Georgia State Council Webinar
July 9, 2015
Sally Roberts SHRM-SCP, SPHR
State Director
Rushe Hudzinski SHRM-SCP, SPHR, GPHR
State Director Elect
Phyllis Shurn-Hannah, SHRM-SCP
Northeast Region Field Services Director
Agenda
Item
Presenter
Position
Welcome
Sally Roberts
State Director
Roll Call
Judy Spencer
Secretary
Membership Update
Paula Kitchens
Membership Chair
SHRM Update
Phyllis
Shurn-Hannah
Field Services Director
Student Membership
Eunice Glover
College Relations
State Conference
Rushe Hudzinski
State Director Elect
Government Affairs
Sarah Lamar
Legislative Director
Calendar
Sally Roberts
State Director
Best Practices/Updates
Sally Roberts
Open
2
Roll Call
Judy Spencer, SHRM-SCP
Secretary
3
Membership Chair
Paula Kitchens, SHRM-CP
Membership Chair
Paula P. Kitchens, PHR
paula.kitchens@youramfcu.org
P. O. Box 213089 - Augusta, GA 30917-3089
706-854-6155 x 1250 or fax 706-261-1222
4
SCORECARD INFORMATION
Chapter
Number
Chapter Name
Dec-14
Jan-15
0037 Athens Area SHRM
22
22
0043 Central Savannah River Area SHRM (CSRA)
112
111
0070 SHRM-Atlanta
997
986
0112 The Savannah Area SHRM
107
106
0128 SHRM-Columbus Area
137
136
0140 Greater Valdosta Area SHRM Chapter
28
28
0154 Middle Georgia SHRM
53
49
0157 Northwest Georgia SHRM
28
28
0239 West Georgia SHRM
25
24
0335 Laurens HR Assn.
19
20
0474 Golden Isles SHRM
19
19
0520 Greater Rome Chapter
26
26
0588 Statesboro Area SHRM
18
18
0622 Greater Henry Cty Chap.of SHRM
49
48
0623 Southwest GA SHRM/Albany
30
30
0624 Foothills of Georgia
45
43
0736 Thomasville Area SHRM
23
24
Change % change Star/SuperStar
from Dec from Dec Designation for
Chapter Size
Feb-15 Mar-15 Apr-15
14
15
Month
21
20
20
-2
-9.09%
S
105
104
101
-11
-9.82%
L
979
1,009
987
-10
-1.00%
SM
101
100
99
-8
-7.48%
M
135
141
135
-2
-1.46%
M
27
25
26
-2
-7.14%
M
46
44
45
-8
-15.09%
S
27
26
26
-2
-7.14%
S
22
24
24
-1
-4.00%
S
20
20
19
0
0.00%
S
19
19
19
0
0.00%
S
26
26
25
-1
-3.85%
S
19
19
18
0
0.00%
S
46
40
39
-10
-20.41%
S
30
30
30
0
0.00%
S
44
44
43
-2
-4.44%
S
24
24
23
0
0.00%
S
23
23
23
-1
-4.17%
S
Total #
Mbrs in
Chapter
32
Chapter
# of Multi # LMOs in 2015 Audit Affiliation 2014 Excel
Members Chapter
Month
%age
Award
1
SHRM Members At-Large
SHRM Members in State
COLLEGE RELATIONS
# of Student Chapters
# of Members in SHRM Student Chapters
# of SHRM Student Members At-Large
# of Total SHRM Student Members in State
Dec-14
Jan-15
1,762
5,680
1,741
5,850
7,591
7,442
12/31/14 4/30/15
4
4
120
104
634
682
754
786
Feb-15 Mar-15 Apr-15 Chg 2014
1,714
5,860
7,574
1,738
5,967
1,702
5,901
7,705
7,603
% chg
In Chap %age
-60
-3.41%
22%
221
161
3.89%
2.16%
78%
11
65.63%
N/A
403
2
300
25.56%
Platinum
2297
38
1,272
44.62%
Silver
218
7
112
48.62%
Gold
195
2
58
70.26%
Bronze
135
3
106
21.48%
N/A
86
2
39
54.65%
Gold
49
0
23
53.06%
Silver
71
3
44
38.03%
N/A
37
0
18
51.35%
N/A
28
2
7
75.00%
N/A
87
2
60
31.03%
N/A
51
3
30
41.18%
Silver
93
2
52
44.09%
N/A
46
1
15
67.39%
Silver
52
2
7
86.54%
Gold
46
1
22
52.17%
N/A
18
2,194
60.87%
44.76%
N/A
24
23
0739 Allatoona SHRM
46
5
Grand Total
1,762
1,741
1,714
1,738
1,702
-60
-3.41%
3,972
76
~ Chapters must meet their current minimum chapter affiliation standards in order to be eligible for Membership Star or SuperStar recognition and Chapter Financial Support Payments (CFSP).
