basic needs
category because of it being a food, a vital part of
human survival
 When broadcasting an advertisement the makers
have to consider several codes constructed by
BCAP in order to have their advert aired. In terms
of the McDonalds advert the makers would have to
look for the codes concerning food.