READ AND WRITE ENGLISH AT
AN ADVANCED LEVEL
D1.LAN.CL10.06
Slide 1
Element 1: Read and understand
advanced English texts
Performance criteria:
1.1 Identify advanced English texts in the
workplace
1.2 Locate information to research for specific
purposes
1.3 Comprehend the gist of advanced English texts
1.4 Locate specific information within advanced
English texts
1.5 Apply critical thinking skills to identify bias in
advanced English texts
Slide 2
Element 2: Write advanced English
texts
Performance criteria:
2.1 Identify the different types of business
reports
2.2 Write a business report
2.3 Write a response to a letter of complaint
1.4 Locate specific information within advanced English
texts
2.4 Write a letter promoting products and/or services to
customers/guests using the language of persuasion
Slide 3
1.1 Identify advanced English texts
in the workplace
Slide 4
Text types
Activity:

Look at the text types in your TMs

Decide what type of text each one is
Slide 5
1.2 Locate information to research
for specific purposes
There may be many reasons why
you need to locate information in the
workplace:

Competitor analysis/marketing

New product development

New equipment/facilities
Slide 6
Locating specific information
The internet is a useful source of information but it is
important to:

Use a range of resources when researching information

Narrow your research topic before
conducting a search

Know which search engines and
subject directories

Keep a record of websites you use

Check the quality, authority and
reliability of the site
Slide 7
Other sources of information
There are many other sources of information besides the
internet. Some of the sources relevant to the hospitality and
tourism context could be:

Industry magazines and journals

Government publications and reports

Case studies

Industry association studies,
reports and publications

Competitor activities

Conferences and exhibitions

Surveys and questionnaires

Internal statistics and data
Slide 8
1.3 Comprehend the gist of
advanced English texts
Slide 9
Reading activity
Slide 10
Reading Activity: Ireland
Slide 11
1.4 Locate specific information
within advanced English texts
Slide 12
Locating information in texts
Slide 13
1.5 Apply critical thinking skills to identify
bias in advanced English texts
Slide 14
Persuasive language in advertising

Pathos: an appeal to emotion.

Logos: an appeal to logic or reason.

Ethos: an appeal to credibility or character
Slide 15
Advertising examples
Slide 16
2.1 Identify the different types of
business reports
Common types of reports:

Periodic reports

Trip and conference reports

Progress reports

Investigative reports

Recommendation reports

Feasibility reports
Slide 17
2.2 Write a business report
Writing reports is an important skill to achieve in the
workplace. Reports may:

Use more formal language

Be used in many different situations

Use specific formats, templates or
structures
Slide 18
Understanding graphs
Slide 19
Writing reports
When writing reports it is important to:

Identify the purpose of a report and the needs of your
audience

Distinguish between informational and analytical reports

Develop an effective report structure

Decide on what language and level of detail is appropriate
for your target audience

Apply an appropriate degree of formality to your report

Determine if the direct or indirect method is appropriate for
your target audience

Create headings, transitions, and graphics to enhance your
report’s readability
Slide 20
Report guidelines
A business report may contain:

A covering letter or memorandum

A title page

An executive summary

A table of contents

An introduction

Conclusions

Recommendations

Findings and discussion

A list of references

Appendices
Slide 21
Report writing ideas
To achieve good readability you should:

Use effective headings and subheadings

Structure your paragraphs well

Write clear sentences with plain language

Keep your writing professional

Use white space and well-chosen fonts

Number your pages

Use footnotes, tables, figures, and appendices
appropriately
Slide 22
2.3 Write a response to a letter of
complaint
Slide 23
Responding to complaints
When responding to a complaint it is important to:

Apologise

Acknowledge and Empathise

Provide an explanation of how/why
the problem happened

Explain how you will resolve the issue

Thank the customer
Slide 24
2.4 Write a letter promoting products
and/or services to customers/guests
using the language of persuasion
Slide 25
Writing persuasively
Read through the steps in your TMs and explain each one to the
class:

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7
Slide 26
Persuasive language
Slide 27
Persuasive language Top 5
The five most persuasive words in English:

You

Free

Because

Instantly

New
Slide 28
Write a persuasive letter
Write a persuasive letter using the ideas from the unit.
Choose from:

New tour

Airfare special

Room rate promotion

Food and beverage special

Or any other example
Slide 29