Powerlink July 3, 2013 Announcing New EMC Data Domain Systems and Expanded Application Integrations New generation of midrange Data Domain systems, new archive application integrations, and enhanced Integration for databases and Big Data Overview On July 10, EMC will publicly announce new Data Domain systems and expanded application integrations designed to help expand EMC’s lead in the purpose-built backup appliance (PBBA) market and to grow the addressable market opportunity for archive storage-related use cases on Data Domain systems. The highlights of this announcement are: New generation of midrange Data Domain systems: Four new systems—DD2500, DD4200, DD4500, and DD7200—are up to 27x more scalable than the closest competitor, enabling greater consolidation. In addition, these systems offer the following improvements over the previous generation of midrange Data Domain systems: 4x faster: Back up 208 TB in eight hours with up to 26 TB/hr 10x more scalable: Protect up to 1.7 PB usable capacity 38% more cost-effective: Improved scale and speed offered at a lower $/GB Expanded archive storage opportunity Dedicated archive storage: Data Domain systems can now be deployed as dedicated archive storage to reduce archive storage requirements by up to 5x Expanded archive partner ecosystem: New integration with OpenText for content management as well as file and email archiving enable seamless integration with an industry leader Enhanced backup application integration Support for direct backup of SAP HANA via NFS: Support for backing up SAP HANA directly to Data Domain over NFS provides efficient Big Data backup DD Boost for RMAN adds support for Oracle Exadata and SAP: Support for backing up Oracle Exadata as well as SAP running on Oracle via DD Boost for RMAN enables faster, more efficient backup DD Boost for Avamar enhancements: Avamar 7 brings support for NAS and file system backups and instant access to virtual machines DD Boost for NetWorker enhancements: NetWorker 8.1 adds support for virtual synthetic full backups, Client Direct MySQL backups, as well as immediate cloning for faster time-to-DR readiness New Generation of Midrange Data Domain Systems EMC introduces four new midrange systems, based on the Data Domain Operating System (DD OS) 5.4, which are up to 27x more scalable than their closest competitor. The new systems— DD2500, DD4200, DD4500, and DD7200—are based on Intel Sandy Bridge processors enabling up to 4x faster performance than the previous generation. In addition, support for the EMC Confidential—Internal and Partner Use Only 1 Powerlink July 3, 2013 new 3 TB ES30 expansion shelves enables up to 10x greater scalability compared to the previous generation. The new systems also support 2x to 3x more streams—up to 540 streams for greater consolidation of backup and/or archive data. Finally, these new systems are up to 38 percent more cost-effective compared to their predecessors. Performance and Scalability Specifications DD2500 DD4200 DD4500 DD7200 Maximum throughput (DD Boost) Maximum throughput (other) Logical capacity 13.4 TB/hr 22.0 TB/hr 22.0 TB/hr 26.0 TB/hr 5.3 TB/hr 1.3–6.6 PB Usable capacity Up to 133 TB 10.2 TB/hr 1.8–9.4 PB 5.6–28.4 PB1 Up to 189 TB Up to 569 TB1 10.2 TB/hr 2.8–14.2 PB 11.4–57.0 PB1 Up to 285 TB Up to 1.1 PB1 11.9 TB/hr 4.2–21.4 PB 17.1–85.6 PB1 Up to 428 TB Up to 1.7 PB1 1 With Data Domain Extended Retention software for long-term backup retention The DD2500, DD4200, DD4500, and DD7200 open up the opportunity to offer existing customers a tech refresh from an older Data Domain system. Specifically, these new systems offer the following benefits compared to previous generations of systems: DD2500: Tech Refresh Comparison Performance Scale DD670 DD640 DD580 DD565 DD560 2x 2x 4x 4x 13x 6x 13x 6x 13x 8x DD4200: Tech Refresh Comparison Performance Scale DD670 DD660 4x 10x 8x 22x DD4500: Tech Refresh Comparison Performance Scale DD860 DD690 2x 2x 6x 31x DD7200: Tech Refresh Comparison Performance Scale DD890 DD880 2x 6x 3x 12x Use the performance, scale and improved $/GB of the new generation of Data Domain systems to target midrange to large enterprises looking for faster, more efficient backup. Expanded Archive Storage Opportunity Dedicated Archive Storage Over the last several years, EMC has intensified its focus on enhancing the Data Domain file system both to support various enterprise archive use cases and to handle various archive storage requirements. For example, in 2012 with DD OS 5.2, EMC introduced Data Domain EMC Confidential—Internal and Partner Use Only 2 Powerlink July 3, 2013 Retention Lock Compliance edition, which enabled Data Domain systems to meet strictest requirements of archive retention from U.S. and international compliance regulations, including SEC 17a-4(f). In addition, earlier