Greek ICT Forum
Business ICT and
Telecom Management
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Business, IT and Communications
Agenda
Communication for the
open minded
 Today’s Communications
challenges
 Market trends
 Build value with Open
Communications
 The principles of Open
Communications
 What makes us different
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
Siemens Enterprise Communications
Today’s Communications Challenges
The Communication Dilemma:
Fragmented Communications
Mobile
Domain
IT
Domain



Human
Middleware
Premise-Based Hardware Model
Expensive, Disparate Voice
Networking
Distributed Applications
Voice
Domain
Increasing Mobility
Essential for Business
Comm. Platform
with Applications
Voice Network
 Multiple interconnected PBXs
 Meshed networks and
complex routing
 User licenses tied to sites
 Proprietary hardware and
devices
ICT Forum
Need to Modernize
Business Processes
and Team-Working
Οκτώβριος 2007
Need to Converge IT
and Comms
Domains
Γιάννης Γούσης
Unacceptable
Operations and
Support Costs
Siemens Enterprise Communications
Market Trends
The changing worlds of business and communication
Business Trends
Trends in Communication
 Highly distributed organizations and
multiple time zones
 Additional remote workers due to
social and environmental pressures
 Virtual companies as organizations
outsource non-core functions
 Increasing difficulty to find and
perpetuate differential advantage
 Focus on Total Cost of Ownership
 Continuous productivity and
business process efficiency
improvements
 Proliferation of the Internet and IP
 Multi-tiered convergence: Devices,
 SIP……
networks, and applications
SOA…..
 Increasingreliance
on mobile
 Reprise ofstandards
SIP
Hosted, –managed
 Service Oriented Architecture
 Increasing managed service spend,
outsourcing and hosting
 Growth in IT ‘Consumerisation’
 Security and continuity become vital
to all organizations
ICT Forum
Οκτώβριος 2007
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Siemens Enterprise Communications
Sustainable value through an
Open Communications approach
‘
LifeWorks
Vision
Open
Communications
Strategy
Where
Know the
do you
future
want
of
communications
to go?
Communication
What are yourfor
the open
choices?
minded
ICT Forum
Οκτώβριος 2007
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‘
Execution
OpenPath
How
Our elegant
will‘ youand
get
logical
there?
path to
Open
Communications
Siemens Enterprise Communications
Open Communications
Intuitive, mobile and synchronized communications
Mobile
Communications
OpenPath
Open
Communications
Voice
Communications
IT
Communications
Services
Ecosystem
The Seven Principles of Open Communications



 Business

Unified
Communications
ICT Forum
IT-based
Communications
Fixed Mobile
Convenience
Οκτώβριος 2007
Process
Integration
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Rich User
Experience

Business
Continuity &
Integrity

Open Service
Delivery
Siemens Enterprise Communications
Unified Communications (UC)
Fax
Messages
Email
Messages
Voice Messages
Short Message Service
From PC
ICT Forum
From Phone
Οκτώβριος
2007
Intelligence
in Communications
Dialup Laptop
Γιάννης Γούσης
Automatic Rules
Siemens Enterprise Communications 7
The OutlookTM User Interface
ICT Forum
Οκτώβριος 2007
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Siemens Enterprise Communications
1. Unified Communications
This means…
The value to your organization is
 Unification of all relevant business
communications (voice, e-mail, video,
mobile and IM) into a simple, seamless
experience
 Productivity gains through simplified
access to information and resources,
managed availability and collaboration
 Presence & rules-based communication
 Evolving, best of breed technology
 One & done communication
Our proof points
 OpenScape, the leading and most
flexible unified communication suite
 Unified devices & clients, including
OpenStage
ICT Forum
Οκτώβριος 2007
“The collaborative efforts between Microsoft and
Siemens will deliver a simple and flexible path to a
complete range of unified communications
solutions.”
Anoop Gupta, Corporate Vice President
Γιάννης Γούσης
Siemens Enterprise Communications
IT based Communications: What if you were able to..?
 Have a Data-Center Deployment Model
 With a truly Open System Architecture
 And a Global User Licensing Model
 That is able to Integrate with your
Business Applications
 That Provides Smooth Migration and
Investment Protection for your Current
Network
 And Costs You Less to Operate and
Maintain
ICT Forum
Οκτώβριος 2007
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Siemens Enterprise Communications
HiPath 8000
Delivering Transformation
HiPath 8000
Distributed
Converged VoIP
Traditional PBX
TDM Communications
IP
Virtualized
Open Communications
IP
IP
SIP
IP
IP
IP
 Multiple interconnected
PBX Nodes
 Proprietary hardware
and software
 Premises-based
 Users tied to sites
 Meshed networks
 Converged IP Network
 More open / standards
 Regional with remote
branches
 Central or site specific
applications
Management Nightmare
ICT Forum
Οκτώβριος 2007






