40th Anniversary Tour
Tour Marketing
Alliance
STRICTLY CONFIDENTIAL: This proposal is proprietary to Clear Channel Entertainment and its affiliates and we reserve all rights to full confidentiality in all the
information contained in this document. Recognizing that there will be additional details of both a legal and financial nature which will need to be negotiated and agreed
upon and that such details are subject to the approval of Clear Channel Entertainment’s corporate office, it is understood that neither Clear Channel Entertainment nor its
affiliates will be obligated to each other until a written agreement approved by Clear Channel Entertainment’s corporate office has been signed by both parties.
“It’s Only Rock ‘N’ Roll…
At the core of all rock and roll is the notion that people
can do what they want to, when they want to, and how
they want to, and the rest of the world be damned.
More than any other rock act, the Rolling Stones
epitomize this idea in their music, look, attitude, and
behavior.
They have followed this road, and get away with it. In the
process, they are undoubtedly the most successful and
influential band of all time.
Dubbed as ”The Greatest Rock-N-Roll Band in the
World!,” their 40-year career of hit records, classic songs,
monster live spectacles has consistently reinforced that
title time and time again.
…BUT I LIKE IT!”
Discography
No Security LP 1998
More Hot Rocks LP
Charlie Watts Solo Album 1997
Long Ago & Far Away
Exile On Main Street LP 1972
Hot Rocks LP
Sticky Fingers LP 1971
Rock n Roll Circus LP 1996
Stripped LP 1995
1994
Voodoo Lounge LP
1989
Steel Wheels LP
1970
Get Your Ya Ya’s Out LP
1970
Let It Bleed LP
1969
Through The Past Darkly LP
Undercover LP 1983
1968
Singles Collection Box Set
Dirty Work LP
Their Satanic Majesty’s
Request LP
Tattoo You LP 1981
Flowers LP 1967
1986
Emotional Rescue LP 1980
Beggars Banquet LP
Between The Buttons LP
Some Girls LP 1978
High Tides, Green Grass LP 1966
1976
Black And Blue LP
1974
It’s Only Rock n Roll LP
1973
Goats Head Soup LP
December’s Children LP
1965
Got Live If You want It LP
Out Of Our Heads LP
12x5 LP
Now LP 1964
Profile LP
Keep On Rolling…
In 2002, the Rolling Stones show no signs of resting
on their laurels as the band will release a new album
featuring some new songs along with a retrospective
of their #1 hits throughout their career.
Shortly after the release of the album, the Rolling
Stones will also release their first ever Box Set.
Their record label, Virgin, plan to execute a multimillion dollar media campaign surrounding these two
releases on a world-wide basis.
Audience Demographics
Concert
Attendees:
Ages 35 – 55 represents 70% of the
audience
Ages 18 – 25 represents 15% of the
audience
Ages 25 – 35 represents 15% of the
audience
60% M / 40% F
Album
Purchasers:
50 plus represents 60% of buying public
18 – 25 represents 40% of buying public
THE Live Act
Every year the Rolling Stones* have gone on tour, it has
always been the biggest musical event of the year.
Top 15 Grossing Tours of All Time in North America
Gross
Ye ar/Act
Ye ar
( i n mi l l i o n s )
T he R o lling St o nes *
U2
Pink F lo yd
T he R o lling St o nes
T he R o lling St o nes *
* N SY N C
B ackst r eet B o ys
T ina T ur ner
U2
T he Eag les
* N SY N C
N ew Kid s O n T he B lo ck
D ave M at t hew s B and
U2
T he R o lling St o nes*
19 9 4
2001
19 9 4
19 8 9
19 9 7
2001
2001
2000
19 9 7
19 9 4
2000
19 9 0
2000
19 9 2
19 9 9
12 1.2
10 9 .7
10 3 .5
98
8 9 .3
8 6 .8
8 2 .1
8 0 .2
79 .9
79 .4
76 .4
74 .1
6 8 .2
67
6 4 .7
*Past tour sponsors included Budweiser (1994), Sprint (1997) and Tommy Hilfiger (1999).
Tour Concept
So what do you do when you turn 40?
YOU THROW A PARTY!
Working Tour Names:
“The Life Begins at 40 Tour”
“The First 40 Years Tour”
To celebrate their 40th anniversary, the Rolling Stones will go
on a worldwide tour which will re-enact memorable moments
in their 40-year career as well as continue their present new
music and live spectacles, the likes of which only The Stones
can do. Many tour stops will have one club date, one arena
date and one stadium date, each representing a different face
of the band!
