TTI, Inc.
– Never Short on Solutions
November 2014 – TTI, Inc., one of the world’s leading specialist distributors of passive, connector, electromechanical and discrete components, and Mouser Electronics, the leading
NPI (New Product Introduction) distributor, are teaming up at Electronica under the tagline:
‘From Design Chain to Supply Chain…your complete distribution solution’.
What does that mean? The answer, according to Geoff Breed, TTI’s VP European Marketing and Mark Burr-Lonnon, Senior VP EMEA & Asia Mouser Electronics, is quite a lot. Breed:
“Under one umbrella we have two organisations that cover the customer’s total needs with complementary structures and solutions. From the supplier ‘s perspective it‘s similar: combined we provide a proven vehicle for new product introductions, a complete go-tomarket solution - reliable partners who understand the needs of the supplier and can deliver that to the customer.
”
Burr-Lonnon explains the different approaches: “Mouser is the Global NPI specialist with great on-line tools, search engines, e-commerce, broad inventory, high semiconductor and engineering-based web content. We offer small volumes on a quick turn around to support design activities. But when the project moves into volume production, its more difficult for the high service model to flourish due to the greater depth of inventory needed, sophisticated logistics programs, inside and and outside sales support.
” Breed picks up the narrative: “TTI offers engineering support but in a different and again, complementary way. In many cases,
European Headquarters Operations
TTI, Inc., Ganghoferstr. 34, 82216 Maisach-Gernlinden, Germany, T: +49 8142 6680 - 0, F: +49 8142 6680 - 490
E: sales@de.ttiinc.com
, W: www.ttieurope.com
Dresdner Bank München (BLZ 700 800 00) Konto 358 093 300, BIC DRESDEFF700, IBAN DE65700800000358093300
HRB München 170722 – Ständiger Vertreter der Niederlassung: Klaus Widmann

TTI, Inc.
– Never Short on Solutions the design cycle starts with the Mouser model and then, as the customer project develops,
TTI steps in at an engineering level to offer the face-to-face support where an engineer can discuss solutions, or meet with a supplier. This is why we keep TTI and Mouser as separate entities, while some competitors continually try to merge two very complex and different models.
”
Suppliers, apparently, react very well to the synergistic relationship between TTI and Mouser.
Breed: “Because the combination offers them the right path to market - whether its small volume, NPI, engineering support, pro-active marketing, breadth and depth of inventory or local sales team support - they really like it. They can work one product program through our two models and achieve their goals.
” Adds Burr-Lonnon: “We provide customers with a seamless 'design chain to supply chain' service, and our suppliers see very real benefits. Our model is unique and that's what customers and suppliers love. Together, our joint approach ensures that customers get what they want - which is, after all what suppliers want too.
”
About TTI, Inc.
TTI, Inc., a Berkshire Hathaway company, is one of the world’s leading specialist distributors of passive, connector, electromechanical and discrete components. TTI’s philosophy is "Lead by Design", and the company differentiates itself by focusing on people, parts and process.
TTI in Europe strives to be the distributor of choice for customers and suppliers alike by introducing new product technologies and by stocking broad and deep inventory across its franchise base. TTI’s sophisticated inventory management system ensures the ability to service changes in demand due to fluctuating markets and supply chains. For more information about TTI, please visit www.ttieurope.com
.
About Mouser Electronics
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products
European Headquarters Operations
TTI, Inc., Ganghoferstr. 34, 82216 Maisach-Gernlinden, Germany, T: +49 8142 6680 - 0, F: +49 8142 6680 - 490
E: sales@de.ttiinc.com
, W: www.ttieurope.com
Dresdner Bank München (BLZ 700 800 00) Konto 358 093 300, BIC DRESDEFF700, IBAN DE65700800000358093300
HRB München 170722 – Ständiger Vertreter der Niederlassung: Klaus Widmann

TTI, Inc.
– Never Short on Solutions online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 400,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit http://www.mouser.com
.
For more information, please visit TTI’s Media Centre at: http://www.ttieurope.com/MediaCenter/mc_about.aspx
For further information contact:
TTI, Inc.
Tel: +49 8142 6680 - 0 sales@de.ttiinc.com
For Press Information contact:
TTI, Inc.
Jessica Ann Garry
Marketing Communications Manager – Europe
T: +49 8142 6680 - 473
F: +49 8142 6680 - 9473
E-mail: Jessica-ann.garry@de.ttiinc.com
or
Nick Foot
PR Director, BWW Communications
Tel: +44 1491 636393
Fax: +44 1491 636383
Email: nick.foot@bwwcomms.com
European Headquarters Operations
TTI, Inc., Ganghoferstr. 34, 82216 Maisach-Gernlinden, Germany, T: +49 8142 6680 - 0, F: +49 8142 6680 - 490
E: sales@de.ttiinc.com
, W: www.ttieurope.com
Dresdner Bank München (BLZ 700 800 00) Konto 358 093 300, BIC DRESDEFF700, IBAN DE65700800000358093300
HRB München 170722 – Ständiger Vertreter der Niederlassung: Klaus Widmann