ANNUAL RETREAT
2009
Goal: Create a common understanding for facilitators on how to
execute Community Cinema screenings for 2011 MLK Day of
Service
Outcomes:
1. Provide Facilitators with planning and outreach tools
2. Engage Facilitators in a brainstorm on best practices for planning a
service or reflection component for each film in honor of Dr. King
3. Provide Facilitators with a social media strategy and ideas for
ongoing engagement opportunities
About ITVS and Community Cinema
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NATIONAL Broadcasts Reach an average 1 million viewers weekly
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COMMUNITY CINEMA national screening program in 90 cities/100,000
people
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COMMUNITY CLASSROOM national education program/50,000 students
& teachers
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ONLINE social media, interactive features, companion sites
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SPECIAL PARTNERSHIPS Mobilize.org veterans lending library, Girl Scouts,
Americans for UNFPA, MLK Day of Service 2011tures
HandsOn Network
• HandsOn Network is the volunteer-focused arm of Points of Light Institute
and is the largest volunteer network in the nation
• It includes more than 250 HandsOn Action Centers in 16 countries
• It includes a powerful network of more than 70,000 corporate, faith and
nonprofit organizations that are answering the call to serve and creating
meaningful change in their communities.
• Annually, the network delivers approximately 30 million hours of
volunteer service valued at about $600 million.
Campus Kitchens
• Launched in 2001, The Campus Kitchens Project (CKP) engages students to
recycle unserved food from school dining halls and use that food to
prepare and deliver meals to those in need in their communities.
• Our parent organization, DC Central Kitchen (DCCK), operating in
Washington DC since 1989, established this innovative model of food
recycling and meal delivery, which has received widespread recognition
and serves as a national model for efficient, effective hunger relief for lowincome people.
• Together, more than 24,000 volunteers at 25 Campus Kitchens in 17 states
have recovered 1.2 million pounds of food and delivered more than 1
million meals to our 200 community partners across the country.
North Carolina Campus Compact
• NC Campus Compact, a coalition of 45 campuses in North Carolina, builds
the capacity of colleges and universities to produce civically-engaged
graduates and to strengthen communities.
• NC Campus Compact is a member of Campus Compact, a national
coalition of more than 1,100 college and university presidents who are
committed to fulfilling the civic purposes of higher
education.
• Campus Compact is the only national higher education association
dedicated solely to campus-based civic engagement.
Film is a powerful tool
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Common cultural praxis—everyone goes to the movies!
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Film can have a profound effect on audiences by creating a
shared experience
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Film can reframe debate or advance discussion past “sticking
points”
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Film has become a basic tool of education and popular
knowledge sharing
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Film can set the agenda, create buzz around an issue
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FILM CAN INSPIRE REFLECTION, ACTION, AND SERVICE!
Program Overview
• All events feature discussion, audience involvement,
local partners, resources
• Broad range of topics
• Comprehensive promotional and program materials
provided
• Flexible program model adaptable to all markets
2011 MLK Community Cinema Benefits
• honors the life and legacy of Dr. King
•Builds awareness, engagement, and connections!
•Creates significant reflection and service opportunities around MLK Day of
Service
•Raises visibility of your organization in YOUR community!
•Grows network of community partners
•Connects communities with information, resources, and opportunities to get
involved in ongoing service
• Provides a platform for reflection and service
Two Screening Timeframes
• November 28th-December 12th
• January 9th-January 22nd
Free Program Resources
Comprehensive promotional and programmatic materials will be
provided including:
A planning toolkit (electronic)
two copies of the film (mailed)
a discussion/facilitators guide (mailed)
customizable marketing materials (electronic)
and popcorn! (mailed)
Program Guidelines
•All screenings must be free and open to the public
•All points of view are welcome
•All partners/presenters are encouraged to share their
opinions/positions and distribute their materials
•No political action on-site (e.g. No petition signing)
•No fundraising on-site (but fundraising materials may be
distributed)
•Basic program model should be followed
•Reflection and Service aspect to commemorate MLK Day of
Service
Orientation
What does engagement look like?
• Provide a service project for participation immediately after film and
reflection
• Plan a service project in the future based on the issues addressed in the
film
• Provide a list of volunteer opportunities in the community during the
event and promote your MLK Day/other upcoming service projects
• Provide a Pledge to Serve (__hours/week from 2011 MLK Day to Global
Youth Service Day/Earth Day)
2011 MLK Community Cinema Toolkit
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Watch the Film
Find a Venue
Find event partners
Form your engagement and reflection activity
Form your post-screening panel (if applicable)
Invite, promote, create buzz
Day of: Set up, program
Follow Up: Reporting and Thank You’s
Discussion Guide
- Filmmaker Statement
-- Background/Context
- Facts and Figures
- Sample Disucssion Questions
- Ideas for Action
- Further Resources
Marketing Materials
Customizable fliers and postcards can be downloaded from the web:
TAKING ROOT
http://www.pbs.org/independentlens/taking-root/getinvolved.html
DEEP DOWN
http://www.pbs.org/independentlens/deep-down/getinvolved.html
A VILLAGE CALLED VERSAILLES
http://www.pbs.org/independentlens/village-called-versailles/getinvolved.html
THE CALLING
http://www.pbs.org/independentlens/calling/getinvolved.html
GARBAGE DREAMS
http://www.pbs.org/independentlens/garbage-dreams/getinvolved.html
Social Media Strategy: Developing Buzz
Build Buzz:
- Fan us on Facebook: http://www.facebook.com/MLKCine
- Invite friends to the MLKCine Event (our goal is 500 attendees!)
