MANAGING AREAS FOR INNOVATION WILLEM VAN WINDEN, AMSTERDAM UNIVERSITY OF APPLIED SCIENCES LUIS DE CARVALHO, ERASMUS SCHOOL OF ECONOMICS CONTACT: W.VAN.WINDEN@HVA.NL 1 QUESTIONS • WHAT TYPE OF SYNERGIES ARE CHASED AT IN KNOWLEDGE LOCATIONS • WHAT INSTRUMENTS ARE APPLIED TO CREATE/PROMOTE SYNERGIES IN THE LOCATION • WHAT GOVERNANCE MODES/TYPES ARE APPLIED KNOWLEDGE LOCATION: A DESIGNATED AREA WITH A FOCUS ON KNOWLEDGE-BASED ECONOMIC DEVELOPMENT 2 CASE STUDIES • • • • • • • • • • AACHEN: NEW UNIVERSITY CAMPUS AARHUS: IT CITY KATRINEBJERG BIALYSTOK: TECHNOLOGY PARK DUBLIN: THE DIGITAL HUB EINDHOVEN: HIGH TECH CAMPUS/STRIJP S HELSINKI: ARABIANRANTA MAGDEBURG: SCIENCE PORT & CAMPUS MANRESA: PARC CENTRAL NEWCASTLE: SCIENCE CENTRAL SAN SEBASTIAN: PIA/AUDIO-VISUAL 3 SOME PRELIMS • LITTLE EMPIRICAL SUPPORT FOR “SUCCESS” SCIENCE PARKS & RELATED CONCEPTS • RECENT STUDIES: NON-LOCAL LINKS MATTER MORE • “IN BARS, PEOPLE ARE OFTEN TOO DRUNK TO SAY SOMETHING TECHNICALLY MEANINGFUL” • SOME HINTS THAT MANAGEMENT MAY MATTER • LITTLE COMPARATIVE RESEARCH ON MANAGEMENT PRACTICES 4 TYPES OF SYNERGIES A SYNERGY ARISES “WHEN THE ORGANIZATION'S PARTS INTERACT TO PRODUCE A JOINT EFFECT THAT IS GREATER THAN THE SUM OF THE PARTS ACTING ALONE”. Actors/success indicators • Land/real estate owners • (anchor) tenants • Universities • Research institutes • Start-ups • Local government Efficiency Image/rep utation Knowledge/i nnovation 5 Theory? Case Aachen new campus Tenan t mix Communit y building Events x Physical planning for interactio n Liaison managemen t Common labs/equi pment x x x Aarhus IT city Proactive Brandin g 57% x Dublin Digital Hub x x x Eindhoven HTC x x x x Eindhoven Strijp S x x x x Helsinki Arabianrant a x x x x Magdeburg Science Port x x x Manresa Parc Central x San Sebastian Pia x x x x x x x 14 % x 57% x x 100% x x 71% x x 100% x x x Mgt unit+ impl. x 28 % x 57% x 86% 6 77% 44% 66% 66% 56% 56% 66% GOVERNANCE • LOOSE, INFORMAL MODELS: MAGDEBURG, AARHUS • PUBLIC PRIVATE PARTNERSHIPS: EINDHOVEN (STRIJP S), DUBLIN, HELSINKI • PRIVATELY RUN: EINDHOVEN (HTC) • UNIVERSITY-RUN: AACHEN 7 CONCLUSIONS • LARGE VARIETY IN MANAGEMENT APPROACHES • POLICY MAKERS: STRONG “BELIEF” IN THE POTENTIAL OF KNOWLEDGE/INNOVATION SYNERGIES • MANAGING TENANT MIX IS A CHALLENGE • TENANTS: SERVICES (VALUE FOR MONEY) AND REPUTATION/SIGNALLING MORE IMPORTANT • ADDITIONAL GOALS (“REGENERATION”) • EASTERN/SOUTHERN EUROPE: SUBSIDY-DRIVEN • POOR MONITORING / EVALUATION 8 FOR FURTHER RESEARCH • REPUTATION EFFECTS OF KNOWLEDGE LOCATIONS • COMPARISON OF MANAGEMENT PRACTICES IN PARKS FOCUSING ON SIMILAR INDUSTRIES • APPLYING MANAGEMENT THEORY ON KNOWLEDGE LOCATIONS • MANAGEMENT CHANGES OVER TIME 9