2014 Spring Public Policy Committee
Meeting
29 April 2014
Hyatt Regency Crystal City
Arlington, VA
AGENDA 2A
2014 Propulsion & Power Forum
• Monday morning, July 28
 Compressing the Technology Development and Transition Timeline
 3 interview parts covering tomorrow’s key technologies, technology
maturation and validation, and rapid transition to products
 Part 1: Alan Epstein (P&W) interviewing Dr. Ed Greitzer (MIT) and Tom
Irvine (NASA ARMD)
 Part 2: Dr. Tony Dean (GE Global Research) interviewing Scott Cruzen
(Williams – invited) and Tom Fetterhoff (AEDC)
 Part 3: Ted Fecke (retired AFRL) interviewing Gen. CD Moore (invited)
and Keith Leverkuhn (Boeing 737 MAX – invited)
AGENDA 2A
2014 Propulsion & Power Forum
• Wednesday afternoon, July 30
 Keeping it Going: Sustainability and Growth in Technology
and Workforce: discussion of the underlying factors that ca
impact technology development/transition
 Moderator: Dr. Mark Lewis
 Panelists:
• Chris Singer, Director of Engineering, MSFC
• Neil Garrigan, Executive for Advanced Technology, GE Aviation
• Julie VanKleeck, VP, Space Advanced Programs, Aerojet
Rocketdyne
• Dan Nale, Sr. VP, Programs Eng. & Test, Gulfstream (Invited)
State Activities Strategic Plan:
Initial Discussion Draft
Phil Hattis, State Activities Working Group Chair
April 25, 2014 Draft
AGENDA 3
Outline
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The vision
Current state activity strengths
Current state activity weaknesses
Competing forces
Goals
Going forward
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Top-level recommendations
Approach for a state with an established AIAA program
Approach for a state with limited AIAA-Branded involvement
Approach for a state without current programs
Prioritizing activities in new states
Ideas to exchange best practices and lessons learned
AGENDA 3
The Vision
• AIAA is a preeminent leader in Aerospace policy formulation,
implementation, and execution at the state level
 Regarded as a “high value added” partner by state-level policy decision makers
 Solicited for facts and insights into Aerospace issues by media and policy makers
 Proactively leads state-level Aerospace community efforts
• AIAA members are very engaged at the state level
 Inform the public, media, and elected officials regarding the economic/societal
benefits of Aerospace technologies, systems, and workforce
 Formulate effective policy recommendations to help elected local officials
 Coordinate with parallel efforts at the national level and in other states
• Have sustainable, expert state-level-member leadership teams
• Interest in these state-level activities attracts new AIAA members
AGENDA 3
Current State Activity Strengths
• Active policy programs and volunteer teams established in some states
 California: AIAA has well-rooted direct interaction efforts with state legislators
 Georgia and Florida: AIAA is a key participant in multi-organizational Aerospace
policy advocacy coalitions
 Virginia: AIAA is strengthening its role in an established policy advocacy coalition
• There is effective, on-going public policy activity
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Panel and round table discussions with high caliber participants
Meetings with elected legislative officials
Coordination with legislators on Aerospace-policy legislative hearings
Symposia on important policy topics (e.g., UAV regulation criteria)
• The Institute’s national leadership strongly supports this work
AGENDA 3
Current State Activity Weaknesses
• Overall AIAA member participation is still very low
 Still lack AIAA policy efforts in many states with Aerospace presence
• Some nascent efforts falter due to insufficient local volunteer participation
 Participation in a Colorado coalition lost ground when a single volunteer could no
longer sustain a leadership role
• The set up rate for activities in additional states is resource limited
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The existing State Activities Working Group (SA WG) roster is small
The SA WG members have limited means to participate in events requiring travel
National staff participation in state-level organizational activities is stretched thin
Organizational efforts can only focus on a few new states at one time
- New efforts can happen when existing programs transition fully to local volunteers
AGENDA 3
Competing Forces
• Internal to AIAA
 Volunteers have limited time to apply to AIAA-related activity
 Most Section focus is on sustaining preexisting programs
• External
 Decision makers now often rely on AIA for “industry positions”
 Other organizations have interest in addressing Aerospace topics with state level
officials
 Existing coalitions in some states already have Aerospace Days with no AIAA
involvement
AGENDA 3
Goals
• Hold visible/coordinated AIAA activities tailored to each state that
address topics of local importance
 Re-identify top-priority state-level issues annually
 Assess these issues, assimilating established AIAA positions when applicable
 Perform targeted dissemination of issue assessments
 Field information and policy position inquiries on a timely basis
 Achieve local AIAA member awareness regarding top-priority issues
• Engage with elected officials regarding top-priority issues
 Address these issues in forums and during one-on-one interactions
