TMP111
Opportunities and Perspectives in Technology, Business, and Society
Fall 2015
Lecture:
Sporadic Tuesdays, 5:30 –7:00pm
SEE SPEAKER SCHEDULE BELOW FOR EXACT DATES
NOTE:
The first class is on 10/13/15, per schedule below.
Classroom:
Website:
Embarcadero Hall
GauchoSpace
Instructor:
Office:
Office Hours:
E-mail:
John Greathouse
TMP Hall, Phelps Hall
Tues 4:30 - 5:30pm (first come, first served – no appointments necessary)
johnmgreathouse@engineering.ucsb.edu
T.A.:
Office:
Office Hours:
E-mail:
Kelsey Judd
????????
by appointment
kelseymjudd@gmail.com
The TMP111 one-credit course series was designed to provide a timely and accessible
educational format to students from all disciplines across campus wanting to gain some insight
into current business issues. The seminar is intended to be a lecture series where entrepreneurial,
technological, business and governmental leaders share their lessons of experience with the
UCSB community. This series is targeted to anyone interested in entrepreneurship, technology
development, commercialization and management, and the impact that these areas of innovation
have on society.
See the calendar below for specific class times and speakers – the class meets on an
IRREGULAR basis. Research each speaker before coming to class. Understanding the
speakers’ backgrounds will allow you to get more from each talk and facilitate intelligent,
insightful questions.
With a few exceptions, the course will meet on selected Tuesdays from 5:30 - 7:00pm in
Embarcadero Hall. You will need to sign-in at each class session and be seated before
5:30pm. We strongly recommend arriving at the lecture hall well in advance of 5:30pm for
sign-in, as the sign-in process can take several minutes.
The TMP111 course may be repeated twice and is required for the Technology Management
Certificate (TMC). Because TMP111 is offered only on a “pass/no-pass” basis, you must be
present for each lecture and your final paper must be of high quality. Please contact the TA with
any questions concerning class logistics.
Course Requirements:
Required Reading: There is no required reading for this course.
Recommended Reading: Jeff Stibel, Breakpoint: Why the Web will Implode, Search will be
Obsolete, and Everything Else you Need to Know about Technology is in Your Brain
http://www.amazon.com/Breakpoint-Implode-Obsolete-Everything-Technology/dp/1137278781
To complete this class for a “pass” you must meet each of the following three requirements:
1) Attend all of the lectures and any special class sessions, as required; YOU
CANNOT MISS A SINGLE LECTURE AND STILL PASS (THIS INCLUDES
THE FIRST CLASS) and,
2) Submit at least one question via GauchoSpace for at least three speakers 48hours prior to the speaker’s appearance. Questions should not be generic (e.g.,
"How did you become so successful?"). Rather, they should be novel, creative,
thought provoking and reflect knowledge of the speakers' background. Questions
which do not meet this criteria will not qualify for the "three out of five speaker
threshold." As such, a prudent student will submit questions for all five speakers
to ensure they reach the "3 out of 5" threshold.
Talks are filmed and questions are taken from the audience. Thus, if your question
is selected for submission to a speaker, please be present and prepared to ask your
question. If you are not present or otherwise unprepared to ask your question
(e.g., "I forgot what it was..."), you will be marked absent.
3) Submit a solid, professional paper based upon the lectures, covering the
following topic: “What I have learned that will help me in my first job after
graduationand/or increase my leadership ability.” The final paper must be
uploaded to GauchoSpace NO LATER THAN Friday, Dec 11th at 5pm. NO
EXCEPTIONS WILL BE MADE.
The paper is not to exceed 5 pages (~1500 words) but must demonstrate your knowledge of
each lecture’s content matter and show that you have thought critically about each and can
integrate the content into a theme. A grading rubric detailing the minimal requirements of
a "passing paper" is posted to the class website. See Exhibit A for further guidance.
Students are responsible for understanding the content of each lecture. We attempt to record each
lecture for future broadcast, so if you are forced to miss one lecture with a suitable absence (e.g.,
documented illness, family issue, etc.), you may view it on Gauchospace. A suitable absence is a
documented illness or family emergency. If you must leave class early, please contact the TA in
advance to confirm whether your reason for an early departure is approved. You may be asked to
substantiate your reason for leaving early with the proper documentation.
NOTE: We are not always able to record the talks, as some speakers request that we not tape
them. In addition, it may take the University several weeks to post a particular video.
If you miss a single lecture, you cannot earn a pass. The signup list is removed when the
lecture starts so you need to be present and sign in before the lecture begins (as defined by: when
the speaker is being introduced). Signing in for another student constitutes a violation of
academic integrity, as well as a professional breach in ethics. If you sign in another student, you
and the other studentwill be dropped from the class. “Attendance at each lecture” is defined
as attending the entire lecture. If you leave early, you will be noted as having “missed” the
lecture.
Fall 2015 Lecture Schedule
All lectures are scheduled from 5:30 – 7:00pm in Embarcadero Hall. Please arrive in time to
sign in before 5:30pm. We strongly recommend arriving at the lecture hall well in advance of
5:30pm for sign-in. We try to record each lecture for later broadcast and therefore need to start
promptly without any audience interruptions.
October 13th
