SAM TSIMA
PERSONAL DETAILS
Surname
Full Names
Drivers Licence
Own Transport
Languages
Date of Birth
Area of Residence
Tsima
Sam
Yes, Code B
Yes
English, Afrikaans, Northern Sotho, German, Sesotho and
Tswana
06 March 1963
Isando
EDUCATIONAL DETAILS
Institution
Qualification
Completed
1
University of South Africa
B. Com Degree – Business Management and Transport
Economics
1997
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
ADDITIONAL EDUCATION DETAILS
College: Commercial Advancement Training Scheme - CATS (In association with the South African
German Chamber of Commerce and Industry)
Qualification: Certificate in Commercial Administration (IHK)
College: Carl Duisberg Sprachkolleg, Cologne{InWent – Internationale Weiterbildung und Entwicklung
gGmbH (Capacity Building International, Germany)}
Qualification: Zertifikat Deutsch (German Language)
College: Hirt Institut, Zurich, Switzerland
Qualification: Zertifikat Hirt Methode: Arbeits –und Lebensgestaltung (Work Methodology)
College: Siemens Lehrgemeinschaft Duisburg, and IHK, Nüremberg, Germany
Qualification: Industriekaufmann (IHK Nueremberg), and Stammhauslehre – Kaufmann (Siemens AG)
College: Studiengemeinschaft Darmstadt,
Qualification: Diploma Deutsch (German Language)
College: Black Management Forum
Qualification: Certificate in Affirmative Action Brokers Dev. Program
College: Pelman Institute, UK
Qualification: Certificate in Scientific Development of Mind and Memory
College: Allenby In-Home Study
Qualification: Certificate in Sports Management
College: Intec International College
Qualification: Certificate in Sports Psychology
PROFESSIONAL MEMBERSHIPS
Professional Memberships
Institute of People Management (IPM), www.ipm.co.za
Institute of Directors in South Africa (IOD), www.iodsa.co.za
Alumni Member: InWent – Internationale Weiterbildung und Entwicklung gGmbH (Capacity Building
International, Germany), www.inwent.org ; www.inwent.co.za
Southern African Society for Cooperative Education (SASCE), www.sasce.co.za
World Association for Cooperative Education (WACE), www.waceinc.org
2
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
DIRECTORSHIPS & COMMITTEES
Current:
The Institute of People Management (IPM), www.ipm.co.za
Central Johannesburg College (CJC), www.cjc.co.zaa
South Africa German Training Services (in association with the Southern African German Chamber of
Commerce & Industry), www.germanchamber.co.za
Commercial Advancement Training Scheme (CATS), in association with the SA German Chamber of
Commerce & Industry, www.commercialtraining.co.za
Member of the Executive Committee of Southern African Society for Cooperative Education (SASCE),
www.sasce.co.za
Member of the 54th Annual Convention Organizing Committee 2010 of The Institute of People
Management (IPM), www.ipm.co.za
Previous:
Outward Bound Trust, www.outwardbound.co.za
COMPUTER LITERACY DETAILS
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Microsoft Office (Word, Excel, PowerPoint, Outlook, Internet)
SAP HR Models
PROFESSIONAL EXPERIENCE DETAILS
Company: Cometsa Group
Period:
July 2009 to Current
Position: Founder President & Chairperson
Duties

Sam Tsima established Cometsa on the 1st August 1997, as a football develop academy in Hillbrow,
Johannesburg. The organization has since grown into a diversified development group covering
recreation, entertainment and music, leisure, education, art and culture, sport, and environment and
community development.

In June 2009, Sam Tsima left employment to become a full time President & Chairperson of
Cometsa Group. In this role, Sam Tsima leads and manages the units of the Group.

