Lisa Schindeldecker
writing & content strategy
lisa.schindeldecker@gmail.com
MY SKILLS
 Writing and content strategy for web sites, emails, blogs and social media.
 Internal communications and training materials content development.
 Ability to work effectively with designers, developers, creative leadership and business stakeholders.
 12 + years experience developing and implementing successful digital business solutions.
 Extensive project management experience for all project sizes.
 Detail oriented, resourceful and creative problem solver.
 Creative agency experience both internal and client side.
PROFESSIONAL EXPERIENCE
The Lacek Group | Minneapolis, MN | May 2014-present
Freelance Copywriter and Content Strategist – Writing and content strategy for web sites, emails, training materials, direct
mail pieces and more. Clients included: Starwood Hotels, American Family Insurance, United MileagePlus Credit Cards and
U.S. Bank.
Target.com | Minneapolis, MN | May 2011-January 2014
Digital Operations and Publishing Manager for the weekly refresh of Target.com – Managed and co-led a content publishing
team that supports the strategic business priorities for Target.com. This team is responsible for updating 200-400 pages
monthly on Target.com. As a center of tool, process, and project management excellence my team drove several projects to
improve operational efficiency. Process and tool optimization projects included internal communications and training
materials development.
Target.com | Minneapolis, MN | July 2009-May 2011
Managing Producer on the redesign of Target.com – Our small internal creative team was responsible for working with
various vendors to complete all deliverables associated with the project. This role included cross-functional process
development, financial planning, vendor management, internal communications and diligent project planning within strict,
intense timelines.
Target Marketing | Minneapolis, MN | July 2008-July 2009
Sr. Project Manager/Business Consultant for Target Marketing Operations – Led vendor, technology and business teams to
design and deliver effective internal business tool solutions. The role included overall end-to-end project management,
internal communications, training and process optimization.
Wolfmotell (now Modern Climate) | Minneapolis, MN | November 2007-July 2008
Account Manager for St. Jude Medical and Best Buy – Provided all elements of account management from pre-sales through
project delivery. Worked collaboratively with creative and technical teams to develop and deliver sound, strategic interactive
and traditional marketing solutions for both retail and medical device companies. Established ongoing client relationships to
ensure client satisfaction and identify new project opportunities.
Target Marketing | Minneapolis, MN | 2004-2007
Digital Strategy and Content Planner for the Back to College Campaign, Target Beauty, Online Weekly and Store Locator –
Planned and led online and new media strategies that achieved Target’s primary business objectives. Partnered and
collaborated with Target’s marketing team, interactive creative team, project management team, technical resources,
creative agencies and technical vendors to implement strategies for large online projects. Mentored and coached other
members of the interactive marketing team.
Target Financial Services | Minneapolis, MN | 2003-2004
Interactive Project Manager for Target REDcard – Managed all aspects of key web and kiosk projects that supported the
business needs of Target Financial Services. Primary liaison between business sponsors, Target.com, and Target Technology
Services.
Bluestem Systems | St. Paul, MN | 1999-2003
Copywriter/Marketing Planner/Project Manager – Provided copywriting, design, and project management for client
online business applications and web sites. Primary writer and designer for Bluestem’s intranet, web site and print
marketing materials.
EDUCATION
University of Wisconsin | Madison, WI | B.A. Journalism and Sociology