Open SIP Softswitch
Data-Center Deployment
Centralized Applications
Carrier-class Resiliency
Global User Licenses
Users have rich media
Management Dream
Γιάννης Γούσης
Siemens Enterprise Communications
HiPath 8000 – Support for Infrastructure,
Applications, and Business Processes
Business Support Processes
Applications
WebSphere
Your
Business
Process
SAP
with Presence
Messaging –
Xpressions
Presence –
OpenScape
Productivity –
ComAssistant S
Contact Center –
ProCenter or Genesys
Infrastructure
Media
Servers
Mobile
Presence
Networked
HiPath
8000s
HiPath
8000
Gateways
Network
Management
SIP Phones
SIP
Clients
Border Proxy
/ CAC
Attendant
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
PBXs, IP PBXs
Siemens Enterprise Communications
2. IT Based Communications
This means…
The value to your organization is
 Communications as a data center-based
application
 Centralized design
 Embracing and developing standards ,
including SIP and SOA
 Reduced total cost of ownership
 Carrier-class scalability, security &
resiliency
 Improved network management & control
 Standards based – no vendor lock-in
Our proof points
 HiPath 8000, the leading SIP-based soft
switching solution
 Development of HiPath 2000/3000/4000
to support SIP-based applications
 SOA based applications
ICT Forum
Οκτώβριος 2007
“HiPath 8000 is an example of SIP at its finest. It
supports everything we tried that uses SIP, and its
flexibility demonstrates what can be done when a
company tries to follow the standard.”
Wayne Rash, InfoWorld
Γιάννης Γούσης
Siemens Enterprise Communications
Gateways
HiPath
2000
HiPath BizIP
Contact
Center
HiPath
3000
Meta
Directory
Specialized
Solutions
HiPath
4000
HiPath 2000 HiPath 3000
HiPath 4000
HiPath
5000
RG 8700
3rd
Party
HiPath
8000
Other G / Ws
HiPath Services and Support
Real-Time
IP Systems
Unified
Communications
Common Management Systems
Applications
Interworking – CorNet IP, Q.SIG and SIPQ
HiPath Portfolio
Applications, Real-Time IP systems, Gateways and Devices
Endpoints
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
Siemens Enterprise Communications
HiPath Applications Portfolio
Unified Com, Contact Center, Security and Specialized Solutions
Mobile Enterprise
Unified Com.
 HiPath
OpenScape
 HiPath
Xpressions
 HiPath
MobileOffice
…
Contact Center
 HiPath
ProCenter
Suite –
Packaged
Solutions
 Customer
Solutions
Security
 Physical,
Logical
 HiPath SIcurity
Cards
 HiPath DirX
 ID Access
Management
 Open, Multi-Vendor Support
 Presence-Enabled
Specialized
3rd Party
Solutions
 Utilize Open
 HiMed
Interfaces and
Development
 HiPath EMS
Tool Cases
 HiPath
Hospitality
 HiPath Trading
…
 Process-Integrated
 Preference-Based
Real-Time Communications Development Platform
HiPath
2000
ICT Forum
HiPath
3000
Οκτώβριος 2007
HiPath
4000
HiPath
5000
Γιάννης Γούσης
HiPath
8000
Other
Competitive
Systems
Siemens Enterprise Communications
IT and Communications, Healthcare
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
Siemens Enterprise Communications
HiMed
... more than just communication
entertainment
Telephone
TV / Radio
Patient internet
Video on Demand
Intranet
alarm
and billing of services
infotainment
care, organisation,
logistic around the
patient
integration
Of existing applications