 Collaborate with other Aerospace-related organizations on policy activity in specific states
when interests are in common and proposed engagement methods are compatible
• Enable use of state-level programs as a membership recruiting tool
AGENDA 3
Going Forward
AGENDA 3
Top-Level Recommendations
• Tailor the action plan to individual states in three classes
 States with pre-existing AIAA-organized annual events that have an
established local support infrastructure (e.g., CA, GA)
 States with pre-existing events with limited, current AIAA participation (e.g.,
CO, VA)
 States without pre-existing annual events
• Use national resources to initiate state-level activities in 2-4 states at a time
 Pursue programs in new states as existing state programs become selfsustaining
• Institutionalize means to exchange best practices and lessons learned
AGENDA 3
Approach for a State with an Established Program (e.g., CA & GA)
• Transition all local coordination from national staff/volunteers to
local volunteers
 With legislative offices
 With other supporting organizations (when coalitions apply)
• Assure that local leadership has volunteer support backup and
succession plans
 Have volunteers on call to overcome individual availability challenges
 Provide for leadership rotation to avoid individual “burn out,” relocation, or
retirement impacts
• Wean local leadership from national financial sponsorship
 Get Sections/Regions and local industry invested into Aerospace Day events
AGENDA 3
Approach for a State with Limited AIAA-Branded Involvement (e.g., CO, VA, TX)
• Enlist local volunteers from Section and resident Corporate Members
 Section outreach can be through Regional leadership
 Corporate Member outreach can be through the CMC
 May also find volunteer candidates from people already tied to national public
policy activities (e.g., from CVD attendee lists)
• Initiate local AIAA collaboration with existing Aerospace Day coalition
 May find receptive AIAA members within coalition leadership (who are already
representing their employers or other organizations)
• Add significant AIAA content (and branding) into existing coalition
activities
 Can be accomplished when AIAA participation adds significant scope and value to
existing events
AGENDA 3
Approach for a State Without Current Programs
• Apply national staff and volunteers to help build a state coalition from local Aerospace
interest groups
 There may already be good, existing coalition partners with whom to collaborate
• Recruit local AIAA member volunteers
 From PPC and CMC contacts
 Through Sections with help of Region officers
• Socialize new volunteers with experienced participants from other states, and train
them regarding best practices/lessons learned
• Invest/apply resources in a new state for 2-3 years to help organize, publicize, and
execute initial events
 Share these start-up costs/efforts with identified coalition partners
• Work with initial, local AIAA volunteers, and coalition partners to make activities
annually sustainable and to provide for successor volunteers
AGENDA 3
Prioritizing Activities in New States
• Initial focus: States with both a substantial
Aerospace industry base and active, local AIAA
members
 Some Candidates: Arizona, Maryland, Washington,
Missouri, Alabama, Pennsylvania, New York
• Subsequent Focus: States with a substantial
Aerospace interest and potential for more active
and new AIAA membership
 New, local AIAA activity can be an AIAA recruiting
tool
AGENDA 3
Ideas to Exchange Best Practices and Lessons Learned
• Collect and prepare best practices/lessons learned into
training material
• Establish an AIAA web page for sharing information about
state events
 Reference material for volunteers
 A calendar of scheduled events
 After-action reports from completed events
• Host an annual event to bring state-level volunteers
together from across the country
 Provide training
 Enable exchange of information about state event experience
AGENDA 3
Motion on State Advocacy Strategic Plan
• The Committee adopts the State Advocacy
Strategic Plan and will submit to the Institute
Development Committee for consideration and
support.
Grassroots Report
Duane Hyland
29 April 2014
AGENDA 4A
Congressional Visits Day Totals
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119 Attendees
197 Meetings
32 Sections Represented
22 State Teams Represented
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AGENDA 4A
Heard on the Hill
• “Bring us fewer Key Issues, we recommend
about 3 to 4.”
• “Bring us model legislation to help us help you
on your issues.”
• “Thank you for providing us your issues in
electronic form.” (This saved AIAA $6,000 in
direct costs.)
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AGENDA 4A
Capitalizing on CVD’s Momentum
• Don’t forget, CVD establishes the relationship
between your Section and your decision maker.
• Make sure you invite them to “your place” over
the summer: Section dinner, facility tour, speaking
engagement – anything that gets them involved in
seeing/touching/witnessing what you do.
• Keep in touch – Especially if the Office asks you
for help.
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AGENDA 4B
Next Congressional Visits Day
• March 11, 2015.
• Many requests to bring back the reception next
year, but the breakfast and other program
changes were generally well received.
