Page 367 Case Study #9
Group C
By: Barbara, Jadwiga, Alex, Justin, Claudette, Susan
• 3M Company, formerly known as the Minnesota Mining and
Manufacturing Company, is an American multinational conglomerate
corporation. 3M Company develops and manufactures diversified products
for many industries including industrial consumer, safety, office,
electronics, health care, and transportation .
• In 2006 the company had revenue about $23 billion, with net income of
$ 3.85 billion, and employed 75,000 employees.
• 3M Company is a global company with different business divisions that
focuses on different industry segments . 3 M company has 12 sale offices in
U.S. and 185 more offices all over the world. It sells through many
channels, including distributors, dealers, jobbers and retailers.
Some products are even sold directly to consumers.
What is a product with 3M ID
Number 62-1838-5430-6 ?
The product name is:
Scotch- Weld (TM) 1838-A/B EPOXY
ADHESIVE (GREEN)
What is a MSDS?
The Material Safety Data Sheet ( MSDS) is a document
by which the manufacturer or importer provides
information about a specific substance for general use.
The MSDS contains much more information about the
material than the label on the container. MSDSs are
prepared and written by the manufacturer of the
material. It is a nine-section document, dealing with
toxicity, use, storage, handling and emergency
procedures related to any products the government feels
need to be controlled.
What is the purpose of the MSDS?
The purpose of an MSDS is to inform you of:
 The material’s chemical make-up.
 The material’s physical properties or fast acting
health effects that makes it dangerous to handle.
 The level of protective gear you need to wear to work
safely with the material.
 The first aid treatment to be provided when
someone is exposed to the material.
 The preplanning needed for safely handling spills,
fires, and day-to-day operations.
 How to respond to accidents.
I accessed other country than United States and I found
out that Scotch- Weld (TM) 1838-A/B EPOXY ADHESIVE
(GREEN) is also sold in Australia and this country have
like U.S. the Material Safety Data Sheet (MSDS) for that
product
OLAP Analysis

Drill down into data
 Link two or more multi-dimensional tables
 Support robust reports
 Evaluate how products sell in different countries
 Compare sales of one product to another
 Flexible and dynamic
Measure which is the data item of interest. It is the item that is to be
summed or averaged or otherwise processed in the OLAP report.
Examples are total sale, average sale, and average cost.

 Dimension is a data element that categorizes each item in a data set
into non-overlapping regions. Examples are purchase date , customer
tape, customer location, and sales region.
 An OLAP cube is a data structure that lets quick analysis of data. It can
also be defined as the capability of manipulating and analyzing data from
multiple viewpoints. The OLAP cube consists of numeric facts called
measures that are categorized by dimensions. The cube metadata
structure might be created from a star schema or snowflake schema of
tables in a relational database. Measures are derived from the records in
the fact table and dimensions are derived from the dimension tables.
http://www.youtube.com/watch?v=20NA1i-WY4Q
RFM Analysis
 3M can use RFM analysis
 It can tell those customers that purchase from them,
how frequent and how much they spend
http://www.youtube.com/watch?v=EHXlz2A-KMU
Do you think the abrasive division could
effectively use a market-basket analysis ?
 Cross-selling
• Sanding/ polishing products together
 Depending on what kind of abrasive product is being
purchased, 3M could offer a polishing product for
whatever surface is being worked on
• (i.e.. Finishes such as stain, paint, spray paint, and or
rust protector)
 This will help selling two products that work well
together on materials such as..
•
Rubber bonding, glass, metal, plastic, cutting, woodworking
etc.
3m Products
Task: finding a product that is best for gluing fiberglass to teak
(wood).
3M Marine Adhesive / Sealant Fast Cure 4200
Industrial products or Search box
Google Experience:
The top listings of products of that can help you find the best product
Somewhere in 3M there is a person who
knows off the top of their head, what
products to glue fiberglass to teak.
Is there any way to find out who that
person is? Does 3M know who that
person is? What type of BI system might
3M set up to help customers find such
experts?
Q) The way to locate the individual (s) who
knows the answers to key questions is.
A) Business Intelligence tools , to be specific
a large organization would use Knowledge
management tools in order to find what an
employee specializes in they also can use that
same tool to match customers with specialists
Knowledge management systems also improve
customer service by streamlining response time
Creates value from intellectual capitol and
sharing knowledge with employees as well as
customers
The 3M site is oriented around divisions and products.
If you know the product you want, you can learn all
about that product. But is poorly organized with
regards to problems and needs. 3M is a very successful
company. Why do you think the site is constructed in
this manner?
First a person picks an area in their language
that they are most comfortable with.

 3M site is to get customers from all over the
world in any language not just United States.
 This site makes it easier for people who are
more comfortable reading in their native
language then in English, which create profits for
the site and they are more successful because it
has many different products.