Responsible for the Management of the Group, High level Business Development, Facilitating
3
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Strategic Planning workshops and sessions for the clients, Business management consulting, Lead
strategy development for the group, Responsible for the group budgets, Performance management
and rewards.
Company: Institute of People Management (IPM)
Period:
November 2011 - current
Position: Vice-President: Stakeholder Relations
Duties:
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Establish strong relationship with the Government Departments, Government Agencies,
and State Owned Enterprises
Introduce IPM Student Chapters at the Institutions of Higher Learning and promote Human
Resources as a qualification and profession worth pursuing by the students.
Develop strong relationship with the Executive Directors of Human Resources and the
Professors at the Institutions of Higher Learning.
Create partnerships between IPM and the national & bilateral Chambers of Commerce &
Industry, and promote learnerships/internships in Human Resources among their member
companies
Establish direct relationship with the blue-chip local and multinational companies in both
the private and public sector, and recruit them to join the IPM as corporate members
Work closely with the media to ensure that the story of the IPM is told almost daily in all
forms of the media. Launch the IPM Presidential Forum Online with all the media in
South Africa and some select media abroad, including a Social Media Group to engage on
pertinent issues with all the media groups.
4
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Company:
Period:
Position:
Duties:
Gordon Institute of Business Science (GIBS), University of Pretoria
January 2011 – July 2012
Programme Manager: Broad-Based Black Economic Empowerment
Key roles:

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To assist in building the profile of Black Economic Empowerment within the business
community by initiating a B-BBEE programme.
Explore ways in which to include B-BBEE subjects into the current learning and
development offerings of the School.
Provide operational support for the development, implementation and maintenance of the
project
The role encompasses four facets:
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Company
Period
Position
Duties
a relationship manager to various stakeholders
a project manager to coordinate various workshops
a programme designer, and
facilitator
Motorola Southern Africa
May 2004 to June 2009
Human Resources Director – Sub-Sahara Africa
Outsourced the following departments:

Payroll administration (outsourced to PWC); Facilities management (outsourced to JLL); Security
services (outsourced to Coin Security, and later to G4 Security Group); Immigration services
(outsourced to Ernst & Young, and later to Fragomen); Canteen (outsourced to Thandanani); Labour
conflict resolutions advisory (outsourced to Webber Wenzel Bowens Attorneys); Engineers In
Training Program (outsourced to Nkoka Training, to incorporate accreditation by the Engineering
Council of South Africa - ECSA)
5
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
General Human Resources responsibilities:
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Staff Management

Launched a medium term project to restructure HR in Sub-Sahara Africa in view of limited
budgetary resources. The aim was to create the capacity in the department to be able to partner
business strategically

Recruitment, especially the sourcing of candidates (introduced the non-traditional service providers
in an effort to increase competition among the suppliers of talent)

Developed HR model for Sub-Sahara Africa to respond to the diverse labour markets in the subregion. Appointed a Pan African Consulting company, Phillips Consulting South Africa, to manage
employment compliance issues and payroll administration in these countries (this was necessary
since Motorola did not have legal entities in all these countries and therefore could not employ
directly)

Retained iCAP Transformation Partners and Empowerdex advisory services to assist Motorola in
formulating the Employment Equity strategy within the context of the Broad-Based Black Economic
Empowerment (BBBEE). Worked with iCAP to formulate Employment Equity Accelerate Program
and project to address the employment gaps at all levels. Empowerdex advisory services helped
Motorola to develop scenarios at the various implementation stages of the Employment Equity
Accelerate Program

Internal communication: Develop, implement and manage internal communications plan

Established the first Motorola South Africa Employment Equity Forum as part of compliance with
the Department of Labour Code of Good Practice in Employment Equity. The Forum worked with
HR and iCAP to formulate and launched Motorola South Africa Employment Equity Charter and EE
and Recruitment Policy

Participated in the Motorola Inc Global Broad - Based Black Economic Empowerment Virtual team
to produce Motorola South Africa Equity Equivalence Program and Business Plan to be submitted to
the Department of Trade & Industry. The objective was to obtain exception from selling equity in the
Motorola Southern Africa (Pty) Ltd. Worked on the three elements of the score card, namely
Management and Control, Employment Equity, and Skills Development