this year with DD OS 5.3, EMC further enriched the Data Domain file system to improve ingest rates, recall rates, stream management, and more for the small file nature of archive data sets. Specifically, DD OS 5.3 enabled 3x to 6x faster ingest, recall, and disposition (archive expiry)— all key archive storage operations. In addition, EMC also expanded the archiving application ecosystem with support for EMC Documentum for enterprise content management (ECM) archiving and IBM InfoSphere Optim Archive for database archiving. Now, with DD OS 5.4 and the new generation of Data Domain systems with 3 TB shelves, Data Domain systems offer up to 38 percent lower $/GB. This enables customers to deploy Data Domain systems as dedicated archive storage platforms (for large archive environments with scale, compliance, or other dedicated archive storage requirements). To reiterate, the following summarizes why Data Domain systems are the ideal protection storage platform for archive data: Archive storage efficiency: Reduce archive storage requirements by up to 5x for dedicated archive or by 10x to 30x for backup and archive consolidation Compliance archive retention: Meets strictest requirements for archive retention set forth in regulatory standards, including SEC 17a(4) and more Reliable access: Data Domain Data Invulnerability Architecture provides continuous fault detection and self-healing to ensure data integrity and ultimate data protection Network-efficient replication: Send only deduplicated data across the network for fast time-to-DR readiness Seamless integration: Qualified with all leading archiving applications across file, email, SharePoint, ECM, as well as database archiving and more Position Data Domain systems as dedicated archive storage for large enterprise customers who want a dedicated archive to meet compliance and scale requirements for archive storage. Expanded Archive Partner Ecosystem Data Domain systems can now be deployed with over 20 industry leading archiving applications for file, email, SharePoint, content management, and database archiving. File, Email, and SharePoint Archive Data Domain systems have now been integrated with OpenText Archive Server 10.5 for file and email archive. Integration with OpenText Archive Server significantly expands the opportunity to sell Data Domain systems for file and email archiving across industry verticals and customer segments. The integration enables archive retention to meet governance policies or compliance standards with native support for Data Domain Retention Lock software. This adds to existing support for an additional ~15 file and email archiving applications, including EMC SourceOne, Symantec Enterprise Vault, DataGlobal, and more, allowing you to sell Data Domain systems across a wide variety of customer environments. See the latest EMC Data Domain Archive Application Compatibility Matrix for the current list of archiving applications and qualifications. Enterprise Content Management Archive EMC Data Domain systems can now be deployed with OpenText Content Server 10.5 for enterprise content management (ECM) archiving. As a leader in the ECM space (Gartner Magic EMC Confidential—Internal and Partner Use Only 3 Powerlink July 3, 2013 Quadrant, 2012), integration with OpenText expands the market opportunity to sell Data Domain systems for content management archiving in various industries including Financial Services, Legal, and more. In addition, integration of OpenText Content Server enables Data Domain systems to be deployed with the front-end content applications such as OpenText eDocs, enabling end-to-end deployment with the OpenText ECM platform. This adds to recent support for EMC Documentum 7.0, allowing you to sell Data Domain systems with numerous industry-leading content management archiving applications. Archive Storage Migrations With the variety of enhancements for storing archive data on Data Domain systems, many customers are looking to migrate from existing archive storage platforms to Data Domain. With this in mind EMC now offers integrations with two archive storage migration partners—Datadobi and Data Trust. Datadobi, part of EMC Select, offers seamless migration for EMC SourceOne environments (6.6 and above). Similarly, Data Trust offers migration services for Symantec Enterprise Vault environments. In addition, some archiving applications have native migration capabilities built-in, enabling migration without a third-party archive storage migration partner. Specifically, native archive storage migrations are currently available for customers with EMC SourceOne (6.5 and below), EMC DiskXtender, EMC Cloud Tiering Appliance (7.5 and 9.0), and EMC Documentum. For detailed information on archive storage migration options, check with your Backup Recovery Systems (BRS) representative. Refer to the latest EMC Data Domain Archive Application Compatibility Matrix for a complete list of supported archiving applications. Leverage the expanded archive partner ecosystem to sell Data Domain systems for file, email, and content management archiving use cases. Enhanced Backup Application Integration Just as archiving integrations with Data Domain systems continue to expand, EMC continues to invest in the broadest and deepest backup integrations in the market. Support for Direct Backup of SAP HANA via NFS SAP HANA is an appliance delivered through SAP software and third-party hardware (including EMC) for high-performance, in-memory Big Data analytics. Data Domain systems now support direct backup from SAP HANA Studio via NFS, enabling SAP HANA DBAs to leverage efficient protection storage while maintaining control of backup processes. Data Domain systems significantly reduce HANA backup storage requirements and provide faster, secure networkefficient replication for disaster recovery. Alternatively, DBAs can optionally manage SAP HANA using EMC NetWorker for centralized backup management. Position Data Domain for SAP HANA customers who want to leverage an efficient protection storage platform for backup and DR while keeping backup under SAP HANA DBA control. DD Boost for RMAN Adds Support for Oracle Exadata and SAP DD Boost for Oracle RMAN now supports backup beyond traditional Oracle Database environments. Specifically, DBAs can now leverage DD Boost for RMAN to back up Oracle Exadata environments for faster, more efficient Big Data backup and DR. Data Domain systems are the first deduplication storage to be Oracle Backup Solutions Program certified for Exadata. This also gives Exadata DBAs the ability to control Data Domain replication with full RMAN catalog awareness and greatly simplifies administration thanks to DD Boost’s advanced load balancing and failover. EMC Confidential—Internal and Partner Use Only 4 Powerlink July 3, 2013 In addition, SAP DBAs who run SAP on an Oracle Database can now leverage DD Boost for RMAN to back up and replicate SAP using BR*Tools SAP. This provides faster, more efficient SAP backup and keeps backup and DR control in the hands of SAP application owners by enabling them to leverage the native backup utility built into SAP. Use new DD Boost for RMAN support to sell Data Domain into Oracle Exadata and SAP on Oracle accounts that want faster, more efficient backup under DBA control. DD Boost for Avamar Enhancements Also being announced publicly on July 10, EMC Avamar 7 extends existing DD Boost for Avamar support to all data center use cases with the addition of NAS (via NDMP) and file systems support. This enables customers to back up EMC VNX, VNXe, and Celerra; NetApp; Microsoft Windows; Red Hat and SUSE Linux; as well as HP-UX; IBM AIX; and Oracle Solaris Unix file systems to a Data Domain system. In addition, Avamar 7 also introduces a new feature called VM Instant Access, which enables VM images that are backed up with Avamar to Data Domain to be accessed instantly and run from the Data Domain system. The VM can then be vMotioned back to the production environment while running. This gives the end user access to a VM in under two minutes, enabling access when they cannot wait for a full restore. Only one VM instance can be accessed at a time within a Data Domain system. The VM must be vMotioned to the production environment or cancelled before another access is allowed. Finally, with Avamar 7, a single node Avamar Data Store can copy its checkpoints, which consist of backup data, backup catalog (metadata), client information, users and roles, and configuration settings, to a Data Domain system. This eliminates the requirement to replicate this node, which simplifies configuration and reduces costs, especially if the customer does not have an SLA for disaster recovery. Leverage DD Boost for Avamar enhancements for customers looking to consolidate all data center use cases from Avamar to Data Domain or those who require instant access to VMs backed up to Data Domain. Now is the ideal time to meet with customers that have competitive software working with their Data Domain system and show them the benefits of a tightly integrated EMC backup and recovery solution with Avamar deduplication backup software. DD Boost for NetWorker Enhancements NetWorker 8.1, also to be publicly announced July 10, introduces support for Data Domain Boost over Fibre Channel. DD Boost over Fibre Channel enables up to 50 percent faster backup (compared to using Data Domain Virtual Tape Library), improves disaster recovery, and simplifies backup management in SAN environments. In addition, NetWorker 8.1 adds support for DD Boost “Virtual Synthetic Backups” for file systems. Using DD Boost virtual synthetics reduces