E-Commerce
Onno W. Purbo
onno@indo.net.id
Outline
E-Commerce Teori-nya ..
Beberapa Isu Utama di e-commerce
Akses WARNET
Tantangan Selanjutnya ..
Knowledge Management
Distributed Knowledge
Learning Organization
Collaborative Learning
Generation Lap
Filosofi Dasar
Rizki & pahala – sesuai dengan amal &
ibadah.
Dunia elektronik mengeffisienkan amal &
ibadah untuk orang banyak.
E-Comm Teori-nya ...
Strategi Perdagangan
Harga Bersaing
Mutu Tinggi
Ketepatan Waktu sampai ke Pasar
Tradisional vs Elektronik
Sulit promosi & akses
pasar
ketimpangan
persaingan dagang
paperwork
ekonomi biaya tinggi
& birokrasi
prosedur manual
pasar kurang
kompetitif
Akses pasar mudah
penilaian independent
negosiasi &
penawaran standard
kemudahan
permintaan produk
baru.
Alur informasi
transparant
pelayanan interaktif
MANAJEMEN RANTAI SUPLAI
Produk
Produk
Pemasok
(Supplier)
Produk
Manufaktur
(Produsen)
Produk
Gudang
Produk
Pengecer
(Retailer)
International Trade
Komponen Perdagangan Internasional
Ekspor
Impor
A, B
Penjual
B,C,E
Pembeli
Pelayanan Umum
( Pelabuhan
Pelabuhan))
Pelayanan Umum
( Pelabuhan
Pelabuhan))
Penjamin
Penjamin
Bank
Bank
C, D
Jasa
Angkutan
C, F
Jasa
Angkutan
Transportasi
Pabean
Transportasi
Pabean
Gudang
A: P erjanjia n Jual-b eli
B: P enguru san pembayaran (finansial)
C: Peng urusan tran spo rtasi
Gudang
D: Peng urusan Asu ransi
E: K liring Eksp or (P abean)
F: Klirin g Impor (Pabea n)
E-Commerce sederhana
Community Building
Aktif di mailing list
E-commerce@itb.ac.id
Mastel-e-commerce@egroups.com
Warta-e-commerce@egroups.com
Subscribe via:
*-subscribe@egroups.com
Responds responds responds
Rizki equivalent dengan kecepatan meresponds.
Produksi Informasi
Tulis artikel
Tulis buku
Terbitkan di:
Detik.com
Astaga!com
Kompas.com
E-Commerce Rumit
E-commerce
Business-to-Customer (B2C)
Business-to-Government (B2G)
Business-to-Business (B2B)
80% transaksi e-commerce.
Isu utama e-commerce
Payment Method
Certificate Authority
Internet Infrastructure
Tidak harus Web.
Dapat hanya e-mail.
Regulasi
Payment Method
Transaksi model ATM.
Pembayaran 2 pihak tanpa perantara.
Pembayaran 2 pihak dengan perantara.
Micropayment.
Anonymous Digital Cash.
Business-to-Customer
Biasanya Web.
Ars. Business - Customer
Fungsi WWW server
Document/data
server
Jasa pengolahan
informasi
Pencarian
informasi
Data perusahaan
Manajemen
transaksi & data
Mosaic /WWW
browser
Secure messaging
Browser
extension
Jasa pembayaran
elektronis
Client Browser
Business-to-Business
Start e-Commerce
Indonesia
 http://www.telkom.net.id (CommerceNet)
 IndosatCom
 EDI Indonesia
Luar Negeri
 http://store.yahoo.com
 http://www.ipservices.att.com/wss/
 http://www.wcom.net/commercehost/
 http://www.bbn.com/
Standard e-Commerce
Electronic Data Interchange (EDI)
Open Buying on the Internet (OBI)
http://www.openbuy.org (Microsoft)
Open Trading Protocol (OTP)
Sun, IBM, Oracle
Open Profiling Standard (OPS)
Socket Secure Layer (SSL)
Netscape
Secure Electronic Transaction (SET)
Visa & MasterCard
Database dibalik Web
Server
InterNet /
IntraNet
DataBase Server (MIS)
Data
IntraNet Web
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
X.21 Data
UN/EDIFACT
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Electronic Data
Interchange
Data
Data
InterNet
Data
Example of EDI Message
ST*850*00001
BEG*00*SA*EDI-9966***850816
TAX*5-6777867
N1*ST*THE CORNER STORE*09*0799332120001
N3*601 FIRST STREET
N4*CROSSROADS*NY*10016
N3*900 EASY STREET
PER*PD*JOHN JONES**TE*415-744-8666
ITD*01*03*2.000***10**30
FOB*CC*****OR
DTM*002*851018
PO1*1*16000.00*LB*1.25000*QT*PN*100020167557
CTT*2*36000.00
SE*22*00001
Example of EDI Message
ST*850*00001
BEG*00*SA*EDI-9966***850816
TAX*5-6777867
N1*ST*THE CORNER STORE*09*0799332120001
ASCII Text Message
N3*601 FIRST STREET
Easy To Transport via E-mail
N4*CROSSROADS*NY*10016
N3*900 EASY STREET
Easy to Transport via Internet
PER*PD*JOHN JONES**TE*415-744-8666
ITD*01*03*2.000***10**30 Easy to Protect, say
using PGP, PEM etc.