Introduced the Commercial Advancement Training Scheme (CATS) to Motorola in 2005 as the very
first commercial learnership. This is the scheme that was introduced to South Africa by the Southern
African German Chamber of Commerce and Industry and its member companies in 1985. It is now a
division and the offering of the newly established Southern African German Training Services ( a
training company of the Southern African German Chamber of Commerce and Industry)
6
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA

Introduced the first technical and engineering learnership, namely Engineers In Training Program
(EIT). This is the program that recruits the engineering graduates from the Universities of
Technology, Higher Universities, and FET Colleges to undergo two years of in the company
telecommunications technical and engineering training to complete their P1 and P2 practical work.

Employee relations, liaise with stakeholder, provide guidance on policies and procedures, monitor
and encourage fair and equitable HR Management practices, identify and monitor employee
movement trends, analyze issues and recommend solutions.
Responsible for the Employee Wellness program

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Organization Development and Strategic HR Management, provide strategic leadership issues,
develop and implement policies and procedures, implement and maintain remuneration systems,
coach management on effective performance management processes, manage poor performance
issues, identify and recommend appropriate professional development interventions
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Change management

Fulfilled the roles of being Sub-Sahara Regional HR Manager, South Africa In-Country Manager
and In-Business HR Partner, until he decided to appoint a potential successor as HR Manager for
South Africa. Established West African HR Sub-Region and promoted the then contractor into full
employment, then promoted him from being a Nigerian HR Manager into West African Regional HR
Manager and made him report directly to the MEA Regional HR Director in Dubai.
Company: Sasol Group Limited
Period:
December 2002 to May 2004
Position: Manager Centre of Expertise – Group Diversity Management (Global)
Duties

Appointed with the responsibility to establish the first Sasol Centre of Expertise Group Diversity
Management, covering all the companies of Sasol Group in South Africa and the rest of the world.
Most of Sasol global companies were in Germany, Italy, South Africa, Qatar, and USA (Texas)
The following units were established under the new Centre of Expertise Group Diversity
Management:
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Group Employment Equity
Group Diversity Management Program
Accelerated Leadership Development Program (ALDP)
Sasol HIV/Aids Response Program (SHARP)
7
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA

Worked with Sasol Group senior HR leadership team and embarked on a group wide road-show to
communicate the new look group HR service delivery model including the Centre of Expertise
Group Diversity Management.
The road-show covered national locations in South Africa, and the following countries:
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Germany (Hamburg and Frankfurt)
Italy (Milan)
USA (Texas)
Coordinated the following Sasol companies Employment Equity Forums
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Sasol Mining Employment Equity Forum
Sasol Oil Employment Equity Forum
Sasol Synfuels Employment Equity Forum
Sasol Chemicals Employment Equity Forum
National Refinery Employment Equity Forum
Sasol Technologies Employment Equity Forum
Sasol Wax Employment Equity Forum
Sasol Corporate Employment Equity Forum)
Re-launched Sasol Group Employment Equity Forum (SAGEEF).