the processing overhead associated with traditional synthetic full backups. The Data Domain system uses metadata to synthesize a full backup without moving data over the network. In other words, virtual synthetics enable the Data Domain system to synthesize a full backup from a previous full plus subsequent incremental backups, removing this burden from the storage node. NetWorker 8.1 also introduces a new feature called NetWorker Immediate Cloning, which improves time-to-DR readiness using NetWorker’s Clone-Controlled Replication. Using Immediate Cloning, Data Domain replication will no longer wait for the entire save set group to complete before beginning replication, and will start replication as soon as the save set backup is complete. EMC Confidential—Internal and Partner Use Only 5 Powerlink July 3, 2013 Finally, with NetWorker 8.1 and NetWorker Module for Databases and Applications 1.5, customers can gain faster and more efficient MySQL backups using NetWorker Client Direct and Data Domain Boost. The additional support for MySQL adds to existing support for Client Direct backup for Microsoft applications, Oracle, SAP, Informix, DB2, Sybase, file servers, Hyper-V, and VMware. Position DD Boost for NetWorker enhancements to customers looking for faster, more efficient backup over Fibre Channel, more efficient file system backup, faster time-to-DR readiness, or faster, more efficient MySQL backups. Ordering and Availability All new Data Domain systems will be available on July 8 in Direct Express and Channel Express. EMC Sales must leverage BRS Sales for quoting and ordering; and engage them for all backup, recovery, and archiving opportunities. EMC channel partners should leverage Channel Express or distribution partners for quoting and ordering. Call to Action Take the Data Domain Launch Module in Q2 2013 BRS Sales Accreditation Training. Review the latest Data Domain 101 Training on Powerlink at this path: Products > Hardware/Platforms > Data Domain > Training, as well as the "Customer Presentation: EMC Data Domain: What’s New.” Leverage the new Data Domain capabilities to drive backup and archive transformation campaigns in all of your accounts. Position new Data Domain systems and software, and: – Use the performance and scale of the new generation of midrange Data Domain systems to: Refresh existing midrange to large customers to a platform that is up to 10x more scalable, 4x faster, and 38 percent more cost-effective. (Leverage the latest tech refresh sales promotion.) Target midrange to large enterprises looking to transform data protection – Position Data Domain systems as dedicated archive storage for large enterprise customers who want to reduce their archive storage footprint with deduplication storage for archive use cases and to meet strict compliance requirements. – Position Data Domain systems for OpenText customers for use cases of file and email as well as enterprise content management archiving. – Leverage the expanded archive partner ecosystem to sell Data Domain systems for file, email, SharePoint, content management, and database archiving. – Position Data Domain for SAP HANA customers who want to leverage an efficient protection storage platform while keeping backup under SAP HANA DBA control. – Use new DD Boost for RMAN support to sell Data Domain intro Oracle Exadata and SAP on Oracle accounts that want backup and DR under DBA control. – Leverage DD Boost for Avamar enhancements for customer looking to consolidate all data center use cases from Avamar to Data Domain or those who require instant access to VMs backed up to Data Domain. – Position DD Boost for NetWorker enhancements to customers looking for faster, more efficient backup over Fibre Channel; more efficient file system backup; faster time-to-DR readiness; or faster, more efficient MySQL backups. EMC Confidential—Internal and Partner Use Only 6 Powerlink July 3, 2013 – Review the “Frequently Asked Questions: EMC Data Domain Deduplication Storage Systems” for specific launch-related questions. – Inform customers about the importance of Data Domain Implementation Services. Include the following services with every order: Assessment services for guidance and recommendations to help build your backup infrastructure QuickStart Implementation Services for environments that require a fixed scope and price or Custom Implementation Services for more complex environments Health Check Services to periodically assess the overall health of the solution Integration Enablement Services where necessary Resources New and updated content to support this launch is posted on Powerlink in the subsections of these paths: Products > Hardware/ Platforms > Data Domain Products > Software A-B > Avamar Products > Software E-O > NetWorker EMC Confidential—Internal and Partner Use Only 7