FOB*CC*****OR
DTM*002*851018
PO1*1*16000.00*LB*1.25000*QT*PN*100020167557
CTT*2*36000.00
SE*22*00001
International
VANs
Trading
Partner
FireWall
FireWall
InterNet
Indonesia
VAN
Trading
Partner
FireWall
FireWall
FireWall
Trading
Partner
International
VANs
Trading
Partner
FireWall
FireWall
InterNet
Indonesia
VAN
Trading
Partner
FireWall
FireWall
Allow The User to
Connect To
FireWall
VAN & Internet
Trading
Partner
International
VANs
Trading
Partner
FireWall
FireWall
InterNet
Firewall To Protect
Indonesia
VAN
Trading
Partner
FireWall
FireWall
FireWall
Trading
Partner
International
VANs
Trading
Partner
FireWall
FireWall
InterNet
Indonesia
VAN
Trading
Partner
Tunneling &
Create ExtraNet
(Virtual VAN)
FireWall
FireWall
FireWall
Trading
Partner
International
VANs
Trading
Partner
FireWall
FireWall
InterNet
Indonesia
VAN
Trading
Partner
FireWall
PGP / PEM for
Added Protection
FireWall
FireWall
Trading
Partner
Major cost to move to EDI
Purchase EDI software.
Contract with a VAN service provider (or
Internet).
Do the data analysis needed to map information
from their application systems into the EDI
standard format.
Do the programming required to create a file
that can interface with EDI translation software.
Practical Implementation
W. Houser, J. Griffin & C. Hage, “Request
for Comments: 1865: EDI Meets the
Internet - Frequently Asked Questions
about Electronic Data Interchange (EDI)
on the Internet”, January 1996.
Strategi Umum ...
Strategi Umum
Do a competitive analysis and
remember content is king
The name of the game is the domain.
Don't waste your time, do a timeline.
Respond, respond, respond
Go on the circuit
Contoh Offensive di
Lapangan
Canada Indonesia Technology Network
wong-cilik@isnet.itb.ac.id
Canada Indonesia TechNet
(CITN)
Objectives
Empower SMEs (Small Medium Enterprises)
Components
Education, Research, NGO, Gov’t
Canadian Funding
Contact
citn-ctn@itb.ac.id
citnjkt@ibm.net
CITN - CTN Mapping
Ministry of
Co'operative
Min. Research
& Technology
Indonesia
Nat'l Research
Council
Canada
Education
Network
Canada
Indonesia
Technology
Network (CITN)
Canada
Technology
Network (CTN)
NGO
Indonesian
SMEs
(Agribusiness)
Canadian
SMEs
(IT & Hi-T ech)
Wong-cilik@isnet.itb.ac.id
Objectives
SMEs
Voluntary
Components
Salman, RCTI, Bank, Deptan
Contact
wong-cilik@isnet.itb.ac.id
Wong-cilik mapping
Global
Internet
CITN
LSM
Masyarakat
Informasi
wong-cilik
Media, TV, Radio
SME
Petani
Buruh
Supporting Technology
Alternatif Teknologi
Wireless
Warung Internet
Fokus pada
Warung
Internet
Diskusi di Internet ..
Majordomo@itb.ac.id
isi berita
subscribe (mailing-list)
subscribe sysop-l
responds sesuai permintaan majordomo
Akses Web
Akses Web
LAN
InterNet
Proxy
Windows95 + Wingate
Akses Web
Gateway PC
Windows95
Wingate
http://www.shareware.com
http://www.download.com
Konsekuensi Akses Web
Akses Web adalah komoditi
mahal.
Sekitar Rp. 10.000 / jam.
Akses E-mail ..