This is an umbrella structure made up of the Chairpersons of the Sasol Companies Employment
Equity Forums
Coordinated Sasol Leadership Employment Equity Forum (SLEEF).
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This is the structure made up of all the members of SAGEEF and the nominated members of Sasol
Group Exco
The aim is to align the Employment Equity strategy of Sasol as driven by the Forums and the Centre
of Expertise Diversity Management with the group business strategy.
Launched the first Sasol Group Diversity Management Forum.
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This Forum had to address Diversity & Inclusion from national and global perspective
Introduced iCAP buisness solutions to Sasol Group as employment equity advisor to most of Sasol
companies employment equity forums and the management
8
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Drafted the first Sasol Group Employment Equity Charter
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This was officially signed off and launched by the then Group Chief Executive, Peter Cox
Appointed GIBS as the business school partner to Sasol Accelerated Leadership Development
Program (ALDP)
This program was for the black MBAs and Engineering graduates that were identified and appointed
to undergo an Accelerated Leadership Development Program (ALDP) to improve the management
profile of Sasol Group over time
The candidates are appointed into permanent jobs and allocated mentors and coaches for support.
GIBS appointed external mentor to give objective support.
The participants had to complete certain modules at GIBS, including international business tour to
Singapore to learn from reputable companies and institutions
Company: ABSA Bank Group Limited
Period:
October 1995 to November 2002
Position: Group Consultant - Employment Equity and Diversity Management
Duties
 Sam Tsima was headhunted from Siemens with the specific objective to come and develop a new
training program for black high school graduates along the lines of the famous German DualTraining model ( a combination of college and in-company rotational learning). He launched the
program and called it Candidate Bank Technician (CBT). The participants and graduates of this
program were appointed in the commercial banking branches of the group
This program was so successful that today it has been given over to the BankSeta as its first
learnerhsip. Sam Developed many other black accelerated development programs at higher level,
with the total support from Absa Group Senior Leadership, including the then Group CEO, Nallie
Bosman.
Managed Absa Group Employment Equity Program:
 Employment Equity Consultation Process; Absa Group Employment Equity Forum; Drafting of
Employment Equity Plans; Consolidation and Submission of Absa Group Employment Equity
Report; Configured SAP System Planning and Reporting Module on Employment Equity, and
Member of Public Sector Banking Tendering Committee, responsible for EE Submissions for tenders
Introduced the following Affirmative Action Programs
College Partnership Program (CPP):
 Fostering relationship with the colleges and schools that supplied Absa with candidates for the
Candidate Bank Technician program.
9
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Junior Management Training Program (JMT):
 The program introduced identified bank administrators with potential to assume supervisory roles in
the branches and regional offices to management functions and roles.
Senior Management Program (SMT):
 Middle management staff with abilities to study further were enrolled at a number of business
schools to do MBA programs and transferred to senior roles within the group, especially strategic
functions like Public Sector Banking, Credit Centres, Business Banking Centres, Corporate Banking
Division, and International Banking Division.
Heati'd The Future Program (Israel):
 Employees at the provincial head offices of ABSA with strong community work inclination were
invited to apply to for this program. This was a four months leadership development program in
Israel. The program was facilitated by the Mizrachi organization and each participating company
covered the costs. Upon return the graduates identified a project in their communities and partner in
the implementation. During the annual follow up workshops the participants report back to the
steering committee
Financial Services Training Program (FST):
 The International Foundation for Education and Self - Help (IFESH) was established by the late
Reverend Leon Sullivan (African - American Baptist Civil Right Movement activist, famous for his
The Sullivan Code) with the aim of partnering the US with the world, especially Africa in
developing skills, opened the office in Johannesburg to assist South Africa after the 1994 Democratic
elections. They chose the Financial Sector. Enrolled Absa Group in the Financial Services Training
Program that was run in partnership with the USAID, and Institute of Technology.
The Best and Brightest - African Bankers Program (USA):
 IFESH coordinated an exchange program between the African and US Banks. The South African
Bankers, including those from Absa participated in this prestigious program. The highlight of the
program was when Sam and other banking HR officials were sponsored by the USAID to undertake
a study tour of the US in 2000. The study tour covered New York, Washington DC, and
Philladelphia.
Banking Career Management Program (Kaya FM Talk Show):
 From the CBT, Sam realized that many young black South African high school graduates did not
have information on career opportunities in banking. He launched a bi-weekly banking career radio
talk show that ran over two years at Kaya FM. Sam was a co-host with Kaya FM DJs and invited
Absa bankers to the show to share the information with the learners. This contributed to a number of
young blacks joining banking industry
10
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Absa Group Orientation Program:
 New entrants into banking, especially a big bank like Absa, found the environment to be complex. In
order to simplify their career beginning at Absa, Sam ran a monthly new employee orientation and
information sharing sessions at the Absa Group Auditorium. Even the old employees of Absa found
the sessions informative and attended the sessions. He would also do the same at the Absa TV
Channel to talk to the whole group. The program was also supported by regular articles in the Absa
Group Staff Magazine, called Abacus
International Exchange Program (Holland):
 Registered Absa in a once off exchange program with a college in Holland. Two Absa participants in
the Junior Management Training Program were sent to Holland for four months
Commercial Advancement Training Scheme (CATS):
 Absa became the biggest participant in the CATS program, with big centres being Johannesburg,
Pretoria, Durban, Cape Town, Port Elizabeth and East London
Launched the first Absa Group Employment Equity Program, and Forums:
 Each Business Unit had its own Employment Equity Forum. Introduced Provincial Employment
Equity Forums which contributed to the Absa Group Employment Equity Forum. He became the
Absa authority and spokesperson on Employment Equity, Skills Development and Diversity
Management and was nominated to be a standing member of Absa Public Sector Tendering
Committee
Participated in the following high profile tendering projects for the Government accounts:
 Gauteng Provincial Government (Johannesburg), Eastern Cape Provincial Government (Bisho),
Limpopo Provincial (Polokwane), Kwa-Zulu Natal Provincial Government (Pietermaritzburg), Free
State Provincial Government (Bloemfontein), Mpumalanga Provincial Government (Nelspruit),
Johannesburg Metropolitan Council, Tshwane Metropolitan Council, City of Cape Town Council.
External involvement:
 He was a member of the Board of the Institute of Bankers in South Africa (IOB) on behalf of Absa.
 Participated in the Inter Bank BEE Committee on behalf of Absa.
 Appointed to the Board of the Bank SETA on behalf of Absa.
 Received the Absa Group CEO (Nallie Bosman) for his voluntary soccer community development
program at the Hillbrow flatlands.
 Established a development soccer club called Cometsa which is now having volunteer projects all
over the country. It has its own website, and Sam is still its Chairman/President. It is run by a group
of volunteers.
11
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za
SAM TSIMA
Company: Siemens Ltd South Africa
Period:
November 1992 to September 1995
Position: Commercial Administrator / Head of Training Development
Duties
 On his return from training in Germany, Sam Tsima worked as a Commercial Administrator, and
later managed the in-house training scheme at Siemens, namely, Business Administration
Training Scheme (BATS)

