Tourism Trends in Prague in 1Q 2014 Visits During 1Q 2014 there were a total of 1,033,123 overnight trips to Prague. Of this number, 182,136 (17.6%) were domestic overnight trips and 850,987 (82.4%) inbound visits. A year-on-year comparison of the data clearly shows a slight decline in trips to the Czech capital, down 3.9% (-42,181 visits) from 1Q 2013. In absolute terms, domestic and inbound visits were almost equally responsible for the reduction; in percentage terms, however, the drop in domestic trips was far more dramatic. There were 21,687 fewer domestic trips (-10.6%), while inbound visits fell by 20,494 (2.4%). March was the strongest month in 1Q 2014 in terms of total visits. The third month of the year was just as popular with inbound travellers as with domestic visitors. The lowest level of interest in visiting Prague was registered in February. Number of guests in collective accommodation establishments in Capital Prague – 1Q 2014: Month Number of guests Growth/Decline Growth/Decline (%) January 312,291 13,305 +4.5 February 288,258 -1,803 -0.6 March 432,574 -53,683 -11.0 1,033,123 -42,181 -3.9 Q1 2014 Nights The total number of nights spent in accommodation establishments in Prague reached 2,586,431 in 1Q 2014. A comparison of the data between 1Q 2014 and 1Q 2013 shows a year-on-year decline in nights by 165,440 (-6%). Again, in absolute terms there is not much of a difference between domestic and inbound guests, but in percentage terms the year-on-year fall is quite dramatic at -18.7%. The overwhelming majority of all nights were spent by non-residents – exactly 2,265,547 nights (87.6%) – while residents spent just 320,884 (12.4%) nights in the city. Number of nights in accommodation establishments in the City of Prague – 1Q 2014: Month Number of nights Growth/Decline Growth/Decline (%) January 824,346 +9,877 +1.2 February 679,148 -23,764 -3.4 1,082,937 -151,553 -12.3 2,586,431 -165,440 -6.0 March Q1 2014 The average length of an overnight trip to the city fell slightly, down 0.1 nights. Total: 2.5 nights Non-residents: 2.7 nights Residents: 1.8 nights 1. Residents Number of resident guests in accommodation establishments in the City of Prague – 1Q 2014: Month January Number of resident guests 55,407 Decline Decline (%) -4,992 -8.3 February 55,877 -8,196 -12.8 March 70,852 -8,499 -10.7 182,136 -21,687 -10.6 Q1 2014 Number of overnight stays by residents in collective accommodation establishments in the City of Prague – 1Q 2014: Number of overnight stays Month Decline Decline (%) January 96,755 -19,416 -16.7 February 98,818 -22,733 -18.7 125,311 -31,465 -20.1 320,884 -73,614 -18.7 March Q1 2014 2. Non-residents Number of non-resident guests in collective accommodation establishments in the City of Prague – 1Q 2014: Number of non-resident guests 256,884 Month January Growth/Decline Growth/Decline (%) +18,297 +7.7 February 232,381 +6,393 +2.8 March 361,722 -45,184 -11.1 Q1 2014 850,987 -20,494 -2.4 Source markets In terms of citizenship, the greatest number of guests in 1Q 2014 were from Russia. Nearly half of their visits were made in January, reflecting the Orthodox Christmas and New Year holidays as in past years. Germany placed second, followed by Italy in third place. March was marked by a fall in numbers of both Russian and German visitors. Whereas the German decline can be explained by the late Easter holiday in April, among Russians the main reason likely lies in the real decline in demand for foreign travel caused by the destabilised Russian economy and falling rouble. Top 10 markets with the highest total visits – 1Q 2014: Place 1 2 3 4 5 6 7 Country Russia Germany Italy United Kingdom Slovakia France USA Number of guests 127,098 109,032 69,029 62,678 40,245 37,894 37,282 8 9 10 Poland Other Asian countries* Austria 25,840 24,465 19,440 *Note: “Other Asian countries” do not include China, India, Israel, Japan or South Korea, which are tracked separately by the Czech Statistical Office. A comparison of the same periods in 2012 and 2013 shows that the structure of the top ten countries has remained stable. The top four places are completely unchanged. Slovakia moved up one place (caused by the relatively steep decline in travellers from France, which has also been registered in nearby European cities), while Poland jumped two spots (here the move up is also supported by an actual increase in guest numbers). Spain entirely dropped out of the top ten (the country’s struggling economy has spurred a long-term decline in tourist numbers), while Austria made its debut among the strongest source markets in 1Q. Visitor numbers from South Korea and China continue to be on the rise, while numbers for Japanese and Israeli guests are currently falling. Non-residents from South America also experienced a decline in 1Q. The percentage of visitors from Europe in the overall number of inbound visitors is continuing to slowly wane, while the percentage of Russians rose slightly and visitors from Asia in 1Q increased by 1%. In absolute terms, only visitor numbers from Russia and Asia rose; inbound visitors from all other parts of the world fell. Absolute growth in inbound tourism to Prague In 1Q 2014 there was a slight year-on-year decline in the number of inbound visits, with 20,494 fewer guests coming to the city (down 2.4%). Fastest growing markets by volume compared to 1st Q 2013: Country 1. Republic of Korea 2. Poland 3. Finland 4. Other Asian Countries 5. Other European countries 6. Serbia and Montenegro 7. Ireland Growth Growth (%) +60.8 6,686 4,140 2,404 +19.1 +42.6 +10.7 2,368 +11.4 1,813 +27.6 1,145 1,033 +19.5 *Note: “Other European countries” includes European countries that are not individually monitored by the Czech Statistical Office. The greatest losses in inbound guests compared to 1Q 2013 are from the following countries: Country 1. Denmark 2. France 3. Spain 4. Germany 5. Israel Decline -8,359 -7,674 -6,709 -3,983 -2,739 Decline (%) -48.2 -16.8 -26.7 -3.5 -18.7 Top markets by total nights: Place Country Number of overnight stays 1 Russia 547,430 2 Germany 248,547 3 Italy 198,028 4 United Kingdom 154,858 5 France 96,445 6 USA 91,551 7 Slovakia 76,814 8 Other Asian countries 53,976 9 Poland 50,608 10 Other European countries 49,627 Tourism in Prague compared to national trends The Czech Republic as a whole registered 2,871,139 overnight trips in 1Q 2014, down by 25,700 guests year-on-year (-0.9%). However, the decline solely affected the category for domestic residents. In contrast, inbound guest numbers rose slightly. The trend for the country as a whole is somewhat more positive than for Prague (Prague: 3.9%). Overnight trips throughout the Czech Republic spent by residents was 1,447,111, down 3.2% (-48,574 nights). Trips by non-residents totalled 1,424,028, up 1.6 % (+22,874 trips). With 1,033,123 visits, Prague accounted for 36% of all visits to the Czech Republic. Total nights in accommodation establishments throughout the Czech Republic reached 8,375,384 in 1Q 2014, which is 222,739 (-2.6%) fewer nights than the previous year. Based on data from the Czech Statistical Office published on 9 May 2014