Scott Dettmer, Partner, Gunderson Dettmer
Scott is a founding partner of Gunderson Dettmer. Scott's practice focuses on the
representation of fast-growing private and public companies in the technology and life
science industries. Scott also represents a wide range of venture and private equity funds
in their investment transactions. Scott has extensive experience in private and public
offerings, mergers and acquisitions, corporate partnering transactions and strategic
alliances.
Scott is listed as one of the top IT and venture lawyers in the Global Counsel 3000,
Chambers' The World's Leading Lawyers, and The Best Lawyers in America, and is listed by
San Jose Magazine and San Francisco Magazine as one of the top securities lawyers in
Silicon Valley. Scott was also chosen as one of the Twelve Dealmakers of the Year by The
American Lawyer in 1998.
Scott received his J.D. from the University of Southern California, where he graduated Order
of the Coif, and his B.A. from the University of California at Santa Barbara. He was the
Executive Editor of The Computer Law Journal and a member of the Southern California
Law Review. Scott is also a member of the Board of Directors of KQED Inc., the Northern
California public television & public radio station.
October 20th
Jeff Stibel, Chairman & CEO, Dun & Bradstreet Credibility Corp.
Jeffrey Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp. Stibel was previously
President and CEO of Web.com, Inc. (NASDAQ: WWWW) and General Manager of United
Online, Inc. (NASDAQ: UNTD). Prior to United Online, Stibel was founder and CEO of
Simpli.com, now part of ValueClick, Inc. (NASDAQ: VCLK). Stibel currently sits on the boards
of numerous private and public companies including The Search Agency, EdgeCast Networks,
BrainGate and Autobytel (NASDAQ: ABTL), as well as academic boards for Tufts University
and Brown University. Stibel is the author of numerous academic and business articles, including
the book Wired for Thought (Harvard Business Press: 2009) and is the named inventor on the
U.S. patent for search engine interfaces. He was the recipient of the Brain and Behavior
Fellowship while studying for his PhD at Brown University.
October 27th
Mark Suster, Serial Entrepreneur & Partner, UpFront Ventures
Mark Suster is a Partner at Upfront Ventures. He joined the firm in 2007 after having previously
worked with Upfront Ventures for nearly 8 years as a two-time entrepreneur. Before joining
Upfront Mark was Vice President, Product Management at Salesforce.com following its
acquisition of Koral, where Mark was Founder and CEO. Prior to Koral, Mark was Founder and
CEO of BuildOnline, a European SaaS company that was acquired by SWORD Group. Earlier in
his career, Mark spent nearly ten years working for Accenture in Europe, Japan and the U.S.
Mark looks to invest in passionate entrepreneurs in early-stage technology businesses. His
interests include Digital Content and Distribution, AdTech, Consumer Internet, and SaaS
businesses and he has deep operating experience having started and sold his last two companies.
Mark received a BA in Economics from the University of California, San Diego, and an MBA
from the University of Chicago.
November 10th
Mark Coopersmith, Berkeley’s Haas School Of Business, Senior Fellow & Lecturer
Entrepreneurship Innovation and Design
Mark is an entrepreneur, Fortune 500 executive, educator, and author. He has launched,
built, and led high-growth businesses as raw startups and within global enterprises alike;
Mark has also been a strategic advisor to organizations ranging from VC-backed ventures
to global corporations such as Intel and DirecTV.
Mark is currently a Senior Fellow at UC Berkeley’s Lester Center for Entrepreneurship and
Innovation at The Haas School of Business where he runs highly sought-after courses
and programs on innovation, entrepreneurship, corporate entrepreneurship, and new
approaches to driving growth, company resilience and long-term success.
Mark is a popular leader of distance-learning initiatives and UC Berkeley Center
for Executive Education programs, and has worked with executives and groups from every
continent around the globe. He also sits on a number of boards and advisory boards.
Previously Mark led the $350mm Global Technology Brands group at Newell Rubbermaid,
founded and built a $150mm consumer products and online commerce division for Sony,
and was founding CEO of online payments venture WebOrder which is now a part of
Google. Earlier in his career, Mark was a strategy and M&A consultant with Ernst & Young.
A sought-after speaker and media commentator, Mark provides audiences with new
approaches to driving innovation, growth, and long-term success in an increasingly
competitive global marketplace. Drawing on his decades as a Fortune 500 global executive
and entrepreneur, along with groundbreaking approaches to leveraging failure to drive
improved results, Mark provides concrete frameworks and examples to enable innovative
thinking and drive needed performance and results.
Mark earned his MBA and BA degrees from UC Berkeley.
November 17th
Daryl Bernstein, Founder & CEO RightSignature, Author, and Advisor
Daryl Bernstein has had repeated success turning ideas into thriving companies and is an
entrepreneurial thought leader, technology investor, and author. He speaks on bootstrap vs. VC
business models, guerrilla marketing, brand positioning, and surviving the startup stage.
Daryl is founder and CEO of RightSignature, a fast-growing software-as-a-service for filling out
and signing documents online. With a diverse user base of professionals, small businesses, and
enterprises around the world, RightSignature enables parties to complete contracts, forms,
NDA's, and other business-critical documents in any browser or on a mobile device. Thousands
