Auto escuelas Jordá
Driving School in Valencia
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
OVERVIEW
Teaching people how to drive since 1970.
More than 10.000 new drivers in Valencia’s province
In 2001, franchaising method finished with the rest of offices.
The KNOW-HOW to develop driving school activities,
and the wish to create a modern trademark by Jordá.
Since 2002, five family owned driving offices.
Annual statement 1.000.000€
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Goods and services design (I):
Car License
Motorbike License (49cc.cc,125cc.cc,…)
Bus, Taxi, Police car License
Truck License (7.500kg)
Theoretical Exam
Practical Exam
Driving License
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Goods and services design(II):
Theoretical Exam
Online Test Website Platform
Multimedia Blackboard
Audio Classes
Practical Exam
7 possible exam-areas in Valencia
Block of practical tikets
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Quality:
Now, trying to get ISO 9001 certified.
Also, autojordá has agreements with
Universidad Politécnica de Valencia and
Universidad de Valencia
• Process and capacity design:
Continuous developing new educational and assesments methods,
to make easy learning at home.
Weekly renewal of online tests.
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Location selection:
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Layout design:
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Human resources and job design:
autojordá has 22 employees distributed in working areas:
Management and sales, accounting, teachers, computer technical.
• Supply chain-managment:
To professional drivers:
Dangerours freight transporter
Industry vehicles license
Technnical Courses
www.go-formacion.com
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
10 AREAS OF OM
• Scheduling:
Accounting
AULARIO
TEACHER
BLASCO
ELPILAR
TEACHER
TEACHER
Autojordá has online scheduling for teachers
Project IPyGO - FINAL PRESENTATION
MARITIMO
RAMONLL
TEACHER
TEACHER
DEMO
Umbrella Corp. 2008
10 AREAS OF OM
• Inventory:
Each office has:
6-8 computers for students.
Multimedia blackboard and projector
2 cars
• Maintenance:
Updating computers firewall and repair O.S.
Monthly service on cars
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Developement of a new product:
• Voice of the Customer
– Data gathering
– Affinity Diagram  Tree Diagram
• House of Quality
• Evaluation and „innovative creativity“
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Conclusions of HOQ
• Hard Competition (no surprise)
• Competitive Advantage through:
– Improve teachers education (hard&soft skills)
– Improve learning services and materials
– Extend available licence types
• Order of implementation according to
difficulty
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
…ideas!
Driving Simultator
(incl. Gas, clutch, brake,wheel & shifting)
– „First practical lesson“
– Clutch play
• Extend product range (Coop. Or Extension)
– (Sailing) ships, Boats, Catamaran
– Airplanes
– Surf…
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
…more ideas!
• Regular Seminars for Teachers
– Soft Skills
• Extend the already very comprehensive ELearning platform (e.g. intl. tips)
–
–
–
–
4-way rule in the USA
Traffic lights in front of or behind the intersection
Red is RED in some countries
…
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Forecasting
• Forecasting is a process of
predicting a future event
• We can use forecasting to predict,
for example, the number of
students in the next months or the
number of persons who will obtain
the driving license.
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Forecasting
STUDENTS IN TIME
250
• We use MAM because
we have a little trend
200
STUDENTS
• Moving Average Method
• 3-period moving
average
150
Prevision
100
Real
50
0
jan
feb
mar
apr
may
TIME
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Forecasting
• Small investment in the driving simulator
• Great advertising claim
• Forecast of students' increase
• Fewer expenses in the practises part
of the driving license.
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Forecasting
Approved in practise part
• The simulator can give us
a slight increase in the
number of approved
100
95
90
• The increase in the
number of students in the
driving school, will be
greater
% STUDENTS
85
80
75
70
65
60
55
• It is a good option to buy
the simulator
Project IPyGO - FINAL PRESENTATION
50
jan
feb
mar
apr
may
jun
jul
TIME (2008)
Umbrella Corp. 2008
E-Learning
• E-Learning is a new form to teach
• Web: www.autojorda.com
• New learning method
• Multiple possibilities
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
E-Learning
• EDUCATIONAL
– Online Test Website
– Audio classes
• ADMINISTRATIVE
– Intranet & Website Platform
– Management Software
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
E-Learning
• Test and Results
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
E-Learning
• To solve the doubts consulting
the professor
• We can listen the theoretical
classes at home
• In three clicks we can
download the audio files
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
E-Learning
• Intelligent test
This application informs us about all the questions we have failed to
revise.
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
Conclusions
• The sector is unstable and stationary
• The number of competitors x3
• Reduced birth rate
• Technology as competitive advantge
• Update assessment methods in education
• Extend business range
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008
QUESTIONS?
Thanks for your attention
Project IPyGO - FINAL PRESENTATION
Umbrella Corp. 2008