Goals for today:
Research a company and their marketing plan.
EQ: Describe the importance of the marketing mix.
Objective: The students will be able to define and
apply the importance of the marketing mix.
Write on a 3 x 5 card
Tell me something that you own
that you really wanted that you
now have.
Example: Headphones, shoes, computer, cell
phone, clothes.
Want you just to think of a product.
Keep the card for now.
***Marketing should begin
with determining customer
needs.***
***Define exchange***
***Exchange occurs when two
parties each have something of
value to the other.***
For example, a buyer buys clothes from
a store. The “value” for the store is
profit & the customer acquired the
clothes. Both gain from the exchange.
http://www.moneyinstructor.com/lesson/busmarketing.asp
How does a business make
all of these types of
decisions? Is there a
structured way a business
makes these types of
marketing decisions?
***The Marketing Mix and the 4 P’s.***
***The marketing mix is a
general phrase that describes
the kind of choices businesses
make in the whole process of
bringing a product or service
to market.***
***remember to add any slide with an asterisk to class
notes***
http://www.mindtools.com/pages/article/newSTR_94.htm
4 P’s.
***The Right Principle: ***
1.
2.
3.
4.
Is putting the right product
In the right place
At the right price
At the right time by promoting
that product or service
http://www.moneyinstructor.com/lesson/busmarketing.asp
***List the 4 P’s what are they?***
1.Product
2.Price
3.Place
4.Promotion
FANTASTIC JOB!! YOU ALREADY
BRAINSTORMED AND DETERMINTED
MOST OF THEM
http://www.marketingteacher.com/marketing-mix/
http://www.branddrivendigital.com/4-ps-of-marketing/
Read article “Basic Principle of Marketing”
Complete Basic Principles of Marketing
Worksheet
Answer the vocabulary sheet
On 3 X 5 card:
List the 4 P’s of
Marketing