of customers range from early-stage businesses like Pinterest, 99Designs, and Twilio to leading
companies such as Farmers Insurance, Valpak, oDesk, ServiceMaster Restore, Browning, and
Wedbush. RightSignature was acquired by Citrix (Nasdaq: CTXS).
Previously, Daryl was founder of Global Video, an educational media distributor and producer.
While still a teenager, he grew the company from his kitchen table to the market leader, with a
team of 125 people serving over 100,000 customers. Global Video was acquired by School
Specialty (Nasdaq: SCHS).
Daryl is an advisor to and significant investor in Mindbody, the market leader in business
management SaaS for the health and wellness industry, including salons, spas, yoga studios,
dance studios, gyms, and numerous other service businesses. Now with over 250,000
practitioners at more than 42,000 customer businesses in 92 countries, over 1,000 employees,
and offices around the world, MINDBODY has been named to the Inc. 5000 for 7 consecutive
years and completed its initial public offering in June, 2015 (Nasdaq: MB).
He is the author of The Venture Adventure (Simon & Schuster) and Better Than a Lemonade
Stand (Simon & Schuster) and is featured in Chicken Soup for the Entrepreneur's Soul (HCI). He
is an advocate for youth entrepreneurship and was named a Global Leader for Tomorrow by the
World Economic Forum.
Friday, December 11th
Paper Due by 5:00 PM - no late submissions will be accepted
Submit via GauchoSpace
TMP111
Exhibit A - Paper Format, Tips and Tricks
Final Paper Requirements
Paper Due by 5:00 PM on Date listed on GauchoSpace.
1. Upload to Gauchospace. Make sure it is properly uploaded; “I thought I uploaded it” is not a
valid excuse for missing the deadline.
2. REQUIRED PAPER FORMAT:
a. Upload paper in pdf (preferred) or doc/docx format
b. Cover sheet: Name, Title, Date & Class Name
c. 1 page paper outline (structure of paper, can be a bulleted list)
d. Up to 5 pages of text (not counting the cover page, outline or reference
page/bibliography)
e. A page of references, including quotes taken either from your notes in class or from the
videos posted online, research you did before the talks to better understand the speakers'
backgrounds, etc. At least 3 cited references must be included on each page of your text.
f. Note: If you turn in your paper by the end of the 8th week, we will give you feedback and
you will have an opportunity to improve your grade it if it is not adequate.
3. REQUIRED PAPER TOPIC:
a. Please submit a solid, professional paper based upon the lecturers and covering the
following topic: “What I have learned that will help me in my first job after
graduation and/or increase my leadership ability.”
b. The paper is not to exceed 5 pages (1500 words) but must demonstrate your knowledge
of each lecture’s content matter and show that you have thought critically about each and
can integrate the content into a theme. A suggested minimum length is 1000 words.
4. SUGGESTED OUTLINE:
a. Introduction: The three most significant principles you are taking with you from this
class.
b. Leadership ability and learning takeaways
i. Speaker quotes or paraphrased summaries
ii. Explanation of how lectures changed or reinforced your views.
iii. Researched citations (at least 3 on each page) on the topics you found inspiring.
c. Summary
i. How you plan to continue pursuing these principles.
ii. Ideas taken from the lectures that you will use going forward.
iii. Ways this class has helped you form your goals for the future.
d. Bibliography of references cited
5. SUGGESTED REFERENCES:
a. You may include each of the five guest lectures as references in your paper.
b. Use the UCSB library for research using online journals & online periodicals
c. Google Scholar searches will also yield access to online academic journals
d. Basic internet searches will yield important target information (media articles, press
releases, corporate websites, etc) about our guest speakers.
e. Be sure to follow appropriate formatting standard (e.g. MLA, APA, Chicago) for
your citations and bibliography.
i. See https://owl.english.purdue.edu/owl/section/2/ for reference
How to Write a Better Paper
A. Prepare Your Assignment in Advance
In order to write a high quality paper, be sure to take the time to write:
1. Anoutlineofyourmajorpointsthatdistillsalogicalflowofinformation
2. A rough draft of your paper that you can reread and have another person read for you. A second
reader always helps, no matter what your level of writing expertise is.
3. A final draft that you can carefully spell check and review for grammar, content and style. If you
allow time between the first and final draft, you will think of new content and deeper
understanding that will improve the quality of your work.
B. Follow the Triple A’s – AAA = Absorption, Analysis, Application
Include proof of the following, placing emphasis on Analysis and Application:
1. Absorption: quickly summarize the data you have reviewed for the assignment, avoid lengthy
repetition. Assume I am already familiar with the material and simply show me that you are as
well. Demonstrate mastery of the material by referring to the main points in reading and in class
notes.
2. Analysis: give an explanation of what effect the material has on your existing views of business,
the meaning of current business concepts and how they might change as a result, and what
resonance there is on your other courses. Feel free to use concepts from your other classes here
and create connections between them.
3. Application: take this new knowledge and use it as a frame of reference to interpret part of your
world. For example, demonstrate how it might change your personal business plans and/or
business practices.
Following are some questions that may inspire you to create original content:

Do you have a viewpoint upon which most people would disagree?

What is one main idea you can focus upon to explain this subject?

How can you assert your conclusions about this subject? Here is a good place to use the rule of 3
(elucidate your thoughts into 3 clear points).

Brainstorm about your interests on the assignment and some of your ideas on the class
discussions and readings.

Reflect on how you see this content as an Entrepreneur.

What is your unique point of view?

What have you learned?
C. General Flow of your paper: Have a Point of View and Prove it
Begin with an overview of the existing information on the subject – cite quotes from class, the reading,
and your independent research. Demonstrate your familiarity with the existing body of knowledge,
showing that you are an informed voice on the subject. Your paper should be focused, organized and
well-researched to be successful.
Format for all writing assignments:

All papers must be titled to identify the assignment

File format: Microsoft Word or PDF

Include a page header with your name, date and assignment, and a page footer with page number

Margins: 1”

Type face: Arial 11pt or similar

Double-spaced
Document outline:


Include a ~1 page outline at the start of the paper to demonstrate the organizational structure of
your paper.
The outline page does not count toward the length of your paper
Pictures and Graphics:

Pictures and graphics should only be presented in an Appendix and do not count towards the
length of your paper.
Bibliography:

Include inline citations in MLA (or similar) style and attach a bibliography page

Alphabetize your bibliographic entries

The bibliography page does not count toward the length of your paper
Some pointers:
1. Consider your paper as part of your business-writing portfolio and be sure that your work is
high enough quality to include as a writing sample with a job application.
2. Do basic research on the speaker before the lecture sessions. You will be better prepared to
understand the speaker’s point of view, ask compelling questions, and have a head start on your
independent research for the final paper.
3. Make sure to begin each paragraph with a topic sentence to introduce the evidence to be
examined within the paragraph
4. Vary your language; in other words, don’t begin each sentence in the same fashion and make sure
to utilize varying sentence lengths
5. Pose questions and answer them
6. Write in the active voice (present tense, first person)
7. Eliminate unnecessary words-they dilute the impact of your writing
8. Incorporate quotes into your own words (always cite them even if you are paraphrasing)
9. Do not use slang or casual language
10. SPELLCHECK! Please do not misspell a speaker’s name. Imagine that you are sending this
paper to all of the speakers as part of a professional job inquiry.
11. Make sure to have another student review your paper before submitting.
12. Read your paper out loud. You will immediately discover awkward sentences, verbs that do not
agree with their subjects and run-on sentences. Hearing your own writing out loud also helps you
to discover if your arguments make sense.
13. Don’t wait until the last minute. From rough draft to final draft, you should have time to perfect
your thoughts, the format, and the flow of your paper.
14. DOUBLE-CHECK TO MAKE SURE THAT YOUR PAPER IS SUCCESSFULLY
UPLOADED TO GAUCHOSPACE BEFORE THE DEADLINE. Previous students have
failed to pass the class because they thought they uploaded the paper, but for some unexplained
reason, did not check to make sure it was properly uploaded.
D. Conclusion
Synthesize all of your research to declare your position on the topic.
Summarize how you have proven your position.
This should demonstrate your mastery of the information presented as well as your ability to go beyond
ideas presented in class and in the readings.
Important Reminders:
You will be marked down for typos, spelling errors, and improper grammar and syntax.
You are being graded on the Triple A’s – AAA = Absorption, Analysis, Application.
ALL WRITING ASSIGNMENTS MUST BE TURNED IN ON OR BEFORE THE DUE DATE.