- Follow us on Twitter: #MLKCine
- Add a “Like” button on your blog or website:
http://developers.facebook.com/docs/reference/plugins/like
- Embed the films’ trailer on social media, blogs and newsletters:
http://www.youtube.com/Independentlens
Social Media Strategy: Developing a National Conversation
Start a National Conversation:
-Upload photos to the Flickr stream
http://www.flickr.com/groups/1521903@N24/
-Check out the national google map
http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=1
14168720668590083334.0004944e00428eb9a5abe&ll=49.95122,124.716797&spn=44.914842,135.263672&z=4
-Respond to discussion prompts on the Facebook page
Campus Outreach
• Social media
• Invite a professor or faculty member to speak on a
panel related to the themes of the film
• Get your college newspaper to cover the screening
• Invite professors to bring their classes for extra credit
• Get co-sponsorship of clubs (environmental, Future
Teachers, etc..) and ask them to turnout members
and commit to a number goal.
Deep Down
Themes:
Awareness around energy consumption, preservation of (Appalachian)
culture, environmental sustainability, community organizing, David vs.
Goliath
Service engagement Ideas:
Ilovemountains.org, tie to local environmental issues, energy reduction
pledge, energy efficient lighting, home weatherization
Garbage Dreams
Themes:
Recycling, Re-use and waste management, environmentally sustainable solutions
Service engagement ideas:
Recycled fashion show or art project, recycling drives, examining local recycling
initiatives for efficacy, Garbage Dreams game:
http://www.pbs.org/independentlens/garbage-dreams/game.html
Taking Root
Themes:
Environmental Stewardship and Preservation versus corporate interests,
community organizing, women’s empowerment
Service engagement Ideas:
Tree planting, eco resource fair, community gardens, environmental advocacy
and awareness…
The Calling
Themes:
Interfaith dialogue, community service, finding your “calling,” religion and
modernity, young people and faith, faith based activism
Service engagement Ideas:
Visit whatsyourcalling.org, invite audience members to share their “calling,”
service projects focused on youth, Interfaith councils, faith based suppers
A Village Called Versailles
Themes:
Community Organizing, David Vs. Goliath, Youth and civic engagement,
intergenerational bridge building, disaster preparedness, Hurricane Katrina
aftermath, environmental justice
Service engagement Ideas:
Tie to a local environmental justice issue, invite the local Red Cross to do a
disaster preparedness training, build disaster preparedness kits, inform
audiences how they can support Katrina/Haiti rebuilding efforts, Community
Emergency Response Teams (CERT) training
After Your Event: Reporting
• Upload Pictures to Flickr page:
http://www.flickr.com/groups/1521903@N24/
• Share thoughts on Twitter/Facebook or blog about it!
• Stay connected through social media with other individuals
passionate about the same issues
• Submit required report on: December 17th (for December
screenings) and January 21st (for January screenings)
through online link that will be provided
Data collection
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Date of screening
Location of screening
How many people were in attendance?
How many outreach materials were distributed (i.e. fliers, etc.)?
List partner organizations (if applicable).
List speakers, names, organizations.
List local media.
What type of service activity was incorporated? What are next steps?
How many volunteers were engaged?
How many people made pledges to serve or signed up for future volunteer
opportunities?
Include a short narrative with leading questions like audience quotes.
Review
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Overview of Community Cinema and Partners
Why Film?
Materials provided
Brainstorm ideas for Taking Root, Deep Down,
Garbage Dreams, The Calling, A Village Called
Versailles
• Social Media Strategy
• Questions?
Main Contacts
ITVS: Roseli Ilano, National Community Engagement Coordinator (415) 356-8383
x247, roseli_ilano@itvs.org
Points of Light/Hands On Network: Khyati Desai, Civic Engagement Manager,
(202) 729-8202, kdesai@pointsoflight.org
Campus Kitchens Project: Maureen Roche, Director,
(202) 789-5979 x105, mroche@campuskitchens.org
NC Campus Compact: Leslie A. Garvin, Associate Director,
(336) 278-7198, lgarvin@elon.edu