Philip Yu
Rm 902 9/F Hong Nga Court, Lai Nga House
189 PIK WAN RD, Lam Tin, New Territories
GRAPHIC &
WEBSITE
DESIGN
HTML / HTML5
RESPONSIVE
WEBSITE
DESIGN
IMAGE
OPTIMIZATION
Flash
Animation
9470 0739
waifaty@yahoo.com.hk
STRATEGIC VISION with STRONG BUSINESS SENSE & ARTISTIC TALENT
to deliver impactful marketing, print-design and online products
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All-round design experts delivering and implementing full range of design
projects, from conception to launch.
Readily translate business ideas into marketing campaigns.
Strong digital sense and knowledge to deliver online & e-marketing initiatives.
Dedicate mind to drive projects meeting all milestones and deadlines
Sensitive to digital implementation
PROFESSIONAL EXPERIENCE
CHIEF DESIGNER, July 2011 to March 2014
Kaplan Higher Education | Kaplan Financial | Kaplan Business & Accountancy School
GRAPHIC DESIGNER, October 07 – June 2011
Creative
Branding
Kaplan Financial | Kaplan Language Training
Work with marketing team and provide high quality marketing supports for both online and
offline marketing initiatives. Direct report to marketing manager, work with 3 teammates who
serve different business units and provide design concept to execution. Create design theme and
graphics focused on B2C online and print marketing campaigns. Assist team head to develop 3
business unit websites
Review and supervise all production materials for key marketing and corporate-branding items.
Ensure compliance with and implement corporate brand standard. Materials that have been
developed including:
 Leaflet / Promotion flyer design
 Programme brochure design
 Website (Business-unit and campaign driven websites)
 Online promotion materials, e.g. eDM, banner
 Printed Advertisement design
 Outdoor Advertisement design
 Corporate marketing materials
Achievement
 To project-lead on developing 3 business units websites and successfully accomplished within
deadline
 To successfully develop marketing campaigns and assist marketing team to drive several
online campaigns for lead acquisition purposes
 Develop QR Code mechanism with mobile page support. Apply this mechanism to programme
brochures, print advertisements and outdoor advertisement, assist marketing team to
improve offline marketing channels performance
 Revamp and propose new design initiatives, implement into 2 business units
GRAPHIC DESIGNER, January 05 – February 07
WEB DESIGNER, May 03 – January 05
Wong’s Electronics Company Limited
Responsible for designing and developing all marketing materials and websites for the company. Initiate design
concepts and implement into marketing materials including production brochure, sales-kit and promotion flyers.
Develop all digital materials including e-Cards for seasonal promotion and flash demo. Supervise and develop all
corporate-brand materials including name cards, corporate websites and video.
Achievement
 Project-lead to develop 3 corporate websites for the company
 Introduced the idea of e-Card promotion and assisted company to develop the e-Card delivery mechanism
WEB DESIGNER, April 01 – May 02
TCM Net Company Limited
Responsible for designing and developing all online materials and websites for the company. Duties included:
 Websites development (Corporate website and one health & beauty website)
 Design all website graphics including but not limited to animation and graphic items
 Provide after-effects for video
Education Background
Sep 14 – Present
Hong Kong Baptist University
April 14 – July 14
The Chinese University of Hong Kong
April 13 – June 13
Systematic Computer Education
October 03 – Oct 05
The Chinese University of Hong Kong
March 03 – July 03
The University of Hong Kong
Apr 00 – June 00
Welkin Computer Training
Mar 00 – May 00
Supreme Professional Computer College
Sep 92 – Sep 06
Lung Cheung Government Technical School (Form 1 – 5)
Technical Proficiency
Environment: Mac OS, Windows 2000/XP/Vista/7
Professional Diploma in Information Systems
PHP and MySQL Database Applications
Android and iPhone Application Development & Programming Course
The Professional Diploma Programme in Graphic Design (Part-time)
Graphic Design Practice
Diploma in Web Design
Diploma in Web Design
Software: Photoshop CC , Illustrator CC , Dreamweaver CC, Fireworks,
Flash, , Chinese word processing
Programming: HTML5, CSS, JAVA SCRIPT, JQUERY, BOOTSTRAP , PHP,
MYSQL
Personal Skills
 Can work independently or as a good team player
 Creative mind, sensitive to design and digital aspects
 Awarded with Certificate in NLP Business Application & Certificate in
Electrical Craft
Hobbies
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Swimming & Travelling
Gym and body building
Internet surfing, Music
Photo-shooting