Sophia Amoruso
Nasty Gal began in 2006 as the
brainchild of CEO and founder Sophia
Amoruso who at the time worked out
of her own apartment in San
Francisco. Amoruso started Nasty Gal
as a side project on Ebay selling items
she purchased from rummaging at
second hand stores and shopping
online. Amoruso grew Nasty Gal by
using social network sites like
Facebook and Instagram to market her
finds that she styled, photographed,
and shipped. In 2007, she started her
own URL independent from Ebay,
ShopNastyGal.com which later became
NastyGal.com
Nasty Gal
Nasty Gal Target Market
Nasty Gal is an American-based Online
Retailer whose target market is focused
on a young woman, to be specific teen or
early mid-twenties, and super bodyconfident. A girl who knows how to
dress for her shape and is not afraid of
wearing makeup and short skirts and
being sexy. A girl who is into fashion but
her taste does not just apply to what she
wears; it applies to food, interior design,
and travel. A girl who fits middle to
upper-middle income. A girl who wants
to have awesome experiences and be the
best-dressed girl around. Overall, the
style of the clothing is cool, sexy and
whatever is hot at the moment.
Nasty Gal
Nasty Gal Marketing and Advertising
In the marketing aspect: Nasty Gal does its
own publicity online. Nasty Gal uses social
networks and its own blog to post publicity
and news for their customers. Nasty Gal
constantly interacts with their customers
online and encourages them to use the hash
tag #NastyGal across all social networks by
offering free coupons for next purchase and
fun contests such as allowing customers to
name new products and enter to win online
coupons. Nasty Gal posts video marketing
on its blog and incorporates other topics
their fans might be interested in to keep
them constantly checking Nasty Gal social
for new updates.
Nasty Gal
So, instead of wasting money
on a marketing department,
Nasty Gal let’s their
customers do it for them. Not
only do fans provide free
marketing for the brand, but
the excitement behind. This
is a smart marketing because
encouraging and rewarding
fan loyalty is an easy and fun
way to maintain your current
clientele while attracting the
attention of future
customers.
Nasty Gal
Having celebrities wear products is
another important way of
publicity. Some celebrities who
have worn Nasty Gal products
include; Britney Spears, Kelly
Osbourne, Christina Aguilera,
Miley Cyrus and Ashley Benson.
Also, in 2012, Nasty Gal released
the first issue of what was
planned to be a semiannual
“lifestyle magazine” title Super
Nasty, which featured spreads
on “fashion, music and culture,”
and was included free in
customers’ orders. Without a
doubt, it is incredible how fast
this fashion retailer has grown
because Nasty Gal does not have
a marketing team; their own
customers do the marketing and
it has been a success.
Nasty Gal
$23 million in revenue in 2011, a three
year growth of 10% every year since
2011 and over $40 million in
investments. Number 11 on Inc. 5000
list of fastest growing private fashion
companies. (Inc is a magazine that is
specifically published for people that
are involved in any kind of business
art/politics/economics etc). 280 fulltime employees and now a 500,000 sq
foot shipping center in Kentucky. Last
year she made a total of $100 million in
just revenue. She met with venture
capitalist's met with Danny Rimer, a
partner at Index Ventures, who has
invested in companies such as Net-aPorter, ASOS and etsy,she gave a slice
of $9 million.
Nasty Gal
"Nasty Gal is an online clothing store dedicated
to bringing you the best of new and vintage
clothing from Jeffrey Campbell, UNIF,
MinkPink and more. Their buyers search
high and low for pieces you won't find
anywhere else; •
be it from the Rose Bowl Flea
Market or the racks at showrooms. The
Nasty Gal affiliate program is a great way to
earn commissions on some of the most
unique pieces offering both new and vintage
clothing, shoes and accessories. Be sure to
sign up for the Nasty Gal affiliate program
and start earning today!“
https://darwin.affiliatewindow.com/merchant-profile/4776
Nasty Gal
Nasty Gal also asks for model,
photographers and fashion
bloggers casting since their fan
based clienteles are their
marketers to become a part of
“Nasty Gals Do It Better.”
Along with brands their
corporate buys and sells, Nasty
Gal also find affiliates to work
with for their website and press.
Nasty Gal
The Nasty Gal corporate team
includes a Buying Director,
who shops and brings in
brands to sell through Nasty
Gal, along with a Shoe Buyer
and Vintage Buyer.
Nasty Gal Collection Fall 2013
include leathers, metallic and
trending oil slick materials by
design team