~ This report represents SHRM members in chapter’s only, primary designation, NOT total chapter membership.
~ Primary designation denotes chapter members, belonging to more than one chapter that designate the particular chapter as primary. SHRM members can only designate one primary chapter.
~ CFSP is based on the number of professional/general/associate SHRM members primarily coded to the chapter at the end of the payment period.
GEORGIA
SHRM Members in Chapters
SHAPE
negative
0 - 2.99% Star
3% + SuperStar
5
Paula Kitchens SHRM-CP
Membership Focus
 Confirming your membership numbers with
SHRM
– Value: revenue & impacts your SHAPE: What
is the $ amount chapters receive for each
SHRM member?
 Ways to Recruit Members
– Request At Large List: How to find the form
and appropriate use
6
Phyllis Shurn-Hannah, SHRM-SCP
Value of SHRM Membership
 SHRM Update
– CLIF due 1 month prior to the end of your
fiscal programming year
– 2015 Volunteer Summit, Washington, DC;
November 19th – 21st
– CLIF/SCLIF December 1, 2015
– Preferred Providers
 Communicating the Value of SHRM Membership to your Chapter
Members
– Tool kit on the VLRC
7
8
Understanding Your Value Proposition
What is
?
Value is a
Perception
“The message . . . is that no company can
succeed today by trying to be all things to all
people. It must instead find the unique value
it alone can deliver to a chosen market.”
Treacy and Wiersema, The Discipline of Market Leaders, page xiv
FEATURE
Continuing Education Programs
Certification Programs
Members-Only Discounts
Newsletter or eNewsletters
Monthly Magazine/Journal
Webinars
Face-to-face lunches/dinners/meetings
FEATURE
BENEFITS
Continuing Education Programs
Keeps you knowledgeable and relevant as a
professional
Certification Programs
Validates your capabilities
Members-Only Discounts
Saves you $$$$$$$
Newsletter or eNewsletters
Easy access to timely information
Monthly Magazine/Journal
Covers the hottest topics and trends around <your
profession> in your area
Webinars
Convenient learning at your fingertips
Face-to-face lunches/dinners/meetings
Networking with other professionals like you to
discuss and solve common problems
FEATURE
BENEFITS
AVOIDANCE
Continuing Education
Programs
Keeps you knowledgeable and relevant
as a professional
Missing out on essential knowledge for professionals
Certification Programs
Validates your capabilities
Getting passed over for a higher position
Members-Only Discounts
Saves you $$$$$$$
Paying too much somewhere else!
Newsletter or eNewsletters
Easy access to timely information
Wasting time searching for critical information
Monthly Magazine/Journal
Covers the hottest topics and trends
around <your profession> in your area
Not being on top of major employer concerns
Webinars
Convenient learning at your fingertips
Costs of travel, room and board for educational needs
Face-to-face
lunches/dinners/meetings
Networking with other professionals
like you to discuss and solve common
problems
Working in isolation on key issues that would benefit from
multiple viewpoints
FEATURE
BENEFITS
AVOIDANCE
EMOTIONAL DRIVERS
Continuing Education
Programs
Keeps you knowledgeable
and relevant as a professional
Missing out on essential knowledge for
professionals
Gain confidence in your abilities
Certification Programs
Validates your capabilities
Getting passed over for a higher
position
Becoming an authority in my field
Members-Only Discounts
Saves you $$$$$$$
Paying too much somewhere else!