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AGENDA 5A
2015 Key Issues- Objectives and Outreach
• Streamline Key Issues
 Reduce overall number
 Introduced in 2013
 Discussed at Winter 2014 PPC meeting
• Integrate throughout the Institute
 Integration-level conference sessions
 Keynote sessions
 Aerospace America articles
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AGENDA 5A
2015 Key Issues- Objectives and Outreach
• Reaching beyond AIAA
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Commentary
Interviews
Hill forums and briefings
Position Papers/Information Papers
• Understanding Success
 Goals and milestones
 Measuring and communicating impacts of advocacy
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AGENDA 5A
2015 Key Issues- Objectives and Outreach
• Strategic Issues
 Industrial Base
 Cybersecurity
 Education & Workforce
• Building a Foundation
 Components from the Subcommittees
 Background from TAC
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AGENDA 5A
2015 Key Issues- Objectives and Outreach
• An Example by Issue- Industrial Base
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Technology Transition
Space Exploration Vision
Export Controls Reform
Providing a Competent, Competitive Workforce
Etc.
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AGENDA 5A
2015 Key Issues- Objectives and Outreach
• An Example by Subcommittee- Space Policy
 Technology Transition- Technology architecture and
spinoff technologies
 STEM- Providing inspiration to next generation
workforce
 Cybersecurity- Providing seamless security to space
assets/ Protecting communication systems
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AGENDA 5B
2015 Key Issues- TAC and Regions & Sections
• Socialize critical issues
• Seek supporting information including anecdotal
and empirical evidence
• Identify communities for Information Paper
support
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AGENDA 5C
Key Issues Timeline- 2015
April/May 2014
o
o
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PPC solicits on
Strategic Issues from
TAC, Regions,
Sections
TAC seeks inputs from
TCs and PCs
TCs/PCs submit
summary of supporting
input to TAC
July 2014
o
o
October 2014
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Authors, supported
by PPC and TAC,
write formal issue
statements
TAC Directors review
summary and vet input
TAC forwards
screened input to PPC
and appropriate
Subcommittees
August 2014
o
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November 2014
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PPC subcommittees
and TAC liaisons
approve formal
issues
Any revisions
worked with authors
PPC submit draft
issues to ASEB for
review and input.
Draft Information
Papers for selected
PPC subcommittees
begin vetting of input
received
PPC contacts TAC
authors for supporting
documentations
December 2014
o
PPC-approved
issues sent to Board
of Directors
September 2014
o
o
PPC subcommittees
formalize Key Issues
PPC approves
selected issues
January 2015
o Board votes on key
issues at ASM Board
meeting
oKey issues revised as
needed
oInformation papers
finalized
February 2015
o Key issues and info
papers sent to printer
mid-month
AGENDA 6
2014 Public Service Award
• Dr. Kathie Olsen
 Founder and Managing Director- Science Works DC
 Deputy Director and COO- National Science
Foundation (2005-2009).
 Associate Director for Science- Office of Science
and Technology Policy (2002-2005).
 Chief Scientist- National Aeronautics and Space
Administration (1999-2002).
APPROVED
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AGENDA 6
2015 Public Service Award
• The Public Service Award honors a person outside the aerospace
community who is not an AIAA member but has shown consistent and visible
support for national aviation and space goals. When judging nominations, the
committee will look for a public figure who is widely known outside of the
aerospace community and has a positive public image, a supporter of the
aerospace industry who has shown consistent and visible support of national
aeronautics and/or astronautics research and development and unhesitant
willingness to be identified with aerospace programs/supporters, and a person
who is not a member of the aerospace community and who has no personal
vested interest in advocacy. The recipient may be a member of non-employer
related pro-aerospace organizations or may be an elected official. Because of
the unique nature of this annual award, it is generally presented at the AIAA
Aerospace Spotlight Awards Gala.
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AGENDA 6
2015 Public Service Award Nominees
• Nominees Online Nomination Process
– Nomination
– Three References
• Timeline Nominees by 1 October
 Vote at Fall Public Policy Committee Meeting
• Suggestions???
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AGENDA 8
New Business
• Changes to Committee Structure
 Deputy to the Vice President-Public Policy
 New Position will assist the VP in Committee
Outreach within Membership.
 Deputy will work with subcommittee chairs to
integrate strategic issues.
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AGENDA 9
Future Meeting Schedule
• Next Meeting
 Space2014
– 5 August 2014- 0800-1100 hrs. (Breakfast provided)
– San Diego, CA
• Fall Meeting
 TBD
– Third Week of October 2014
– Proposed Location- Boeing 787- Charleston, SC
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