DirectConnect to UCF Workshop
July 22nd, 2010
Getting Started—
The Development of an Idea
Joint Resolution
Shared vision
Student Experience
Facilities
Academic Programs
Principles
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Access
Choice
Flexibility
Progression and Completion
Transition
Academic Support
Guarantee
Facilities: Shared Vision
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Entire campus view
Shared Vision Workshop
Integrated services
Ongoing discussions/opportunities
Academic Programs
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Regional approach
Promise for additional programs @
UCF Regional Campuses
DirectConnect students ARE UCF
students for limited or restricted
majors
Increase UCF RC programs @
shared use facilities
UCF Valencia West
2006
BAS
BABA
Liberal Studies
Psychology
2010
BAS
BABA
Architecture
Criminal Justice
Electrical Engineering
Interdisciplinary Studies
Legal Studies
Nursing
Political Studies
Psychology
Sociology
Identifying Participants
Definition-Who is a DirectConnect to
UCF Student?
Any AA, or articulated AS, Brevard, LakeSumter, Seminole State or Valencia
graduate who meets the FL 2+2 statute.
Q: What is the difference between 2+2
and DirectConnect? Guaranteed
admission to UCF*
*Consistent with university policy. Limited access and restricted
access programs may require an additional admission process.
Marketing
Branding and Message
“What to call it?”
Planning and Objectives
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To increase awareness among area
high school and partner community
college students. Two fold approach to
communication – College and UCF
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To increase the number of students
enrolled in the program.
Planning and Objectives
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Brainstorming
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Marketing Task Force
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Branding and Identity
– Graphic Standards
Design Elements
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DirectConnect to UCF logo
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Gold background with black text
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“Guaranteed ENTRY” stamp
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Photography of “real” students
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Flexibility in design and copy
Marketing Materials
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Banners
Cinema
Facebook
General and Partner-specific Brochures
Joint Radio Campaign
Outdoor
Postcards
Posters
Print
Promo Items
Stationery
Web page
Results
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More than 38,000 students have
signed up as DirectConnect to UCF
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Ad campaign generated over 1.7
million media impressions and nearly
30,000 hits to the website in year one.
Added Year 3
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DirectConnect to UCF web page
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DirectConnect to UCF card
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CRM Communication and tracking
Current Tools 2010
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Internet/Social Networking Sites
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Joint Ads
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Additions to Website
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Video
Student Tools/Resources
Program Development
Building Academic
Pathways
• High enrollment majors (Business,
Psychology)
• High demand, limited access
(Engineering, Nursing)
• B.A.S. degree options
• New pathways – Architecture
Advising Systems
• LifeMap (at Valencia)
• Communication Plan (Valencia and
UCF)
• Individual advising (referrals)
• Decision Days
• Classroom presentations
• Individual advising
Co-curricular
programs
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Student clubs
Athletic events (UCF)
Assistive technology
Student Conduct
Skillshops
Shared Advisors
• Six professional advisors
• Employed by UCF, but advise only community
college students
• Offices located at community/state college
campuses
• Provide General Education Program advising in
accordance with community college policies
• Provide program pre-requisites advising for all
UCF degree programs (95 undergraduate
programs)
Advising Best Practices
Student intake and interview
• Review community college transcript/audit
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Full-time vs. Part-time
Remedial courses completed
Grade point average
Repeat courses
Career goals aligned with major
• Appropriate UCF major and CC pre-major
selected
Advising Best Practices
• Discuss DC program & encourage student to register
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Explain how AA/AS transfers to BA/BS
Create an academic plan with student
Explain Gordon Rule and CLAS requirements
Explain Foreign Language requirements
Review Limited/Restricted Access programs
– How & When--Reality of admission process
Transition Advising
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Explain transition process
Create timeline for the student
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Schedule plan
CC graduation application deadline
UCF application deadline
Immunization documents
Orientation
UCF entry term
Explain admissions process in detail
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Decision Days
Official transcripts
H.S. Foreign Language requirement
Things for transfers to omit
Staff Development
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Coordinating Team (meet 3x/year)
Academic program planning
Learning Day – Advisor Training
Dean of Students Staff Meetings
Student Affairs Professional
Development Day
• Ongoing discussion/referrals
• Faculty curriculum discussions
Student Communication:
Three-Pronged Approach
Prong 1:
Valencia Community College
• Printed on application
• Orientation slide/discussion
• Distribution of Flyers and Brochures
• Targeted e-mail messages
Prong 2:
Prong Two: Collaborative
approach
Collaborative
approach
• Joint e-mails at designated mileposts
• Joint message e-mails at designated mileposts
• Joint community presentations
(counselor seminar)
• Joint community presentations (counselor seminar)
• Joint campus workshops (skillshops)
• Joint campus workshops (skillshops)
• Collaborative staffing (staff meetings)
• Collaborative staffing (staff meetings)
Prong 3:
UCF Communications
• Target e-mails starting at 30 credits
• On campus services and staff
• Direct advertisement
• Personal advising
UCF
General Communication
• Based on DirectConnect to UCF card
• 4 html messages – triggered over a time
frame
• List provided to DirectConnect Advisors
• List provided by DC Advisor to the
partner college representative
Student Tracking:
Staffing & Technology Challenges
Challenges
• Identifying participants (how do we
identify them in our system)
• Limitations of technology in tracking
these students
• Specific data needed from partner
institutions to accurately & appropriately
identify this population
Coding in Banner
• Admissions has guidelines/format to
identify students
• Use two different forms
• Enter intended term, campus and major
as comments
• Each CC identifies differently
Coding in Oracle-PS
• Mods placed in 2008 for student group
• Prospect and Applicant code
• Code identified in the TSR (audit-UCF)
• Communications based on code
Data Exchange
Tracking/Staffing
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What needs to be done?
– Management and dissemination of data
coming to and from partner schools
– Initial coding of students participating in
DirectConnect to UCF
– Timely, advanced Transfer Credit
processing
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Who will do it?
Data Sharing
Key ingredient of partnership success!
Includes:
• Lists of active DC students
• Various reports
system redesign
• Transcripts sent at multiple credits
earned
Communication Plan
• Send letter to UCF FTIC denied
students to encourage CC application
• Student begins at CC
– DC attribute placed on record
– Tracked at multiple times during year
– Sent various communication during school year
• UCF advisor has access to CC database
(varies with CC partner)
Orange County Numbers 2006
Total 231
Admitted 152
Registered 62
No Response 79
Orange County Numbers 2007
Total 385
Admitted 180
Registered 134
No Response 205
Orange County Numbers 2008
Total 659
Admitted 404
Registered 324
No Response 255
Growing the Partnership
Purpose:
…innovative ways to promote expanded
access for Florida students…(section 3)
Creation of the College Access Summit
Summit 1
Summit 2 Story Jam initiative and video
Summit 3
Summit 4
www.collegeaccess.ucf.edu
College Access Summits
• Nov 2007 – Access to Higher Education:
A Case for Action?
• April 2008 – How to Increase College Access
• Feb 2009 – Regional Data and Benchmarks – Key
Practices
• Feb 2010 – Data Sharing, High School Accountability,
Resource Development
Direct Connect
Working Groups
• Curriculum Alignment
• Data Reports System
• Resource Development
Example:
Curriculum Alignment
www.curriculumalignment.ucf.edu
Questions/Discussion