Good steward of organization money
Ongoing access to timely
Wasting time searching for critical
information
Allows you more time to spend on the things
that really matter
Newsletter or eNewsletters information
Monthly Magazine/Journal
Covers the hottest topics and
trends around <your
profession> in your area
Not being on top of major employer
concerns
Being on the cutting edge of the profession
Webinars
Convenient learning at your
fingertips
Costs of travel, room and board for
educational needs
You can become an expert in a specific area
Face-to-face
lunches/dinners/meetings
Networking with other
professionals like you to
discuss and solve common
problems
Working in isolation on key issues that
would benefit from multiple viewpoints
Making professional friendships that last a
lifetime
Successful Practices
How to Grow Prospective Members:
– Run a member-get-a-member promotion
– Encourage current members to bring a colleague
– Get in touch with lapsed members
− Reach out to local universities
How to Grow Prospective Member List: Events and Promotions
– Invite local employment attorneys to speak
– Hold a value-driven webinar
– Partner with other local associations
– List your upcoming events online
– Consider changing the time of an event
Successful Practices
How to Grow Prospective Member List: Website and E-mails
– Create an e-mail signup form/box.
– Encourage your current email subscribers to share your emails
– Include a “Subscribe” link
– E-mail Signature
How to Grow Prospective Member List: Social Media
– LinkedIn messages. Search and message local HR professionals directly.
Be professional and be personal.
– Share content on your social media pages and encourage sharing
18
19
20
PARTNERING CAN MAKE
THE DIFFERENCE!!!!
External Organizations:
•
•
•
•
•
Chamber of Commerce
NAAAHR
Hispanic MBA’s
Black MBA’s
Young Professional Organizations
Internal Organizations:
• CLA’s
• State Councils
• Neighboring Chapters
21
Committee Members
• A committee is not just 1 person
• Membership co-chairs
•
•
•
Retention
Recruitment
At-Large
• The more committee members the better
• Diverse committee members
•
Age, race, disability, language, etc.
• Meetings: mix them up
22
Eunice Glover
College Relations Update
23
State Conference
Rushe Hudzinski, SHRM-SCP
Exciting things are happening for
YOUR Conference!
 275+ Attendees Registered so far!
 Discounted Rate through August 15th.
 We have over 40 amazing presentations to review (which is more
than we anticipated) – some GREAT educational opportunities
 Keynotes: Mark Byam, Andy Lorenzen, Marty Martenson, & Holly
Aguilar
 Complete Agenda will be posted by end of July
 Sponsors, sponsors, sponsors! The more we have the more we can
give you !! Please ask your business resource partners to be part of
our event! Contact Sally or Rushe for sponsorship packets and
information if needed.
 Levels: $7500/ $5000/ $3500/ $1500/ $750/ $650 ( if returning)
24
Your Role at the State Conference
 Now:
– Coordinate Foundation Auction Item
– Register for conference & hotel
 Sunday, August 30
– 9:30am Fortune Forty/Membership Meeting
– 1:30pm State Council Meeting
 Throughout Conference
– Introduce Speakers
– Ambassadors for Conference
25
Sarah Lamar
Government Affairs Committee
 Missing A-Team Member
3rd Congressional District –
Lynn Westmoreland (Carrollton, Peachtree City, Newnan,
Griffin, LaGrange, north of Columbus)
 DC Fly In
– Sept 15 - 16
 Legislative Update
26
2015 Calendar
 State Council Meetings
– Sunday August 30 1:30pm
– Thursday, October 8 9am
In Person at Conference
Webinar
 Government Affairs Calls 9:30am
– August 20
– October 15
– December 17
 State Conference, Savannah
– August 30, 31, September 1
 DC Fly In
– September 15 & 16
 SHRM Volunteer Leader Summit
– Nov 19 – 31, DC
28