All the action will be captured in a documentary to be
broadcasted on Network TV.
Tour Profile
Timing:
Starts September 2002
# of Shows:
US-40 shows in 15 to 16 cities (multiple
shows in each city)
Europe/Japan/China/
South America/ Mexico-50 shows in 25+
cities (multiple shows in each city)
Markets:
Major US and Worldwide Cities
Venues:
Stadiums, Arenas and Clubs
Projected Attendance:
3,000,000 (1,000,000 US, 2,000,000
International)
Media Support:
No less than $10,000,000
A Groundbreaking Opportunity
An alliance with the Rolling Stones offers Sponsor
the unique opportunity to harness the power and
capture the magic of Rock ‘n’ Roll’s most recognizable
“brand name” in a relevant, meaningful way, while
achieving these important objectives:
• Generate top-of-mind awareness
• Reinforce brand image through unique
media/promotional initiatives
• Drive product sales
• Build retail/trade relationships
• Create dramatic impact
• Associate with the highest quality events
40th Anniversary Tour
Tour Sponsorship
Marketing Activation Platforms
On-Site Benefits*
•
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Showcase Sponsor products in a relevant context through
display and demo
Allow consumers to interact with new and existing Sponsor
products via dedicated sampling areas (where available)
Make Sponsor a tour souvenir by creating/distributing Sponsoridentified premiums
Distribute bounce-back coupons
High-visibility Sponsor signage displayed throughout each
venue
Potential Sponsor PA announcement and/or video to be
broadcasted prior to and after show
Meet and greets with the Rolling Stones in select markets over
the course of the tour
Right to VIP hospitality area at each tour venue for clients
(incremental cost for catering)
Sponsor logo on title page of official souvenir program
One full-page, color ad in official souvenir program
Sponsor logo on all VIP passes and laminates
* Sponsor responsible for supplying displays, artwork and commercials. Prior approval of creative required if using artist
name or likeness.
Off-Site Benefits
•
Entitlement
– Above-the-title positioning (i.e.,“Sponsor Presents
Rolling Stones”)
– Sponsor name/logo integrated into official tour title
utilized in all advertising, promotion and publicity
materials
•
Media/Advertising (at least $5,000,000 in media)
– One (1) Logo in print ads
– One (1) Audio identification in radio
– Sponsor logo inclusion on all outdoor posters & flyers
– Sponsor name on ticket headers
– Major participation in press conference announcing tour
•
Tickets
– Complimentary tickets for each tour event
– Potential for discount coupon/advance ticket promotion
– Option to purchase additional tickets prior to public sale
Exclusive Promotions*
Use the Rolling Stones’ name and likeness to
create pre-approved national, regional, or
local market promotions such as:
•
National Sweepstakes Overlay
– Enter for a chance to win autographed tour merchandise and a
chance to meet Rolling Stones at their press conference or at a
show
•
Advance Ticket Promotion/Ticket Pre-sales
– Enter codes from Sponsor product on company website and
receive special password for a chance to buy prime-seating
tickets before public on-sale
•
“If I Could Be Like MICK” Contest
– Consumers submit their best Mick Jagger impersonation on-site
at each tour stop or online
– Consumers vote online to determine finalists
– Finalists to be judged by the Rolling Stones
– Winner and his friends are flown all expenses paid to future show
where winner introduces Rolling Stones at upcoming show
* Subject to Rolling Stones' approval. Rolling Stones will not make personal appearances.
Exclusive Promotions* continued
•
“Buy the Stuff… Get the Stones”
– Buy Sponsor products and earn points to receive
Rolling Stones merchandise, CD’s, tickets to upcoming
shows and more
•
Biggest Fan Promotion
– Consumers send e-mails to company website stating
why they are the Rolling Stones’ biggest fan and, at
select tour stops, the band invites winner to be their
special VIP guest at the show
*Subject to Rolling Stones' approval. Rolling Stones will not make personal appearances.
Additional Opportunity
By participating in the tour, Sponsor will have
the opportunity to further extend this
association by participating in the official
Rolling Stones 40th Anniversary Bash, a oneoff show featuring all-star acts. This show will
be separate from the tour but occur during the
same timeframe.
Summary
Sponsorship of the Rolling Stones 40th Anniversary Tour
is an extraordinary marketing opportunity to form an
alliance with the biggest band IN THE WORLD.
Leverage the emotion, power and appeal of the
association to break through the clutter and reach
Sponsor’s target consumers.
And, the unique live setting enables Sponsor to reach
consumers at a place they have consciously chosen to be
for a once-in-a-lifetime event with friends and family.