(e.g. HIS, hospital
information system)
ICT Forum
Οκτώβριος 2007
Nurse call
SmartCard
Terminal Server
(Citrix, WTS)
Building technology
Γιάννης Γούσης
Siemens Enterprise Communications
Entertainment – Internet for patients
entertainment and billing of services
Access and billing involving the pay machine
LAN / WLAN
LAN / WLAN
Cockpit 15’’ Multimedia
Patient’s Notebook
K800
Patient internet
ICT Forum
Οκτώβριος 2007
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Siemens Enterprise Communications
Infotainment - Intranet/Alerting/Nurse call
care, organisation, logistic around the patient
intranet / services
alerting / nurse call
Cockpit 15’’
Multimedia
Nurse call integration
DAKS - Alerting
MediSet
Intranet / alerting / nurse call
ICT Forum
Οκτώβριος 2007
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Siemens Enterprise Communications
Integration - SmartCard/Citrix/building technology
Integration in existing applications
HIS
Building technology /
room control
Employees / - id-card
Citrix /
DirX
Access to
patients file
Smart Card
SmartCard / Citrix, WTS / building technology
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
Siemens Enterprise Communications
HiMed
... more than just communication
entertainment
Telephone
TV / Radio
Patient internet
Video on Demand
Intranet
alarm
and billing of services
infotainment
care, organisation,
logistic around the
patient
integration
Of existing applications
(e.g. HIS, hospital
information system)
ICT Forum
Οκτώβριος 2007
Nurse call
SmartCard
Terminal Server
(Citrix, WTS)
Building technology
Γιάννης Γούσης
Siemens Enterprise Communications
Analysts and industry experts recognise our ability to
deliver Open Communications today
Ability to Execute
Gartner Magic Quadrant for
Unified Communications 2006
Challengers
Leaders
2006
Internet
Telephony
Magazine
‘
Cisco Systems
Microsoft
NEC
Product of the Year
OpenStage
Siemens
IBM
Mitel Networks
Avaya
Interactive Intelligence
Nortel
Alcatel
Oracle
Teleware
AVST
Ericsson
Niche Players
Visionaries
Completeness of Vision
Source: Gartner, June 2006
“OpenScape is the most mature
and open UC product in the
market today”
Gartner Magic Quadrant
for Unified Communications 2006
2005 Rated
“Very Good”
SIP-PBX
Rated #1
InfoWorld
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
“We found that the
HiPath 8000 is an
example of SIP at its
finest. It supports
everything we tried that
uses SIP, and the HiPath
8000's flexibility
demonstrates what can
be done when a
company really tries to
follow the standard.”
– Wayne Rash, InfoWorld
Siemens Enterprise Communications
Who is Siemens Enterprise Communications?
Siemens Enterprise Communications is one of the world’s leading vendors
of Open Communications solutions for enterprises of all sizes
Sales (For Enterprise, FY 05/06)
€3.337 bn
Employees worldwide
15,000
Worldwide presence
ICT Forum
Οκτώβριος 2007
80 countries
Γιάννης Γούσης
Frost & Sullivan
Enterprise
Telephony
Market Leadership
Award, 2006
Siemens Enterprise Communications
Siemens Enterprise Communications in Greece
R+D
Software Development
Sales & Service
580 Employees
Worldmarket activities
Siemens Tele Industry SA
HiPath Production Factory
ICT Forum
Οκτώβριος 2007
Γιάννης Γούσης
Siemens Enterprise Communications