He was then seconded to become Branch Manager, Black Management Forum (BMF),
Johannesburg Branch, and achieved the following: Introduction of the membership cards for the
branch individual members; Branch administrative capacity building (staff, office, and
equipments); Establishment of the branch sub- forums according to various functions; Secured
bursaries for the office staff with Damelin Business Management faculty; Negotiated an exchange
trip to Japan for some members of the branch (funded by JETRO - Japan Export and trade
organization); Negotiated a partnership with Carl Duisberg Gesellscahft - Germany (now
InWent); and sourcing meeting venues in kind
Company: Siemens AG, Germany
Period:
October 1990 to October 1992
Position: Stammhauslehrling (Corporate Business Management Trainee)
Duties:

Attended block theoretical training at Siemens Lehrgemeinschaft in Duisburg
Qualifying in Industriekaufmann (IHK Nuermberg) covering the following subjects:
 Einfuehrung in den Industriebetrieb; Buchfuehrung; Wirtschaftrechnen; Rechtslehre;
Absatzwirtschaft; Datenverarbeitung; Materialwirtschaft; Produktionswirtschaft;
Personalwirtschaft; and Rechnungswesen
Undergone on the job rotational training covering:
 Sales; Finance; Factory; Engineering; Distribution Centre; and Production planning departments
over a two year period
12
COMETSA HUMAN CAPITAL INVESTMENTS (a company of Tsima Cometsa Management,
registration number 1997/008310/23), 13 SOMER STREET, KLOPPER PARK, ISANDO,
GERMISTON, 1601, PO BOX 31429 BRAAMFONTEIN 2017, SOUTH AFRICA, TEL +27 11 974
9308 FAX +27 11 974 5612, EMAIL: callcentre@cometsa.co.za WEB SITE: www.cometsa.co.za