Strategy and Operations
SOMA
Professor Sharon Novak
Contents:
1. Supply Chain Design
2. Trends for MBA Employment
3. Courses in Operations and Strategy
1
UCLA Anderson
School of Management
What is the Difference between
Competitive Strategy and
Operations Strategy?
• Competitive
Strategy:
– Do I get into fashion
bags or not?
• Operations
Strategy:
– Do I use the same
supply chain to
manufacture fashion
and classic bags?
2
UCLA Anderson
School of Management
Supply Chain Design:
Motivating Examples
• How Much is Too Much?
– The Chrysler LH
• Location Matters
– An integral body design in Germany and the US
• System Effects
– Energy Absorbing Devices for Steering Systems
3
UCLA Anderson
School of Management
Supply Chain Design
• Product Characteristics
• Supplier Characteristics
• Future Effects of the Make or Buy Decision
4
UCLA Anderson
School of Management
Future Effects of Sourcing
Decisions?
Customers
Intel
IBM
Intel Inside
Microsoft
5
UCLA Anderson
School of Management
MBA Employment
Opportunities
6
•
Siemens Xelibri Cellphones
•
LVMH Perfume Grades
•
TPG: Turnaround Team
•
Armani Exchange: COO
•
Harley Davidson: Supply Assurance
Manager
UCLA Anderson
School of Management
Courses in Operations
Winter Quarter
•
•
•
•
Supply Chain Management 240F
Global Operations Strategy 240G
Decision Models 407 (also in Spring)
Statistical Methods in Management 213B
Spring Quarter
• High Technology Management 241A
• Business and the Environment 298 D
7
UCLA Anderson
School of Management
Courses in Strategy
Winter Quarter
•
•
•
•
General Management 298D
Technology Strategy 298D
Negotiations Analysis 215 (also in Spring)
Non-Market Strategy 298Y
Spring Quarter
• International Business Strategy 297B
8
UCLA Anderson
School of Management