Created by Jellocracy

Problem Statement

Jell-O is losing its popularity

Jell-O sales are dropping rapidly

People are viewing Jell-O differently than they used to

Strengths of Jell-O

Creative name that attracts attention

Easy process to prepare and eat

Portable and high in protein

Well known establishment with history of large revenue

Well advertised

Weaknesses of Jell-O

Jell-O does not have much adults attention

Does not consist of much nutritional value

Restriction to certain religions due to gelatin

Seems foolish and childish to some people

Gelatin is derived from cattle bones and pork skins.

Old and unappealing packaging.

Opportunities for Jello

Social Media

Available in all stores

New flavors

Hiring new clients.

Threats to Jell-O

People prefer fancy desserts over Jell-O

New alternatives such as Greek yogurt giving Jell-
O tough competition

Contains harmful chemical food additives.

Not vegan-friendly.

Alternative 1- A New Look For Jell-O

-Change target audience

-Advertise Jell-O Shots

-Make advertisements that attract adults

Con- Parents may see this as a non child friendly product and stop buying it

Alternative 2- Better in Pairs

Jell-O can partner with another food company

Jell-O can create combination products

Create new tastes for Jell-O products

Alternative 3- Popularity For Jell-O

Advertise using profitable and well known companies or teams



-For example, you can team up with NHL and change colors to match the team
-Change the themes for different occasions (ex. Christmas,
Halloween, Easter, etc.)
Con- If the theme changes into a company or team that some people don’t want to support, they might not buy the product.

Decision Criteria

We chose alternative number 1.

We want to promote Jell-O shots because it will open new demographic opportunities

Sales will increase because of increased adult consumers

Recommendation
1. A New Look For Jell-O 2. Better in Pairs?
Jell-O shots attract adults Partner up with another successful company
Jell-O shots are popular New product possibilities
3. Popularity for Jell-O
Change theme to match occasion
Advertise with well known company

Implementation plan

Questions?