Akses E-mail
Menggunakan FreeWeb Mail
mail.yahoo.com
mailcity.com
usa.net
Menggunakan Warung Internet
Cara MAHAL untuk akses E-mail!
(sekitar Rp. 500-1000 / e-mail)
Akses E-mail
Account dari ISP (umumnya 1 e-mail)
Share bersama account dari ISP.
Membeli beberapa account e-mail dari ISP
Mengakali satu account dengan banyak
Full Name
Bagaimana kalau?
Satu account ke ISP ..
Mempunyai domain sendiri
unair.ac-id.net
smun1.ac-id.net
smpn2-bandung.ac-id.net
dipanegara.ac-id.net
Banyak E-mail addres dengan format
user@host.ac-id.net
Bagaimana kalau?
TANPA account di ISP ..
Mempunyai domain sendiri
unair.ac-id.net
smun1.ac-id.net
smpn2-bandung.ac-id.net
dipanegara.ac-id.net
Banyak E-mail addres dengan format
user@host.ac-id.net
Bagaimana kalau?
Rp. 150 / menit
Cukup 5-10 menit / hari?
Cukup Rp. 50-200.000 / bulan?
+ biaya service ETRN / DomainPOP
Akses E-mail
ETRN service
LAN
InterNet
Dial-up
Mail ServerWindows95
+ MDaemon
Dua Alternatif
Servis ETRN
Servis DomainPOP
Akses E-mail
Mdaemon
http://www.altn.com
http://www.mdaemon.com
Gunakan command ETRN
Cari servis ETRN
etrn.com
etrn-host.itb.ac.id
Akses E-mail
Mdaemon
http://www.altn.com
http://www.mdaemon.com
Gunakan command DomainPOP
Cari servis DomainPOP
etrn-host.itb.ac.id
Skenario Servis ETRN
Player di Mail Servis
Tempat Menyimpan
Sementara E-mail
User Workstation di
ETRN service
LAN
Mail Server
Ambil Mail dari ETRN
LAN
InterNet
Dial-up
Mail Server
Setup /
Operator Setup
di simpan
Persiapan Domain
E-mail
Registrasi
Domain
ETRN service
MX ke host ETRN
LAN
InterNet
Dial-up
Mail Server
Mail Server Dial Internet
Request
Dequeue
Mail
Dial ke ISP
InterNet
Kirim Mail ke
Dial-up
Server Internet
Mail Server
ETRN service
LAN
ETRN host mengirim mail
ETRN service
LAN
ETRN host
Kirim mail
Dial-up
Mail Server
InterNet
User Mengambil Mail
User LAN
Ambil Mail POP3 ke
ETRN service
Mail Server
Lokal
LAN
InterNet
Dial-up
Mail Server
User Mengambil Mail
E-mail Software
MS Outlook Express
ETRN service
Eudora
LAN
InterNet
Dial-up
Mail Server
Skenario DomainPOP
Player di Mail Servis
Tempat Menyimpan
Sementara E-mail
User Workstation di
ETRN service
LAN
Mail Server
Ambil Mail dari ETRN
LAN
InterNet
Dial-up
Mail Server
Setup /
Operator Setup
di simpan
Persiapan Domain
E-mail
Registrasi
Domain
ETRN service
MX ke host ETRN
LAN
InterNet
Dial-up
Mail Server
Mail Server Dial Internet
Request
DomainPOP
mail
Dial ke ISP
InterNet
Kirim Mail ke
Dial-up
Server Internet
Mail Server
ETRN service
LAN
MX host mengirim mail
ETRN service
LAN
MX host
Kirim mail
Dial-up
Mail Server
InterNet
User Mengambil Mail
User LAN
Ambil Mail POP3 ke
ETRN service
Mail Server
Lokal
LAN
InterNet
Dial-up
Mail Server
User Mengambil Mail
E-mail Software
MS Outlook Express
ETRN service
Eudora
LAN
InterNet
Dial-up
Mail Server
Kunci keberhasilan
Sumber Daya Manusia
Visi
Leadership
Commitment
Dedikasi
Keahlian
…. Sedikit $$$ …
Terima kasih
onno@indo.net.id
onno@itb.ac.id
Referensi
Http://xxx.itb.ac.id/~yc1dav/
http://digital.lib.itb.ac.id/
pustakawan@itb.ac.id
sysop-l@itb.ac.id
library@itb.ac.id
library-network@itb.ac.id
ai3@itb.ac.id
indonesia-panel@itb.ac.id